SINGAPORE - To launch Changi Airport's largest-ever shopping promotion, 'Be a Changi millionaire', Changi Airport Group were not content with just another print, television or website campaign, the group wanted something spectacular.
BANGKOK – The Aids Access Foundation has appointed Y&R as creative agency for an upcoming campaign in Thailand, following a competitive multi-agency pitch process.
BANGKOK - Thai beer brand Singha has teamed up with Manchester United to raise its international profile, appointing Leo Burnett to handle partnership.
BANGKOK - Thai beer brand Singha has teamed up with Manchester United to raise its international profile, appointing Leo Burnett to handle partnership.
SINGAPORE – The National Library Board (NLB) in Singapore has put out a tender for the appointment of a public relations agency to undertake public relations and media support for the Speak Good English Movement 2010/11.
MUMBAI - Coca-Cola India has appointed OgilvyAction to oversee shopper marketing programmes for the company’s brand portfolio, following a competitive pitch.
SINGAPORE - The Media Development Authority (MDA) of Singapore has inked partnerships with Chinese media firms to help local media companies gain further inroads into China.
SINGAPORE - Mindshare Singapore’s Invention unit has launched a mobile application with local app developer, Omnitoons, under its apps co-creation platform ‘apps for hire’.
SINGAPORE – Former Grayling associate director Aparna Agrawal has joined CNBC Asia-Pacific as director of marketing.
BANGKOK - The Tourism Authority of Thailand (TAT) has kicked-off a national campaign to motivate Thai citizens to resume domestic travel following the recent political turmoil in the country.
SINGAPORE – Former Grayling associate director Aparna Agrawal has joined CNBC Asia-Pacific as director of marketing.
SINGAPORE – KFC has launched a review of its creative agency arrangements in Singapore, with four agencies including incumbent McCann Erickson pitching for the account.
SINGAPORE - To launch Changi Airport's largest-ever shopping promotion, 'Be a Changi millionaire', Changi Airport Group were not content with just another print, television or website campaign, the group wanted something spectacular.
ASIA-PACIFIC - The latest figures from Informa Telecoms & Media has shown that the Asia-Pacific region boasts with over 150 million digital TV homes while IPTV households now stand at 10 million.
ASIA-PACIFIC - The latest figures from Informa Telecoms & Media has shown that the Asia-Pacific region boasts with over 150 million digital TV homes while IPTV households now stand at 10 million.
ASIA-PACIFIC - The latest figures from Informa Telecoms & Media has shown that the Asia-Pacific region boasts with over 150 million digital TV homes while IPTV households now stand at 10 million.
BANGKOK – Publicis has appointed former McCann Worldgroup Indonesia chief Somyot Chairat as managing director of its Thailand office.
SINGAPORE – Marina Bay Sands (MBS) is believed to have split its creative account between TBWA and local boutique shop Formul8 in Singapore.
ASIA-PACIFIC - In the third part of MediaTV's series on how to build a brand online, Hewlett-Packard's vice-president of marketing, Personal Systems Group, for Asia-Pacific and Japan, Ajay Mohan, discusses the relevance of social media as an engagement platform.
SINGAPORE - The Health Promotion Board (HPB) of Singapore has appointed Baldwin Boyle Shand (BBS) and Waggener Edstrom (WE) as its public relations agencies.
SYDNEY - David Jones has appointed M&C Saatchi as its advertising agency in Australia following a five-month tender process, replacing Saatchi & Saatchi which had held the account for 14 years.
MUMBAI – Killer Jeans, the flagship brand of Kewal Kiran Clothing, has appointed Grey Mumbai as its creative agency.
SINGAPORE - The Ministry of Education (MOE) has retained Up BrandBuzz and Maxus as creative and media agency partners for its next recruitment drive in Singapore.
SINGAPORE - XM-Asia and Singapore philanthropic house Lien Foundation have launched a website aimed at demystifying the taboos surrounding the topic of death and educate people via the world’s first-ever global Quality of Death (QOD) index.
SINGAPORE - Discovery Networks Asia-Pacific will be launching lifestyle channel TLC in the region from September.
SINGAPORE - SingTel AMPed, the telco’s music download service for mobiles, has partnered with Sony Music to expand its music library.
MANILA - Carat has appointed GroupM’s Mike Ochosa as its managing director in the Philippines, replacing former MD Cookie Bartolome, who left the media agency to join broadcast television network ABS-CBN.
MELBOURNE – JWT Australasia CEO Noel Magnus will be leaving the agency after two and a half years, with JWT Melbourne MD John Gutteridge set to take over.
KUALA LUMPUR - Omnicom Media Group Malaysia has promoted Danny Chin to digital director.
KUALA LUMPUR – Proton has parted ways with McCann Erickson and appointed Leo Burnett to its advertising account following a four-way pitch.
BANGKOK - Angsana Chongsrichan, managing director of McCann Erickson, and Thany Sakornsinthuthe, managing director of Momentum, have both resigned from their positions in Thailand.
SINGAPORE – Vaseline has hired Edelman as its public relations partner to launch its intensive care lotion product.
