Partnership with Co-op and Lumen Research used eye-tracking data that ‘proves‘ retail media ads are just as impactful as social media and out-of-home campaigns.
True
retail media
Dentsu powers-up retail media networks with 'world first' attention data
attention data
Dentsu
lumen
retail media
Retail media in ANZ is maturing beyond performance capabilities: report
mars united commerce
publicis groupe
research
retail media
Mars United Commerce's annual report reveals that retail media brings powerful new capabilities that have led to a sophisticated, brand-building channel for advertisers.
Budgets 2025: Retail media and CTV will dominate adspend
2025 budget
adspend
connected tv
groupm
media spend
retail media
The industry is poised for significant growth in 2025, fuelled by robust digital revenues and shifting consumer behaviours that could see budgets moving to social platforms and retail networks over traditional channels. Media experts weigh in.
Will retail media live up to the hype?
campaign red
consumer behaviour
global trends
knowledge tier
retail media
With retail media networks poised to overtake television advertising with projected spending of $177.1 billion in 2025, the question arises: Will this emerging channel transform marketing, or is the industry witnessing inflated expectations?
How Knorr used retail media to drive conversions
foodpanda
knorr
retail data
retail media
the trade desk
unilever
CASE STUDY: Unilever brand Knorr teamed up with The Trade Desk and foodpanda on a retail-data campaign that achieved more than 12.9 million impressions, exceeding the brand's goal by more than 70%.
Why CTV and retail media could transform digital advertising in Hong Kong through 2025
connected tv
ctv
retail media
the trade desk
Connected TV will be crucial for boosting customer conversions and brand impact in 2025, while Hong Kong will also see a rise in search spending on e-commerce, driven by growing confidence in retail media, predicts the Trade Desk's Chris Ngan.
Why marketers are falling short on retail media this festive season
retail
retail media
Onsite retail media remains a missed opportunity for many APAC retailers, yet it holds the key to higher profits and loyalty. Moloco's Junho Lee reveals how machine learning and automation can uncover its power this festive season.
Can retail media compensate for weaknesses in performance media?
performance marketing
privacy
retail media
Following reports on declines in performance media earnings, Campaign explores what strategies marketers can employ to navigate this changing landscape—including the promise of retail media.
Why are retail media networks gaining traction in APAC?
adtech
grab
retail media
With companies like Grab, FairPrice and Carousell recently launching their retail media networks, Campaign explores the opportunities, concerns, and effectiveness of RMNs in the region.
Retail is fastest-growing digital media channel globally, Group M report reveals
groupm
retail media
It is expected to represent 15.1% of global ad revenue this year.
Grab integrates OpenAI technology into its platform
adtech
ai
artificial intelligence
ecommerce
grab
openai
partnerships
retail media
Aside from making an impact on accessibility, customer support, and mapping, OpenAI's generative AI technology has the potential to impact Grab's advertising tools like retail media.
Google tests offsite retail media capabilities within Search Ads 360
google
retail media
Lowe’s became the first brand to sign up to the platform that could shake up the existing retail media network landscape.
CacaFly’s Brian Yang on the growth of retail media and live shopping in the region
digital marketing
gojek
influencer marketing
retail media
taiwan
Fresh from establishing the retail-media network for Gojek, Yang speaks about retail-media opportunities for brands in Southeast Asia and courting KOLs speedily with tech.
Commerce Max officially launches as Criteo address fragmentation in retail media
adtech
commerce
retail media
retail media networks
The endeavour to consolidate retail media unmistakably demonstrates a determination by Criteo to command the swiftest advancing sector within the media industry.
Retail media is altering the power dynamic between brands and retailers
retail media
As product negotiations continue, brands are finally gaining an upper hand.
Deliveroo launches new ad platform in Hong Kong
adtech
deliveroo
retail media
Advertisers will now be able to invest in Deliveroo's owned and operated media through their trade marketing budgets.
Campaign Crash Course: Leveraging retail media networks in APAC
adtech
commerce
media
retail
retail media
retail media networks
In this lesson, GrabAds provides a five-minute tutorial on how brands can use retail media networks to target shoppers.
Why Amazon’s retail platform positions it to dominate in streaming
amazon
retail
retail media
retail media networks
The e-commerce giant is reportedly building an ad-supported tier for Prime Video — and its massive trove of sales data will help sweeten the buy for brands.
What Mars wants from retail media networks
mars
media
retail
retail media
Mars' global media leads explain to Campaign how they use retail media not just to drive sales, but to add to bigger holistic brand experiences.
Inside FairPrice's retail media strategy to help brands target consumers
fairprice
retail
retail media
CASE STUDY: Retailers increasingly turn to retail media to get first-party data as they navigate a post-cookie world. Campaign takes a closer look at the retail media strategy of Singapore's biggest retailer, FairPrice.
Beyond the metaverse and AI, making measurable differences to brand-building
commerce
ecommerce
retail media
shoppertainment
'Did anybody notice the word “shoppertainment” getting used less in 2022?' asks Ogilvy's SEA vice president for Experiences as he talks about 'quieter changes' poised to have the loudest impact on the region's e-commerce landscape.
Six ways retail media is evolving in 2023
retail media
Non-endemic advertisers, online to in-store activations, new metrics and generative AI are shaping the next phase of this $100 billion and growing global industry.
Singapore's retail boom: Omnichannel strategies key to success in 2023
commerce
ecommerce
retail media
Navigating the post-Covid retail renaissance comes with bumps of cost-of-living crisis and inflationary fears. Criteo MD explains how marketers can stay ahead of the commerce game in 2023.
Without standard metrics, should brands still invest in retail media?
retail media
Retail media currently lacks standardised metrics, undermining its credibility with brands and hindering industry growth. We find out what brands should ask the retail media networks they are being asked to invest in.
Dentsu launches retail media network-focused practice
commerce
retail media
With so many paths to purchase, Dentsu wants to help retailers and brands be where their shoppers are and predict where they will be next.
From retail media to mass layoffs: the biggest tech stories in 2022
google
meta
retail media
twitter
What happened around the tech industry in 2022? Campaign Asia-Pacific breaks down the key events.
FairPrice to allow advertisers to leverage its shopper data
adtech
data
ecommerce
programmatic
retail media
FairPrice Group will work with The Trade Desk to allow brands to serve ads to consumers actively shopping for products online and offline.
Why retail media networks have become the primary focus for brands in APAC
adtech
commerce
ecommerce
programmatic
retail media
retail media networks
No longer a secondary focus for retailers or brands, retail media expects to grow significantly over the next several years.
Publicis Groupe acquires CitrusAd as the retail media space heats up
publicis groupe
retail media
The retail media platform will live under Epsilon.