Within a network grappling with structural instability and an international model under strain, creative sparks can still be seen across different markets in Asia Pacific.
True
dentsu creative
Dentsu Creative, Agency Performance Review 2026
agency report card
dentsu creative
Creative Minds: 'Carry that childlike wonder and curiosity through adulthood'
creative minds
dentsu creative
Leo Burnett
Whether he’s helping people send personalised Hari Raya songs or creating stories that simply make someone smile, Dentsu Malaysia’s creative director believes the work should feel real.
40 Under 40 2025: Lieza Punsalan, Dentsu Creative
40 under 40
40 under 40 2025
dentsu creative
lieza punsalan
marcomms
philippines
School is always in session for Lieza Punsalan, known for her commitment to mental health support and skills development, balancing business growth with people-first leadership.
Agency Report Card 2024: Dentsu Creative
advertising agencies
agency report card
agency report cards
apac
arc2024
dentsu creative
evaluation
research
Despite revenue losses at a holding company level and sluggish growth, Dentsu Creative is nevertheless still gunning for creative excellence.
Tit for tat: Dentsu Thailand fights gambling with gambling
Dentsu
dentsu creative
gambling
thailand
Dentsu Creative and The Stop Gambling Foundation repurpose the style and visuals of gambling ads to push out a stark warning to Thai youth.
Dentsu Creative's global ECDs Darren Urquhart and Tom Smith depart
darren urquhart
dentsu creative
tom smith
Moves follow departures of Sue Higgs and Caroline Pay.
Campaign Ad Net Zero Awards 2024: Winners revealed
apac
campaign
dentsu creative
google
sustainability
The annual awards highlight and celebrate environmental sustainability in advertising, including from APAC winners Dentsu Creative Thailand and JCDecaux Cityscape.
Creative Minds: Koji Kanzaki on turning childhood dreams into award-winning campaigns
dentsu china
dentsu creative
From aspiring comedian to comic fan and now creative director, Dentsu China’s ECD Koji Kanzaki loves uncovering beauty in the mundane, dreams of dining with Banksy, and keeps his inner child alive.
Asahi shortlists four agencies in global creative review
asahi
creative review
dentsu creative
Asahi Europe and International is reviewing its agency requirements outside Japan.
‘Creatives need fresh air rather than to sit in front of a computer’: Dentsu China CCO
cannes
china
creativity
Dentsu
dentsu creative
Veteran creative chief Chris Chen on elevating Chinese work to Cannes Lions, changing client needs, his fascination with tech, and the importance of whole-heartedly embracing Gen Z opinions.
Q1 global media new-biz spotlight: Billings fall but retentions rise
advertising
dentsu creative
interpublic
mindshare
omnicom
publicis groupe
spotify
starcom
volkswagen
Volkswagen and Mercedes-Benz among flurry of reappointments.
Creative Minds: Aurora Cao's dream dinner date with the God of Fortune
creative minds
dentsu creative
The award-winning Dentsu creative dreams of inviting the God of Fortune and other folklore-inspired influential Chinese icons for a feast of inspiration.
Cheuk Chiang assumes CEO role at Bastion's ANZ operations
dentsu creative
Chiang moves from his position as APAC CEO of Dentsu Creative.
Agency Report Card 2023: Dentsu Creative
advertising agencies
agency report card
agency report cards
apac
dentsu creative
evaluation
research
It was a year of creative highs and management lows for Dentsu, as the Group continues its journey to unify.
Creative Minds: Dou Chen wants to dine with her grandmother, Justin Bieber, and Bill Gates
china
creative minds
Dentsu
dentsu creative
gen z
Meet Dentsu Creative's Gen Z copywriter in China who loves anime culture and has a real name similar to a nickname, ‘Dou’, which means bean in Chinese.
Women to Watch Greater China 2024: Xin Wang, Dentsu Creative
2024
dentsu creative
women to watch
Wang embodies the essence of a pragmatic leader dedicated to nurturing business growth through an unwavering commitment to the consumer.
Sailing with splendour: Dentsu Creative cruises in luxury in new global campaign
creative
dentsu creative
Sojourns under a splendid summer sun afloat a luxury cruise upon the depths of the European seas? Yes please and thank you, says Ad Nut.
Asia-Pacific new-biz spotlight: HSBC, Indofood and Kia among biggest media moves
abbott
advertising
BBDO
carat
dentsu creative
digitas
havas
havas london
hsbc
indofood
interpublic
ogilvy
omnicom
phd
publicis groupe
samsung
tbwa
uber
wpp
Meanwhile, two of the ‘big six’ holding groups buck the trend in creative by boosting activity.
Creative Minds: Nabeel ur Rehman wishes he knew his grandparents
creative minds
dentsu creative
Meet the art director who loves analog and has a knack for singing on the spot.
Senior leadership reshuffles at Dentsu APAC, as agency re-aligns to new Global Practices structure
apac
Dentsu
dentsu creative
merkle
EXCLUSIVE: As APAC leaders Cheuk Chiang (Dentsu Creative) and John Riccio (Merkle) exit the company, Campaign speaks with Dentsu APAC CEO Rob Gilby on their departures, their new Global Practices structure, and why agency convergence doesn't have to be a sign of doom and gloom.