Rhandell Rubio

Media Contacts, Trapper MPG pick up digital duties for IRDA

Media Contacts, Trapper MPG pick up digital duties for IRDA

MALAYSIA - Media Contacts and Trapper MPG, the digital and media services units of Havas Media respectively, have been selected by the Iskandar Regional Development Authority (IRDA) as digital AOR for the Iskandar Malaysia brand, effective immediately.

Grey Thailand hires Bangkok Art Director's Association presidents as ECDs

Grey Thailand hires Bangkok Art Director's Association presidents as ECDs

THAILAND - Grey Group Thailand has brought into the fold Suvit Jaturiyasajagul and Wichit Jiamsirikarn, presidents of Bangkok Art Director's Association, as its new executive creative directors.

Yakult Singapore extends sponsorship of FINA/Arena swimming world cup

Yakult Singapore extends sponsorship of FINA/Arena swimming world cup

SINGAPORE - Yakult Singapore has extended its sponsorship for this year's FINA/Arena Swimming World Cup taking place in the country on 4 and 5 November.

JWT Singapore strengthens creative team

JWT Singapore strengthens creative team

SINGAPORE - JWT Singapore has appointed Parixit Bhattacharya as creative director and promoted Minzie Liyu to the role of associate creative director to bolster its creative team.

Singapore Media Awards appoints new chairperson

Singapore Media Awards appoints new chairperson

SINGAPORE - The Singapore Media Awards (SMA) 2011 has named Leela Nair as its new chairperson, replacing Peter Diermayr who has stepped down for a new role at Mindshare.

UPDATE: Kidlat Awards 2011 honour best Philippine creative agencies

UPDATE: Kidlat Awards 2011 honour best Philippine creative agencies

THE PHILIPPINES - Awards aplenty were given out at the Kidlat Awards 2011 held at the Boracay Regency Ballroom in the Philippines on 4 May, honouring the top creative agencies in the country.

Fuse taps YouTube for Acuvue branded content campaign

Fuse taps YouTube for Acuvue branded content campaign

ASIA-PACIFIC - Fuse Asia-Pacific has launched a targeted and innovative campaign for contact lens brand Acuvue, owned by Johnson & Johnson Vision Care, on several YouTube channels across the region.

Ad:tech Singapore retains Blugrapes as Facebook partner

Ad:tech Singapore retains Blugrapes as Facebook partner

SINGAPORE - Ad:tech Singapore has once again turned to Blugrapes as its official Facebook solutions partner for the second consecutive year.

DRx Group appoints PR Communications in Singapore

DRx Group appoints PR Communications in Singapore

SINGAPORE - PR Communications has been selected to manage the media publicity programme for the DRx Group business in Singapore.

Mindshare Thailand promotes new client leadership partner

Mindshare Thailand promotes new client leadership partner

THAILAND - Mindshare Thailand today announced the promotion of Waridda Burapathana as partner of client leadership, effective immediately.

MRM Singapore boosts team with three account directors

MRM Singapore boosts team with three account directors

SINGAPORE - MRM Singapore has appointed new digital account directors Aishah Haroon, Jorida Ong and Charlene Leung to its Singapore team.

'Party Time' provides digital snapshot of Singapore elections

'Party Time' provides digital snapshot of Singapore elections

SINGAPORE - In the run-up to the 2011 Singapore general elections, digital agency Tribal DDB and online monitoring company Brandtology have launched 'Party Time', a dashboard providing a snapshot of the news, blogs and conversations surrounding the event.

Cadbury rebrand invites Malaysians to 'share the happiness'

Cadbury rebrand invites Malaysians to 'share the happiness'

MALAYSIA - Kraft Foods has rolled out an integrated marketing campaign to relaunch Cadbury Dairy Milk with new packaging and refresh the brand in the minds of Malaysian consumers.

American Tourister campaign takes viewers around the world

American Tourister campaign takes viewers around the world

SINGAPORE - American Tourister has launched a new integrated marketing campaign with the tagline 'The world is calling' featuring its new luggage collection the Cube Alfa.

G2 KL’s claymation campaign for Jack 'n Jill Potato Crisps

G2 KL’s claymation campaign for Jack 'n Jill Potato Crisps

MALAYSIA - G2 Kuala Lumpur, the brand activation arm of Grey Group Malaysia, has launched a youth-targeted television campaign for URC Snack Foods’ Jack ‘n Jill Potato Crisps.

Y&R Singapore sheds light on 'change blindness' in Brand's campaign

Y&R Singapore sheds light on 'change blindness' in Brand's campaign

SINGAPORE - Y&R Singapore today launched a multi-platform campaign for Cerebos Brand's Essence of Chicken, incorporating experiments from Singapore Management University (SMU) to highlight a general lack of alertness in people's everyday activities.

Hankook Tire shoots for top five tyre brands in global campaign

Hankook Tire shoots for top five tyre brands in global campaign

GLOBAL - Cheil Worldwide has collaborated with Hankook Tire to launch a global advertising campaign starting with Germany as part of its strategy to grow into the world's top five premium tire brand.

SingTel unveils giant 3D crab for Red Rewards programme

SingTel unveils giant 3D crab for Red Rewards programme

SINGAPORE - SingTel has launched a branding campaign for its new Red Rewards programme utilising Clear Channel Singapore's shelter media in the country.

GroupM division ESP makes three regional hires

GroupM division ESP makes three regional hires

ASIA-PACIFIC - GroupM has promoted Kenny Hau to regional managing partner of its ESP division. It has also appointed Josh Black as regional ESP chief operating officer, and hired Kesevan Balasingam as head of ESP in Malaysia.

BBH launches regional 'Be Momentos' campaign

BBH launches regional 'Be Momentos' campaign

ASIA PACIFIC - BBH Asia-Pacific has today unveiled a regional campaign for Mentos, with a TVC and the new tagline 'Be Momentos'.

DDB highlights safety, quality in Petron Gasul campaign

DDB highlights safety, quality in Petron Gasul campaign

THE PHILIPPINES - DDB Philippines has unveiled a tri-media campaign this month for Petron Gasul, the country's market leader in the liquefied petroleum gasoline (LPG) category.

Coach China ventures into online video ads on Youku

Coach China ventures into online video ads on Youku

CHINA - Coach, the luxury handbags and accessories company, marked a milestone this month by launching its first video ad campaign in China.

Aegis Media appoints director of integrated business

Aegis Media appoints director of integrated business

HONG KONG - Aegis Media Hong Kong has today announced the appointment of Nicole Linguey as director of integrated business.

CASE STUDY: Ace Saatchi & Saatchi turns to 'kid tissues' for P&G soap brand

CASE STUDY: Ace Saatchi & Saatchi turns to 'kid tissues' for P&G soap brand

THE PHILIPPINES - Ace Saatchi & Saatchi took on a unique campaign to promote P&G's Safeguard soap brand and encourage the public to wash their hands more often to kill disease-causing germs.

Y&R Philippines wins Beach Hut summer promotional duties

Y&R Philippines wins Beach Hut summer promotional duties

PHILIPPINES - Y&R Philippines has scooped the summer promotional duties for Beach Hut Max 100 Sunblock, following a four-way pitch.

Social functionality to dominate mobile trends : TNS

Social functionality to dominate mobile trends : TNS

GLOBAL - Research firm TNS has today launched the TNS Mobile Life 2011, a global research study focusing on today's mobile consumer.

Robust wage, bonus growth for marketers in 2011: Robert Walters

Robust wage, bonus growth for marketers in 2011: Robert Walters

SINGAPORE - In its latest report update, recruitment firm Robert Walters sheds light on the current state of salaries and bonuses of sales and marketing professionals in Singapore's key sectors.

Creative Q&A: DDB Philippines' Joey Ong

Creative Q&A: DDB Philippines' Joey Ong

Joey Ong, executive creative director at DDB Philippines, shares how he got into the industry, his first ever ad and his worst haircut.

Tambuli Awards completes its jury line-up

Tambuli Awards completes its jury line-up

THE PHILIPPINES - The jury line-up for the UA&P Tambuli Awards 2011 has been finalised, as Meckoy Quiogue, CEO of GroupM Philippines, and Junie Del Mundo, CEO at EON Philippines round off the judges list.

Asian judges gain prominence at Cannes Lions

Asian judges gain prominence at Cannes Lions

REGIONAL - Asian judges have taken a more prominent role in this year's Cannes Lions Festival, with 10 Asians named to the film, press and outdoor juries.

McCann Worldgroup Philippines CEO takes early retirement

McCann Worldgroup Philippines CEO takes early retirement

THE PHILIPPINES - Patricia 'Ricki' Arches, chairman and CEO of McCann Worldgroup Philippines, announced she would be retiring from her post effective 30 April this year.

Digital moves this week from WPP, LinkedIn, Yahoo and more

Digital moves this week from WPP, LinkedIn, Yahoo and more

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

Edelman Australia makes senior health and wellness portfolio hire

Edelman Australia makes senior health and wellness portfolio hire

SYDNEY - Edelman Australia has appointed Johanna Osorio as associate director to spearhead its health and wellness portfolio, effective immediately.

Alok Lall moves to McCann Worldgroup India for director role

Alok Lall moves to McCann Worldgroup India for director role

INDIA - McCann Worldgroup India announced that Alok Lall will be joining its team as executive director.

Weber Shandwick selected as AOR for China's Earth Hour

Weber Shandwick selected as AOR for China's Earth Hour

BEIJING - The World Wide Fund for Nature (WWF) has named Weber Shandwick as its AOR in China for Earth Hour this year.

McGagh Communications retains PR duties for three retail brands

McGagh Communications retains PR duties for three retail brands

SINGAPORE – Boutique communications agency McGagh Communications has retained its status as public relations AOR for three local retail brands, including Newstead Technologies, Nubox and Fiore.

ABS-CBN Interactive rolls out celebrity mobile service

ABS-CBN Interactive rolls out celebrity mobile service

THE PHILIPPINES – ABS-CBN Interactive (ABSi), a subsidiary of leading Philippine TV network ABS-CBN, has launched its latest celebrity mobile service dubbed ‘Hotshots’.

Ogilvy scoops PR duties for Sesame Workshop in China

Ogilvy scoops PR duties for Sesame Workshop in China

CHINA – Ogilvy Public Relations Worldwide/China has been appointed as Sesame Workshop’s public relations counsel on a retainer base.

Singapore Polytechnic taps Golin Harris for PR duties

Singapore Polytechnic taps Golin Harris for PR duties

SINGAPORE - Golin Harris today announced that it has been retained as the public relations consultancy firm for the 57-year-old Singapore Polytechnic after a competitive pitch.

Heineken unveils second film in 'Open your world' global campaign

Heineken unveils second film in 'Open your world' global campaign

GLOBAL - Heineken today launched a second film as part of its global 'Open your world' campaign entitled 'The date'.

KFC Singapore campaign ties in with Transformers sequel

KFC Singapore campaign ties in with Transformers sequel

SINGAPORE - KFC Singapore has rolled out a new multi-platform campaign as part of its tie-up with United International Pictures to promote the upcoming movie 'Transformers 3: Dark of the Moon' with its new KFC Boxmaster meals.

LBC Remit Express highlights convenience of service

LBC Remit Express highlights convenience of service

THE PHILIPPINES - Aspac/Law Advertising has collaborated with LBC Express to launch a new campaign introducing the LBC Remit Express brand to consumers in both the Philippines and key international markets, including the US.

J&J Acuvue champions natural beauty in new campaign

J&J Acuvue champions natural beauty in new campaign

SINGAPORE - Johnson & Johnson Vision Care (JJVC) has launched a new through-the-line 'Define your beauty, discover possibilities' campaign aimed at inspiring consumers to bring out the best in their natural beauty.

Royal Wedding a positive in social media space : OMG

Royal Wedding a positive in social media space : OMG

ASIA-PACIFIC - Antenna, OMG's social conversation listening, tracking and analysis service, has released new research on the buzz generated online by the Royal Wedding on 29 April watched by an estimated two billion people across the globe.

Digital moves this week from Google, Groupon, Twitter and more

Digital moves this week from Google, Groupon, Twitter and more

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

Aspac Law wins Splash hair colour creative, digital accounts

Aspac Law wins Splash hair colour creative, digital accounts

THE PHILIPPINES - Aspac Law Advertising has scooped up the creative account for all three hair colour brands from Splash Corporation after a competitive three-way pitch.

DDB Hong Kong dual hires beef up creative team

DDB Hong Kong dual hires beef up creative team

HONG KONG - DDB Hong Kong today announced the appointment of May Wong as group creative director and Clifford Ng as creative director, with both hires effective immediately.

