The new hire joins from JWT, where he was the digital creative director. Prior to this, he spent six years as the senior art director for XM Singapore. Over a lengthy career, he has worked with numerous brands, including HP, Maserati, Subaru and Ferrari.
In this role, Isobar's new creative director will concentrate on both the local and regional creative strategies of the agency. He will report to Dwayne Serjeant, who was recently promoted as Isobar's regional practice leader for user experience.
“We continue to recruit the industry’s leading senior talent to meet new and ever-changing client requirements. Munhoe brings exceptional digital expertise and new levels of creative thinking with him," explained Chris Ryan, CEO Isobar Hong Kong and international client director for Isobar Asia Pacific, on the appointment.
The recruit himself says that Isobar's passion for the digital space led him to make the change. "The industry is going through some very exciting changes, and I have been impressed at how well Isobar is prepared for them,” he said.
Isobar most recently was appointed the digital AOR for Kellogg's in Asia-Pacific and South Africa.
