Digital happenings this week from Google, Sina Weibo, HTC and more
A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.
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Max Hegerman appointed digital head for JWT India
INDIA - JWT has today announced the appointment of Max Hegerman as senior vice-president and digital head of the agency.
Y&R's latest 'change blindness' TVC for Brand's
SINGAPORE - Y&R Singapore has unveiled the latest TVC for Cerebos Brand's Essence of Chicken, using ideas from Singapore Management University (SMU) students to illustrate the level of alertness in people's daily lives.
Creative Q&A: Euro RSCG India's Satbir Singh
Satbir Singh, executive creative director at Euro RSCG India, spills the beans on his typical day, which historical figure he would like to spend a day with and more.
Media Contacts’ Jonathan Joson becomes youngest YMMA awardee
MANILA – The Young Market Masters Award (YMMA) for digital marketing in the Philippines has been given to Jonathan Joson, strategic planning director at Media Contacts Philippines, becoming the youngest recipient of the accolade at 24.
Skype jumps on the advertising bandwagon
GLOBAL – Skype has inevitably joined the advertising space, announcing that ads will begin appearing in its home tab this week.
Discovery Channel partners with Nissan X-Trail in Australia
SYDNEY – The Discovery Channel has signed up for an exclusive partnership with the Nissan Motor Company in Australia over the next 12 months.
Hyundai showcases new Elantra as the 'big small car'
AUSTRALIA - Hyundai has launched an integrated campaign for its new 2011 Elantra model, highlighting its position as a small car, but one that has everything consumers expect from a bigger vehicle.
DDB New Zealand, Steinlager throw support behind its rugby stars
NEW ZEALAND - With the country set to host rugby's biggest event this year, DDB New Zealand has rolled out a new 'We believe' campaign for Steinlager. It aims to inspire local consumers and fans looking for that elusive second win for their beloved All Blacks.
Mindshare Thailand appoints Rollei Chan as search manager
BANGKOK - Mindshare Thailand has named Rollei Chan to the position of search manager. The appointment is effective immediately.
Abbott challenges Hong Kong parents to reprioritise kids' brain development
HONG KONG - Healthcare giant Abbott has rolled out a new TVC that calls out to Hong Kong parents to reprioritise their children's brain development needs over intestinal health, in collaboration with DDB Hong Kong.
Ogilvy kicks off Thai Life Insurance campaign with dramatic TVC
THAILAND - Ogilvy & Mather Thailand has rolled out a new campaign for Thai Life Insurance with a 'Silence of love' TVC going on air throughout the country.
Digital moves this week from LinkedIn, Publicis, Nokia and more
A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.
Singapore Portfolio Night 9 to help budding creatives
SINGAPORE - JWT APAC, Y&R Asia and Bates 141 will stage and co-host Portfolio Night 9 on 26 May, aimed at helping students and aspiring young creatives across the globe break into the advertising industry
Bates 141 Indonesia reclaims Ultra Jaya Mimi account
JAKARTA - Bates 141 Indonesia has marked a homecoming after winning back Ultra Jaya's Mimi's branding business following a multi-way pitch.
Creative Q&A: Beacon Communications' Masato Mitsudera
Creative director Masato Mitsudera of Beacon Communications K.K./Leo Burnett shares his stories on looking good in a speedo, working at the post office and kick-starting his career in advertising career.
Lipton Green Tea campaign debuts with Pirates of the Caribbean
CHINA - DDB Shanghai today launched a new campaign for Lipton's ready-to-drink Green Tea, debuting nationwide at the movie premiere of 'Pirates of the Caribbean: On Stranger Tides'.
Cheil China rolls out Samsung W899 TVC in campaign
CHINA - As part of its three-month long campaign for the Samsung W899 mobile phone, Cheil China introduced a TVC this month to support print ads that kicked off the campaign.
Publicis JimenezBasic bolsters creative, account teams
THE PHILIPPINES - Publicis JimenezBasic has appointed Paulo Famularcano to associate creative director, while Isabel Prollamante has taken on the reins of account manager effective immediately.
Bates 141 appoints creative director in Singapore
SINGAPORE - Bates 141 Singapore has named Ken Tan to lead its creative department, taking on the reins of creative director effective immediately.
MSD selects Tonic for hair loss awareness campaign
SINGAPORE - Merck Sharp & Dohme (MSD) has appointed Tonic Life Communications Singapore to carry out its year-long male pattern hair loss campaign.
