A veteran of homegrown Indian FMCG brands, Somasree Bose Awasthi is rewriting the marketing playbook with technology, even as she builds a more equitable work environment for women in marketing.
True
Marico
Asia-Pacific Power List 2025: Somasree Bose Awasthi, Marico
apac
asia
asia pacific
cmo
Marico
marketing
power list
somasree bose awasthi
Beyond IWD: Marico’s CMO on why gender conversations can’t be a one-day affair
cmo conversations
dei
diversity
gender representation
iwd 2025
Marico
representation matters
somasree awasthi
The gender gap in leadership isn’t about a lack of talent but rather about workplace biases, flawed hiring practices and rigid expectations. Marico’s Somasree Awasthi talks to Campaign on what needs to change and why companies can’t afford to wait.
How a local male-grooming brand is shifting its Vietnam F1 dreams to another gear
f1
grand prix
Marico
vietnam
X-Men shampoo took prime positioning as an early local F1 partner ahead of the inaugural Vietnam Grand Prix. Then came COVID-19.
