Campaign Asia

Digital happenings this week from Google, Sina Weibo, HTC and more

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

Max Hegerman appointed digital head for JWT India

INDIA - JWT has today announced the appointment of Max Hegerman as senior vice-president and digital head of the agency.

Singapore Airlines appoints Liquid Ideas for Australia PR duties

AUSTRALIA - Singapore Airlines has selected Liquid Ideas as its public relations and communications agency in the Australian market, following a competitive pitch. The appointment will be effective from 1 October.

SPRG awarded one-year retainer for the Singapore Kindness Movement

SINGAPORE - Strategic Public Relations Group (SPRG) Singapore has won a one-year retainer for the Singapore Kindness Movement to support the non-government organisation's overall communications outreach in the country.

Waggener Edstrom expands operations in Australia

SYDNEY - Waggener Edstrom Worldwide has expanded its operations in Australia via a minor equity investment in affiliate Buchan Consulting, which includes a partial ownership position.

Y&R's latest 'change blindness' TVC for Brand's

SINGAPORE - Y&R Singapore has unveiled the latest TVC for Cerebos Brand's Essence of Chicken, using ideas from Singapore Management University (SMU) students to illustrate the level of alertness in people's daily lives.

Digital happenings this week from WSJ, Tribal DDB, JWT and more

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

Philippine Airlines awards creative business to DDB

THE PHILIPPINES - DDB Philippines has confirmed that it has been awarded the creative business for national carrier Philippine Airlines.

JWT Melbourne hires Andrew Lee as new digital operations manager

MELBOURNE - JWT Melbourne has boosted its digital team with the appointment of Andrew Lee to the newly-created role of digital operations manager, effective immediately.

Mindshare Thailand appoints Rollei Chan as search manager

BANGKOK - Mindshare Thailand has named Rollei Chan to the position of search manager. The appointment is effective immediately.

Digital happenings this week from Twitter, Friendster, Tribal DDB and more

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

CASE STUDY: How Vanish Napisan integrated PR and creativity to bid for the White House

How do you stand out from all the same detergent brand campaigns? Reckitt Benckiser's Vanish Napisan broke away from its tried and tested strategy of campaigns past and showcased the integration of PR and creativity in powering an effective campaign for the launch of its new Oxi Action Crystal White product range.

Abbott challenges Hong Kong parents to reprioritise kids' brain development

HONG KONG - Healthcare giant Abbott has rolled out a new TVC that calls out to Hong Kong parents to reprioritise their children's brain development needs over intestinal health, in collaboration with DDB Hong Kong.

Hyundai showcases new Elantra as the 'big small car'

AUSTRALIA - Hyundai has launched an integrated campaign for its new 2011 Elantra model, highlighting its position as a small car, but one that has everything consumers expect from a bigger vehicle.

DDB New Zealand, Steinlager throw support behind its rugby stars

NEW ZEALAND - With the country set to host rugby's biggest event this year, DDB New Zealand has rolled out a new 'We believe' campaign for Steinlager. It aims to inspire local consumers and fans looking for that elusive second win for their beloved All Blacks.

Party rolls out "music video game" for Japanese band androp

JAPAN - Creative agency Party has launched a 'music video game' for Japanese band Androp, with the aim of creating an entertaining way of communicating in today's world of fast-paced communication.

MasterCard promotes latest Kasabian gig with 'paper-themed' TVC

SYDNEY - MasterCard has rolled out the latest TVC in its Debit MasterCard Priceless Music series, featuring British rock band 'Kasabian'. The work was made in collaboration with McCann Erickson and Engine.

Wunderman and Agenda open Guangzhou offices

CHINA - Wunderman and Agenda has opened the doors to new offices in Guangzhou, bringing the span of the network's offices in China to six locations in three cities.

Digital happenings this week from Panasonic, Intel, FT.com and more

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

Campaign TV: Chris Ryan, Isobar, on Asia's talent challenges

Campaign TV's 'Building Asia's media talent' video series this week sees Chris Ryan, CEO Hong Kong, and international client director (Asia-Pacific), Isobar, addressing more of the talent-related challenges facing the media industry in Asia.

