As Ray-Ban appoints ASAP Rocky as its first global creative director, it signals a growing trend of luxury brands leaning on celebrity vision to redefine cultural relevance and unlock commercial success in an increasingly competitive market.
True
celebrities
Why more celebrities are taking the creative reins at luxury brands
asap rocky
celebrities
creative director
fashion
luxury
ray ban
Dear celebrities: Please stop launching brands. Seriously, please stop.
brands
celebrities
If you absolutely must, please consider these five things first.
Are celebrities overused in advertising?
advertising
celebrities
The use of celebrities is an increasingly popular and costly option for advertisers. But are brands getting a return on their investment?
Why Serena Williams was in two Super Bowl ads for alcohol brands
alcohol
celebrities
super bowl
Brands have to make concessions when working with the world’s biggest stars.
Should brands distance themselves from ‘controversial’ celebrities?
brands
celebrities
Chinese consumers tend to turn themselves into brand representatives. So if companies abruptly terminate their partnerships with celebrities, shoppers feel betrayed by them.
Why China’s war on celebrities could actually benefit brands
celebrities
china
influencers
regulation
Beijing's ongoing crackdown on celebrity and fan culture has seen brands searching for ambassadors who are less likely to attract controversy, such as subject matter experts, athletes, and mature influencers.
Why do some Chinese KOLs spur buzz but have no commercial impact?
celebrities
china
influencer
kol
marketing
social media
wechat
Because posts containing only a combination of hashtags can be quite meaningless.
Legends, icons, brands and the rise of the ‘meh generation’
branding
celebrities
Where are the cultural icons of tomorrow?
New rules for China’s brand ambassadors
celebrities
china
As China moves to outlaw ridiculous celebrity endorsement claims, brands will need to learn new marketing tactics.
Commercial Radio Hong Kong hosts 54th anniversary bash
celebrities
Commercial Radio Hong Kong celebrated its 54th birthday at the Mira Hotel in Tsim Sha Tsui on 26 August with many of its DJ hosts, celebrities and staff dressing in green to support the "Low Carbon 30" green campaign theme. The event featured a sharkfin-free dinner menu and was broadcast live on 881903.com and the Hong Kong Toolbar online platform.
Asia's brand ambassadors: Celebrity endorsements in China and across the region
asia
brand
celebrities
china
Advertisers have been employing celebrities to give instant cachet to brands since...well, since advertisers and celebrities have existed. Here, Campaign Asia-Pacific archives the actors, actresses, singers, athletes and famous-for-being-famous people who front brands' ambitions in the region. If you can think of an Asian celebrity endorser we missed, comment below or <a href="http://www.campaignasia.com/Page/ContactUs.aspx">send us a message</a>.
Trace Sports HD to take on Asia
celebrities
pr
sport
Hong Kong - Trace Sports HD has made its debut in Asia, launching in Hong Kong on 1 August. LIghtning International is handling marketing for the channel.