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asahi

Asahi's ransomware attack may have compromised 1.9 million personal records
asahi By Nikita Mishra

Asahi would delay the release of its full-year financial results to focus on dealing with the fallout of the attack.

Asahi Super Dry sends couple on quest through Tokyo in first work by Havas
advertising asahi havas super dry By Eszter Gurbicz

Havas was appointed as the brand's creative agency in December 2024.

Japan could run out of Asahi Super Dry, ransomware outage enters second week
asahi ransomware By Nikita Mishra

Most of Asahi’s 30 factories in Japan have been shut for a week, with no clear timeline for recovery.

Asia-Pacific Power List 2025: Loretta Lee, Asahi
apac asahi asia asia pacific cmo loretta lee marketing power list By Staff Reporters

Lee is leading Asahi’s brand renaissance in Asia by combining hyperlocal creativity, global consistency, and commercial impact.

Asahi shortlists four agencies in global creative review
asahi creative review dentsu creative By Will Green

Asahi Europe and International is reviewing its agency requirements outside Japan.

Asia-Pacific Power List 2024: Loretta Lee, Asahi
apac asahi asia asia pacific cmo loretta lee marketing power list By Staff Reporters

Over the last year, Lee has spearheaded the global rebranding of Asahi's premier brand in Asia, focusing on commercially-driven innovations to unlock new growth potential.

Peroni Nastro Azzurro launches global creative review
asahi creative agency By Charlotte Rawlings

The process is being handled by AAR.

Asahi International in talks with creative agencies
aar asahi creative By Charlotte Rawlings

The process is being supported by pitch consultancy AAR.

Asahi Super Dry reviews global creative account
alcohol asahi By Imogen Watson

It is working with The Observatory International in London.

Asahi Super Dry celebrates the phenomenon of 'karakuchi' in first global campaign
asahi By Emmet McGonagle

Campaign is brand's first work by Dentsumcgarrybowen, which won the account in January.

Asahi Super Dry introduces UK to concept of 'karakuchi'
asahi By Fayola Douglas

Popup experiences in eight cities are part of an integrated campaign for the brand, which says it's growing at a "phenomenal rate" in the country.

Asahi Super Dry picks Mcgarrybowen as first global agency
asahi By Brittaney Kiefer

The Dentsu Aegis agency will create a worldwide campaign for the Japanese beer brand this year.

Japan's top 100 brands: Meiji, Suntory, Kao gain favour at home
apple asahi shiseido sony By David Blecken

Subtle changes in the top 10 reflect the power of premium and responsible positioning.

A surreal invitation to drink Asahi Super Dry
asahi australia the monkeys By Ad Nut

Android geishas engaging in chainsaw bonsai pruning? That's just one of many twisted Japan tropes deployed in a new ad for the beer by The Monkeys.

How Asahi found favour among women with a 'healthy' highball mocktail
asahi japan By AdverTimes

One of Japan’s top drinks companies capitalised on a new health benefit labeling regime to bolster demand for nonalcoholic beverages

Asian Champions of Design: Asahi
asahi By Katie Ewer

The Japanese brand's bold brand identity unites ancient tradition and futuristic optimism. And it has a great origin story.

The rise of the brand-savvy beer consumer
asahi beer By Matthew Carlton

National beer brands are capitalising on traditional and legacy values to attract a new breed of young and image-conscious drinkers and keep trendy imports at bay.

Brewers eye 'youth beer'
asahi fmcg marketing By David Blecken

TOKYO - In an effort to counter dwindling demand for beer among Japanese consumers, two of the market's largest brewers are planning to introduce an updated version of the drink modified to appeal to a younger audience.