Rapp adds head of analytics, insights in Shanghai
CHINA - Rapp Shanghai has named Sherry Hsu to the newly-created role of head of analytics and insights as part of the agency's efforts to strengthen its data driven marketing capabilities.
Rapp Indonesia wins Pos Indonesia marketing account
INDONESIA - Rapp Indonesia has won the marketing services account of Pos Indonesia, the country's national postal service, following a competitive eight-way pitch.
Bosch Home Appliances launches animated campaign
CHINA - Interone China launched its latest innovative campaign for Bosch Home appliances encompassing TV, print digital and below-the-line support elements.
Chelsea Football Club to partner with local brands in region
SOUTHEAST ASIA - UK sports team Chelsea Football Club has signed up Dentsu Sports Asia to market the club's first team players in the region.
Ex-MediaCorp business journalist moves to Fleishman-Hillard
SINGAPORE - Fleishman-Hillard has signed up Chris Howells to the role of senior account manager as part of its efforts to strengthen its corporate and financial communications practice.
Eastwei MSL China wins string of retainer clients
BEIJING - Strategic communications agency Eastwei MSL China, part of the MSL Group network, has announced five new retainer clients with the latest being Huntsman Polyurethanes and Saatchi & Saatchi.
Admax bolsters Facebook partnership with SEA appointment
SOUTHEAST ASIA - Admax Network has appointed Narciso Reyes as its regional sales director for the company's Facebook division.
Mindshare Thailand promotes new The Exchange head
BANGKOK - Mindshare Thailand has promoted Napaporn Jeatawattana as head of its trading arm The Exchange, effective immediately.
Creative Q&A: Iris Singapore's Subha Naidu
Subha Naidu, creative director at Iris Singapore, talks toilets with Campaign.
UM Singapore makes three digital hires
SINGAPORE - UM Singapore has appointed Chris Brooks as digital director of UM and Initiative, promoted Luke Marshall to digital manager of UM and added Tanveer Kaur as senior search manager of Reprise Media.
Rapp China lands Weight Watchers account
SHANGHAI - Rapp China has been selected as lead communications agency for Weight Watchers China, without a pitch.
Euro RSCG Bangkok snaps up Racer Electric account
BANGKOK - Euro RSCG has been selected as the agency-of-record by fluorescent lamp manufacturer Racer Electric following a competitive three-way pitch.
DDB Shanghai turns to Chinese war stratagems for Gatorade
SHANGHAI - DDB Shanghai has brought the ancient Chinese military classic 'The 36 stratagems' to the world of street basketball in its new Gatorade campaign, kicking off today.
TBWA SMP tackles fantasy worlds with Champion Infinity detergent
THE PHILIPPINES - TBWA Santiago Mangada Puno has ditched the traditional mum approach in its new campaign for detergent brand Champion Infinity with the first of a series of TVCs set to be aired throughout the year.
Iris Singapore kicks off Tiger Street Football campaign with TVCs
ASIA-PACIFIC - To start the ball rolling in its campaign for the six-month long Tiger Street Football tournament, Iris Singapore has launched a TVC that showcases the challenges of playing football on the street in a humorous manner.
Digital moves this week from Twitter, Linked In, PayPal and more
A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.
Bates 141 Indonesia CEO takes on SEA role
SOUTHEAST ASIA - Bates 141 Indonesia CEO Shubho Sarkar has been promoted to the role of CEO, Southeast Asia, as part of the agency's efforts to establish a new structure for the region.
BBH China hires new head of planning
SHANGHAI - BBH China has signed up Andy Edwards as its new head of planning, effective immediately.
GSK splashes out with Grey Singapore's Ribena OOH campaign
SINGAPORE - International healthcare company GlaxoSmithKline has launched an OOH campaign to promote its Ribena strawberry flavour, utilising Clear Channel Singapore's media.
CRM president re-elected for record-setting eighth term
KUALA LUMPUR - The Commercial Radio of Malaysia (CRM) has re-elected Borhanuddin Osman to an unprecedented eighth term as president, a post he has held since 2004.
Arnold Worldwide ventures into Australia with creation of Arnold Furnace
SYDNEY - Communications company Arnold Worldwide has marked its first foray into the Australian market with the creation of Arnold Furnace, which will include offices in Sydney and Melbourne.
