As Ray-Ban appoints ASAP Rocky as its first global creative director, it signals a growing trend of luxury brands leaning on celebrity vision to redefine cultural relevance and unlock commercial success in an increasingly competitive market.
True
creative director
Why more celebrities are taking the creative reins at luxury brands
asap rocky
celebrities
creative director
fashion
luxury
ray ban
The rise and fall of the rock star creative
advertising
agencies
agency
creative director
creatives
Having a leader (male or female) with a god complex is not only bad for business, it's also bad for creativity.
Creative coup: Creative Director Oz Dean joins We Are Social
advertising
creative director
design
digital
tbwa
Global communications agency We Are Social has hired award winning creative director Oz Dean to join its Sydney office. With 17 years experience working for digital, design and advertising agencies in London, Manchester, Sydney and Singapore, Oz Dean’s international resume includes work for clients including Singapore Airlines, Timberland, Heineken and Google.
Momentum appoints Mark Masterson as chief creative director for China
china
creative director
McCann Worldgroup
SHANGHAI - Momentum Worldwide, a McCann Worldgroup company, today announced the appointment of Mark Masterson as Chief Creative Director for China. Based in Shanghai, Masterson is charged with leading and inspiring the Momentum creative team, driving innovative thinking and delivering an exceptional creative product for Momentum’s clients across China.
Ogilvy & Mather Kuala Lumpur selects Rafael Guida as its new digital creative director
creative director
KUALA LUMPUR - Ogilvy & Mather Kuala Lumpur has picked ex-TBWA Dubai hand Rafael Guida as its new digital creative director.
Shane Bradnick leaves BMF Sydney for DDB NZ
BMF
creative director
DDB
ecd
NEW ZEALAND - Shane Bradnick, currently ECD at BMF Sydney, will leave to join DDB New Zealand in February as creative director.
BBH Asia-Pacific hires new creative director from Australia
australia
bbh
creative director
the monkeys
SINGAPORE - BBH Asia-Pacific has hired Sydney-based independent agency The Monkeys' creative director, Noah Regan.
Shih-yen Lee, Jacky Wong, Nicholas Hong add creative weight to DDB Shanghai
creative
creative director
DDB
SHANGHAI - DDB has hired three creative directors to churn out more 'client-centric' ideas for Shanghai Volkswagen, Pernod Ricard and McDonald’s.
Grey Australia hires new management for Canberra
australia
creative director
grey
CANBERRA - Grey Australia has appointed Tony Mansfield as general manager to head operations in Canberra and has named Matt Jonson as creative director.
Ogilvy & Mather imports eight global talents for Shanghai base
creative director
ogilvy
SHANGHAI - Ogilvy & Mather is loading up on its creative artillery for key client accounts with the hiring this month of an eclectic group of eight creatives from three continents and seven countries.
Publicis Modem appoints new creative director
creative director
SINGAPORE – Publicis Singapore has appointed Robert Upton as creative director of the agency’s digital offering Publicis Modem.
JWT Melbourne hires Rob Beamish as creative director
creative director
MELBOURNE - JWT Melbourne has appointed Rob Beamish as creative director. He joinsfrom Publicis Mojo Melbourne, where he was head of art.
Draftfcb Beijing appoints digital lead as ECD
creative director
ecd
shanghai
BEIJING: Draftfcb Beijing has appointed Dick Chan as its executive creative director. Chan has been head of the agency's digital arm, based in Shanghai, and will be transferring to Beijing to assume the role alongside general manager, Michael Chang.
Isobar Hong Kong appoints JWT creative director
creative director
HONG KONG - Isobar Hong Kong has appointed Munhoe Tung as its creative director, joining the agency from JWT Hong Kong, as part of its efforts to boost digital capabilities across the network.
TNS research appoints its first creative director, Martin Lambie-Nairn
creative director
LONDON - WPP-owned research company TNS has announced the appointment of Martin Lambie-Nairn as creative director. He is tasked with improving the look and feel of TNS deliverables and will be directly involved in client work and pitches.
Lilit Reyes returns to Leo Burnett
creative director
Leo Burnett
singapore
SINGAPORE - Leo Burnett Group Singapore has appointed Lilit Reyes as creative director. Reyes will relocate to Singapore from Manila, where he was most recently with Omnicom Group agency DDB.
Publicis Singapore appoints new creative director
creative director
SINGAPORE - Publicis Singapore has hired Tom Eriksen as creative director. Eriksen was formerly with Swedish digital ad agency Farfar.
Thoughtful Media appoints PT Black as senior creative director
creative director
SHANGHAI - Thoughtful Media Group (TMG) has appointed PT Black as senior creative director for Asia-Pacific.
GPY&R Sydney names David Joubert creative director
creative
creative director
SYDNEY - GPY&R has named David Joubert creative director as it moves to strengthen the agency's creative offering.
Ida Rahman joins M&C Saatchi Malaysia as creative director
creative director
malaysia
KUALA LUMPUR - M&C Saatchi has appointed a new creative director, Ida Rahman, to its team.