Leo Burnett/Arc Worldwide Manila hires new head of digital creative

THE PHILIPPINES - Leo Burnett and Arc Worldwide Manila has appointed Dino Cabrera to the newly-created role of head of digital creative effective end-July as part of the agency's efforts to bolster its digital marketing and eCRM competencies.

by Rhandell Rubio | 07/18/2011

Dino Cabrera moves to LB Manila at end-July

In his new role, Cabrera will be tasked to oversee the agency's overall digital creative products and particularly handle clients such as McDonald's and Havaianas. He will report to Raoul Panes, executive creative director at Leo Burnett Manila.

Cabrera joins Leo Burnett from his most recent stint as executive creative director at NetBooster Asia which he joined in 2009, playing a key role in tranistioning the websolutions company to a full-service digital agency.

Prior to that he was creative director at BBDO Geurrero/Proximity Philippines for over three years, while his other stints in the industry include working at Dentsu Indio, JWT, OgilvyOne, Impiric Philippines and Boiler Room Graphic Design.

”Digital is ever-evolving. We are confident that with Dino’s leadership and extensive experience, we can push the boundaries and set the digital bar higher," remarked Panes.