Tequila Shanghai announced dual appointments to its digital team, bringing in Dwayne Koh as group creative director and Kaki Law taking up the role of digital experience strategy director. Koh will develop integrated ideas that would help champion brands in the China market while Law will help clients deliver on unique consumer engagement with their brands.
Komli Media acquired ZestADZ, a leading mobile advertising platform in India. The acquisition was made for ZestADZ’s team and mobile advertising and analytics platforms across feature phones and smartphone platforms such as iPhone, Android, and Windows mobile.
Webpuppies was appointed by BreadTalk Singapore as its exclusive digital marketing and management partner. The remit covers brands including ToastBox, Food Republic, The Icing Room and it has a year-long campaign to develop dedicated web presences for each brand.
Nescafé Philippines launched a loyalty rewards programme through Facebook wherein participants can earn corresponding points for every online interaction with the brand’s Facebook page. Activities such as registering, inviting friends, sharing activities on walls, and answering fun questions each bring in points that can be used to redeem premium items.
Dentsu signed a deal that makes the agency Skype Technologies’ exclusive display advertising partner in Japan. The agency is responsible for selling Skype’s digital inventory which appears in the home tab of Skype for Windows.
JWT Melbourne appointed Josie Brown as its director of digital, joining the agency after a stint at Procter & Gamble where she lead the digital division across Australia and New Zealand for three years. In her new role, she will help clients transform businesses using innovation in technology, social engagement and digital commerce.
Liverpool Football Club launched a social media campaign on Weibo coinciding with its Asian tour starting in Guangdong. The Weibo fan page, developed by agency Mailman Group, encourages social interaction with Chinese English football supporters to connect with their heroes.
Ben & Jerry’s launched a Twitter campaign to crowdsource for a flavour name for its new product. The new ice cream is described as a ‘vanilla ice cream with slabs of chocolate-coated toffee crunch’.
Aegis Group acquired a minority stake in mobile technology solutions provider TigerSpike for US$ million. TigerSpike has four offices across Australia, London and the US and the investment provides Aegis with continued access to multi-platform mobile technology solutions.
TVB’s chief operating officer Ivy Wong handed in her resignation papers and is tipped to join Next Media in a senior marketing role. She joined TVB in 2007 after a career at Yahoo where she climbed from account executive to a senior director of global sales at Yahoo Asia.