Clear Channel rebrands, unveils OOHPIA 2011
SINGAPORE - Clear Channel Singapore continued its rebranding campaign by holding its out-of-home planning and innovation awards (OOHPIA) on 26 May, its first major event after the rebrand.
Hyundai Accent's launch campaign focuses on its reverse camera
AUSTRALIA - Hyundai Motor Company Australia is rolling out its new model 'Accent' compact car with a reverse camera. The launch is supported by an integrated communications campaign, in collaboration with Innocean Australia.
DM9 JaymeSyfu takes on Ascof Lagundi account
THE PHILIPPINES - DM9 JaymeSyfu has won Pascual Laboratories' cough remedy Ascof Lagundi account following a competitive five-way pitch.
Netbooster Asia appoints new ECD
THE PHILIPPINES - Netbooster Asia, a fully-integrated digital agency, has appointed Dino Ocampo to take on the reins of executive creative director effective immediately.
CASE STUDY: Neutrogena utilises photo flash-mob to get youth using sun block
Johnson & Johnson rolled out its first-ever 'photo-mob' via photo-sharing app Instagram showcasing its Neutrogena Ultra Sheer sun block through Tribal DDB.
Digital moves this week from Samsung, LG, Google and more
A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.
Philippine Department of Tourism shortlists seven agencies for creative account
THE PHILIPPINES - The Philippine Department of Tourism (DoT) has confirmed that it has shortlisted seven advertising agencies to battle it out for a new campaign seeking to rectify its national brand following the 'Pilipinas Kay Ganda' slogan last year.
Mitos Borromeo steps into lead role at Bates 141 Philippines
THE PHILIPPINES - Bates 141 Philippines has appointed Mitos Borromeo to take on the lead role at the agency after the departure of managing director Angel Antonio on 31 July.
Webjet supersizes luggages to promote online travel planning services
SINGAPORE - Online travel agency Webjet Singapore has collaborated with Plum Ideas to launch a solely OOH campaign to promote branding and awareness for the company's travel planning services.
Leo Burnett Sydney builds campaign for Australia's census
SYDNEY - The Australian Bureau of Statistics (ABS) and Leo Burnett Sydney have joined forces to urge Australians to take part in the country's 2011 census.
Eric Cruz joins Leo Burnett & Arc Malaysia as executive creative director
KUALA LUMPUR - Leo Burnett & Arc Malaysia has appointed Eric Cruz as its new executive creative director.
SC Johnson splits global creative and media duties between WPP and Omnicom
ASIA-PACIFIC - Household cleaning product manufacturer SC Johnson has selected WPP and Omnicom agencies for its global creative and media accounts, with a strong focus on Asian markets a key part of their remits.
Häagen-Dazs launches 'Anticipated like no other' integrated campaign
SINGAPORE - Häagen-Dazs has rolled out its latest campaign in Singapore, entitled 'Anticipated like no other'. It will run until the end of July.
Coca-Cola Philippines unveils first-ever green Fukien tea plant billboard
THE PHILIPPINES - Coca-Cola Philippines and the World Wide Fund for Nature have collaborated to unveil the country's first ever billboard comprised completely of plants. The effort is part of Coca-Cola's 'Live positively' campaign to tackle the issues of water conservation and climate protection.
MWG Philippines, FutureBrand tie-up on new brand consultancy offering
THE PHILIPPINES - McCann Worldgroup Philippines and brand identity and consultancy firm FutureBrand have combined to launch a new offering in the brand consultancy space in the country.
Dow Jones appoints regional corporate communications director
ASIA-PACIFIC - Dow Jones has appointed Chad Tendler to the regional role of director of corporate communications for Asia-Pacific, effective from 21 July.
Dentsu Singapore hires head of digital solutions
SINGAPORE - Dentsu Singapore has beefed up its digital team with the appointment of Vivian Yeung as head of digital solutions. The appointment is effective immediately.
JWT Shanghai leads strong China showing at Cannes
CANNES - JWT Shanghai won mainland China's first ever Cannes Grand Prix for its 'Heaven and hell' campaign for Samsonite, in what was a big night for Greater China agencies.
JWT Shanghai wins first ever Cannes Grand Prix for China
CANNES - JWT Shanghai scored a milestone win for China, bringing home the country's first ever Cannes Grand Prix Lion for its 'Heaven and hell' campaign for Samsonite in the Press category.
Digital moves this week from Groupon, RenRen.com, DG and more
A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.
