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2024

Cheil and Digitas take home top honours at Kam Fan Awards 2024
2024 awards hong kong kam fan awards By Staff Reporters

Hong Kong’s biggest night in advertising celebrated bold creativity and industry excellence, with top honours awarded across agencies and brands. Here’s a breakdown of the key winners.

Happy holidays from team Campaign!
2024 By Staff Reporters

As the Campaign Asia-Pacific team signs off for the holidays until January 6, we wrap up 2024 with a festive ode to the year’s biggest marketing moments.

Top exits and entrances of 2024
2024 exits people moves By Matthew Keegan

Explore our annual recap of marcomms leaders who transitioned into new roles or departed from their current positions over the past year.

Campaign Big Global Awards shortlist announced
2024 awards campaign big global awards By David Brown

Winners will be revealed in February 2025.

Creativity is the penultimate business truth for Leo Burnett's Amitesh Rao
2024 cannes creativity leo

Fresh off winning five Lions at Cannes, Rao discusses the agency's tilt to forward-thinking creative solutions and its commitment to producing impactful work that truly makes a difference.

Alibaba, Tencent beat forecasts with strong results
2024 alibaba alibaba group earnings season tencent By Minnie Wang

Both Chinese tech giants continue to record robust growth. Meanwhile, Tencent's market capitalisation is already more than double that of Alibaba’s.

Campaign's Spotlight HK 2024: Highlights
2024 spotlight By Campaign Staff

The full-day event in Hong Kong on April 18 saw dozens of marketers share insights on disruption, AI, trust, and more. Catch the event highlights here.

Women to Watch Greater China 2024: Sherry Pan, IPG Mediabrands
2024 ipg mediabrands women to watch By Staff Reporters

A steadfast leader spearheading the agency's transformation amid the pandemic, Pan not only knows how to unlock business successes and enhance operational efficiencies, but also garner true appreciation from her team.

Women to Watch Greater China 2024: Rachel Gao, Mindshare
2024 mindshare women to watch By Staff Reporters

A dedicated leader and trusted client partner, Rachel Gao’s diverse skill set has consistently delivered exceptional results for Mindshare China.

Women to Watch Greater China 2024: Penny Chow, MBCS
2024 ipg mediabrands women to watch By Staff Reporters

Chow has been instrumental in driving MBCS' rapid cross-border expansion, securing essential clients and establishing a content hub in the APAC region.

Women to Watch Greater China 2024: Paloma Ho, Omnicom Media Group
2024 women to watch By Staff Reporters

Ho impressively ascended through the ranks by leading initiatives for growth, engagement, and inclusivity at Omnicom Media Group Taiwan.

Women to Watch Greater China 2024: Jasmine Huang, Prodigious, Publicis Groupe
2024 jasmine huang publicis groupe women to watch By Staff Reporters

This visionary leader behind Prodigious has paved the way for digital transformation in China, whilst championing female talent.

Women to Watch Greater China 2024: Florence Kong, We Glow
2024 women to watch By Staff Reporters

Amidst the pandemic, Kong launched a new business that outshone local competitors, centered around digital innovation and diversification, and was supported by a robust and cohesive team.

Women to Watch Greater China 2024: Felicia Hartono, MGV Innovation
2024 women to watch By Staff Reporters

A creative and dynamic leader, Hartono leads with flair and innovation to set new standards for client engagement.

Women to Watch Greater China 2024: Delicia Tan, Edelman
2024 delicia tan edelman women to watch By Staff Reporters

Taking on her position as co-CEO following a leadership gap at the company, Tan has played a pivotal role in stabilising business operations, improving employee satisfaction, and strengthening collaboration at Edelman across various offices.

Women to Watch Greater China 2024: Amanda Ma, EssenceMediacom
2024 women to watch By Staff Reporters

Ma’s deep understanding of the Chinese market and its nuances, and the ability to unify and inspire diverse functional teams are instrumental in her holistic strategy to develop talent effectively.

Women to Watch Greater China 2024: Xin Wang, Dentsu Creative
2024 dentsu creative women to watch By Staff Reporters

Wang embodies the essence of a pragmatic leader dedicated to nurturing business growth through an unwavering commitment to the consumer.

Women to Watch Greater China 2024
2024 people to watch women to watch By Staff Reporters

Campaign unveils its fourth iteration of 15 outstanding and inspiring female talents shaping the marketing and communications industry across Greater China.

Women to Watch Greater China 2024: Wenni Lin, The Trade Desk
2024 the trade desk women to watch By Staff Reporters

In the diverse landscape of Taiwan's digital advertising, Wenni Lin is recognised as a trailblazer, navigating challenges with her unique approaches to innovation and leadership.

Women to Watch Greater China 2024: Terry Chiang, Golin
2024 golin women to watch By Staff Reporters

Terry Chiang is not just leading Golin Taipei; she's shaping a narrative of change, one that resonates far beyond the boundaries of her office.

Women to Watch Greater China 2024: Mo Chen, TBWA
2024 tbwa women to watch By Staff Reporters

TBWA's executive creative director injects a dose of diversity into the Chinese advertising landscape.

10 trends that will shape B2B marketing in 2024
2024 ai apac b2b cx japan oped By Robert Heldt

Marketing expert Robert Heldt shares his insights into the key trends that will sweep the B2B landscape across APAC in 2024, including a focus on CX, new video formats and compelling storytelling.

Eight CX trends to watch out for in 2024
2024 cx oped By Steven van Belleghem

World-leading expert in CX and best-selling author, Professor Steven van Belleghem, shares his predictions for the top customer trends in 2024—and what they mean for brands and agencies alike.

What adland will keep, ditch and start doing in 2024
2024 advertising marketing By Matthew Keegan

Agency leaders share some of their plans for 2024.

US creatives share their New Year’s resolutions for 2024
2024 creatives By Sabrina Sanchez

Creative leaders are focused on innovative storytelling, diverse creative teams and new technology to enhance their work in the New Year.

'Next year is going to be about collapsing the funnel': Meta's Dan Neary
2024 dan neary meta By Dan Neary

The economic climate and consumer behaviour have all changed. Meta's vice president for APAC shares trends that he thinks will define social media in 2024.

Omnicom Media Group’s Florian Adamski shares plans to ‘outgrow the market’
2024 omg omnicom strategy By Alison Weissbrot

EXCLUSIVE: Campaign gets a sneak peek into OMG’s 2024 strategy and compares its “Agency as a Platform” model with other holding company offerings aimed at simplifying clients’ experience.

Women to Watch Greater China 2024 opens for entries
2024 diversity gender women to watch wtw By Staff Reporters

Campaign’s coveted list featuring top female talent from Greater China returns for a fourth year. Nominate the women whose work—and ways of working—inspire you.