True

wfa

WFA: APAC media inflation at 4.6%, Japan stable while India and Hong Kong surge

inflation media spend wfa By Staff Reporters

While overall media inflation is moderating globally, the APAC region reveals steady prices in Japan and surging costs in markets like India and Hong Kong.

Musk's X sues Lego, Nestlé, Colgate, Shell over alleged ad boycott

ad boycott elon musk garm twitter wfa x By Nikita Mishra

X has broadened its legal battle with advertisers over an alleged ad boycott, adding new brands to a list that already includes the WFA, CVS Health, Mars, and Twitch among others.

X escalates fight against advertisers

adspend elon musk garm twitter wfa x By Nikita Mishra

Less than a week before President-elect Trump takes office, X doubles down on legal war against advertisers with plans to expand its antitrust lawsuit.

Three-quarters of brands eye agency payment overhaul, WFA study finds

agency wfa By Alessandra Scotto di Santolo

New WFA report finds brands want better alignment with business results and greater transparency.

WFA: APAC media inflation set to soar in 2025, 2026

inflation media spend wfa By Nikita Mishra

Significant inflation predicted for India, China, and Japan necessitates adaptation and optimisation of media strategies in APAC's fiercely competitive market.

GARM vs X: A case of good cause, bad execution

brand safety darren woolley elon musk garm twitter wfa x By Darren Woolley

"Advertisers have a responsibility to act in the best interests of their shareholders and customers, but that does not give them the right to flout anti-cartel laws," argues Darren Woolley, highlighting the complexities of brand safety in the wake of GARM's dissolution.

WFA dissolves brand safety coalition GARM following X lawsuit

elon musk garm twitter wfa x By Chris Powell

The abrupt announcement comes just days after the organisation and several advertisers, including Unilever and Mars, were accused by X of illegally withholding spending from the social media platform.

Musk’s X sues advertisers over alleged ‘illegal boycott’

elon musk twitter wfa x By Nikita Mishra

“We tried peace for two years, now it is war,” Musk posted on X about the lawsuit following a significant dip in adspend on the platform since 2023.

Brand marketing procurement teams unhappy with their KPIs: WFA study

procurement research top of the charts wfa By Staff Reporters

TOP OF THE CHARTS: People who set targets in organisations often lack a comprehensive understanding of marketing, which amplifies the divisions between procurement, marketing, and other departments within the company, according to a study by the WFA.

Media agencies and clients must put a stop to 'dirty attention'

dei media agency representation wfa By Marty Davies

Marty Davies explores why a reckoning is coming for disinformation in the ad industry.

WFA census shows Japan faces the highest inclusivity challenges

dei diversity wfa By Shawn Lim

Japan trails far behind in terms of how companies deal with discrimination, negative behaviours, mental health, and diversity and inclusion perceptions, according to WFA's second WFA global census.

Second WFA global census shows no improvement on inclusion

dei disability diversity equity inclusion mental health wfa By Daniel Farey-Jones

Follow-up to 2021 survey indicates lack of progress despite increased awareness of issues.

Marketers lag behind in sustainability efforts, new WFA and Kantar report finds

kantar wfa By Staff Reporters

While sustainability looms over most companies, a quick temperature check on the marketing landscape finds that organisations are not doing enough, even if there is meaningful progress.

Global marketing coalition launches 2023 DEI census

dei wfa By Staff Reporters

Led by the WFA, ten marketing and advertising organisations including Campaign will help measure the state of diversity, equity and inclusion in 33 markets worldwide. Take the survey now.

Don’t be disingenuous on inclusion: brands must ensure behaviour and messaging align

dei wfa By Nathalie Lam

Nathalie Lam explains how Philips wants its creative content to match the diversity of its audience. This is the first in a series by World Federation of Advertisers members ahead of its 2023 inclusion census.

WFA to launch second global DEI census in March 2023

dei diversity equity inclusion wfa By Staff Reporters

In partnership with Campaign, the results will provide a check on progress in industry perceptions of diversity, equity and inclusion across 32 markets worldwide.

Marketing budgets of world's biggest brands under pressure: study

ebiquity research top of the charts wfa By Staff Reporters

TOP OF THE CHARTS: 74% of world's biggest advertisers say their 2023 budget decisions are influenced by the recession, with signs of retrenchment into short-term performance channels at the expense of brand building, according to a study by WFA and Ebiquity.

Choose Campaign site

wfa