Both the creative and media duties were handled by Plum Ideas.
Central to the campaign is a 3-dimensional piece of luggage , set up along Singapore's Orchard Road thoroughfare and using screens from Clear Channel Singapore. The luggage effectively surrounds the traditional 2-dimensional poster screens, with messages to emphasise Webjet's time and money saving convenience. It also urges passers-by to check out trabel deals on Webjet's webpage. The campaign runs until 24 August.
In addition, several six-sheet static posters went up across the islandwide network with selected panels positioned near malls and retail outlets. The static campaign shows people 'Webjet-ing' to popular travel destinations including the Alps of Switzerland, the seas of Australia and the Hong Kong shopping belt.
The Webjet campaign aims to promote its selection of great deals on travel products such as airfares, hotels, car hires, and travel insurance.