Edelman China appoints Rebecca Slotnick as senior director of health

SHANGHAI - Edelman has named Rebecca Slotnick as senior director for health in China. She has relocated to the agency's Shanghai office to take on the role, which was effective immediately.

Top 10 rugby TVCs to kick off the 2011 World Cup

Like the Olympics and football’s World Cup, rugby’s biggest tournament makes its appearance on the international stage only once every four years. Coinciding with the Rugby World Cup 2011 kicking off today, Campaign takes a look at 10 of the best rugby-themed TVCs that set off to tackle the hearts and minds of consumers.

Creative Q&A: Keith Ho, executive creative director, Grey Hong Kong

Keith Ho, executive creative director, Grey Hong Kong, shares on his love for chocolate and cats and his frequent visits to his planet of ideas via his bed and bathtub - no cupboards involved though.

Dentsu Public Relations remains highest-earning Asia-based PR firm: Holmes report

ASIA-PACIFIC - Dentsu Public Relations remains the highest earning Asia-based PR firm, while Edelman has overtaken Weber Shandwick and Fleishman Hillard in terms of fee income globally, according to new research disclosed by The Holmes Report.

Digital happenings this week from Google, Tencent, Isobar and more

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

McCann Philippines names three managing partners

THE PHILIPPINES - McCann Worldgroup (MWG) Philippines continues its realignment efforts with the promotion of Ramon Garcia, Cecile Gabutina-Velez and Bernadette Chincuanco as managing partners for McCann Erickson.

Advertising veteran Ramon Jimenez takes on Philippine Tourism chief role

THE PHILIPPINES - Advertising and marketing veteran Ramon Jimenez Jr has today taken the reins of the Philippine Department of Tourism (DOT), replacing Alberto Lim whose resignation as DOT secretary came into effect yesterday.

Isobar Hong Kong appoints JWT creative director

HONG KONG - Isobar Hong Kong has appointed Munhoe Tung as its creative director, joining the agency from JWT Hong Kong, as part of its efforts to boost digital capabilities across the network.

Grey Canberra appointed for publications duties for world leaders' meeting

CANBERRA - Grey Canberra has been selected to handle the design, print and production services for the Commonwealth Heads of Government Meeting (CHOGM) slated to take place in Perth from 28 to 30 October.

Johnnie Walker rolls out 'Face-to-face' installment of Formula 1 campaign

ASIA-PACIFIC - Johnnie Walker has launched the latest installment of its 'Step inside the circuit' series, featuring a 'Face-to-face' Facebook application.

Hyundai Accent's launch campaign focuses on its reverse camera

AUSTRALIA - Hyundai Motor Company Australia is rolling out its new model 'Accent' compact car with a reverse camera. The launch is supported by an integrated communications campaign, in collaboration with Innocean Australia.

Hong Kong July ad spend hits record high, Canon biggest spender: admanGo

HONG KONG - Research firm admanGo has released a study revealing that Hong Kong's total ad spend for July 2011 amounted to US$401 million, while Canon emerged as the biggest spending brand in the SAR.

US$3 billion in Vietnam ad revenue this year? 'Unrealistic', agency heads say

VIETNAM - A recent report by the Advertising Research and Training Institute (ARTI) disclosed that ad revenue in Vietnam was expected to surge to US$3 billion in 2011. However, four heads of advertising agencies in the country warn that Vietnam has to weather its current economic problems before serious growth can occur.

Dentsu to raise funds for Japanese earthquake anniversary with 'Kizuna Cranes'

TOKYO - Dentsu has collaborated with its New York-based subsidiary McGarryBowen to roll out the 'Kizuna Cranes' fundraising campaign. It will run over the next six months in time for the first anniversary of Japan's earthquake disaster in March next year.

Groupon HK to launch first Macau group-buying deal for 'House of Dancing Water'

HONG KONG - Groupon Hong Kong is rolling out its first Macau group-buying deal that will go live today for locals in the SAR, offering them a chance to purchase a package for live stage show 'The House of Dancing Water'.

McCann Erickson Philippines wins back Enervon creative remit from Lowe

THE PHILIPPINES - McCann Erickson Philippines has reclaimed full creative duties for leading vitamin brand Enervon after a competitive five-way pitch involving incumbent Lowe, Publicis JimenezBasic, Estima and TBWA.

