As BBDO launches Do Big Things, its first global repositioning in nearly three decades, the chairman and chief creative officer of India unpacks how the agency’s new direction champions purpose-driven creativity, cultural relevance, and ideas that spark real-world change.
True
creative agency
Creativity isn’t just about storytelling—it’s about impact: Josy Paul on BBDO’s bold new chapter
BBDO
creative agency
josy paul
nancy reyes
omnicom group
Havas Worldwide retains Durex creative duties
creative agency
india
pitch
As reported earlier by Campaign India, the pitch had several big-ticket agencies vying for the plum account alongside the incumbent.
Peroni Nastro Azzurro launches global creative review
asahi
creative agency
The process is being handled by AAR.
Planning for uncertainty: Five considerations from a creative agency chief
bmb
ceo
creative agency
creativity
BMB's Jason Cobbold shares five things to keep in mind as you start planning for 2024.
OMD’s Paddy Crawshaw departs for startup agency
creative agency
OMD
omg
After nearly two decades at OMG, Crawshaw has joined a creative agency startup with the mission to make people 'fall in love with advertising again'.
Fiji Airways flying high with Iris as their creative agency of record
creative agency
AUSTRALIA - Fiji Airways, Fiji’s National Airline has announced that it has appointed iris, the global creative innovation network, for an additional two years as its creative agency. iris Sydney was appointed for an initial one-year period last year following a competitive pitch.
Don't mistake technology for creativity: Sir John Hegarty
bbh
creative agency
creativity
digital
social media
technology
Campaign Asia-Pacific speaks with the BBH founding partner about his new book, the nature of creativity and why digital media formats are like electric guitars.
Malaysian agency BW Creatives makes splash with 'Election Cereals'
creative agency
MALAYSIA - Following its rebranding from a design to a creative agency, BW Creatives has launched tongue-in-cheek Election Cereals in anticipation of Malaysia's upcoming 13th General Elections.
Y&R Thailand selected as Swensen's creative agency, launches campaign
creative agency
THAILAND - Having been appointed by US ice cream brand Swensen's as its creative agency following a two-way pitch at the end of May, Y&R Thailand has launched a new TVC and campaign this month.
McCann regional business director Marco Cosi rejoins TBWA Tequila
creative agency
McCann Worldgroup
SINGAPORE - McCann Worldgroup Singapore’s regional business director, Marco Corsi, has departed the IPG agency and is set to re-join TBWA Tequila.
David Jones appoints M&C Saatchi for creative in Australia
account win
creative agency
retail
SYDNEY - David Jones has appointed M&C Saatchi as its advertising agency in Australia following a five-month tender process, replacing Saatchi & Saatchi which had held the account for 14 years.
JWT Australasia CEO Noel Magnus departs; John Gutteridge takes over
creative agency
MELBOURNE – JWT Australasia CEO Noel Magnus will be leaving the agency after two and a half years, with JWT Melbourne MD John Gutteridge set to take over.
McCann Erickson and Momentum MDs leave roles in Thailand
creative agency
BANGKOK - Angsana Chongsrichan, managing director of McCann Erickson, and Thany Sakornsinthuthe, managing director of Momentum, have both resigned from their positions in Thailand.
JWT Shanghai appoints Birger Linke as senior regional creative director
creative agency
creative director
SHANGHAI - After three years with TBWA\Vietnam and regional network Group Edge, Birger Linke has rejoined JWT as senior regional creative director in Shanghai to work on the agency’s Ford business.
Birger Linke appointed senior regional creative director at JWT Shanghai
creative agency
creative director
SHANGHAI - After three years with TBWA\Vietnam and regional network Group Edge, Birger Linke has rejoined JWT as senior regional creative director in Shanghai to work on the agency’s Ford business.
JWT Shanghai appoints Birger Linke as senior regional creative director
creative agency
creative director
SHANGHAI - After three years with TBWA\Vietnam and regional network Group Edge, Birger Linke has rejoined JWT as senior regional creative director in Shanghai to work on the agency’s Ford business.
Christopher Lyons to head Leo Burnett's retail arm for Asia-Pacific
creative
creative agency
director
Leo Burnett
retail
creative
creative agency
director
Leo Burnett
retail
SINGAPORE – Leo Burnett has appointed Christopher Lyons (pictured) as regional shopper and retail marketing director to head its retail arm across Asia-Pacific.
Christopher Lyons to head Leo Burnett's retail arm for Asia-Pacific
creative
creative agency
director
Leo Burnett
retail
creative
creative agency
director
Leo Burnett
retail
SINGAPORE – Leo Burnett has appointed Christopher Lyons (pictured) as regional shopper and retail marketing director to head its retail arm across Asia-Pacific.
Juhi Kalia returns to JWT as ECD on Lux global team
creative agency
SINGAPORE — JWT has named Juhi Kalia as executive creative director for its global Lux team.
Ogilvy’s Paul Matheson to depart Asia for New York in September
creative agency
ogilvy
TOKYO - Ogilvy & Mather Asia-Pacific planning director, Paul Matheson, is set to leave Asia after six years with the WPP network to return to New York in September.
KFC launches creative agency review in Singapore
creative agency
fast food
KFC
pitch
review
creative agency
fast food
KFC
pitch
review
SINGAPORE – KFC has launched a review of its creative agency arrangements in Singapore, with four agencies including incumbent McCann Erickson pitching for the account.
KFC launches creative agency review in Singapore
creative agency
fast food
KFC
pitch
review
creative agency
fast food
KFC
pitch
review
SINGAPORE – KFC has launched a review of its creative agency arrangements in Singapore, with four agencies including incumbent McCann Erickson pitching for the account.