SHANGHAI - After three years with TBWA\Vietnam and regional network Group Edge, Birger Linke has rejoined JWT as senior regional creative director in Shanghai to work on the agency’s Ford business.
Citibank's chief marketing officer for Asia-Pacific Francesco Lagutaine seeks an intimate relationship between the bank, its customers and agencies.
SHANGHAI - After three years with TBWA\Vietnam and regional network Group Edge, Birger Linke has rejoined JWT as senior regional creative director in Shanghai to work on the agency’s Ford business.
SINGAPORE - Following the launch of its 'Mobile Apps for Hire’ platform, Mindshare Singapore has launched another co-created platform with major Facebook application developers.
SHANGHAI - After three years with TBWA\Vietnam and regional network Group Edge, Birger Linke has rejoined JWT as senior regional creative director in Shanghai to work on the agency’s Ford business.
SINGAPORE – Leo Burnett has appointed Christopher Lyons (pictured) as regional shopper and retail marketing director to head its retail arm across Asia-Pacific.
Citibank's chief marketing officer for Asia-Pacific Francesco Lagutaine seeks an intimate relationship between the bank, its customers and agencies.
SINGAPORE – Vaseline has hired Edelman as its public relations partner to launch its intensive care lotion product.
Citibank's chief marketing officer for Asia-Pacific Francesco Lagutaine seeks an intimate relationship between the bank, its customers and agencies.
GLOBAL - Johnson & Johnson (J&J) is lining up agencies to present for its US$20 million global creative baby products pitch that was announced in May.
REGIONAL - Universal Music Group, the world’s leading music company, has promoted Sandy Monteiro (pictured) to president of Southeast Asia.
REGIONAL - Universal Music Group, the world’s leading music company, has promoted Sandy Monteiro (pictured) to president of Southeast Asia.
COLOMBO - Fonterra Brands Lanka, the local arm of global dairy firm Fonterra, has appointed Grant McCann Erickson as its media agency partner in the market following a review.
Omnicom Media Group and CBS Interactive have launched Hewlett-Packard and Intel’s latest regional digital campaign ‘Make IT happen’.
SYDNEY - Ogilvy & Mather has appointed Goodby, Silverstein & Partners creative director Chris Ford as executive creative director in Sydney.
SINGAPORE - StarHub TV will be boosting its channel offerings with the launch of seven new HD channels starting from July.
KUALA LUMPUR - Korean health appliances brand Coway has appointed BBDO/Proximity as its creative agency-of-record in Malaysia following a three-way pitch.
SINGAPORE - Euro RSCG has named Daniel Lee to the newly-created position of regional digital director, Southeast Asia for Euro RSCG 4D.
BANGKOK - The Tourism Authority of Thailand’s (TAT) advertising accounts for both domestic and international travel campaigns are thought to be up for review by the end of this month.
SINGAPORE – Leo Burnett has appointed Christopher Lyons (pictured) as regional shopper and retail marketing director to head its retail arm across Asia-Pacific.
SINGAPORE - SilkAir is thought to be conducting a pitch in Singapore for a digital firm to redesign its website.
BANGKOK - The Tourism Authority of Thailand’s (TAT) advertising accounts for both domestic and international travel campaigns are thought to be up for review by the end of this month.
GLOBAL - BBH has parted ways with Levi Strauss & Co in Europe and Asia, ending a 28 year relationship with the iconic denim brand.
SINGAPORE - Singapore Press Holdings (SPH) has appointed The Secret Little Agency (TSLA) as lead creative agency to take on the creative work for its flagship newspaper The Straits Times.
GLOBAL - BBH has parted ways with Levi Strauss & Co in Europe and Asia, ending a 28 year relationship with the iconic denim brand.
MELBOURNE – The Japan Tourism Authority has named McCann Erickson and UM in Melbourne and Tokyo as its communications partner agencies for the launch of an upcoming campaign.
SINGAPORE — JWT has named Juhi Kalia as executive creative director for its global Lux team.
BANGKOK - Thai Airways is set to launch a full-service review of its creative and media agencies in Thailand as part of a mandatory bi-annual check of its roster agencies, a common practice for all government bodies.
BANGKOK - Thai Airways is set to launch a full-service review of its creative and media agencies in Thailand as part of a mandatory bi-annual check of its roster agencies, a common practice for all government bodies.
SINGAPORE – The Manhattan Fish Market has launched an integrated marketing effort to promote its ‘Election Showdown’ interactive menu campaign.
MANILA - MEC Philippines has appointed media agency veteran Adel Tuason as business unit and strategy planning director.
KUALA LUMPUR - Synovate has appointed Ben Llewellyn as managing director of its office in Malaysia.
SINGAPORE - Red Dawn Communications has launched a social media video news release service to help brands and companies reach out to stakeholders in this space.
SINGAPORE - Wall’s ice cream has launched 'Share Happy' campaign in Singapore to encourage people to share small moments of happiness with their family and friends.
SINGAPORE - Regional online classifieds company 701Search has appointed Gaurav Bhasin as its chief operating officer.
