True

sport

Women’s sport has arrived, the brands haven’t
female representation sport sport advertising sports marketing By Suzie Shaw

Women’s sport in APAC has outgrown its untapped potential tag with explosive viewership and year-round fandom, yet brands haven't caught up, says We Are Social's Suzie Shaw.

Creativity is a contact sport
creativity sport creativity sport

Why great things happen when agencies and clients get sweaty together

Creativity is a contact sport
creativity sport creativity sport

Why great things happen when agencies and clients get sweaty together

'Sport is stranger than fiction': Meet the unlikely stars in The Monkeys campaign
sport the monkeys By Ad Nut

Top Australian sports retailer Rebel unearths the most inspiring sports stories you have probably never heard of.

Why Cannes Lions is taking sport seriously
sport By Louise Johnson

Since its launch in 2021, the sports category at Cannes Lions has evolved to reflect a wider shift in marketing and culture, says the Entertainment Lions for Sport jury president and Fuse chief executive.

Kohli, Dhoni and Ronaldo among India's favourite sportsmen: Ormax report
cricket sport sports marketing By Campaign India Team

The report also found that nearly 48% of the population—678 million people—are sports enthusiasts in India.

Dove’s Super Bowl LVIII campaign shows the effects of body insecurities on young girls in sports
dove girls sport super bowl women By Bailey Calfee

The brand teamed up with Kylie Kelce to premiere the spot.

Epic Bet365 film sees an average throw trigger curling mania
sport By Imogen Watson

Never ordinary' shows any sport can feel as epic as the Premier League.

The Women’s World Cup: Will brands get equality in sport right?
equality gender sport women By Sabrina Shim

Brand sponsors of women’s sports often sound patronizing, or worse, unwittingly reinforce harmful misconceptions.

Son Heung-Min chooses ‘boldness’ in Tiger Beer campaign

football sport tiger beer By Staff Reporters

Publicis unveils Tiger’s second brand film following Son’s signing as brand ambassador.

EE tackles online sexist abuse in campaign telling men it's their problem
football gender sport By Gurjit Degun

Work by Saatchi & Saatchi shows women going through pain for their sport.

‘A complete mess’: Novak Djokovic saga causes reputational damage
australia sport By Surekha Ragavan

PR pros weigh in on the poor communications practice that led to confusion and anger ahead of one of the sporting world’s most-watched tournaments.

Teeing up your brand for sports partnerships
sponsorship sport sports By Penelope Siraj

The 11 questions every brand should ask when preparing to team up in sports, according to this R3 media consultant.

How advertising fuels racist myths in sport
dark horses sport By Matt Readman

The best and worst of how we deal with race as a society is exaggerated in sport, so the myths surrounding it must be re-examined.

Drop the ‘girl power’ shtick when marketing women’s sport
gender sport sports women By Rebecca Benson

Now, more than ever, brands must help to normalise women’s sport.

Kobe Bryant is still the MVP in China, and other learnings from Sport Focus
china marketing sport By Surekha Ragavan

Attendees at yesterday's event in Shanghai heard advice from the NFL, La Liga, PepsiCo, Mailman Group, and the Drone Racing League, among others.

Chinese brands waking up to the power of sports marketing
china marketing sport By Surekha Ragavan

To leverage sports properties, it’s important for Chinese brands to think beyond the stoppage time of a match by considering the entire ecosystem of the sport they’re investing in.

The unofficial route to World Cup glory
sponsorship sport By Wali Khan

Winning through content creation: The case for not becoming an official FIFA World Cup partner.

PHOTOS: Bacardi-Martini celebrates F1 hits with life-sized replicas
f1 marketing sport By Gabey Goh

Life-sized replicas of Williams Martini Racing’s FW38 race car on display around Singapore

ADK becomes a member of the “Sport For Tomorrow”, a government-led initiative to make international contribution through sport
sport By Press Release

ADK (Registered name; ASATSU-DK INC., President & Group CEO; Shinichi Ueno, Head Office; Minato-ku, Tokyo) is pleased to announce that it has gained admission to the SPORT FOR TOMORROW Consortium at the Steering Committee of the “SPORT FOR TOMORROW” which is a Japan’s government-led project aiming at making a contribution to the international community through sport.