INTERVIEW: Isobar's Chris Ryan warns of a changing media landscape

ASIA-PACIFIC - Chris Ryan, the newly-appointed international client director (Asia-Pacific) at Isobar, says the media space in Asia is being challenged by issues of talent retention, digital transparency, and 'convergence'.

Uncle Tobys rolls out inaugural digital campaign through Yahoo Singapore

SINGAPORE - Snacks and cereals maker Uncle Toby's has rolled out its first-ever digital campaign in Singapore, in a collaboration with Yahoo.

Digital happenings this week from MSN, Renren, Baidu and more

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

INTERVIEW: ESPN Star Sports' Zecha on how sports marketing is shaping up in Asia

Adam Zecha, head of sales for Southeast Asia, ESPN Star Sports, describes the current environment of sports marketing in Asia.

Walt Disney Studios Motion Pictures selects Bates 141 Singapore as AOR

SINGAPORE - Walt Disney Studios Motion Pictures has appointed Bates 141 Singapore as its AOR for the Singapore market, following a competitive, closed-door pitch.

Real life Ford engineer tests new Territory SUV's strength

AUSTRALIA - JWT Melbourne has launched the final installment of its 'Feel the difference' campaign for Ford, featuring the new Ford Territory and a real engineer at the automotive giant.

Y&R Vietnam MD Tarun Dhawan to exit, Matthew Collier named as replacement

VIETNAM - Y&R Vietnam managing director Tarun Dhawan has announced that he will be leaving the agency in mid-October, with Matthew Collier, previously client services director at Y&R Dubai, stepping in as CEO.

CREATIVE Q&A: M&C Saatchi Hong Kong's Bernard Chan

Bernard Chan, senior creative director at M&C Saatchi Hong Kong, talks to Campaign about his memorable first advertisement, moving back to Hong Kong from Canada, and ceiling-gazing.

Lowe Malaysia's ECD Ng Heok Seong to step down

MALAYSIA - Lowe Malaysia's executive creative director Ng Heok Seong has announced that he will be stepping down at the end of this year.

Digital happenings this week from Samsung, Google, Facebook and more

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

MTV India added to Vizeum's Viacom 18 media remit

INDIA - Vizeum India has appointed as media agency for MTV India,expanding its duties in Viacom 18's suite of channels offered in the country.

Draftfcb to pare down in Asia after losing SC Johnson

ASIA-PACIFIC - Draftfcb is feeling the effects of losing its SC Johnson account in July, announcing plans that it will be cutting jobs in Asia by around 3 per cent.

Chow Tai Fook emphasises 'sincerity and eternity' of jewellery

HONG KONG - Draftfcb Hong Kong has launched a new campaign touching on the concepts of 'sincerity and eternity' for jewellery chain Chow Tai Fook.

Krungthai Bank stresses reliability in appealing to Thai SMEs

BANGKOK - Euro RSCG has launched a new above-the-line campaign for Krungthai Bank with the aim of generating buzz around the bank's full range of services for small and medium sized enterprises (SMEs).

JWT Thailand targets youth with online sitcom 'Sausage mansion'

BANGKOK - JWT Bangkok has rolled out a pioneering campaign for CP Sausage, seeking to establish itself as a more youthful brand. Together, they are introducing the country's first-ever online sitcom, 'Sausage mansion'.

CREATIVE Q&A: TBWA Singapore's Maurice Wee

TBWA Singapore's Maurice Wee opens up to Campaign on his worst job ever, recalling his first ever advertisement in the industry, and tumbling into the best bed in the world.

Ogilvy seeks to rejuvenate Nin Jiom to appeal to younger generation

HONG KONG - Ogilvy & Mather Hong Kong has rolled out a youth-focused campaign for Chinese traditional medicine brand Nin Jiom, aiming to rejuvenate the brand's appeal with Hong Kong's younger generation.

Leo Burnett Shanghai boosts creative team with dual appointments

SHANGHAI - Leo Burnett continues to bolster its Shanghai team with the dual appointments of group creative directors Birger Linke and Colin Lee.