TOKYO - Ogilvy & Mather Asia-Pacific planning director, Paul Matheson, is set to leave Asia after six years with the WPP network to return to New York in September.
SINGAPORE – Edelman has appointed Tham Kok Wing as Southeast Asia director of corporate practice in Singapore and promoted Jonathan Sanchez to brand marketing director for Asia-Pacific.
The Tourism Authority of Thailand (TAT) has kicked-off a national campaign to motivate Thai citizens to resume domestic travel following the recent political turmoil in the country.
SINGAPORE – Edelman has appointed Tham Kok Wing as Southeast Asia director of corporate practice in Singapore and promoted Jonathan Sanchez to brand marketing director for Asia-Pacific.
SINGAPORE – KFC has launched a review of its creative agency arrangements in Singapore, with four agencies including incumbent McCann Erickson pitching for the account.
SINGAPORE - GroupM Singapore CEO James Chadwick is set to leave his current role in September to move back to the UK.
SINGAPORE – The Singapore Navy has awarded its creative account to Y&R in Singapore following a competitive six-month long review that included Dentsu and long-time incumbent Saatchi & Saatchi.
SINGAPORE – The Singapore Navy has awarded its creative account to Young & Rubicam in Singapore following a competitive six-month long review that included Dentsu and long-time incumbent Saatchi & Saatchi.
SilkAir has launched the first phase of its ‘SilkAir Explorers’ campaign focusing on travellers and their stories.
SINGAPORE - Branding and PR experts are confident that DBS will ride out the current media storm surrounding the bank since a technical glitch derailed its network and services yesterday in Singapore.
BANGKOK - To introduce its latest full LED TV Infinia, LG has launched an augmented reality (AR) drive to promote the distinctiveness of its slim TV line.
SINGAPORE - Victor Ng (pictured), chief creative officer for Euro RSCG Singapore and Southeast Asia, has resigned after two years at the agency's creative helm.
President of Universal Music Group International for Southeast Asia Sandy Monteiro says the music business must embrace digital and mobile opportunities to survive.
President of Universal Music Group International for Southeast Asia Sandy Monteiro says the music business must embrace digital and mobile opportunities to survive.
CANNES - Leo Burnett Hong Kong and Hakuhodo Tokyo were among the winners from Asia, each taking home a gold Lion in the Direct category as the first awards were handed out at the Cannes Lions 2010 festival last night.
JAKARTA – Local communications consultancy Maverick has appointed former general manager of Rapp Indonesia Lesley Sudiro to head its marketing division.
SINGAPORE - Ogilvy & Mather Singapore has built on the creative theme 'Live it up without lighting up' for the Health Promotion Board's youth-targeted smoking control campaign, for the second year running.
SINGAPORE - Ogilvy & Mather Singapore has built on the creative theme 'Live it up without lighting up' for the Health Promotion Board's youth-targeted smoking control campaign, for the second year running.
Fancy an online hair check-up? To generate awareness of its new Total Repair 5 product, L'Oreal aimed to create real engagement with consumers in Thailand.
Leading provider of business software for mid-market customers Infor has launched its first-ever global advertising campaign.
Fancy an online hair check-up? To generate awareness of its new Total Repair 5 product, L'Oreal aimed to create real engagement with consumers in Thailand.
Malaysian telco DiGi Telecommunications is rewarding its customers by sending them and a partner to any football match, anywhere in the world.
Malaysian telco DiGi Telecommunications is rewarding its customers by sending them and a partner to any football match, anywhere in the world.
LG Electronics is leveraging on the 2010 FIFA World Cup to drive brand and product engagement for its full LED Slim TV Infinia with audiences in Thailand.
SINGAPORE - HBO Asia has promoted Magdalene Ew to senior vice president of marketing, content and creative services.
SINGAPORE - HBO Asia has promoted Magdalene Ew to senior vice president of marketing, content and creative services.
SINGAPORE - One of Australia's high-profile creatives and former CumminsNitro chief, Sean Cummins (pictured), took time out to discuss branded content, the widely-hailed 'Best Job in the World' campaign as well as creativity in Asia in a recent interview with Media.
With the proposed roll-out of Cheil's Beattie McGuinness Bungay (BMB) agency brand in Asia-Pacific later this year, the region will finally start to see what the Korean giant has in mind for its expensive acquisition. Here is what four industry experts had to say.
SINGAPORE - The Ministry of Manpower in Singapore (MOM) has appointed Dentsu to drive the employment of older workers in the city-state, an account reportedly worth US$1.1 million.
HO CHI MINH CITY – VivaKi has appointed Mindshare’s Unilever lead, Devapriya 'Deboo' Mohanty, to head its operations as CEO in Vietnam.
SINGAPORE - Microsoft Advertising has appointed Jonathan Hardy as sales director for Southeast Asia to drive engagement with advertisers and publishers in the digital space across Singapore, Malaysia, Thailand, Indonesia, Philippines and Vietnam.
SINGAPORE – Ruth Stubbs has stepped down as president of Mediabrands Asia-Pacific.
SINGAPORE – Ruth Stubbs has stepped down as president of Mediabrands Asia-Pacific.