XL Axiata shortlists three agencies for creative review in Indonesia
creative agency
pitch
JAKARTA - XL Axiata, the country’s third-largest telco, is believed to have shortlisted up to three agencies for the final stages of its creative account review in Indonesia.
VNPost hires JWT for corporate project in Vietnam
account win
branding
corporate
creative agency
HO CHI MINH CITY – VNPost has hired JWT and Smart Media to revamp its corporate identity in Vietnam.
Coway appoints BBDO/Proximity in Malaysia
account win
creative agency
KUALA LUMPUR - Korean health appliances brand Coway has appointed BBDO/Proximity as its creative agency-of-record in Malaysia following a three-way pitch.
ESPN hands additional regional creative accounts to Grey Group in Singapore
account win
creative agency
grey
sports
SINGAPORE - Grey Group Singapore has been assigned additional regional creative duties for ESPN Star Sports’ two new offerings ESPN HD and ESPN Player.
BBDO Guerrero/Proximity promotes Francine Gonzalez in The Philippines
creative agency
MANILA - BBDO Guerrero/Proximity Philippines has promoted Francine Gonzalez to general manager of BBDO Guerrero.
Leo Burnett Hong Kong wins gold Lion at Cannes
advertising
awards
cannes lions
creative agency
pr
CANNES - Leo Burnett Hong Kong and Hakuhodo Tokyo were among the winners from Asia, each taking home a gold Lion in the Direct category as the first awards were handed out at the Cannes Lions 2010 Festival last night.
Cannes: Leo Burnett, Hakuhodo and Saatchis win Gold for Asia-Pacific
advertising
awards
cannes lions
creative agency
pr
CANNES - Leo Burnett Hong Kong and Hakuhodo Tokyo were among the winners from Asia, each taking home a gold Lion in the Direct category as the first awards were handed out at the Cannes Lions 2010 festival last night.
Cannes: Leo Burnett, Hakuhodo and Saatchis win gold for Asia-Pacific
advertising
awards
cannes lions
creative agency
pr
CANNES - Leo Burnett Hong Kong and Hakuhodo Tokyo were among the winners from Asia, each taking home a gold Lion in the Direct category as the first awards were handed out at the Cannes Lions 2010 festival last night.
Marina Bay Sands splits creative business in Singapore
creative agency
SINGAPORE – Marina Bay Sands (MBS) is believed to have split its creative account between TBWA and local boutique shop Formul8 in Singapore.
BBDO/Proximity hires business director for SingTel in Singapore
creative agency
singtel
SINGAPORE - BBDO/Proximity Singapore has appointed David Tay (pictured) to the role of business director to oversee its SingTel consumer business account.
Bitexco Tower tasks Publicis Singapore with launch in Vietnam
account win
creative agency
marketing
Publicis
HO CHI MINH CITY - The Bitexco Financial Tower, Vietnam's largest property development, has appointed Publicis Singapore to oversee the marketing campaign for its launch.
Edward Pank quits as managing director of Bates 141 Singapore
creative agency
singapore
southeast asia
SINGAPORE - Edward Pank (pictured) has resigned from his role as managing director of Bates 141 Singapore, leaving Frederique Covington in charge of the Singapore office.
XL Axiata initiates creative AOR review in Indonesia
creative agency
indonesia
pitch
JAKARTA - XL Axiata, the country's third-largest mobile phone provider, is thought to be on the lookout for a creative agency in Indonesia.
McCain Foods India appoints Leo Burnett as creative partner
account win
communications
creative agency
india
Leo Burnett
NEW DELHI - McCain Foods India, the local subsidiary of McCain Foods, the world's largest producer of French fries and potato specialties, has appointed Leo Burnett as its creative partner in the country following a multi-agency pitch.
JWT Sydney takes regional leadership role for Kellogg business in Asia-Pacific
asia pacific
australia
creative agency
kellogg
SYDNEY - JWT Australasian CEO Noel Magnus has appointed Paul Spriggs (pictured) as the network's regional director to oversee the retained Kellogg business.
DBS searches for agency to handle projects
advertising
banking
creative agency
dbs
singapore
SINGAPORE - DBS, the largest commercial banking group in Singapore and Southeast Asia, is believed to be on the look out for a creative agency to handle several projects.
Sony Handycam calls creative pitch in Malaysia
china
creative agency
malaysia
KUALA LUMPUR - Sony Handycam is believed to have initiated a creative pitch in Malaysia. Sources suggest that the Japanese electronics giant has called a mix of local and international agencies to pitch for the business.
Grey Group appoints George Vargas as creative director in Vietnam
creative agency
creative director
vietnam
HO CHI MINH CITY - Grey Group has appointed George Vargas (pictured) as creative director in Vietnam.
Leo Burnett consolidates operations in Thailand; appoints chairman & managing director
ceo
creative agency
Leo Burnett
thailand
BANGKOK - Leo Burnett has announced a new company architecture that integrates its key operations including Black Pencil and Arc Worldwide to become a group in Thailand.
Bursa Malaysia launches tender for creative business
creative agency
malaysia
KUALA LUMPUR - Malaysia's stock exchange, Bursa Malaysia, has launched a tender for its national creative business.
Nojorono shortlists three agencies for Minak Djinggo brand
creative agency
Publicis
JAKARTA - Indonesian cigarette maker, Nojorono Tobacco International (NTI), has shortlisted three agencies including JWT, Publicis and incumbent Diptra as part of a pitch for its Minak Djinggo brand.