Singapore Portfolio Night 9 'speed-dating' set-up a success

Singapore Portfolio Night 9 'speed-dating' set-up a success

SINGAPORE - Singapore Portfolio Night 9 proved to be a success as it saw 20 creative directors and 45 creative students take part in the event on 26 May which sought to open doors for aspiring young creatives to break into the advertising industry.

Digital moves this week from Google, Facebook, Adtech and more

Digital moves this week from Google, Facebook, Adtech and more

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

CASE STUDY: British Airways goes mobile to promote Executive Club app

CASE STUDY: British Airways goes mobile to promote Executive Club app

With the launch of a mobile application for British Airways' Executive Club members, the airline utilised a highly targeted approach to promote the app to its loyal customers.

Spikes Asia 2011 names craft, design and PR jury presidents

Spikes Asia 2011 names craft, design and PR jury presidents

ASIA-PACIFIC - Spikes Asia 2011 has completed its jury president line-up with Danny Searle, Elsie Nanji and Tim Sutton heading up the craft, design and PR juries respectively.

Digital moves this week from Groupon, Facebook, Microsoft and more

Digital moves this week from Groupon, Facebook, Microsoft and more

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

Waggener Edstrom strengthens integrated strategy with new appointments

Waggener Edstrom strengthens integrated strategy with new appointments

SINGAPORE - Waggener Edstrom (WE) has made a series of appointments to strengthen its integrated strategy and support its expansion across its healthcare, transportation, public sector and technology practices.

Philippines cracks down on unsafe billboards in major thoroughfare

Philippines cracks down on unsafe billboards in major thoroughfare

THE PHILIPPINES - In an ongoing campaign dubbed 'Operation roll down, baby', the Metropolitan Manila Development Authority (MMDA) has so far taken down 46 advertisements on billboards along EDSA, a major avenue in the Philippines, for failing to meet the safety standards set by the National Building Code (NBC).

Indomie engages consumers to share stories in new campaign

Indomie engages consumers to share stories in new campaign

INDONESIA - Noodle brand Indomie launched a three-phase campaign inviting consumers to share their experiences with the iconic homegrown brand that has been in the market for almost 40 years.

Sony Ericsson unveils Xperia campaign in HK

Sony Ericsson unveils Xperia campaign in HK

HONG KONG - Euro RSCG and Sony Ericsson have collaborated on an integrated campaign to launch the new Xperia Play, the first Playstation certified smartphone.

UPDATE: Burger King's Shots TVC bows to 'what women want'

UPDATE: Burger King's Shots TVC bows to 'what women want'

SINGAPORE - Burger King Singapore has launched a 'What women want, women get' campaign to roll out its new BK Shots burgers across the country.

iProspect undergoes brand revamp

iProspect undergoes brand revamp

ASIA-PACIFIC - Aegis Media APAC has unveiled a revitalised brand and market positioning for its digital performance agency iProspect.

Starcom Indonesia bolsters management with dual appointments

Starcom Indonesia bolsters management with dual appointments

INDONESIA - Starcom Indonesia has appointed Aloysia Dian as business director to lead its P&G business, and promoted Ruwie Rahardjo to head of LiquidThread, the agency's branded entertainment and digital arm, effective immediately.

ZUJI rolls out 'Get out of the dot' integrated campaign

ZUJI rolls out 'Get out of the dot' integrated campaign

SINGAPORE - Online travel agency Zuji has launched a new campaign encouraging Singaporeans to travel beyond the island-nation's shores to other parts of the world.

Creative Q&A: McCann Philippines' Budjette Tan

Creative Q&A: McCann Philippines' Budjette Tan

Budjette Tan, deputy executive creative director at McCann Worldgroup Philippines, on how he found himself working in the advertising industry, his experience in working on a Christmas event, and how his typical days used to resemble an episode of '24'.

JWT Malaysia appoints group account director

JWT Malaysia appoints group account director

MALAYSIA - JWT Malaysia announced the appointment of Uzz Taufek as group account director effective immediately.

Digital moves this week from Lenovo, P&G, Lashou.com and more

Digital moves this week from Lenovo, P&G, Lashou.com and more

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

BBDO Proximity Singapore appoints head of digital

BBDO Proximity Singapore appoints head of digital

SINGAPORE - BBDO Proximity Singapore has named Lian-Shi Ho as its new head of digital, effective immediately.

Top 10 wedding TVCs to celebrate the royal wedding

Top 10 wedding TVCs to celebrate the royal wedding

On the eve of the much-hyped royal wedding in London, Campaign Asia takes a look at some of the best wedding TVCs from around the world to mark the historic event. Here's to William and Kate.

Papa John’s Pizza awards Lowe its Malaysia communications duties

Papa John’s Pizza awards Lowe its Malaysia communications duties

KUALA LUMPUR – Lowe and Partners Malaysia have sealed the deal with Berjaya Pizza Company as the new communications agency for its Papa John’s Pizza franchise operations in the country, with the campaign set to kick of in the second quarter of this year.

Jonathan Aeberhard relocates to O&M Malaysia as managing partner

Jonathan Aeberhard relocates to O&M Malaysia as managing partner

KUALA LUMPUR – Jonathan Aeberhard has been elevated to managing partner of Ogilvy & Mather Malaysia, with immediate effect. He will be reporting to David Mayo, Ogilvy & Mather Advertising Asia-Pacific president.

Ideaworks goes green with plant/life balance campaign

Ideaworks goes green with plant/life balance campaign

SYDNEY – In a bid to help Australians improve their health and wellbeing, Ideaworks rolled out the first phase of a five-year programme involving the distribution of 20,000 pot plants to office workers in capital cities across the country.

PHD adds Ultimate Fighting Championship to media portfolio

PHD adds Ultimate Fighting Championship to media portfolio

SYDNEY – PHD has been selected as the media agency-of-record by mixed martial arts promotion company Ultimate Fighting Championship (UFC), displacing the incumbent agency Carat.

Bertelsmann fuels iClick expansion with investment

Bertelsmann fuels iClick expansion with investment

GREATER CHINA – Bertelsmann Asia Investment (BAI) has bannered a group that invested in iClick Interactive Asia (iClick), an online performance marketing provider for Greater China and Southeast Asia.

Damon Rielly tapped to lead Catcha Digital’s Malaysian office

Damon Rielly tapped to lead Catcha Digital’s Malaysian office

KUALA LUMPUR – Catcha Digital has brought in Damon Rielly to head its Malaysian office as general manager.

BBDO Proximity Singapore infuses new talent to digital team

BBDO Proximity Singapore infuses new talent to digital team

SINGAPORE – BBDO/Proximity Singapore has announced four new digital creative recruits to its team, including Richard Tan, Joanne Chow, Jessica Novellia Ng and Jeroel Leyble.

Online shopping is fastest growing retail channel in China : Aquarius Asia

Online shopping is fastest growing retail channel in China : Aquarius Asia

CHINA - In a new study 'Ecommerce in China' by Aquarius Asia, the report reveals that one out of three (34 per cent) internet users engaged in online shopping in 2010. This translates into 142 million online shoppers, which fairs competitively with 203 million in the US and 37 million in Germany.

World Retail Congress Asia 2011 kicks off in Hong Kong

World Retail Congress Asia 2011 kicks off in Hong Kong

HONG KONG – Retail insights and strategies abound as the 2011 World Retail Congress Asia-Pacific opened its doors to over 400 delegates at The Excelsior Hotel in Hong Kong today.

HeathWallace sets up shop in Australia

HeathWallace sets up shop in Australia

MELBOURNE – HeathWallace, a digital user experience consultancy, has established a new office in Melbourne as part of its strategy to expand its digital user experience and design consulting capabilities to clients down under.

Vietnam affiliate alliance forged between Fleishman-Hillard, Biz Tequila

Vietnam affiliate alliance forged between Fleishman-Hillard, Biz Tequila

HONG KONG – Fleishman-Hillard International Communications has created an affiliate partnership in Vietnam with Biz Tequila, the PR arm of TBWA Group.

AWARD Awards retracts Network of the Year from Publicis

AWARD Awards retracts Network of the Year from Publicis

SYDNEY – In a surprising turn of events, a computational anomaly has been tagged as the culprit by the Communications Council as it incorrectly named Publicis as AWARD’s Network of the Year on 25 February. The award has subsequently been given to BBDO.

Lisa Mehydene marks Iris Singapore's third hire in the past month

Lisa Mehydene marks Iris Singapore's third hire in the past month

SINGAPORE - Lisa Mehydene has joined Iris Singapore as group account director effective this week, coming over from Dubai-based independent agency Expression.

Skype jumps on the advertising bandwagon

Skype jumps on the advertising bandwagon

GLOBAL – Skype has inevitably joined the advertising space, announcing that ads will begin appearing in its home tab this week.

Discovery Channel partners with Nissan X-Trail in Australia

Discovery Channel partners with Nissan X-Trail in Australia

SYDNEY – The Discovery Channel has signed up for an exclusive partnership with the Nissan Motor Company in Australia over the next 12 months.

Lipton Green Tea campaign debuts with Pirates of the Caribbean

Lipton Green Tea campaign debuts with Pirates of the Caribbean

CHINA - DDB Shanghai today launched a new campaign for Lipton's ready-to-drink Green Tea, debuting nationwide at the movie premiere of 'Pirates of the Caribbean: On Stranger Tides'.

Cheil China rolls out Samsung W899 TVC in campaign

Cheil China rolls out Samsung W899 TVC in campaign

CHINA - As part of its three-month long campaign for the Samsung W899 mobile phone, Cheil China introduced a TVC this month to support print ads that kicked off the campaign.

Publicis JimenezBasic bolsters creative, account teams

Publicis JimenezBasic bolsters creative, account teams

THE PHILIPPINES - Publicis JimenezBasic has appointed Paulo Famularcano to associate creative director, while Isabel Prollamante has taken on the reins of account manager effective immediately.

Bates 141 appoints creative director in Singapore

Bates 141 appoints creative director in Singapore

SINGAPORE - Bates 141 Singapore has named Ken Tan to lead its creative department, taking on the reins of creative director effective immediately.

MSD selects Tonic for hair loss awareness campaign

MSD selects Tonic for hair loss awareness campaign

SINGAPORE - Merck Sharp & Dohme (MSD) has appointed Tonic Life Communications Singapore to carry out its year-long male pattern hair loss campaign.

Rapp adds head of analytics, insights in Shanghai

Rapp adds head of analytics, insights in Shanghai

CHINA - Rapp Shanghai has named Sherry Hsu to the newly-created role of head of analytics and insights as part of the agency's efforts to strengthen its data driven marketing capabilities.

Rapp Indonesia wins Pos Indonesia marketing account

Rapp Indonesia wins Pos Indonesia marketing account

INDONESIA - Rapp Indonesia has won the marketing services account of Pos Indonesia, the country's national postal service, following a competitive eight-way pitch.

Bosch Home Appliances launches animated campaign

Bosch Home Appliances launches animated campaign

CHINA - Interone China launched its latest innovative campaign for Bosch Home appliances encompassing TV, print digital and below-the-line support elements.

Chelsea Football Club to partner with local brands in region

Chelsea Football Club to partner with local brands in region

SOUTHEAST ASIA - UK sports team Chelsea Football Club has signed up Dentsu Sports Asia to market the club's first team players in the region.

Vaseline launches 'Yahoo amazing you' site in Malaysia

Vaseline launches 'Yahoo amazing you' site in Malaysia

MALAYSIA - Yahoo has today launched a 'Yahoo amazing you' site commissioned for Unilever's flagship brand Vaseline.

Adidas launches integrated Climacool Ride Singapore campaign

Adidas launches integrated Climacool Ride Singapore campaign

SINGAPORE – Sports apparel giant Adidas has launched their latest Climacool Ride Colour Missions campaign utilising Clear Channel Singapore’s shelter media.

TBWA Vietnam, Propeller Group take on rebranding Communism

TBWA Vietnam, Propeller Group take on rebranding Communism

VIETNAM - Art collaborative The Propeller Group has signed up TBWA Vietnam to be the subject in their latest documentary/ TVC on communism, marking the first of its kind to cover the topic in this format.

JCDecaux Singapore picks up Sentosa OOH advertising account

JCDecaux Singapore picks up Sentosa OOH advertising account

SINGAPORE - Out of home advertising company JCDecaux Singapore has signed an advertising contract with Sentosa, a popular island resort in the country.

CASE STUDY: Yahoo launches Purple Hunt 2.0 to boost brand familiarity

CASE STUDY: Yahoo launches Purple Hunt 2.0 to boost brand familiarity

PHILIPPINES - Yahoo set out to better acquaint users with its properties through the relaunch of its 2009 'Purple Hunt' treasure hunt in the Philippines.

