Carol Yeung has turbocharged Golin Hong Kong, racking up wins, delighting clients, and building a people-first culture that’s resetting the city’s PR benchmark.
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40 Under 40 2025: Carol Yeung, Golin Hong Kong
40 Under 40 2025: Dan Epstein, CNN International
Branded content can mean premium storytelling but with Gen AI tools, it doesn’t have to come at a premium. Dan Epstein masters both at CNN, delivering work that is as measurable as it is creative.
40 Under 40 2025: Roger Kan, Cosmose
Kan juggles digital strategy and education with ease, growing audiences across 40 markets while helping the next wave of marketers make sense of an AI-driven world.
40 Under 40 2025: Neil Yan, EternityX
Mixing cultural and technological prowess, Yan is helping clients connect with Chinese consumers in one of Asia’s most competitive and exciting markets.
40 Under 40 2025: Jennifer Lin, Kimberly-Clark
From feminine care to period education, it’s purpose alongside profits that make marketing meaningful for Lin.
40 Under 40 2025: Michelle Mak, Dun & Bradstreet
This pioneering ESG leader is transforming sustainability practices for Greater China SMEs and drives corporate social responsibility campaigns and best practices for brands of all sizes.
Women to Watch 2025: Peggy Hon, Landor
Since her early days as a screenwriter, Hon has scripted her own success story by transforming the Landor Hong Kong office into a forward-thinking regional creative hub that thrives on innovation and purpose.
Women to Watch 2025: Kelly Johnston, Sandpiper
A force in the PR world, Johnston has driven five-fold revenue growth, expanded her agency’s regional footprint, and built award-winning practices in research and ESG.
Women to Watch 2025: Jodi Chik, DDB
Chik drives client growth, fosters team loyalty, and champions authentic self-expression—bringing the same creativity to campaigns for global brands as she does to her side hustle as a DJ.
Can HK food-delivery app Keeta's cash-burning blitz sustain its rapid growth?
BRAND HEALTH CHECK: In just 10 months, Meituan-backed Keeta has taken Hong Kong’s food delivery market by storm, toppling competitors with aggressive discounts and bold tactics. But is its cash-burning spree and rapid rise sustainable, or is a crash inevitable?
Cathay flies over Hong Kong's former airport for nostalgic stunt
A short documentary-style video depicts the planning required it took to get Flight CX8100 safely through the challenging, low-altitude route past Hong Kong’s former Kai Tak airport.
Pizza Hut lures lunchtime queues in Hong Kong
Because nothing screams 'lunchtime bliss' like a free slice of pizza.
Google Maps turns 20, celebrates Hong Kong's culinary treasures with Nicholas Tse
Celebrating 20 years of exploration, Google Maps partners with renowned multi-hyphenate artist Nicholas Tse to uncover Hong Kong’s best-kept culinary secrets as part of the #UngatekeepingMaps campaign.
Cheil and Digitas take home top honours at Kam Fan Awards 2024
Hong Kong’s biggest night in advertising celebrated bold creativity and industry excellence, with top honours awarded across agencies and brands. Here’s a breakdown of the key winners.
Lee Kum Kee launches first-ever global campaign in time for LNY
The maker of Asian sauces and seasonings partners with DDB Group Hong Kong to promote its brand on a global stage.
Hong Kong's unique spirit: A 'Never Normal' love letter to the city
Forget dim sums and skyscrapers, over 40 brands and influencers from Hong Kong join forces to embrace the city's chaotic charm, eclectic character, and resilient spirit in an unconventional campaign.
Women to Watch 2024: Alice Au, Wharf Hotels Management
A digital marketing maven who is behind triple-digit revenue growth for Wharf Hotels, Au has masterfully integrated Chinese social media into her marketing mix and pioneered ahead-of-the-curve tech throughout a two-decade career.
DDB wins Grand Effie in Hong Kong
The agency not only led the metal tally but also defended its Grand Effie win last year. See the full winners list and photos from the event here.