HTC rolls out latest Sensation smartphone with OOH campaign

SINGAPORE - HTC has launched an outdoor campaign to introduce the latest HTC Sensation phone to the market utilising wall murals with 55-inch multimedia entertainment widescreen displays to commuters at the Harbour Front NEL station.

Philips appoints Laura Ashton as head of marketing, emerging markets

ASIA-PACIFIC - Electronics company Philips has today appointed Laura Ashton as vice president and head of marketing for lighting in emerging markets, Asia-Pacific and Latin America. Her appointment is effective immediately, and will be based in Singapore.

Smirnoff added to Bates 141 Vietnam's Diageo creative remit

VIETNAM - Diageo has awarded the creative duties of its Smirnoff brand to Bates 141 Vietnam without a pitch.

ESPN Star Sports launches new channels for Hong Kong

HONG KONG - ESPN Star Sports is today rolling out two new channels for the Hong Kong market, ESPN High Definition (HD), and ESPNews.

Clemenger BBDO Melbourne, NAB test Australians' honesty with social experiments

AUSTRALIA - Clemenger BBDO Melbourne has launched the latest installment of its Cannes-winning National Australia Bank (NAB) campaign. 'The honesty experiments' campaign seeks to test Australians' level of honesty.

Aegis Media Hong Kong CEO Chris Ryan appointed to regional Isobar role

ASIA-PACIFIC - Aegis Media Hong Kong chief executive officer Chris Ryan has expanded his responsibilities by taking on the newly-created role of international client director of Isobar Asia-Pacific.

Digital happenings this week from Yahoo, The Economist, Tribal DDB and more

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

Dan Benelisha returns to Waggener Edstrom as regional technology director

ASIA-PACIFIC - Waggener Edstrom today announced the appointment of Dan Benelisha as regional technology director, part of the integrated communications agency's efforts to build its technology practice in Asia-Pacific.

Yahoo forges Southeast Asia content partnership with PropertyGuru

SOUTHEAST ASIA - Yahoo has forged a regional content partnership with online property portal group PropertyGuru to deliver property-related content to users across Singapore, Indonesia, Malaysia and Thailand.

VIDEO: CSL's Liversidge on its multi-brand strategy and 4G

HONG KONG - After helping CSL to win 'Asia's Best Brand' at the recent CMO Asia Awards, the mobile network operator's own chief marketing officer Mark Liversidge talks to Campaign about its multi-brand strategy, and how the 4G platform represents the "dawn of a new generation" for advertisers.

Leo Burnett 'Post It' TVC introduces McDonald's Philippines new coffee product

THE PHILIPPINES - McDonald's Philippines has introduced its new McCafe Premium Roast Coffee through a 'Post It' TVC created by Leo Burnett Manila.

CREATIVE Q&A: JWT Shanghai's Elvis Chau

Elvis Chau, executive creative director at JWT Shanghai, shares his stories on where he goes to be inspired, spending the day with Bruce Lee, and his worst haircut ever.

DM9 JaymeSyfu takes on Ascof Lagundi account

THE PHILIPPINES - DM9 JaymeSyfu has won Pascual Laboratories' cough remedy Ascof Lagundi account following a competitive five-way pitch.

Netbooster Asia appoints new ECD

THE PHILIPPINES - Netbooster Asia, a fully-integrated digital agency, has appointed Dino Ocampo to take on the reins of executive creative director effective immediately.

Ogilvy kicks off Thai Life Insurance campaign with dramatic TVC

THAILAND - Ogilvy & Mather Thailand has rolled out a new campaign for Thai Life Insurance with a 'Silence of love' TVC going on air throughout the country.

CASE STUDY: Neutrogena utilises photo flash-mob to get youth using sun block

Johnson & Johnson rolled out its first-ever 'photo-mob' via photo-sharing app Instagram showcasing its Neutrogena Ultra Sheer sun block through Tribal DDB.

Digital moves this week from Samsung, LG, Google and more

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

VIDEO: Lenovo's Cecilia Chan on building growth in key markets

ASIA-PACIFIC - Cecilia Chan, marketing director for Lenovo Hong Kong, Taiwan and Korea, talks to Campaign about how the notebook manufacturer is hoping to build business momentum in the region.