MasterCard promotes latest Kasabian gig with 'paper-themed' TVC

MasterCard promotes latest Kasabian gig with 'paper-themed' TVC

SYDNEY - MasterCard has rolled out the latest TVC in its Debit MasterCard Priceless Music series, featuring British rock band 'Kasabian'. The work was made in collaboration with McCann Erickson and Engine.

Abbott challenges Hong Kong parents to reprioritise kids' brain development

Abbott challenges Hong Kong parents to reprioritise kids' brain development

HONG KONG - Healthcare giant Abbott has rolled out a new TVC that calls out to Hong Kong parents to reprioritise their children's brain development needs over intestinal health, in collaboration with DDB Hong Kong.

Party rolls out "music video game" for Japanese band androp

Party rolls out "music video game" for Japanese band androp

JAPAN - Creative agency Party has launched a 'music video game' for Japanese band Androp, with the aim of creating an entertaining way of communicating in today's world of fast-paced communication.

Ogilvy kicks off Thai Life Insurance campaign with dramatic TVC

Ogilvy kicks off Thai Life Insurance campaign with dramatic TVC

THAILAND - Ogilvy & Mather Thailand has rolled out a new campaign for Thai Life Insurance with a 'Silence of love' TVC going on air throughout the country.

Digital happenings this week from Twitter, Friendster, Tribal DDB and more

Digital happenings this week from Twitter, Friendster, Tribal DDB and more

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

Wunderman and Agenda open Guangzhou offices

Wunderman and Agenda open Guangzhou offices

CHINA - Wunderman and Agenda has opened the doors to new offices in Guangzhou, bringing the span of the network's offices in China to six locations in three cities.

Campaign TV: Chris Ryan, Isobar, on Asia's talent challenges

Campaign TV: Chris Ryan, Isobar, on Asia's talent challenges

Campaign TV's 'Building Asia's media talent' video series this week sees Chris Ryan, CEO Hong Kong, and international client director (Asia-Pacific), Isobar, addressing more of the talent-related challenges facing the media industry in Asia.

Top 10 rugby TVCs to kick off the 2011 World Cup

Top 10 rugby TVCs to kick off the 2011 World Cup

Like the Olympics and football’s World Cup, rugby’s biggest tournament makes its appearance on the international stage only once every four years. Coinciding with the Rugby World Cup 2011 kicking off today, Campaign takes a look at 10 of the best rugby-themed TVCs that set off to tackle the hearts and minds of consumers.

Uncle Tobys rolls out inaugural digital campaign through Yahoo Singapore

Uncle Tobys rolls out inaugural digital campaign through Yahoo Singapore

SINGAPORE - Snacks and cereals maker Uncle Toby's has rolled out its first-ever digital campaign in Singapore, in a collaboration with Yahoo.

Digital happenings this week from MSN, Renren, Baidu and more

Digital happenings this week from MSN, Renren, Baidu and more

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

Groupon HK to launch first Macau group-buying deal for 'House of Dancing Water'

Groupon HK to launch first Macau group-buying deal for 'House of Dancing Water'

HONG KONG - Groupon Hong Kong is rolling out its first Macau group-buying deal that will go live today for locals in the SAR, offering them a chance to purchase a package for live stage show 'The House of Dancing Water'.

McCann Erickson Philippines wins back Enervon creative remit from Lowe

McCann Erickson Philippines wins back Enervon creative remit from Lowe

THE PHILIPPINES - McCann Erickson Philippines has reclaimed full creative duties for leading vitamin brand Enervon after a competitive five-way pitch involving incumbent Lowe, Publicis JimenezBasic, Estima and TBWA.

INTERVIEW: ESPN Star Sports' Zecha on how sports marketing is shaping up in Asia

INTERVIEW: ESPN Star Sports' Zecha on how sports marketing is shaping up in Asia

Adam Zecha, head of sales for Southeast Asia, ESPN Star Sports, describes the current environment of sports marketing in Asia.

Krungthai Bank stresses reliability in appealing to Thai SMEs

Krungthai Bank stresses reliability in appealing to Thai SMEs

BANGKOK - Euro RSCG has launched a new above-the-line campaign for Krungthai Bank with the aim of generating buzz around the bank's full range of services for small and medium sized enterprises (SMEs).

JWT Thailand targets youth with online sitcom 'Sausage mansion'

JWT Thailand targets youth with online sitcom 'Sausage mansion'

BANGKOK - JWT Bangkok has rolled out a pioneering campaign for CP Sausage, seeking to establish itself as a more youthful brand. Together, they are introducing the country's first-ever online sitcom, 'Sausage mansion'.

Walt Disney Studios Motion Pictures selects Bates 141 Singapore as AOR

Walt Disney Studios Motion Pictures selects Bates 141 Singapore as AOR

SINGAPORE - Walt Disney Studios Motion Pictures has appointed Bates 141 Singapore as its AOR for the Singapore market, following a competitive, closed-door pitch.

Real life Ford engineer tests new Territory SUV's strength

Real life Ford engineer tests new Territory SUV's strength

AUSTRALIA - JWT Melbourne has launched the final installment of its 'Feel the difference' campaign for Ford, featuring the new Ford Territory and a real engineer at the automotive giant.

Y&R Vietnam MD Tarun Dhawan to exit, Matthew Collier named as replacement

Y&R Vietnam MD Tarun Dhawan to exit, Matthew Collier named as replacement

VIETNAM - Y&R Vietnam managing director Tarun Dhawan has announced that he will be leaving the agency in mid-October, with Matthew Collier, previously client services director at Y&R Dubai, stepping in as CEO.

CREATIVE Q&A: M&C Saatchi Hong Kong's Bernard Chan

CREATIVE Q&A: M&C Saatchi Hong Kong's Bernard Chan

Bernard Chan, senior creative director at M&C Saatchi Hong Kong, talks to Campaign about his memorable first advertisement, moving back to Hong Kong from Canada, and ceiling-gazing.

Lowe Malaysia's ECD Ng Heok Seong to step down

Lowe Malaysia's ECD Ng Heok Seong to step down

MALAYSIA - Lowe Malaysia's executive creative director Ng Heok Seong has announced that he will be stepping down at the end of this year.

Marks & Spencer selects Eastwei MSL China for PR and social media duties

Marks & Spencer selects Eastwei MSL China for PR and social media duties

CHINA - Marks & Spencer has selected Eastwei MSL China as their retainer strategic PR communications and social media agency for Shanghai following a competitive pitch.

Creative Q&A: Leo Burnett Melbourne's Jason Williams

Creative Q&A: Leo Burnett Melbourne's Jason Williams

Leo Burnett Melbourne's executive creative director Jason Williams spills the beans on his passion for hiking, his worst job ever, and the ad he wishes he made.

Nescafé Philippines engages consumers with Facebook rewards system

Nescafé Philippines engages consumers with Facebook rewards system

THE PHILIPPINES - Nescafé has collaborated with MRM Philippines to launch its loyalty rewards programme, utilising Facebook as part of its efforts to engage Filipino netizens.

Leo Burnett/Arc Worldwide Manila hires new head of digital creative

Leo Burnett/Arc Worldwide Manila hires new head of digital creative

THE PHILIPPINES - Leo Burnett and Arc Worldwide Manila has appointed Dino Cabrera to the newly-created role of head of digital creative effective end-July as part of the agency's efforts to bolster its digital marketing and eCRM competencies.

Grey Hong Kong hires Kym Ma as creative director

Grey Hong Kong hires Kym Ma as creative director

HONG KONG - Grey Hong Kong has brought in Kym Ma to take on the reins of creative director, effective immediately.

SingTel rolls out revamped MobileTV website

SingTel rolls out revamped MobileTV website

SINGAPORE - SingTel has today launched its newly-revamped MobileTV website developed by Arc Worldwide Singapore, aiming to increase mass-market awareness of the MobileTV service.

Turkish Airlines retraces Silk Road for campaign supporting Hong Kong athletes

Turkish Airlines retraces Silk Road for campaign supporting Hong Kong athletes

HONG KONG - Turkish Airlines has embarked on its first sports-related campaign by sponsoring cyclists Marie Christie-Lee and Andrea Oschetti to retrace the historic Silk Road route on two wheels, and raising funds to support local athletes in Hong Kong.

Digital moves this week from Singapore Airlines, BBC, VDONext and more

Digital moves this week from Singapore Airlines, BBC, VDONext and more

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

Publicis JimenezBasic expands its planning, account teams

Publicis JimenezBasic expands its planning, account teams

MANILA - Publicis JimenezBasic has appointed Catherine Falla to the position of account supervisor, while Manpreet Grewal has stepped in to the role of brand planner at its planning and research group Max Marketing.

CREATIVE Q&A: Bates 141 Philippines' James Bernardo

CREATIVE Q&A: Bates 141 Philippines' James Bernardo

James Bernardo, executive creative director at Bates 141 Philippines on how he stumbled upon the advertising industry, what it takes to impress him, and revealing his guilty pleasure.

Barclays captures local Hong Kong scene to promote Asia Trophy tournament

Barclays captures local Hong Kong scene to promote Asia Trophy tournament

HONG KONG - Barclays has rolled out its latest campaign along Hong Kong's MTR stations to promote the upcoming Asia Trophy tournament set to take place in the city from July 27 to 30.

'Absolut Blank' campaign collaborating local artists launches in Shanghai

'Absolut Blank' campaign collaborating local artists launches in Shanghai

SHANGHAI - Absolut Vodka will today unveil its 'Absolut blank' campaign encouraging cutting-edge creativity at the opening of its art collection exhibition in Shanghai which will run until 30 July.

BBC Worldwide announces record profit

BBC Worldwide announces record profit

GLOBAL - BBC Worldwide has recorded a US$255 million headline profit for the 2010-2011 financial year.

Edelman Hong Kong appoints Sue Chan as associate director of digital practice

Edelman Hong Kong appoints Sue Chan as associate director of digital practice

HONG KONG - Edelman Hong Kong has appointed Sue Chan as its associate director in the agency's Hong Kong digital practice, with immediate effect.

Kinetic Worldwide's Aviator appoints Franck Vidal as account director

Kinetic Worldwide's Aviator appoints Franck Vidal as account director

SINGAPORE - Lifestyle and environments network Kinetic Worlwide subsidiary Aviator has appointed Franck Vidal as account director.

Bates 141 Philippines managing director Angel Antonio to step down

Bates 141 Philippines managing director Angel Antonio to step down

THE PHILIPPINES - Bates 141 Philippines managing director Angel Antonio has announced she will be stepping down from her post, effective 31 July.

Edelman taps Leon Li to lead public affairs practice in China

Edelman taps Leon Li to lead public affairs practice in China

BEIJING - Edelman has bolstered its public affairs practice in China with the appointment of Leon Li as director, effective immediately.

CREATIVE Q&A: Publicis Jimenez Basic's Alex Castro

CREATIVE Q&A: Publicis Jimenez Basic's Alex Castro

Alex Castro, creative director at Publicis JimenezBasic, takes time off his busy schedule to share his stories on how he cut his teeth in the advertising industry, being impressed with people having a great sense of humour, and going home at 5 pm to prove a theory.

Rapp Indonesia names new head, Jaymie Divinagracia

Rapp Indonesia names new head, Jaymie Divinagracia

JAKARTA - Rapp Indonesia has brought in Jaymie Divinagracia to take on the reins of head of the data-driven marketing agency as well as technical advisor. Her appointment is effective immediately.

GSK eases eye strains with 'Don't rub. Relieve' Eye Mo campaign

GSK eases eye strains with 'Don't rub. Relieve' Eye Mo campaign

SINGAPORE - GlaxoSmithKline (GSK) has collaborated with Grey Singapore to launch its 'Don't rub. Relieve' OOH campaign for its Eye Mo products, emphasising its benefits in relieving tired and strained eyes.

Johnnie Walker launches interactive video through Facebook Connect

Johnnie Walker launches interactive video through Facebook Connect

ASIA-PACIFIC - Johnnie Walker has launched the 'Step inside your ultimate drive' campaign across the region.

Neuron Philippines' latest Sun Cellular campaign departs from celebrity-led TVCs

Neuron Philippines' latest Sun Cellular campaign departs from celebrity-led TVCs

THE PHILIPPINES - Mobile telecommunications firm Sun Cellular has launched its latest campaign, created by Campaigns & Grey affiliate agency Neuron Philippines, highlighting the full benefits of its Sun Call-and-Text Combo prepaid load for mobile phones.

