Launched in February, the pitch was conducted to ensure Fonterra gets maximum exposure for many of its leading brands in Sri Lanka including market leader for full cream milk powder Anchor, Ratthi, Newdale and Anlene.
Fonterra Brands Lanka is one of the company's largest consumer operations outside of Australia and New Zealand.
Managed by R3, Fonterra is currently conducting a media agency review in Vietnam which kicked off earlier this month.
Golden Media, MEC, OMD, Optimedia, TV Plus and incumbent VAC are among the agencies that are pitching for the business, which is estimated to be worth US$5 million.