Philippine Department of Tourism shortlists seven agencies for creative account

THE PHILIPPINES - The Philippine Department of Tourism (DoT) has confirmed that it has shortlisted seven advertising agencies to battle it out for a new campaign seeking to rectify its national brand following the 'Pilipinas Kay Ganda' slogan last year.

Lenovo rolls out "For those who do" global brand campaign

GLOBAL - Lenovo has collaborated with Saatchi & Saatchi to launch a new long-term, global branding campaign, entitled 'For those who do'.

Mitos Borromeo steps into lead role at Bates 141 Philippines

THE PHILIPPINES - Bates 141 Philippines has appointed Mitos Borromeo to take on the lead role at the agency after the departure of managing director Angel Antonio on 31 July.

Leo Burnett launches musical TVC introducing Bundaberg Five white rum

SYDNEY - The Bundaberg Distillery Company has rolled out a campaign for its new white rum, called 'Bundaberg Five', with a 90-second TVC produced by Leo Burnett Sydney.

Webjet supersizes luggages to promote online travel planning services

SINGAPORE - Online travel agency Webjet Singapore has collaborated with Plum Ideas to launch a solely OOH campaign to promote branding and awareness for the company's travel planning services.

Eric Cruz joins Leo Burnett & Arc Malaysia as executive creative director

KUALA LUMPUR - Leo Burnett & Arc Malaysia has appointed Eric Cruz as its new executive creative director.

SC Johnson splits global creative and media duties between WPP and Omnicom

ASIA-PACIFIC - Household cleaning product manufacturer SC Johnson has selected WPP and Omnicom agencies for its global creative and media accounts, with a strong focus on Asian markets a key part of their remits.

Kinetic Worldwide's Aviator appoints Franck Vidal as account director

SINGAPORE - Lifestyle and environments network Kinetic Worlwide subsidiary Aviator has appointed Franck Vidal as account director.

Bates 141 Philippines managing director Angel Antonio to step down

THE PHILIPPINES - Bates 141 Philippines managing director Angel Antonio has announced she will be stepping down from her post, effective 31 July.

Leo Burnett Sydney builds campaign for Australia's census

SYDNEY - The Australian Bureau of Statistics (ABS) and Leo Burnett Sydney have joined forces to urge Australians to take part in the country's 2011 census.

Edelman taps Leon Li to lead public affairs practice in China

BEIJING - Edelman has bolstered its public affairs practice in China with the appointment of Leon Li as director, effective immediately.

CREATIVE Q&A: Publicis Jimenez Basic's Alex Castro

Alex Castro, creative director at Publicis JimenezBasic, takes time off his busy schedule to share his stories on how he cut his teeth in the advertising industry, being impressed with people having a great sense of humour, and going home at 5 pm to prove a theory.

Rapp Indonesia names new head, Jaymie Divinagracia

JAKARTA - Rapp Indonesia has brought in Jaymie Divinagracia to take on the reins of head of the data-driven marketing agency as well as technical advisor. Her appointment is effective immediately.

GSK eases eye strains with 'Don't rub. Relieve' Eye Mo campaign

SINGAPORE - GlaxoSmithKline (GSK) has collaborated with Grey Singapore to launch its 'Don't rub. Relieve' OOH campaign for its Eye Mo products, emphasising its benefits in relieving tired and strained eyes.

Johnnie Walker launches interactive video through Facebook Connect

ASIA-PACIFIC - Johnnie Walker has launched the 'Step inside your ultimate drive' campaign across the region.

Lowe Philippines wins multiple accounts of Filinvest

THE PHILIPPINES - After a competitive pitch, Lowe Philippines has walked away with a trio of creative accounts for properties of real estate company Filinvest.

Digital moves: Skype, Tequila, JWT and others

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

Neuron Philippines' latest Sun Cellular campaign departs from celebrity-led TVCs

THE PHILIPPINES - Mobile telecommunications firm Sun Cellular has launched its latest campaign, created by Campaigns & Grey affiliate agency Neuron Philippines, highlighting the full benefits of its Sun Call-and-Text Combo prepaid load for mobile phones.

Tequila Shanghai strengthens digital team with dual hires

Rhandell Rubio