X has broadened its legal battle with advertisers over an alleged ad boycott, adding new brands to a list that already includes the WFA, CVS Health, Mars, and Twitch among others.
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Unilever to end Facebook and Twitter ad boycott
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The CPG giant stopped advertising on Facebook’s apps and Twitter during the #StopHateForProfit boycott in June.
Facebook touts role in 'building brilliant brands' amid another boycott
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Most advertisers have 'come back' since pulling spend in July, company says.
What major brands say about their Facebook adspend freeze
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In the name of Stop Hate for Profit, brands including Ben & Jerry's and Coca-Cola speak out about pulling spend.
In defence of Facebook
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Boycotting the platform and demanding it does a better job of self-regulating is a silly idea.
Facebook held last-minute boycott meeting with media agency 'frenemies'
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WW is latest brand to suspend Facebook advertising. But is it time for media agencies to be more vocal?