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unilever

Sunsilk Vietnam refreshes brand with ‘Silktopia’ campaign

unilever By Staff Reporters

The work, created by indie agency The Friday, stars Vietnamese singer Phùng Khánh Linh.

Unilever appoints influencer agency for global food business

influencer marketing unilever By Lucy Shelley

Seven agencies pitched for the account, which covers Knorr and Hellmann's.

The utopia and harsh reality of brand activism

ben jerrys brand activism unilever

It’s been 25 years since Ben & Jerry’s “merged” with Unilever. The company that gave us Cherry Garcia ice cream retained the values it was founded on longer than expected, but those hippie ideals are fading, Éric Blais writes.

Unilever boosts marketing spend to 'drive desire at scale'

marketing spend unilever By Marianne Calnan

Consumer goods giant spent 15.5% of turnover on marketing in H1.

Martha Stewart brings freshness down under in cheeky campaign for Rexona

martha stewart rexona unilever By Staff Reporters

When underarm deodorant just won’t cut it, it’s time to take things south. And west. And all the way around.

Can purpose still sell? The changing face of brand activism

activism advertising brand marketing purposeled marketing unilever

Once a badge of honour, is brand activism now a reputational minefield?

Unilever influencer focus: Are creators leaving PR in the dust?

influencers pr unilever By Evie Barrett

As Unilever’s new CEO invests heavily in influencers, casting doubt upon corporate messaging from brands, the state of the comms market is reexamined.

Nvidia brings AI to the desktop—what does it mean for marketers?

agentic ai nvidia unilever yum brands By Staff Reporters

Nvidia’s new AI rigs promises to reshape how marketing happens—from speeding up content, to trimming budgets and bringing modelling tools in-house.

Unilever uses digital twins to accelerate content creation

ai unilever By Eszter Gurbicz

Unilever slashes product shoot costs by 50% using AI-powered "digital twins," freeing up marketers for creative innovation. Chief growth and marketing officer Esi Eggleston Bracey spoke at the Nvidia GTC 2025 conference.

Unilever CEO: 'Spend on social will jump from 30% to 50%'

fernando fernandez influencers marketing budgets marketing spend social media unilever By Robin Langford

Fixing geographical issues in China and Indonesia and accelerating India are among Fernandez’s key priorities.

Unilever increases marketing spend by almost $1 billion

marketing spend unilever By Marianne Calnan

The FMCG giant's turnover rose to over $65 billion USD in 2024.

How Knorr used retail media to drive conversions

foodpanda knorr retail data retail media the trade desk unilever By Matthew Keegan

CASE STUDY: Unilever brand Knorr teamed up with The Trade Desk and foodpanda on a retail-data campaign that achieved more than 12.9 million impressions, exceeding the brand's goal by more than 70%.

Unilever merges corporate affairs and sustainability after comms boss departure

rebecca marmot unilever By Evie Barrett

Unilever’s sustainability chief has taken on corporate affairs responsibilities as part of a comms reshuffle at the consumer goods multinational.

Does your brand have the soul to succeed?

apac branding cmo Diageo siew ting foo unilever By Siew Ting Foo

After shepherding billion-dollar brands at HP, Mars, and Unilever through an era where AI threatens to make marketing more mechanical than ever, veteran CMO Siew Ting Foo challenges conventional wisdom with a powerful argument: the future belongs to brands that dare to be human.