Starcom MediaVest brings in former Telstra GM to head up Brisbane office
BRISBANE - Starcom MediaVest has tapped Caleb Watson, previously general manager of media at Telstra, to lead its Brisbane office as general manager, effective from the end of August.
McDonald's aims to engage with Hong Kong families
HONG KONG - DDB Hong Kong has unveiled a brand engagement campaign for McDonald's that seeks to bring families back to the fast-food chain, kicking off with the first of a series of heart-felt TVCs.
Leo Burnett/Arc Worldwide Manila hires new head of digital creative
THE PHILIPPINES - Leo Burnett and Arc Worldwide Manila has appointed Dino Cabrera to the newly-created role of head of digital creative effective end-July as part of the agency's efforts to bolster its digital marketing and eCRM competencies.
Grey Hong Kong hires Kym Ma as creative director
HONG KONG - Grey Hong Kong has brought in Kym Ma to take on the reins of creative director, effective immediately.
SingTel rolls out revamped MobileTV website
SINGAPORE - SingTel has today launched its newly-revamped MobileTV website developed by Arc Worldwide Singapore, aiming to increase mass-market awareness of the MobileTV service.
CREATIVE Q&A: Bates 141 Philippines' James Bernardo
James Bernardo, executive creative director at Bates 141 Philippines on how he stumbled upon the advertising industry, what it takes to impress him, and revealing his guilty pleasure.
Barclays captures local Hong Kong scene to promote Asia Trophy tournament
HONG KONG - Barclays has rolled out its latest campaign along Hong Kong's MTR stations to promote the upcoming Asia Trophy tournament set to take place in the city from July 27 to 30.
'Absolut Blank' campaign collaborating local artists launches in Shanghai
SHANGHAI - Absolut Vodka will today unveil its 'Absolut blank' campaign encouraging cutting-edge creativity at the opening of its art collection exhibition in Shanghai which will run until 30 July.
BBC Worldwide announces record profit
GLOBAL - BBC Worldwide has recorded a US$255 million headline profit for the 2010-2011 financial year.
Edelman Hong Kong appoints Sue Chan as associate director of digital practice
HONG KONG - Edelman Hong Kong has appointed Sue Chan as its associate director in the agency's Hong Kong digital practice, with immediate effect.
Can Hong Kong nurture its creative potential?
HONG KONG - After a strong Cannes Lions showing, creativity is back in the forefront of Hong Kong. Campaign Asia speaks with four of the SAR's leading creatives on how the local market is evolving.
CASE STUDY: Reebok's 'No pants day' deploys models to showcase EasyTone shoes
Reebok ran its version of 'No pants day' to promote the new EasyTone shoes in Taiwan, deploying 20 models in underwear to showcase the new shoes during rush hour.
'Gossip Girl' star Ed Westwick headlines Penshoppe's 25-year anniversary campaign
THE PHILIPPINES - Philippine clothing apparel brand Penshoppe has launched a new campaign for its pre-holiday 2011 to summer 2012 collection featuring US television series 'Gossip Girl' lead actor Ed Westwick.
UPDATE: DDB wins Tiger Beer's Singapore creative business
SINGAPORE - DDB Singapore has won the creative business of Asia-Pacific Breweries' (APB) Tiger Beer brand in Singapore following a competitive pitch.
GPY&R Sydney launches vignettes for 'Mighty Artline' campaign
SYDNEY - Pelikan Artline and GPY&R Sydney have today launched a new campaign for Artline pens, featuring a series of quirky spots highlighting how perceptions of everyday settings can change with added ink.
Publicis JimenezBasic launches new campaign for Greenwich pizza
THE PHILIPPINES - Publicis JimenezBasic has rolled out the latest installment of its 'cheesy' campaign for Greenwich Pizza, launching the pizza and pasta chain's new Seven-Cheese Overload pizza.
BBH rolls out Unilever's Lynx campaign in China
SHANGHAI - BBH China today launched Unilever's Lynx brand in the China market, rolling out a campaign featuring controversial celebrity Edison Chen that promises to 'awaken men's charms and unlock women's desires'.
CASE STUDY: DDB HK's yellow cabs drive traffic to McDonald's
HONG KONG - To introduce the new Chicken Bacon Deluxe burger, McDonald's and DDB Hong Kong collaborated on a campaign that featured iconic New York-style yellow cabs in the streets of the city.
