Will Nike become the first brand to unleash China's true digital potential?

Last week, Tencent, China's leading digital portal, said it had hit the 100 million mark for the number of simultaneous users of its QQ instant messaging platform. A staggering statistic and yet another in a long line of impressive numbers coming out of China.

by Michael O'Neill

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Register now

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features

Join now