With the F1 Grand Prix wrapping up in Singapore this past weekend, OMG's Gina McKinnon unpacks what it takes to bring brand and sport partnerships alive—and how to do it successfully.
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f1
Formula 1 Shanghai: A watershed event for brand sponsors
f1
formula one
shanghai
sports
With Shanghai native Zhou Guanyu in the race, this could be the kickoff to even more fierce positioning among Chinese brands.
Why Formula One's return to China is set to drive new opportunities for APAC-focused campaigns
china
f1
formula one
While the majority of F1 continues to look west-ward, the horizon to the east is quickly and quietly realigning itself for potentially immeasurable growth, says Prism Sport’s Simon Hinchliffe.
Lewis Hamilton dominates Formula One popularity charts in Singapore
f1
formula one
lewis hamilton
top of the charts
yougov
TOP OF THE CHARTS: Ahead of the F1 Singapore Grand Prix 2023, YouGov looks into what’s drawing crowds, favourite drivers and performing artists.
Thrive to survive: Can creativity help F1 maintain long-term growth and relevance with new audiences?
creativity
f1
Formula One's position at the pinnacle of motorsports has long been established, enjoying a large and loyal fan base. So, what do those involved in the sport need to do to ensure it stays that way? Olly Mitchell explores.
Aston Martin Formula One team launches fan engagement platform with Havas
f1
It marks the return of the famous Aston Martin name to Grand Prix racing for the first time in more than 60 years.
How a local male-grooming brand is shifting its Vietnam F1 dreams to another gear
f1
grand prix
Marico
vietnam
X-Men shampoo took prime positioning as an early local F1 partner ahead of the inaugural Vietnam Grand Prix. Then came COVID-19.
Infiniti puts F1 driver Daniel Ricciardo into a different kind of competition
f1
A five-minute film in the style of 'The Office' has the Renault F1 Team driver vying to repeat as employee of the month at one of the brand's dealerships.
Red Bull and Heineken: F1 marketing overhaul is starting to pay off
f1
formula one
heineken
marketing
Red Bull
Beer brand praises sport's new 'accessibility' after end of Bernie Ecclestone era.
WHO shines spotlight on F1 and calls for enforcement of tobacco marketing bans
f1
formula one
marketing
Comments follow series of high-profile F1 sponsorship deals recently.
F1 puts fans in wind tunnels for global 'Engineered insanity' campaign
f1
wieden kennedy
Visceral thrills come to the fore in the sport's first-ever global marketing campaign.
Checkered response: F1's new logo
f1
formula one
grand prix
sports marketing
Asia's sports marketers and design chiefs weigh-in on Formula 1's controversial new look
Formula One seeks first global media agency
f1
formula one
media
The motor-racing brand has shortlisted four media agencies to pitch for its global media planning and buying business in a process run by Oystercatchers.
Big brands lead engagement in Asia F1
advertising
asia
f1
japan
malaysia
singapore
sponsorship
Conversation around brands was closely tied to decisions over keeping F1 races in Singapore and Malaysia, according to research from Meltwater.
Sports marketing in Asia: "It's not the future, it's now"
esports
f1
football
sponsorship
sports
Social livestreaming, drones and eSports may be poised to take off, but with the next three Olympic games all set in this region, traditional sports sponsorships and local events still promise big growth potential for larger brands, says global agency CSM.
Singapore F1 renewal crucial for sport and brands: McLaren
f1
grand prix
mclaren
singapore
Zak Brown said continuing the Grand Prix is mutually beneficial for all parties, and for the growth of the sport in Asia.