CASE STUDY: How Vanish Napisan integrated PR and creativity to bid for the White House

How do you stand out from all the same detergent brand campaigns? Reckitt Benckiser's Vanish Napisan broke away from its tried and tested strategy of campaigns past and showcased the integration of PR and creativity in powering an effective campaign for the launch of its new Oxi Action Crystal White product range.

by Rhandell Rubio