Smart Communications launches 'Let's make life extraordinary'

Smart Communications launches 'Let's make life extraordinary'

THE PHILIPPINES - Smart Communications has launched a new corporate campaign together with creative agency DM9 JaymeSyfu bannered by the key message 'Let's make life extraordinary.'

F&N Dairies rolls out new Sweetened Creamer campaign

F&N Dairies rolls out new Sweetened Creamer campaign

MALAYSIA - F&N Dairies has rolled out a new campaign for its F&N Sweetened Creamer, emphasising that using the brand is the only one sure way to make real teh tarik with its signature 'lemak manis' taste.

Colonial First State invites Aussies to join the wealth generation

Colonial First State invites Aussies to join the wealth generation

AUSTRALIA - Wealth management firm Colonial First State and Leo Burnett have collaborated on an integrated campaign inviting Australians to be part of the wealth generation.

Denizen, JWT/XM roll out 'Fit out, start up' campaign

Denizen, JWT/XM roll out 'Fit out, start up' campaign

HONG KONG - Denizen, JWT and XM-Asia have combined to launch a digitally-driven, fully integrated Spring/Summer 2011 marketing campaign.

McCann Erickson targets mums in Coca-Cola campaign

McCann Erickson targets mums in Coca-Cola campaign

MANILA - McCann Erickson Philippines launched its new Coca-Cola summer campaign to further strengthen its connection with Filipino mothers.

Digital moves: Skype, Tequila, JWT and others

Digital moves: Skype, Tequila, JWT and others

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

Lowe Philippines wins multiple accounts of Filinvest

Lowe Philippines wins multiple accounts of Filinvest

THE PHILIPPINES - After a competitive pitch, Lowe Philippines has walked away with a trio of creative accounts for properties of real estate company Filinvest.

Tequila Shanghai strengthens digital team with dual hires

Tequila Shanghai strengthens digital team with dual hires

SHANGHAI - Tequila Shanghai has beefed up its digital team in China with the dual appointments of Dwayne Koh as group creative director and Kaki Law taking on the reins of digital experience strategy director.

Lenovo taps product placement strategy in latest Transformers movie

Lenovo taps product placement strategy in latest Transformers movie

CHINA - Lenovo has introduced a new character 'Brains' in the latest 'Transformers: Dark of the Moon' movie that launches tomorrow, 21 July in the mainland to promote its ThinkPad Edge Plus laptop.

CASE STUDY: Mizone captures teens and young professionals with new isotonic drink

CASE STUDY: Mizone captures teens and young professionals with new isotonic drink

Danone launched the latest addition to their line of Mizone isotonic drinks called 'Ur Flava', partnering with Admax Network, with the goal of moving the brand beyond the isotonic drink category and capture the teen and young professional markets.

CASE STUDY: Neutrogena utilises photo flash-mob to get youth using sun block

CASE STUDY: Neutrogena utilises photo flash-mob to get youth using sun block

Johnson & Johnson rolled out its first-ever 'photo-mob' via photo-sharing app Instagram showcasing its Neutrogena Ultra Sheer sun block through Tribal DDB.

Digital moves this week from Samsung, LG, Google and more

Digital moves this week from Samsung, LG, Google and more

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

Philippine Department of Tourism shortlists seven agencies for creative account

Philippine Department of Tourism shortlists seven agencies for creative account

THE PHILIPPINES - The Philippine Department of Tourism (DoT) has confirmed that it has shortlisted seven advertising agencies to battle it out for a new campaign seeking to rectify its national brand following the 'Pilipinas Kay Ganda' slogan last year.

Mitos Borromeo steps into lead role at Bates 141 Philippines

Mitos Borromeo steps into lead role at Bates 141 Philippines

THE PHILIPPINES - Bates 141 Philippines has appointed Mitos Borromeo to take on the lead role at the agency after the departure of managing director Angel Antonio on 31 July.

Webjet supersizes luggages to promote online travel planning services

Webjet supersizes luggages to promote online travel planning services

SINGAPORE - Online travel agency Webjet Singapore has collaborated with Plum Ideas to launch a solely OOH campaign to promote branding and awareness for the company's travel planning services.

Leo Burnett Sydney builds campaign for Australia's census

Leo Burnett Sydney builds campaign for Australia's census

SYDNEY - The Australian Bureau of Statistics (ABS) and Leo Burnett Sydney have joined forces to urge Australians to take part in the country's 2011 census.

Eric Cruz joins Leo Burnett & Arc Malaysia as executive creative director

Eric Cruz joins Leo Burnett & Arc Malaysia as executive creative director

KUALA LUMPUR - Leo Burnett & Arc Malaysia has appointed Eric Cruz as its new executive creative director.

SC Johnson splits global creative and media duties between WPP and Omnicom

SC Johnson splits global creative and media duties between WPP and Omnicom

ASIA-PACIFIC - Household cleaning product manufacturer SC Johnson has selected WPP and Omnicom agencies for its global creative and media accounts, with a strong focus on Asian markets a key part of their remits.

Hyundai Accent's launch campaign focuses on its reverse camera

Hyundai Accent's launch campaign focuses on its reverse camera

AUSTRALIA - Hyundai Motor Company Australia is rolling out its new model 'Accent' compact car with a reverse camera. The launch is supported by an integrated communications campaign, in collaboration with Innocean Australia.

INTERVIEW: Isobar's Chris Ryan warns of a changing media landscape

INTERVIEW: Isobar's Chris Ryan warns of a changing media landscape

ASIA-PACIFIC - Chris Ryan, the newly-appointed international client director (Asia-Pacific) at Isobar, says the media space in Asia is being challenged by issues of talent retention, digital transparency, and 'convergence'.

Digital happenings this week from Google, Tencent, Isobar and more

Digital happenings this week from Google, Tencent, Isobar and more

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

McCann Philippines names three managing partners

McCann Philippines names three managing partners

THE PHILIPPINES - McCann Worldgroup (MWG) Philippines continues its realignment efforts with the promotion of Ramon Garcia, Cecile Gabutina-Velez and Bernadette Chincuanco as managing partners for McCann Erickson.

Advertising veteran Ramon Jimenez takes on Philippine Tourism chief role

Advertising veteran Ramon Jimenez takes on Philippine Tourism chief role

THE PHILIPPINES - Advertising and marketing veteran Ramon Jimenez Jr has today taken the reins of the Philippine Department of Tourism (DOT), replacing Alberto Lim whose resignation as DOT secretary came into effect yesterday.

Isobar Hong Kong appoints JWT creative director

Isobar Hong Kong appoints JWT creative director

HONG KONG - Isobar Hong Kong has appointed Munhoe Tung as its creative director, joining the agency from JWT Hong Kong, as part of its efforts to boost digital capabilities across the network.

Grey Canberra appointed for publications duties for world leaders' meeting

Grey Canberra appointed for publications duties for world leaders' meeting

CANBERRA - Grey Canberra has been selected to handle the design, print and production services for the Commonwealth Heads of Government Meeting (CHOGM) slated to take place in Perth from 28 to 30 October.

Johnnie Walker rolls out 'Face-to-face' installment of Formula 1 campaign

Johnnie Walker rolls out 'Face-to-face' installment of Formula 1 campaign

ASIA-PACIFIC - Johnnie Walker has launched the latest installment of its 'Step inside the circuit' series, featuring a 'Face-to-face' Facebook application.

Hong Kong July ad spend hits record high, Canon biggest spender: admanGo

Hong Kong July ad spend hits record high, Canon biggest spender: admanGo

HONG KONG - Research firm admanGo has released a study revealing that Hong Kong's total ad spend for July 2011 amounted to US$401 million, while Canon emerged as the biggest spending brand in the SAR.

US$3 billion in Vietnam ad revenue this year? 'Unrealistic', agency heads say

US$3 billion in Vietnam ad revenue this year? 'Unrealistic', agency heads say

VIETNAM - A recent report by the Advertising Research and Training Institute (ARTI) disclosed that ad revenue in Vietnam was expected to surge to US$3 billion in 2011. However, four heads of advertising agencies in the country warn that Vietnam has to weather its current economic problems before serious growth can occur.

Dentsu to raise funds for Japanese earthquake anniversary with 'Kizuna Cranes'

Dentsu to raise funds for Japanese earthquake anniversary with 'Kizuna Cranes'

TOKYO - Dentsu has collaborated with its New York-based subsidiary McGarryBowen to roll out the 'Kizuna Cranes' fundraising campaign. It will run over the next six months in time for the first anniversary of Japan's earthquake disaster in March next year.

Electrolux campaign spotlights consumers and their 'moments to shine'

Electrolux campaign spotlights consumers and their 'moments to shine'

SOUTHEAST ASIA - Electrolux has rolled out a new 'It's your moment to shine' campaign across the Southeast Asian region. It hopes to put the consumer at the heart of the Electolux experience.

Philippine Department of Tourism calls for pitch to redeem national brand

Philippine Department of Tourism calls for pitch to redeem national brand

MANILA - The Philippine Department of Tourism (DoT) is looking to redeem its national brand, calling for a pitch inviting advertising and design agencies to come up with a new campaign following the disastrous 'Pilipinas Kay Ganda' slogan of 2010.

BBC promotes Sunita Rajan to Senior VP of BBC Advertising Asia

BBC promotes Sunita Rajan to Senior VP of BBC Advertising Asia

ASIA-PACIFIC - BBC Worldwide has promoted Sunita Rajan to the position of senior vice president of BBC Advertising Asia.

Hawaii Tourism Authority hands SinoTech Group social media monitoring business

Hawaii Tourism Authority hands SinoTech Group social media monitoring business

ASIA-PACIFIC - SinoTech Group has been appointed by the Hawaii Tourism Authority for social media monitoring and consulting duties in its key visitor markets of China, Korea and Japan.

Publicis Hong Kong wins Duracell Taiwan creative account

Publicis Hong Kong wins Duracell Taiwan creative account

HONG KONG - Publicis Hong Kong has been awarded the creative duties for Duracell, a Procter & Gamble brand, in the Taiwan market.

Finnair invites HK travellers to have a 'peace-of-mind' flying experience

Finnair invites HK travellers to have a 'peace-of-mind' flying experience

HONG KONG - Finnair has invited Hong Kong travellers to a 'peace-of-mind' flying experience with an exhibition site at the city's international airport.

CASE STUDY: CP Meiji goes digital to convert pasteurised milk drinkers

CASE STUDY: CP Meiji goes digital to convert pasteurised milk drinkers

Collaborating with MRM Thailand, CP Meiji sought to convert milk drinkers to select their pasteurised milk over UHT milk, which outsells the former in Thailand by a three to one ratio.

DDB elevates new Asia-Pacific chief development officer

DDB elevates new Asia-Pacific chief development officer

ASIA-PACIFIC - DDB Group Asia-Pacific has promoted Craig Lonnee to the newly created position of chief development officer. He was previously regional talent management director at the agency.

Häagen-Dazs launches 'Anticipated like no other' integrated campaign

Häagen-Dazs launches 'Anticipated like no other' integrated campaign

SINGAPORE - Häagen-Dazs has rolled out its latest campaign in Singapore, entitled 'Anticipated like no other'. It will run until the end of July.

Coca-Cola Philippines unveils first-ever green Fukien tea plant billboard

Coca-Cola Philippines unveils first-ever green Fukien tea plant billboard

THE PHILIPPINES - Coca-Cola Philippines and the World Wide Fund for Nature have collaborated to unveil the country's first ever billboard comprised completely of plants. The effort is part of Coca-Cola's 'Live positively' campaign to tackle the issues of water conservation and climate protection.

MWG Philippines, FutureBrand tie-up on new brand consultancy offering

MWG Philippines, FutureBrand tie-up on new brand consultancy offering

THE PHILIPPINES - McCann Worldgroup Philippines and brand identity and consultancy firm FutureBrand have combined to launch a new offering in the brand consultancy space in the country.

Starcom MediaVest brings in former Telstra GM to head up Brisbane office

Starcom MediaVest brings in former Telstra GM to head up Brisbane office

BRISBANE - Starcom MediaVest has tapped Caleb Watson, previously general manager of media at Telstra, to lead its Brisbane office as general manager, effective from the end of August.

Can Hong Kong nurture its creative potential?

Can Hong Kong nurture its creative potential?

HONG KONG - After a strong Cannes Lions showing, creativity is back in the forefront of Hong Kong. Campaign Asia speaks with four of the SAR's leading creatives on how the local market is evolving.

Huggies makes social media push for 'Step Zero' diaper

Huggies makes social media push for 'Step Zero' diaper

HONG KONG - Kimberly-Clark diaper brand Huggies has collaborated with Ogilvy & Mather Advertising and its Social@Ogilvy team to launch a new campaign for its 'Step Zero' diaper for newborns.

