Created by JWT Singapore, the brand campaign features print and website executions.
Targeting travellers around this region, the ads are to garner as many travel journal submissions onto a custom website at www.silkairexplorers.com. Participants stand the chance to win unlimited flights around Asian destinations for one year.
Six monthly winners will also receive a pair of tickets to a predetermined destination in Asia each.
Other phases of the campaign will be rolled out in the latter half of this year which includes outdoor executions and activation work.
Credits:
Client SilkAir
Project SilkAir Explorers
Creative agency JWT Singapore
Executive creative director Ali Shabaz
Creative group head Minzie Liyu, Chaya Kusuma
Art director Minzie Liyu, Mo Chong
Copywriter Chaya Kusuma
Planner Gino Borromeo
Producer Sandra Ong
Account executive Peter Cheung, Adela Andrei, Cheese Lim
Photographer Teo Studio
Post-production Nelson Digital Imaging
Media agency Mindshare
Digital agency XM Singapore
