The TVC runs throughout the month of August and is in line with McDonald's Philippines' 25 pesos Everyday McSavers campaign. It also includes print, outdoor and point of sale campaign elements
The 45- second spot shows a young man going to the office and every day receiving a cup of McCafe Premium Roast Coffee plus a message using 'Post Its'.
Out of curiosity, he looks around his workplace searching for clues as to the identity of his “secret admirer.” His probe leads him to a number of very surprising suspects....
Credits:
Executive creative director Raoul Panes
Creative director Dante Dizon
Art director Ryan Giron
Copywriter Nino Gupana
AVP business development director Sue Ann Nolido
Account director Maik Alturas
Senior account executive Tria Sordan
Producer Steve Vesagas
Associate producer Lester Parulan
Production house Filmex
Director Henry Frejas
Post production house Optima