Citrus PR retains Racers' Toolbox account

Citrus PR retains Racers' Toolbox account

SINGAPORE - Citrus PR has retained the Racers' Toolbox account, and will direct all public relations and digital communications for the fitness and training company.

CASE STUDY: YouTube partner programme launches Michelle Phan to stardom

CASE STUDY: YouTube partner programme launches Michelle Phan to stardom

The YouTube partner programme has helped

Digital moves this week from Google, Renren.com, Baidu and more

Digital moves this week from Google, Renren.com, Baidu and more

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

OgilvyOne Beijing rolls out Nestlé's pregnancy app for tech-savvy mums

OgilvyOne Beijing rolls out Nestlé's pregnancy app for tech-savvy mums

BEIJING - Nestlé Infant Nutrition has collaborated with OgilvyOne Beijing and Iconmobile to roll out the 'Nestlé Mom's Club pregnancy app' that provides nutritional support for expectant mothers and enables them to share their pregnancy experiences with their partners, friends and other parents.

Kia rolls out stop frame campaign

Kia rolls out stop frame campaign

SYDNEY - Kia, through local design agency Engine and ad house Innocean, has rolled out a new ad campaign utilising stop frame animation in its TVCs. They feature examples of 'crazy events' that deliberately depart from the car manufacturer's usual style of ads.

JCDecaux rolls out 'opinionator' and Kung Fu Panda for Vinda

JCDecaux rolls out 'opinionator' and Kung Fu Panda for Vinda

HONG KONG - JCDecaux Hong Kong has unveiled its 'Innovative panel' with a built in 'opinionator' across selected MTR stations, launching Vinda's limited edition 'Kung Fu Panda' tissue collection.

OMD Philippines promotes new client service director

OMD Philippines promotes new client service director

MANILA - OMD Philippines has promoted Carla Cifra to the position of client service director, from her previous post of business unit director. The appointment is effective immediately.

Bates 141 Philippines boosts planning, creative teams

Bates 141 Philippines boosts planning, creative teams

THE PHILIPPINES - Bates 141 Philippines has appointed CJ Jimenez as its new director of strategic planning, while Jason Drilon has taken on the reins as associate creative director. Both appointments are effective immediately.

Creative Q&A: Ogilvy & Mather Hong Kong's Simon Handford

Creative Q&A: Ogilvy & Mather Hong Kong's Simon Handford

Simon Handford, executive creative director at Ogilvy & Mather Advertising Hong Kong, shares his experiences of packing shelves in a supermarket, looking like Sinead O' Connor, and the thrill of watching people argue in public.

Digital happenings this week from Google, Sina Weibo, HTC and more

Digital happenings this week from Google, Sina Weibo, HTC and more

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

Max Hegerman appointed digital head for JWT India

Max Hegerman appointed digital head for JWT India

INDIA - JWT has today announced the appointment of Max Hegerman as senior vice-president and digital head of the agency.

Y&R's latest 'change blindness' TVC for Brand's

Y&R's latest 'change blindness' TVC for Brand's

SINGAPORE - Y&R Singapore has unveiled the latest TVC for Cerebos Brand's Essence of Chicken, using ideas from Singapore Management University (SMU) students to illustrate the level of alertness in people's daily lives.

CASE STUDY: How Vanish Napisan integrated PR and creativity to bid for the White House

CASE STUDY: How Vanish Napisan integrated PR and creativity to bid for the White House

How do you stand out from all the same detergent brand campaigns? Reckitt Benckiser's Vanish Napisan broke away from its tried and tested strategy of campaigns past and showcased the integration of PR and creativity in powering an effective campaign for the launch of its new Oxi Action Crystal White product range.

Digital happenings this week from WSJ, Tribal DDB, JWT and more

Digital happenings this week from WSJ, Tribal DDB, JWT and more

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

Digital happenings this week from Samsung, Google, Facebook and more

Digital happenings this week from Samsung, Google, Facebook and more

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

MTV India added to Vizeum's Viacom 18 media remit

MTV India added to Vizeum's Viacom 18 media remit

INDIA - Vizeum India has appointed as media agency for MTV India,expanding its duties in Viacom 18's suite of channels offered in the country.

Draftfcb to pare down in Asia after losing SC Johnson

Draftfcb to pare down in Asia after losing SC Johnson

ASIA-PACIFIC - Draftfcb is feeling the effects of losing its SC Johnson account in July, announcing plans that it will be cutting jobs in Asia by around 3 per cent.

CREATIVE Q&A: TBWA Singapore's Maurice Wee

CREATIVE Q&A: TBWA Singapore's Maurice Wee

TBWA Singapore's Maurice Wee opens up to Campaign on his worst job ever, recalling his first ever advertisement in the industry, and tumbling into the best bed in the world.

Chow Tai Fook emphasises 'sincerity and eternity' of jewellery

Chow Tai Fook emphasises 'sincerity and eternity' of jewellery

HONG KONG - Draftfcb Hong Kong has launched a new campaign touching on the concepts of 'sincerity and eternity' for jewellery chain Chow Tai Fook.

Clemenger BBDO Melbourne, NAB test Australians' honesty with social experiments

Clemenger BBDO Melbourne, NAB test Australians' honesty with social experiments

AUSTRALIA - Clemenger BBDO Melbourne has launched the latest installment of its Cannes-winning National Australia Bank (NAB) campaign. 'The honesty experiments' campaign seeks to test Australians' level of honesty.

Ogilvy seeks to rejuvenate Nin Jiom to appeal to younger generation

Ogilvy seeks to rejuvenate Nin Jiom to appeal to younger generation

HONG KONG - Ogilvy & Mather Hong Kong has rolled out a youth-focused campaign for Chinese traditional medicine brand Nin Jiom, aiming to rejuvenate the brand's appeal with Hong Kong's younger generation.

VIDEO: CSL's Liversidge on its multi-brand strategy and 4G

VIDEO: CSL's Liversidge on its multi-brand strategy and 4G

HONG KONG - After helping CSL to win 'Asia's Best Brand' at the recent CMO Asia Awards, the mobile network operator's own chief marketing officer Mark Liversidge talks to Campaign about its multi-brand strategy, and how the 4G platform represents the "dawn of a new generation" for advertisers.

Leo Burnett 'Post It' TVC introduces McDonald's Philippines new coffee product

Leo Burnett 'Post It' TVC introduces McDonald's Philippines new coffee product

THE PHILIPPINES - McDonald's Philippines has introduced its new McCafe Premium Roast Coffee through a 'Post It' TVC created by Leo Burnett Manila.

DBS features celebrities to promote its 'dining planners' concept

DBS features celebrities to promote its 'dining planners' concept

HONG KONG - DBS has launched a new campaign developed by Tribal DDB Hong Kong featuring supermodel Coco Chiang, chef Jacky Yu and composer Chiu Tsang Hei. The celebrities show the bank's Dining Club members the best ways to enjoy Hong Kong's finest foods.

Leo Burnett Shanghai boosts creative team with dual appointments

Leo Burnett Shanghai boosts creative team with dual appointments

SHANGHAI - Leo Burnett continues to bolster its Shanghai team with the dual appointments of group creative directors Birger Linke and Colin Lee.

Smirnoff added to Bates 141 Vietnam's Diageo creative remit

Smirnoff added to Bates 141 Vietnam's Diageo creative remit

VIETNAM - Diageo has awarded the creative duties of its Smirnoff brand to Bates 141 Vietnam without a pitch.

HTC rolls out latest Sensation smartphone with OOH campaign

HTC rolls out latest Sensation smartphone with OOH campaign

SINGAPORE - HTC has launched an outdoor campaign to introduce the latest HTC Sensation phone to the market utilising wall murals with 55-inch multimedia entertainment widescreen displays to commuters at the Harbour Front NEL station.

Aegis Media Hong Kong CEO Chris Ryan appointed to regional Isobar role

Aegis Media Hong Kong CEO Chris Ryan appointed to regional Isobar role

ASIA-PACIFIC - Aegis Media Hong Kong chief executive officer Chris Ryan has expanded his responsibilities by taking on the newly-created role of international client director of Isobar Asia-Pacific.

Philips appoints Laura Ashton as head of marketing, emerging markets

Philips appoints Laura Ashton as head of marketing, emerging markets

ASIA-PACIFIC - Electronics company Philips has today appointed Laura Ashton as vice president and head of marketing for lighting in emerging markets, Asia-Pacific and Latin America. Her appointment is effective immediately, and will be based in Singapore.

ESPN Star Sports launches new channels for Hong Kong

ESPN Star Sports launches new channels for Hong Kong

HONG KONG - ESPN Star Sports is today rolling out two new channels for the Hong Kong market, ESPN High Definition (HD), and ESPNews.

Dan Benelisha returns to Waggener Edstrom as regional technology director

Dan Benelisha returns to Waggener Edstrom as regional technology director

ASIA-PACIFIC - Waggener Edstrom today announced the appointment of Dan Benelisha as regional technology director, part of the integrated communications agency's efforts to build its technology practice in Asia-Pacific.

Digital happenings this week from Yahoo, The Economist, Tribal DDB and more

Digital happenings this week from Yahoo, The Economist, Tribal DDB and more

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

Yahoo forges Southeast Asia content partnership with PropertyGuru

Yahoo forges Southeast Asia content partnership with PropertyGuru

SOUTHEAST ASIA - Yahoo has forged a regional content partnership with online property portal group PropertyGuru to deliver property-related content to users across Singapore, Indonesia, Malaysia and Thailand.

VIDEO: Lenovo's Cecilia Chan on building growth in key markets

VIDEO: Lenovo's Cecilia Chan on building growth in key markets

ASIA-PACIFIC - Cecilia Chan, marketing director for Lenovo Hong Kong, Taiwan and Korea, talks to Campaign about how the notebook manufacturer is hoping to build business momentum in the region.

Lenovo rolls out "For those who do" global brand campaign

Lenovo rolls out "For those who do" global brand campaign

GLOBAL - Lenovo has collaborated with Saatchi & Saatchi to launch a new long-term, global branding campaign, entitled 'For those who do'.

Leo Burnett launches musical TVC introducing Bundaberg Five white rum

Leo Burnett launches musical TVC introducing Bundaberg Five white rum

SYDNEY - The Bundaberg Distillery Company has rolled out a campaign for its new white rum, called 'Bundaberg Five', with a 90-second TVC produced by Leo Burnett Sydney.

CREATIVE Q&A: JWT Shanghai's Elvis Chau

CREATIVE Q&A: JWT Shanghai's Elvis Chau

Elvis Chau, executive creative director at JWT Shanghai, shares his stories on where he goes to be inspired, spending the day with Bruce Lee, and his worst haircut ever.

DM9 JaymeSyfu takes on Ascof Lagundi account

DM9 JaymeSyfu takes on Ascof Lagundi account

THE PHILIPPINES - DM9 JaymeSyfu has won Pascual Laboratories' cough remedy Ascof Lagundi account following a competitive five-way pitch.

Netbooster Asia appoints new ECD

Netbooster Asia appoints new ECD

THE PHILIPPINES - Netbooster Asia, a fully-integrated digital agency, has appointed Dino Ocampo to take on the reins of executive creative director effective immediately.

Digital happenings this week from Panasonic, Intel, FT.com and more

Digital happenings this week from Panasonic, Intel, FT.com and more

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

Edelman China appoints Rebecca Slotnick as senior director of health

Edelman China appoints Rebecca Slotnick as senior director of health

SHANGHAI - Edelman has named Rebecca Slotnick as senior director for health in China. She has relocated to the agency's Shanghai office to take on the role, which was effective immediately.

Creative Q&A: Keith Ho, executive creative director, Grey Hong Kong

Creative Q&A: Keith Ho, executive creative director, Grey Hong Kong

Keith Ho, executive creative director, Grey Hong Kong, shares on his love for chocolate and cats and his frequent visits to his planet of ideas via his bed and bathtub - no cupboards involved though.

Dentsu Public Relations remains highest-earning Asia-based PR firm: Holmes report

Dentsu Public Relations remains highest-earning Asia-based PR firm: Holmes report

ASIA-PACIFIC - Dentsu Public Relations remains the highest earning Asia-based PR firm, while Edelman has overtaken Weber Shandwick and Fleishman Hillard in terms of fee income globally, according to new research disclosed by The Holmes Report.

Singapore Airlines appoints Liquid Ideas for Australia PR duties

Singapore Airlines appoints Liquid Ideas for Australia PR duties

AUSTRALIA - Singapore Airlines has selected Liquid Ideas as its public relations and communications agency in the Australian market, following a competitive pitch. The appointment will be effective from 1 October.

