As BBDO launches Do Big Things, its first global repositioning in nearly three decades, the chairman and chief creative officer of India unpacks how the agency’s new direction champions purpose-driven creativity, cultural relevance, and ideas that spark real-world change.
True
creative agency
Creativity isn’t just about storytelling—it’s about impact: Josy Paul on BBDO’s bold new chapter
BBDO
creative agency
josy paul
nancy reyes
omnicom group
Havas Worldwide retains Durex creative duties
creative agency
india
pitch
As reported earlier by Campaign India, the pitch had several big-ticket agencies vying for the plum account alongside the incumbent.
Peroni Nastro Azzurro launches global creative review
asahi
creative agency
The process is being handled by AAR.
Planning for uncertainty: Five considerations from a creative agency chief
bmb
ceo
creative agency
creativity
BMB's Jason Cobbold shares five things to keep in mind as you start planning for 2024.
OMD’s Paddy Crawshaw departs for startup agency
creative agency
OMD
omg
After nearly two decades at OMG, Crawshaw has joined a creative agency startup with the mission to make people 'fall in love with advertising again'.
Fiji Airways flying high with Iris as their creative agency of record
creative agency
AUSTRALIA - Fiji Airways, Fiji’s National Airline has announced that it has appointed iris, the global creative innovation network, for an additional two years as its creative agency. iris Sydney was appointed for an initial one-year period last year following a competitive pitch.
Don't mistake technology for creativity: Sir John Hegarty
bbh
creative agency
creativity
digital
social media
technology
Campaign Asia-Pacific speaks with the BBH founding partner about his new book, the nature of creativity and why digital media formats are like electric guitars.
Malaysian agency BW Creatives makes splash with 'Election Cereals'
creative agency
MALAYSIA - Following its rebranding from a design to a creative agency, BW Creatives has launched tongue-in-cheek Election Cereals in anticipation of Malaysia's upcoming 13th General Elections.
Y&R Thailand selected as Swensen's creative agency, launches campaign
creative agency
THAILAND - Having been appointed by US ice cream brand Swensen's as its creative agency following a two-way pitch at the end of May, Y&R Thailand has launched a new TVC and campaign this month.
McCann regional business director Marco Cosi rejoins TBWA Tequila
creative agency
McCann Worldgroup
SINGAPORE - McCann Worldgroup Singapore’s regional business director, Marco Corsi, has departed the IPG agency and is set to re-join TBWA Tequila.
David Jones appoints M&C Saatchi for creative in Australia
account win
creative agency
retail
SYDNEY - David Jones has appointed M&C Saatchi as its advertising agency in Australia following a five-month tender process, replacing Saatchi & Saatchi which had held the account for 14 years.
JWT Australasia CEO Noel Magnus departs; John Gutteridge takes over
creative agency
MELBOURNE – JWT Australasia CEO Noel Magnus will be leaving the agency after two and a half years, with JWT Melbourne MD John Gutteridge set to take over.
McCann Erickson and Momentum MDs leave roles in Thailand
creative agency
BANGKOK - Angsana Chongsrichan, managing director of McCann Erickson, and Thany Sakornsinthuthe, managing director of Momentum, have both resigned from their positions in Thailand.
JWT Shanghai appoints Birger Linke as senior regional creative director
creative agency
creative director
SHANGHAI - After three years with TBWA\Vietnam and regional network Group Edge, Birger Linke has rejoined JWT as senior regional creative director in Shanghai to work on the agency’s Ford business.
Birger Linke appointed senior regional creative director at JWT Shanghai
creative agency
creative director
SHANGHAI - After three years with TBWA\Vietnam and regional network Group Edge, Birger Linke has rejoined JWT as senior regional creative director in Shanghai to work on the agency’s Ford business.
JWT Shanghai appoints Birger Linke as senior regional creative director
creative agency
creative director
SHANGHAI - After three years with TBWA\Vietnam and regional network Group Edge, Birger Linke has rejoined JWT as senior regional creative director in Shanghai to work on the agency’s Ford business.
Christopher Lyons to head Leo Burnett's retail arm for Asia-Pacific
creative
creative agency
director
Leo Burnett
retail
creative
creative agency
director
Leo Burnett
retail
SINGAPORE – Leo Burnett has appointed Christopher Lyons (pictured) as regional shopper and retail marketing director to head its retail arm across Asia-Pacific.
Christopher Lyons to head Leo Burnett's retail arm for Asia-Pacific
creative
creative agency
director
Leo Burnett
retail
creative
creative agency
director
Leo Burnett
retail
SINGAPORE – Leo Burnett has appointed Christopher Lyons (pictured) as regional shopper and retail marketing director to head its retail arm across Asia-Pacific.
Juhi Kalia returns to JWT as ECD on Lux global team
creative agency
SINGAPORE — JWT has named Juhi Kalia as executive creative director for its global Lux team.
Ogilvy’s Paul Matheson to depart Asia for New York in September
creative agency
ogilvy
TOKYO - Ogilvy & Mather Asia-Pacific planning director, Paul Matheson, is set to leave Asia after six years with the WPP network to return to New York in September.