Enter the Geelu Monster, diaper rash personified. In its latest ad for India, Huggies makes a case for more comfortable diapers.
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40 Under 40 2025: Jennifer Lin, Kimberly-Clark
40 under 40
40 under 40 2025
hong kong
jennifer lin
kimberlyclark
marcomms
From feminine care to period education, it’s purpose alongside profits that make marketing meaningful for Lin.
Asia-Pacific Power List 2023: Saakshi Verma Menon, Kimberly-Clark
apac
asia
asia pacific
cmo
kimberlyclark
marketing
power list
On a mission to break the taboo around menstrual health, Menon leads a disruptive campaign through #Periodofchange.
Tangrams announces new 2018 jury presidents
kimberlyclark
With the entry deadline approaching, Asia-Pacific's largest effectiveness and strategy awards announces two new jury presidents.
Kimberly-Clark's colourful B2B ad uses B2C tricks
b2b
kimberlyclark
Geometry Global brings sporting goods-style drama to a sterile garment ad.
Listening to mothers
kimberlyclark
wfa
Social listening is giving Kimberly-Clark a better understanding of the rewards and anxieties of motherhood, explains Rahul Asthana.
Marketer profile: Building brand loyalty family by family
kimberlyclark
Kimberly-Clark’s Rahul Asthana explains how carefully constructed brand identity has seen it become an integral partner for the Asia-Pacific family.