SPRG awarded one-year retainer for the Singapore Kindness Movement

SPRG awarded one-year retainer for the Singapore Kindness Movement

SINGAPORE - Strategic Public Relations Group (SPRG) Singapore has won a one-year retainer for the Singapore Kindness Movement to support the non-government organisation's overall communications outreach in the country.

Waggener Edstrom expands operations in Australia

Waggener Edstrom expands operations in Australia

SYDNEY - Waggener Edstrom Worldwide has expanded its operations in Australia via a minor equity investment in affiliate Buchan Consulting, which includes a partial ownership position.

JWT Melbourne hires Andrew Lee as new digital operations manager

JWT Melbourne hires Andrew Lee as new digital operations manager

MELBOURNE - JWT Melbourne has boosted its digital team with the appointment of Andrew Lee to the newly-created role of digital operations manager, effective immediately.

Philippine Airlines awards creative business to DDB

Philippine Airlines awards creative business to DDB

THE PHILIPPINES - DDB Philippines has confirmed that it has been awarded the creative business for national carrier Philippine Airlines.

Mindshare Thailand appoints Rollei Chan as search manager

Mindshare Thailand appoints Rollei Chan as search manager

BANGKOK - Mindshare Thailand has named Rollei Chan to the position of search manager. The appointment is effective immediately.

Digital moves this week from Nokia, Facebook, Tequila and more

Digital moves this week from Nokia, Facebook, Tequila and more

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

Arc Worldwide picks up comms duties for Sri Lanka Telecom

Arc Worldwide picks up comms duties for Sri Lanka Telecom

COLOMBO - Sri Lanka Telecom (SLT) has selected Arc Worldwide Sri Lanka to manage its PR, events and activation assignments, after a pitch involving nine other advertising and activations agencies.

Redberry Media Group names two senior appointments

Redberry Media Group names two senior appointments

MALAYSIA - Redberry Media Group today announced the appointment of Philip Karuppiah as vice-president of print and Joe D'Silva as director of agency business development.

Hitachi Data Systems signs with Hoffman Agency for PR duties

Hitachi Data Systems signs with Hoffman Agency for PR duties

SINGAPORE - Global high-tech PR firm The Hoffman Agency has been appointed by Hitachi Data Systems (HDS) as its PR agency in Singapore after a pitch with immediate effect.

Bates 141 Malaysia appoints director of brand, marketing activation

Bates 141 Malaysia appoints director of brand, marketing activation

KUALA LUMPUR - Bates 141 has appointed Martin Voon as director of brand and marketing activation, effective 1 May 2011.

Ogilvy Malaysia wins Minute Maid creative duties

Ogilvy Malaysia wins Minute Maid creative duties

KUALA LUMPUR - Ogilvy Malaysia has scooped the creative account for Coca-Cola's Minute Maid in both Malaysia and Singapore.

Baidu selects PurpleClick as exclusive reseller in Singapore

Baidu selects PurpleClick as exclusive reseller in Singapore

SINGAPORE - Baidu.com has appointed PurpleClick Media as its exclusive representative in Singapore, enabling it to become easily available to advertisers in the country looking to target the China market.

JCDecaux Singapore promotes new sales director

JCDecaux Singapore promotes new sales director

SINGAPORE - OOH advertising company JCDecaux has promoted Sabrina Tan to sales director, effective immediately, replacing Evlyn Yang who departs to pursue personal interests.

Tequila Digital Singapore hires familiar face to business director role

Tequila Digital Singapore hires familiar face to business director role

SINGAPORE - Dennis Wong has made a return to the TBWA Group Singapore as business director for Tequila Digital Singapore.

MRM Thailand makes two internal promotions

MRM Thailand makes two internal promotions

THAILAND - MRM Thailand has named Jackie Wang as general manager with Supachai Toemtechatpong stepping into the senior leadership role of creative director. Both appointments are effective immediately.

DDB Shanghai turns to Chinese war stratagems for Gatorade

DDB Shanghai turns to Chinese war stratagems for Gatorade

SHANGHAI - DDB Shanghai has brought the ancient Chinese military classic 'The 36 stratagems' to the world of street basketball in its new Gatorade campaign, kicking off today.

TBWA SMP tackles fantasy worlds with Champion Infinity detergent

TBWA SMP tackles fantasy worlds with Champion Infinity detergent

THE PHILIPPINES - TBWA Santiago Mangada Puno has ditched the traditional mum approach in its new campaign for detergent brand Champion Infinity with the first of a series of TVCs set to be aired throughout the year.

Isobar names integrated business director for APAC

Isobar names integrated business director for APAC

ASIA-PACIFIC - Isobar Asia-Pacific has appointed Howard Smith as integrated business director for Asia-Pacific, effective on 4 July.

Y&R Indonesia poaches ECD from BBDO Proximity Malaysia

Y&R Indonesia poaches ECD from BBDO Proximity Malaysia

INDONESIA - Y&R Indonesia has brought in Kevin Le as executive creative director following a seven year stint at BBDO Proximity Malaysia.

KFC Malaysia's US$1.2m new 'sogood' campaign

KFC Malaysia's US$1.2m new 'sogood' campaign

MALAYSIA - In line with the global change, KFC Malaysia is the latest to roll out the new 'sogood' tagline with a MYR3.5 million (US$1.2 million) advertising and promotion campaign.

Y&R Thailand launches Ichitan Double Drink campaign

Y&R Thailand launches Ichitan Double Drink campaign

THAILAND - Y&R Thailand and drink company Mai Tan Co have collaborated to launch Ichitan Double Drink in the country with a comprehensive campaign.

CRM president re-elected for record-setting eighth term

CRM president re-elected for record-setting eighth term

KUALA LUMPUR - The Commercial Radio of Malaysia (CRM) has re-elected Borhanuddin Osman to an unprecedented eighth term as president, a post he has held since 2004.

Arnold Worldwide ventures into Australia with creation of Arnold Furnace

Arnold Worldwide ventures into Australia with creation of Arnold Furnace

SYDNEY - Communications company Arnold Worldwide has marked its first foray into the Australian market with the creation of Arnold Furnace, which will include offices in Sydney and Melbourne.

SPRG promotes two to directors of strategic financial relations

SPRG promotes two to directors of strategic financial relations

HONG KONG - Strategic Public Relations Group has promoted Joanne Lam and Mandy Go to the position of director of strategic financial relations effective immediately.

Dentsu Marcom appoints new ECD for India

Dentsu Marcom appoints new ECD for India

NEW DELHI - Dentsu India has named Titus Upputuru as its new executive creative director for Dentsu Marcom in India effective immediately.

Samsung TV campaign targets tech-savyy consumers

Samsung TV campaign targets tech-savyy consumers

SINGAPORE - Cheil Singapore has kicked off a fresh campaign for Samsung's D8000 Smart TV, targeting tech-savvy and stylish consumers seeking to purchase the latest digital device at a premium.

Facebook taps Admax for ad sales duties in Southeast Asia

Facebook taps Admax for ad sales duties in Southeast Asia

SOUTHEAST ASIA - Facebook has appointed the Admax Network as its official advertising sales partner in Indonesia, the Philippines and Thailand.

4As Malaysia workshop addresses value of creativity

4As Malaysia workshop addresses value of creativity

KUALA LUMPUR - The Association of Accredited Advertising Agents Malaysia (4As) held its 'Is Creativity Valued?' workshop, aiming to help the creative industry build brand value, greater brand affinity and boost stakeholder value.

Waggener Edstrom named PR AOR for Sony Electronics in Singapore

Waggener Edstrom named PR AOR for Sony Electronics in Singapore

SINGAPORE - Sony Electronics Asia-Pacific has named Waggener Edstrom Worldwide as its PR agency-of-record for Singapore.

Digital moves this week from Twitter, Microsoft, L’Oreal, and more

Digital moves this week from Twitter, Microsoft, L’Oreal, and more

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

DDB Philippines bags East West Bank

DDB Philippines bags East West Bank

THE PHILIPPINES - DDB Philippines has scooped the East West Bank account and will carry out its creative, PR and media placement requirements.

Leo Burnett Manila wins creative duties for Philippine Ad Congress

Leo Burnett Manila wins creative duties for Philippine Ad Congress

THE PHILIPPINES - Leo Burnett Manila has been selected to handle the creative duties for this year's Philippine Advertising Congress after a competitive pitch involving six other agencies.

MEC Asia-Pacific makes two key hires

MEC Asia-Pacific makes two key hires

ASIA-PACIFIC - MEC has today unveiled two regional hires, with Janice Hong appointed chief commercial officer and David Primmer named head of trading, both effective immediately.

CASE STUDY: Nippon Paint's auspicious colour app during Chinese New Year

CASE STUDY: Nippon Paint's auspicious colour app during Chinese New Year

MALAYSIA - Leading up to Chinese New Year, Naga DDB Malaysia created an online app for Nippon Paint that enabled users to visualise their home with their auspicious colours for the year.

Lowe Indonesia picks up Indomilk ready-to-drink liquid account

Lowe Indonesia picks up Indomilk ready-to-drink liquid account

INDONESIA - Lowe Indonesia has bagged the creative duties for Indomilk's ready-to-drink liquid brands after a competitive pitch that also involved McCann Erickson Indonesia and DWI Sapta Advertising.

Kunal Jamuar joins MPG as head of West India

Kunal Jamuar joins MPG as head of West India

MUMBAI - MPG India has named Kunal Jamuar as the head of West India and executive director for its Mumbai office.

McCann Worldgroup Singapore appoints new ECD

McCann Worldgroup Singapore appoints new ECD

SINGAPORE - McCann Worldgroup Singapore has hired Todd Waldren to take on the role of executive creative director, effective immediately.

Fleishman-Hillard names new Australia general manager

Fleishman-Hillard names new Australia general manager

SYDNEY - Fleishman-Hillard International Communications has appointed Chris Newman as general manager in Australia, effective immediately.

Digital moves this week from Yahoo, Ebay, Wunderman and more

Digital moves this week from Yahoo, Ebay, Wunderman and more

A roundup of the latest digital people moves account wins, pitches and developments across the Asia-Pacific region.

Coca-Cola Heaven and Earth campaign marks 3D first in Singapore

Coca-Cola Heaven and Earth campaign marks 3D first in Singapore

SINGAPORE - Coca-Cola Singapore brand Heaven and Earth has today rolled out an innovative campaign utilising 3D media - without the use of 3D glasses.

Mindshare Thailand appoints new head of invention

Mindshare Thailand appoints new head of invention

BANGKOK - Mindshare Thailand has tapped Nuvee Lertbunnapong as its new head of invention, effective immediately.

Clear Channel rebrands, unveils OOHPIA 2011

Clear Channel rebrands, unveils OOHPIA 2011

SINGAPORE - Clear Channel Singapore continued its rebranding campaign by holding its out-of-home planning and innovation awards (OOHPIA) on 26 May, its first major event after the rebrand.

Courtyard Marriott Thailand appoints new director of marketing

Courtyard Marriott Thailand appoints new director of marketing

THAILAND - Christian Lueke has been appointed as director of marketing at the Courtyard by Marriott Cluster Thailand, effective immediately.

Y&R Jakarta appoints business director on Danone account

Y&R Jakarta appoints business director on Danone account

JAKARTA - Y&R Jakarta today announced the appointment of Arina Suhirman as business director on its Danone account, in particular its Aqua brand. The appointment is effective immediately.

'Gossip Girl' star Ed Westwick headlines Penshoppe's 25-year anniversary campaign

'Gossip Girl' star Ed Westwick headlines Penshoppe's 25-year anniversary campaign

THE PHILIPPINES - Philippine clothing apparel brand Penshoppe has launched a new campaign for its pre-holiday 2011 to summer 2012 collection featuring US television series 'Gossip Girl' lead actor Ed Westwick.

UPDATE: DDB wins Tiger Beer's Singapore creative business

UPDATE: DDB wins Tiger Beer's Singapore creative business

SINGAPORE - DDB Singapore has won the creative business of Asia-Pacific Breweries' (APB) Tiger Beer brand in Singapore following a competitive pitch.

GPY&R Sydney launches vignettes for 'Mighty Artline' campaign

GPY&R Sydney launches vignettes for 'Mighty Artline' campaign

SYDNEY - Pelikan Artline and GPY&R Sydney have today launched a new campaign for Artline pens, featuring a series of quirky spots highlighting how perceptions of everyday settings can change with added ink.

Publicis JimenezBasic launches new campaign for Greenwich pizza

Publicis JimenezBasic launches new campaign for Greenwich pizza

THE PHILIPPINES - Publicis JimenezBasic has rolled out the latest installment of its 'cheesy' campaign for Greenwich Pizza, launching the pizza and pasta chain's new Seven-Cheese Overload pizza.