Spikes Asia 2011 names craft, design and PR jury presidents
ASIA-PACIFIC - Spikes Asia 2011 has completed its jury president line-up with Danny Searle, Elsie Nanji and Tim Sutton heading up the craft, design and PR juries respectively.
'Skelanimals' headline Euro RSCG, Cheers campaign
SINGAPORE - Euro RSCG Singapore and convenience store Cheers have collaborated to roll out an integrated campaign utilising social media platforms, ATL executions, and point of sale promotions featuring the plush toys 'Skelanimals'.
BBDO Guerrero boosts creative team following CD exit
THE PHILIPPINES - BBDO Guerrero Proximity Philippines has promoted Corey Cruz to associate creative director, effective immediately. The appointment comes on the heels of the recent departure of creative director Pia Roxas-Ocampo.
BBH India scoops Johnnie Walker, Captain Morgan accounts
MUMBAI - BBH India has added to its portfolio of Diageo accounts, winning the creative duties for both Johnnie Walker and Captain Morgan.
Aegis Media brings in new regional business director
SINGAPORE - Aegis Media Asia-Pacific has today appointed James Smyllie as its new regional business director, effective immediately.
Leo Burnett Manila's 'Waterworld' kicks off Philippine Advertising Congress
THE PHILIPPINES - Leo Burnett Manila kicked off the Philippine Advertising Congress season with the launch of a new TVC and print ad.
Top 10 3D TVCs
3D this, and 3D that. From televisions and cameras to movies, the world has reignited its fascination with three-dimensional technology. Showing our own affinity for it, the staff at Campaign Asia-Pacific have compiled our ten favourite 3D TVCs. So put on your red and blue 3D glasses to view the 3D version of the TVCs in the links below.
OMD Melbourne names head of strategy and content
MELBOURNE - OMD Melbourne has today appointed Sharon Cookson to the position of head of strategy and content, effective immediately.
Digital moves this week from Google, Facebook, Adtech and more
A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.
CASE STUDY: British Airways goes mobile to promote Executive Club app
With the launch of a mobile application for British Airways' Executive Club members, the airline utilised a highly targeted approach to promote the app to its loyal customers.
Creative Q&A: Bates 141 Singapore's Ken Tan
Ken Tan, creative director at Bates 141 Singapore, takes time off to share with Campaign Asia his guilty pleasure, worst haircuts, and dreams of sitting for one of Andy Warhol's famous portraits.
Tetra Pak Indonesia assigns creative duties to Bates 141
INDONESIA - Bates 141 Indonesia has won the creative duties for packaging and processing company Tetra Pak Indonesia, following a pitch.
Digital happenings this week from Panasonic, Intel, FT.com and more
A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.
Edelman China appoints Rebecca Slotnick as senior director of health
SHANGHAI - Edelman has named Rebecca Slotnick as senior director for health in China. She has relocated to the agency's Shanghai office to take on the role, which was effective immediately.
Real life Ford engineer tests new Territory SUV's strength
AUSTRALIA - JWT Melbourne has launched the final installment of its 'Feel the difference' campaign for Ford, featuring the new Ford Territory and a real engineer at the automotive giant.
Y&R Vietnam MD Tarun Dhawan to exit, Matthew Collier named as replacement
VIETNAM - Y&R Vietnam managing director Tarun Dhawan has announced that he will be leaving the agency in mid-October, with Matthew Collier, previously client services director at Y&R Dubai, stepping in as CEO.
CREATIVE Q&A: M&C Saatchi Hong Kong's Bernard Chan
Bernard Chan, senior creative director at M&C Saatchi Hong Kong, talks to Campaign about his memorable first advertisement, moving back to Hong Kong from Canada, and ceiling-gazing.
Smirnoff added to Bates 141 Vietnam's Diageo creative remit
VIETNAM - Diageo has awarded the creative duties of its Smirnoff brand to Bates 141 Vietnam without a pitch.
Aegis Media Hong Kong CEO Chris Ryan appointed to regional Isobar role
ASIA-PACIFIC - Aegis Media Hong Kong chief executive officer Chris Ryan has expanded his responsibilities by taking on the newly-created role of international client director of Isobar Asia-Pacific.
Philips appoints Laura Ashton as head of marketing, emerging markets
ASIA-PACIFIC - Electronics company Philips has today appointed Laura Ashton as vice president and head of marketing for lighting in emerging markets, Asia-Pacific and Latin America. Her appointment is effective immediately, and will be based in Singapore.