INSIGHT: Agencies look again at China expansion
As lower tier cities in China become increasingly wealthy and consumer conscious, agencies must shift their operations.
Most read
-
Publicis CEO Arthur Sadoun: 'Competitors are living in a dream' about AI replacing people
-
WPP launches new Elevate28 strategy with four core divisions and $676 million savings
-
How a mistreated monkey led to a marketing opportunity for IKEA
-
Omnicom to axe and relocate more jobs as it doubles cost savings target to $1.5 billion
-
Stop selling 'outcomes' and start selling capital allocation
-
Omnicom hoovers up Dyson's $500 million global media account
Related Articles