Network’s backing follows recent pushback from other holdcos.
True
the trade desk
Stagwell backs The Trade Desk's addition of AI agents to media planning and buying
stagwell
the trade desk
Three executives depart amid ‘changing of the guard’ at The Trade Desk
the trade desk
The leaders have stepped down amidst a slew of changes, challenges and disruptions for the company.
The Trade Desk says Omnicom audits ‘have not identified any issues’
omnicom group
the trade desk
The DSP pushes back on Omnicom’s audit as routine oversight, even as its shares tumble around 7% in intra-day trading.
In an age of direct buying, what exactly is a DSP for?
adtech
Publicis
the trade desk
The spat between Publicis and The Trade Desk is an overdue reckoning with misaligned expectations between auditors, agencies and adtech platforms, as direct buying becomes cheaper and easier.
'There has always been a tax collector in your tech stack'
adtech
Publicis
the trade desk
The TTD-Publicis fallout just made it impossible to pretend otherwise.
How Shiseido used Uber’s Journey Ads to win Hong Kong’s holiday skincare market
case study
shiseido
the trade desk
uber journey ads
CASE STUDY: By combining Uber’s first-party trip data with The Trade Desk’s programmatic platform, Shiseido successfully cut through the holiday advertising clutter to engage affluent Hong Kong shoppers in real time.
The Trade Desk launches new AI tool to overhaul costly third-party data buying
audience unlimited
the trade desk
The rollout for Audience Unlimited and new Koa Adaptive Trading Modes is slated for 2025-'26.
Trade Desk tanks as Amazon grows: Stock plummets by 39%
amazon
the trade desk
ttd
The Trade Desk’s stock slumps following the departure of its CFO and growing concerns that Amazon’s expanding digital ad business is threatening its market position.
How Knorr used retail media to drive conversions
foodpanda
knorr
retail data
retail media
the trade desk
unilever
CASE STUDY: Unilever brand Knorr teamed up with The Trade Desk and foodpanda on a retail-data campaign that achieved more than 12.9 million impressions, exceeding the brand's goal by more than 70%.
Why CTV and retail media could transform digital advertising in Hong Kong through 2025
connected tv
ctv
retail media
the trade desk
Connected TV will be crucial for boosting customer conversions and brand impact in 2025, while Hong Kong will also see a rise in search spending on e-commerce, driven by growing confidence in retail media, predicts the Trade Desk's Chris Ngan.
Spotify partners with The Trade Desk to test its own ad exchange
spotify
the trade desk
warc
New ad exchange is currently in a piloting period, with Spotify looking to expand its offering by making deals with more ad tech firms and DSPs.
The Trade Desk ‘preparing to launch its own smart TV OS’
ctv
the trade desk
If the speculation is true, the DSP would be competing with TV giants Roku, Google, Apple and Amazon while opening up more CTV ad opportunities.
India’s digital shift: Open internet emerges as adland’s new frontier
ctv
ott
the trade desk
The Trade Desk’s general manager, Tejinder Gill tells Campaign that as the open internet reshapes digital advertising, it’s only a matter of time before ad budgets align with this shift.
Colossus SSP alleged to mismatch user IDs
adalytics
adtech
google
the trade desk
In a recent analysis by Adalytics, which evaluates media purchases for agencies and brands, Colossus SSP was highlighted for incorrectly reporting user IDs during ad transactions managed through the demand-side platform The Trade Desk.
Women to Watch Greater China 2024: Wenni Lin, The Trade Desk
2024
the trade desk
women to watch
In the diverse landscape of Taiwan's digital advertising, Wenni Lin is recognised as a trailblazer, navigating challenges with her unique approaches to innovation and leadership.
How the open internet empowers Chinese brands going global to achieve brand power and incrementality
china
the trade desk
ttd
Chinese enterprises have become increasingly mature — so what is holding them back from achieving sustainable, transformative development?
How omnichannel and identity are reshaping the marketer’s playbook
data
first party data
marketing
the trade desk
ttd
Deploying omnichannel strategies in lockstep with using first-party data for identity-based targeting can help marketers combat a key challenge — making optimal allocations of marketing budgets that are expected to work harder than ever before.
45% consumers regard 'brand trust' as key factor in Diwali shopping decisions: The Trade Desk
the trade desk
70% of respondents say they are ready to spend more during Diwali shopping this year
Why a data and identity strategy is a vital step to marketing in a cookieless world
brand
data
marketing
the trade desk
ttd
Deploying first-party data-based identity solutions to track consumers is going to be essential for marketers in a world where third-party cookies are quickly losing relevance.
Women to Watch Greater China 2023: Ashley Wu, The Trade Desk
the trade desk
As The Trade Desk’s head of business development in China, Wu has been instrumental in driving its growth by formulating the company’s domestic business development strategy to focus on brand advertising.