BBH rolls out Unilever's Lynx campaign in China

BBH rolls out Unilever's Lynx campaign in China

SHANGHAI - BBH China today launched Unilever's Lynx brand in the China market, rolling out a campaign featuring controversial celebrity Edison Chen that promises to 'awaken men's charms and unlock women's desires'.

CASE STUDY: DDB HK's yellow cabs drive traffic to McDonald's

CASE STUDY: DDB HK's yellow cabs drive traffic to McDonald's

HONG KONG - To introduce the new Chicken Bacon Deluxe burger, McDonald's and DDB Hong Kong collaborated on a campaign that featured iconic New York-style yellow cabs in the streets of the city.

Leo Burnett Manila's 'Waterworld' kicks off Philippine Advertising Congress

Leo Burnett Manila's 'Waterworld' kicks off Philippine Advertising Congress

THE PHILIPPINES - Leo Burnett Manila kicked off the Philippine Advertising Congress season with the launch of a new TVC and print ad.

Top 10 3D TVCs

Top 10 3D TVCs

3D this, and 3D that. From televisions and cameras to movies, the world has reignited its fascination with three-dimensional technology. Showing our own affinity for it, the staff at Campaign Asia-Pacific have compiled our ten favourite 3D TVCs. So put on your red and blue 3D glasses to view the 3D version of the TVCs in the links below.

OMD Melbourne names head of strategy and content

OMD Melbourne names head of strategy and content

MELBOURNE - OMD Melbourne has today appointed Sharon Cookson to the position of head of strategy and content, effective immediately.

Aegis Media brings in new regional business director

Aegis Media brings in new regional business director

SINGAPORE - Aegis Media Asia-Pacific has today appointed James Smyllie as its new regional business director, effective immediately.

Tribal DDB selected AOR for WWF Philippines

Tribal DDB selected AOR for WWF Philippines

PHILIPPINES – Tribal DDB has been named the agency-of-record (AOR) by WWF Philippines for its 'Carbon footprint' campaign, following a three-way pitch against McCann and Dentsu.

UPDATE: OMD remains top global media network : RECMA

UPDATE: OMD remains top global media network : RECMA

SINGAPORE – Omnicom Media Group’s OMD has maintained its hold on the number one spot as the top global media network for the second year running, according to the Research Company Evaluating the Media Agency Industry’s (RECMA) Network Diagnostics Consolidated Evaluation.

Iris India MD Alok Lall steps down

Iris India MD Alok Lall steps down

INDIA – After spending four years at the helm of the agency he co-founded, Iris India managing director Alok Lall has announced that he would be resigning from his post.

Adidas set to kick off global campaign

Adidas set to kick off global campaign

SINGAPORE – Sports apparel company Adidas is pulling out all the stops in its latest global branding campaign ‘All in’ set to kick off on 16 March. Brand ambassadors sharing the limelight include football icons David Beckham and Lionel Messi, Chicago Bulls star Derrick Rose, and pop icon Katy Perry.

McDonald’s introduces new chicken burgers in HK campaign

McDonald’s introduces new chicken burgers in HK campaign

HONG KONG – McDonald’s has today unveiled a range of chicken sandwiches to be added to its menu via TVCs, advertorials, digital space, press advertising and in-store POP materials, running from 10 March to 18 May 2011.

Cathay Pacific tackles the HK Rugby Sevens in campaign

Cathay Pacific tackles the HK Rugby Sevens in campaign

HONG KONG – The much-anticipated annual Hong Kong Rugby Sevens tournament gets underway for 2011 as Cathay Pacific launched its campaign featuring its own flight crew against a real rugby team.

Olympus partners with TBWA Tequila for XZ-1 model launch

Olympus partners with TBWA Tequila for XZ-1 model launch

HONG KONG – Electronics firm Olympus has selected TBWA Tequila Hong Kong as its AOR responsible for overseeing ABL communications in preparation for the launch of a new line of digital cameras.

Rapp China lands Weight Watchers account

Rapp China lands Weight Watchers account

SHANGHAI - Rapp China has been selected as lead communications agency for Weight Watchers China, without a pitch.

Euro RSCG Bangkok snaps up Racer Electric account

Euro RSCG Bangkok snaps up Racer Electric account

BANGKOK - Euro RSCG has been selected as the agency-of-record by fluorescent lamp manufacturer Racer Electric following a competitive three-way pitch.

Digital moves this week from LinkedIn, Publicis, Nokia and more

Digital moves this week from LinkedIn, Publicis, Nokia and more

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

Singapore Portfolio Night 9 to help budding creatives

Singapore Portfolio Night 9 to help budding creatives

SINGAPORE - JWT APAC, Y&R Asia and Bates 141 will stage and co-host Portfolio Night 9 on 26 May, aimed at helping students and aspiring young creatives across the globe break into the advertising industry

Bates 141 Indonesia reclaims Ultra Jaya Mimi account

Bates 141 Indonesia reclaims Ultra Jaya Mimi account

JAKARTA - Bates 141 Indonesia has marked a homecoming after winning back Ultra Jaya's Mimi's branding business following a multi-way pitch.

Creative Q&A: Beacon Communications' Masato Mitsudera

Creative Q&A: Beacon Communications' Masato Mitsudera

Creative director Masato Mitsudera of Beacon Communications K.K./Leo Burnett shares his stories on looking good in a speedo, working at the post office and kick-starting his career in advertising career.

Iris wins Sony integrated marketing business for SEA

Iris wins Sony integrated marketing business for SEA

SINGAPORE – Sony Southeast Asia announced that it has awarded Iris Singapore to manage the integrated marketing duties for its digital imaging category in the Southeast Asia region, following a pitch that started back in December.

Peter Horgan takes charge as sole CEO at OMD Australia

Peter Horgan takes charge as sole CEO at OMD Australia

AUSTRALIA – Peter Horgan has been elevated to chief executive officer at OMD Australia effective immediately, following the departure of joint managing director Leigh Terry to assume the post of CEO at OMG ANZ.

Audi Singapore launch A1 with 'The next big Audi' campaign

Audi Singapore launch A1 with 'The next big Audi' campaign

SINGAPORE – Audi Singapore has today launched 'The next big Audi' campaign to introduce the Audi A1, targeting young professionals and urbanites with a passion for life.

Creatives flock to Semi-Permanent 2011 in HK for Asia debut

Creatives flock to Semi-Permanent 2011 in HK for Asia debut

HONG KONG – Semi-Permanent Hong Kong 2011 lived up to expectations as creatives from different walks of life converged to communicate and share ideas over the two-day event on 11 and 12 March.

Digital moves this week from Warner Bros, Nokia, Skype and more

Digital moves this week from Warner Bros, Nokia, Skype and more

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

Financial services online shift drives digital display ads : MediaMind

Financial services online shift drives digital display ads : MediaMind

GLOBAL - The internet revolution continues with the gradual shift of financial services from traditional means to the online space, opening up a strategic marketing channel according to a new study by MediaMind.

Samantha Pearlson joins OMG’s digital platforms team in Asia

Samantha Pearlson joins OMG’s digital platforms team in Asia

SINGAPORE – Samantha Pearlson has taken on the reins of business director for digital platforms at Omnicom Media Group Asia-Pacific, effective immediately.

Cathay Pacific tackles the HK Rugby Sevens in campaign

Cathay Pacific tackles the HK Rugby Sevens in campaign

HONG KONG – The much-anticipated annual Hong Kong Rugby Sevens tournament gets underway for 2011 as Cathay Pacific launched its campaign featuring its own flight crew against a real rugby team.

Citi's Francesco Lagutaine joins UA&P Tambuli Awards 2011 jury

Citi's Francesco Lagutaine joins UA&P Tambuli Awards 2011 jury

PHILIPPINES – Francesco Lagutaine, regional head of marketing and customer experience in Asia-Pacific at Citibank, has been selected as the seventh member of the regional jury at the UA&P Tambuli Awards 2011.

Rapp Asia-Pacific launches Cultura project for Unilever

Rapp Asia-Pacific launches Cultura project for Unilever

ASIA-PACIFIC – RAPP Asia-Pacific has introduced its Cultura project into Asia with Unilever as its first client to undertake the endeavour.

Creative Q&A: Euro RSCG India's Satbir Singh

Creative Q&A: Euro RSCG India's Satbir Singh

Satbir Singh, executive creative director at Euro RSCG India, spills the beans on his typical day, which historical figure he would like to spend a day with and more.

Media Contacts’ Jonathan Joson becomes youngest YMMA awardee

Media Contacts’ Jonathan Joson becomes youngest YMMA awardee

MANILA – The Young Market Masters Award (YMMA) for digital marketing in the Philippines has been given to Jonathan Joson, strategic planning director at Media Contacts Philippines, becoming the youngest recipient of the accolade at 24.

'Skelanimals' headline Euro RSCG, Cheers campaign

'Skelanimals' headline Euro RSCG, Cheers campaign

SINGAPORE - Euro RSCG Singapore and convenience store Cheers have collaborated to roll out an integrated campaign utilising social media platforms, ATL executions, and point of sale promotions featuring the plush toys 'Skelanimals'.

BBDO Guerrero boosts creative team following CD exit

BBDO Guerrero boosts creative team following CD exit

THE PHILIPPINES - BBDO Guerrero Proximity Philippines has promoted Corey Cruz to associate creative director, effective immediately. The appointment comes on the heels of the recent departure of creative director Pia Roxas-Ocampo.

BBH India scoops Johnnie Walker, Captain Morgan accounts

BBH India scoops Johnnie Walker, Captain Morgan accounts

MUMBAI - BBH India has added to its portfolio of Diageo accounts, winning the creative duties for both Johnnie Walker and Captain Morgan.

Creative Q&A: Grey Group's Ali Shabaz

Creative Q&A: Grey Group's Ali Shabaz

Ali Shabaz, chief creative officer at Grey Group Singapore, Thailand and Indonesia opens up to Campaign Asia on selling encyclopedias from door to door, writing ‘murderer’ in ads, and looking like Mr. T.

Publicis, DM9 JaymeSyfu and Lowe score gold at Tambuli awards

Publicis, DM9 JaymeSyfu and Lowe score gold at Tambuli awards

THE PHILIPPINES - The Tambuli Awards 2011 took place on 9 June at the University of Asia and the Pacific, showcasing the best of local and regional advertising, and societal values.

Adidas activates 'All in' campaign across Southeast Asia

Adidas activates 'All in' campaign across Southeast Asia

SINGAPORE - Adidas has launched registration for 'All24', a 24-hour event in celebration of sport, street and style as part of the next phase of its 'All in' campaign across Southeast Asia.

Halo Pictures, JWT tackle teenage bullying in Australia

Halo Pictures, JWT tackle teenage bullying in Australia

AUSTRALIA - Halo Pictures and JWT have collaborated on an online campaign called 'The Line', featuring eight short interactive films to generate more awareness on teenage bullying, funded by the Australian Federal Government.

Pizza Hut marks 30 years in Singapore with 'change' campaign

Pizza Hut marks 30 years in Singapore with 'change' campaign

SINGAPORE - In celebration of Pizza Hut's 30th anniversary in Singapore, JWT has rolled out a comprehensive campaign centred around the restaurant chain's revamped dine-in menu.

McDonald's Philippines pulls the plug on latest TVC

McDonald's Philippines pulls the plug on latest TVC

THE PHILIPPINES - McDonald's Philippines pulled its latest TV commercial from all local networks yesterday, in response to concerns raised by the highly-influential Catholic Bishops' Conference of the Philippines (CBCP) that it sent the wrong message about human relationships.

TBWA Singapore brings back 'The ultimate start-up space' contest

TBWA Singapore brings back 'The ultimate start-up space' contest

SINGAPORE - TBWA Singapore has brought back 'The ultimate start-up space' contest for Martell VSOP targeting budding entrepreneurs for the second year running.

Creative Q&A: Y&R Malaysia's Edward Ong

Creative Q&A: Y&R Malaysia's Edward Ong

Chief creative officer Edward Ong of Y&R Malaysia chats with Campaign Asia on his first ever job, what it takes to impress him and his guilty pleasure.

MSL Singapore hires new general manager

MSL Singapore hires new general manager

SINGAPORE - Erin Hanson has been appointed as the new general manager for MSL Singapore, relocating from the agency's offices in New York.

BBDO Guerrero adds Unilab brand to portfolio

BBDO Guerrero adds Unilab brand to portfolio

MANILA - BBDO Guerrero Proximity Philippines has picked up the Dolan account for United Laboratories after a competitive pitch against two other agencies.

Waggener Edstrom appointed AOR for HK Education City

Waggener Edstrom appointed AOR for HK Education City

HONG KONG - Waggener Edstrom Worldwide (WE) today announced that its has been tapped as the agency-of-record for Hong Kong Education City (HKEdCity), after previously handling project-based work for the client.

Digital moves this week from Google, Facebook, Profero and more

Digital moves this week from Google, Facebook, Profero and more

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

Admanta Indonesia appointed AOR for Syncrum Logistics

Admanta Indonesia appointed AOR for Syncrum Logistics

INDONESIA - Independent agency Admanta has been appointed agency-of-record for Syncrum Logistics in Indonesia, responsible for carrying out creative and brand-building duties for the transport solutions firm.

Naked Communications picks up Nokia, Unilever accounts

Naked Communications picks up Nokia, Unilever accounts

SINGAPORE - Naked Communications has picked up Nokia and Unilever as its initial accounts, a mere month after the agency's launch in the country.

Swatch unveils neon additions to Gent Collection

Swatch unveils neon additions to Gent Collection

SINGAPORE - Swiss watch maker Swatch has today introduced new neon colour additions to its Gent Collection through Clear Channel Singapore's bus shelter media in the country.

Six agencies battle it out for SPH's The Pitch contest

Six agencies battle it out for SPH's The Pitch contest

SINGAPORE - Singapore Press Holdings' (SPH) 'The Pitch' contest has narrowed the field down to six agencies to stake their claim in the semi-finals.

DM9 JaymeSyfu, Preview collaborate to celebrate Earth Month

DM9 JaymeSyfu, Preview collaborate to celebrate Earth Month

THE PHILIPPINES - DM9 JaymeSyfu has teamed up with fashion magazine Preview for a creative fashion spread in celebration of Earth Month in April.

Iris Singapore kicks off Tiger Street Football campaign with TVCs

Iris Singapore kicks off Tiger Street Football campaign with TVCs

ASIA-PACIFIC - To start the ball rolling in its campaign for the six-month long Tiger Street Football tournament, Iris Singapore has launched a TVC that showcases the challenges of playing football on the street in a humorous manner.

Digital moves this week from Twitter, Linked In, PayPal and more

Digital moves this week from Twitter, Linked In, PayPal and more

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

Bates 141 Indonesia CEO takes on SEA role

Bates 141 Indonesia CEO takes on SEA role

SOUTHEAST ASIA - Bates 141 Indonesia CEO Shubho Sarkar has been promoted to the role of CEO, Southeast Asia, as part of the agency's efforts to establish a new structure for the region.

BBH China hires new head of planning

BBH China hires new head of planning

SHANGHAI - BBH China has signed up Andy Edwards as its new head of planning, effective immediately.

GSK splashes out with Grey Singapore's Ribena OOH campaign

GSK splashes out with Grey Singapore's Ribena OOH campaign

SINGAPORE - International healthcare company GlaxoSmithKline has launched an OOH campaign to promote its Ribena strawberry flavour, utilising Clear Channel Singapore's media.

Unilever withdraws all advertisements from Philippine reality game shows

Unilever withdraws all advertisements from Philippine reality game shows

THE PHILIPPINES - Unilever Philippines has withdrawn its advertisements from all reality-based game shows across all networks in the country.

Creative Q&A: BBH Asia-Pacific's Noel Yeo

Creative Q&A: BBH Asia-Pacific's Noel Yeo

Noel Yeo, creative director at BBH Asia-Pacific, on his worst job ever, what he would have been if not for advertising and where he goes to be inspired.

4As Singapore names new executive director

4As Singapore names new executive director

SINGAPORE - The Association of Accredited Advertising Agents Singapore (4As) has named Nara Chia to assume the position of executive director effective immediately, replacing Chua Bee Hong who moves to the private sector.

JWT, XM creatives win MediaCorp Young Creatives Competition

JWT, XM creatives win MediaCorp Young Creatives Competition

SINGAPORE - Creatives Karan Dang of JWT Singapore and Celeste Ang of XM-Asia emerged victorious at the MediaCorp Young Creatives Competition in the print category.

Top 10 hilarious TVCs for April Fool's Day

Top 10 hilarious TVCs for April Fool's Day

In the light-hearted spirit of April Fool's Day, Campaign Asia has compiled a list of 10 funny television commercials from across the globe. Sit back, relax and enjoy!

DM9 JaymeSyfu promotes two creative directors

DM9 JaymeSyfu promotes two creative directors

THE PHILIPPINES - DM9 JaymeSyfu has promoted creatives Gogie Sinson and Herbert Hernandez to the positions of creative director effective immediately.

DKNY Jeans International launches new website

DKNY Jeans International launches new website

GLOBAL - DKNY Jeans International unveiled its new website this week, looking to better engage with consumers across the world.

GroupM Singapore shuffles leadership at Mindshare

GroupM Singapore shuffles leadership at Mindshare

SINGAPORE - GroupM Singapore has announced a management reshuffle.

Euro RSCG Singapore named AOR for Bosch

Euro RSCG Singapore named AOR for Bosch

SINGAPORE - Euro RSCG Singapore has been appointed the agency-of-record for the Bosch brand in the portfolio of BSH Home Appliances, beating three other agencies in a competitive pitch.

BMW X3 rolls out in 'Extraordinary every day' campaign

BMW X3 rolls out in 'Extraordinary every day' campaign

MELBOURNE – Ogilvy Group Melbourne has launched a fully-integrated campaign for the introduction of the new BMW X3, comprising of print, radio, TV, outdoor, online and smartphone streaming.

Campaigns Cebu spearheads national campaign promoting breastfeeding

Campaigns Cebu spearheads national campaign promoting breastfeeding

PHILIPPINES – The Philippine Department of Health has tapped Campaigns Cebu to spearhead a six-month national campaign to encourage more mothers in the country to breastfeed their newborns.

Ikea HK launches ‘bedroom makeover’ contest on Facebook

Ikea HK launches ‘bedroom makeover’ contest on Facebook

HONG KONG - Ikea Hong Kong has invited consumers to enter a ‘Bedroom makeover’ photo contest on Facebook, an extension of its current ‘Happy inside’ campaign that sheds light on the benefits of organised living.

Creative Q&A: JWT Singapore's Juhi Kalia

Creative Q&A: JWT Singapore's Juhi Kalia

Juhi Kalia, executive creative director at JWT Singapore, on her worst haircut ever and where she goes to be inspired.

Digital moves this week from Johnson & Johnson, DDB and Rapp

Digital moves this week from Johnson & Johnson, DDB and Rapp

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

PayPal Hong Kong to target domestic growth in 2011

PayPal Hong Kong to target domestic growth in 2011

HONG KONG – While a majority of PayPal Hong Kong’s total payment volume in Hong Kong in 2010 was driven by cross border trade, the online payment platform is keen on developing the local market this year.

Joanne Liddell promoted to director of Fuse Sydney

Joanne Liddell promoted to director of Fuse Sydney

SYDNEY – Joanne Liddell has been promoted to director of Fuse Sydney – OMD’s engagement channel planning and branded content group.

Carlsberg kicks off Rugby Sevens campaign with online game

Carlsberg kicks off Rugby Sevens campaign with online game

HONG KONG – The Hong Kong Rugby Sevens fever is in full swing as official beer sponsor Carlsberg and Euro RSCG partner on an interactive online game to generate even more buzz for next weekend’s annual event.

Jack Morton Worldwide sets up shop in Singapore

Jack Morton Worldwide sets up shop in Singapore

SINGAPORE – Jack Morton Worldwide, the global brand experience agency, has opened its new office in Singapore, effective immediately.

MPG Indonesia named media AOR for Mowilex

MPG Indonesia named media AOR for Mowilex

INDONESIA – Indonesian paint brand PT Mowilex has selected MPG Indonesia as its media agency-of-record, following a three-way pitch.

Ex-MediaCorp business journalist moves to Fleishman-Hillard

Ex-MediaCorp business journalist moves to Fleishman-Hillard

SINGAPORE - Fleishman-Hillard has signed up Chris Howells to the role of senior account manager as part of its efforts to strengthen its corporate and financial communications practice.

Eastwei MSL China wins string of retainer clients

Eastwei MSL China wins string of retainer clients

BEIJING - Strategic communications agency Eastwei MSL China, part of the MSL Group network, has announced five new retainer clients with the latest being Huntsman Polyurethanes and Saatchi & Saatchi.

Admax bolsters Facebook partnership with SEA appointment

Admax bolsters Facebook partnership with SEA appointment

SOUTHEAST ASIA - Admax Network has appointed Narciso Reyes as its regional sales director for the company's Facebook division.

Mindshare Thailand promotes new The Exchange head

Mindshare Thailand promotes new The Exchange head

BANGKOK - Mindshare Thailand has promoted Napaporn Jeatawattana as head of its trading arm The Exchange, effective immediately.

Creative Q&A: Iris Singapore's Subha Naidu

Creative Q&A: Iris Singapore's Subha Naidu

Subha Naidu, creative director at Iris Singapore, talks toilets with Campaign.

UM Singapore makes three digital hires

UM Singapore makes three digital hires

SINGAPORE - UM Singapore has appointed Chris Brooks as digital director of UM and Initiative, promoted Luke Marshall to digital manager of UM and added Tanveer Kaur as senior search manager of Reprise Media.

Q&A: OMG's Laura Gordon

Q&A: OMG's Laura Gordon

Laura Gordon, integration director of Asia-Pacific at Omnicom Media Group, reveals her most evocative childhood memory and which actress she picks to play her life in a Hollywood movie.

McDonald's aims to engage with Hong Kong families

McDonald's aims to engage with Hong Kong families

HONG KONG - DDB Hong Kong has unveiled a brand engagement campaign for McDonald's that seeks to bring families back to the fast-food chain, kicking off with the first of a series of heart-felt TVCs.

Dow Jones appoints regional corporate communications director

Dow Jones appoints regional corporate communications director

ASIA-PACIFIC - Dow Jones has appointed Chad Tendler to the regional role of director of corporate communications for Asia-Pacific, effective from 21 July.

Dentsu Singapore hires head of digital solutions

Dentsu Singapore hires head of digital solutions

SINGAPORE - Dentsu Singapore has beefed up its digital team with the appointment of Vivian Yeung as head of digital solutions. The appointment is effective immediately.

JWT Shanghai leads strong China showing at Cannes

JWT Shanghai leads strong China showing at Cannes

CANNES - JWT Shanghai won mainland China's first ever Cannes Grand Prix for its 'Heaven and hell' campaign for Samsonite, in what was a big night for Greater China agencies.

JWT Shanghai wins first ever Cannes Grand Prix for China

JWT Shanghai wins first ever Cannes Grand Prix for China

CANNES - JWT Shanghai scored a milestone win for China, bringing home the country's first ever Cannes Grand Prix Lion for its 'Heaven and hell' campaign for Samsonite in the Press category.

Digital moves this week from Groupon, RenRen.com, DG and more

Digital moves this week from Groupon, RenRen.com, DG and more

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

CASE STUDY: Reebok's 'No pants day' deploys models to showcase EasyTone shoes

CASE STUDY: Reebok's 'No pants day' deploys models to showcase EasyTone shoes

Reebok ran its version of 'No pants day' to promote the new EasyTone shoes in Taiwan, deploying 20 models in underwear to showcase the new shoes during rush hour.

Creative Q&A: Bates 141 Singapore's Ken Tan

Creative Q&A: Bates 141 Singapore's Ken Tan

Ken Tan, creative director at Bates 141 Singapore, takes time off to share with Campaign Asia his guilty pleasure, worst haircuts, and dreams of sitting for one of Andy Warhol's famous portraits.

Tetra Pak Indonesia assigns creative duties to Bates 141

Tetra Pak Indonesia assigns creative duties to Bates 141

INDONESIA - Bates 141 Indonesia has won the creative duties for packaging and processing company Tetra Pak Indonesia, following a pitch.

Hyundai showcases new Elantra as the 'big small car'

Hyundai showcases new Elantra as the 'big small car'

AUSTRALIA - Hyundai has launched an integrated campaign for its new 2011 Elantra model, highlighting its position as a small car, but one that has everything consumers expect from a bigger vehicle.

DDB New Zealand, Steinlager throw support behind its rugby stars

DDB New Zealand, Steinlager throw support behind its rugby stars

NEW ZEALAND - With the country set to host rugby's biggest event this year, DDB New Zealand has rolled out a new 'We believe' campaign for Steinlager. It aims to inspire local consumers and fans looking for that elusive second win for their beloved All Blacks.