The Egyptian Tourist Authority (ETA) has partnered with Asahi.com, Japan’s largest news platform under Asahi Shimbun, for an online promotional drive to attract Japanese travellers to Egypt.
Australian supermarket chain Coles has partnered with hit reality TV series MasterChef to offer customers easy and delicious recipe ideas.
REGIONAL - Fox International Channels (FIC) has appointed Edwina Ngao (pictured right) as VP and territory head for Mainland China and Byrd Bunnag (left) as territory head for Thailand.
NEW DELHI – Orkut, Google's social networking site in India, has announced it is releasing new changes after Facebook finally overtook the social site with one million unique visitors in India.
KUALA LUMPUR - AirAsia is launching a ’24 hours in Bandung’ online contest and giving away two return tickets to Indonesia.
In celebration of its 20th anniversary in China, McDonald’s has partnered with Chinese entertainment portal Douban for a social media campaign.
BEIJING – Chinese search giant Baidu has launched a search platform exclusively focusing on software news and developments in China due to officially debut on 2 September.
REGIONAL - Fox International Channels (FIC) has appointed Edwina Ngao (pictured, right) as VP and territory head for Mainland China.
Syngwook Park, creative director at TBWA Korea, on how he almost missed out on a career in advertising to become a flight attendant.
Tourism Australia’s ‘There's nothing like Australia’ campaign has arrived in China with plans to launch in Hong Kong during September.
Calvin Klein (CK) Underwear has activated a global online and print campaign featuring its new brand ambassador Zoe Saldana.
SHANGHAI – Chinese online market data platform Holaba has put shaving brands on the spot this time with Philips scoring as the most recommended brand in China.
HONG KONG – Online ad sales company Pixel Media has launched WordSnap to imbed in-text advertising targeting readers with relevant promotions.
Two Haagen Dazs viral short films in Taiwan adds a touch of romance to the heat wave on the island.
JAKARTA - Coca-Cola is cultivating a festive spirit among teenagers for this year’s Ramadan, an annual Muslim festival every ninth month of the Islamic calendar.
SYDNEY – James Hier (pictured right) has joined MEC Australia as chief strategy officer along with Tim Knight (left) as chief innovation officer, both reporting to national managing director Peter Vogel.
REGIONAL – Levi’s has unveiled its widely anticipated new made-for-Asia brand Denizen in Shanghai yesterday, its first-ever product launched outside of the US.
Alliance Bank taps into an unconventional way to promote its financial product the You:nique Prepaid Card.
HONG KONG – Huntsworth Health, a public relations and integrated healthcare communications agency, has extended its footprint in Hong Kong with the launch of Tonic Life Communications.
HONG KONG – Alibaba has acquired California-based Auctiva, the leading third-party tools developer for eBay sellers, in what is its second acquisition in the US.
Jin Saito, creative director at Hakuhodo Tokyo, talks about his guilty pleasure and what he wants to come back as in a next life.
The popular ExploreMetro app makes it easy to navigate city subways in Shanghai, Beijing, Guangzhou, Hong Kong and Singapore.
The next best job in the world is perhaps working for the World Wide Fund for Nature (WWF) as a 'Pambassador', advocating the protection of the species in China's Chengdu, Sichuan Province.
NEW DELHI - Madison Media has appointed Rajat Girdhar as digital business director in India.
Chocolate candy brand Smarties by Nestle is working with eight children and eight artists to create work inspired by Smarties colours in Australia.
Mercedes-Benz Taiwan in partnership with Ogilvy & Mather hoped to increase sales with a branding campaign fighting the annual sales slump in August.
SINGAPORE – Formed by former digital director of Iris Digital James Robbins, digital and interactive marketing agency Flok will open its doors in Singapore on 6 September.
Kimberly-Clark says fear no more with a new potty training app designed to minimise conflict between parents and their stubborn toddlers.
REGIONAL – ‘Travel’ tops the list as the most desired keyword by advertisers in Hong Kong, Taiwan, South Korea, Singapore and India during the first half of 2010, according to Yahoo's most recent search report.
BEIJING – Advertising expenditure has grown 17 per cent to US$41 billion in the first half of the year for China, according to CTR Market Research.
SHANGHAI – China’s leading online video site Tudou has partnered with VivaKi to launch an online video advertising format AdSelector for the Chinese market.
SYDNEY - Fleishman-Hillard Sydney has hired Scott Rhodie as vice-president of digital media.
MUMBAI - Isobar India has been tasked to relaunch Perfetti van Melle India's website and manage the brand's social media activities on Facebook and Twitter.
While Facebook and Twitter are enjoying what appears to be an unbridled escalation in popularity, history has a lesson for them.
SHANGHAI – While Chinese online video portals continue to reinforce copyrighted content, Tudou is releasing its own original content through a drama series titled ‘That love comes’ under the ‘made-for-internet’ initiative Orange Box.
Hong Kong Tramways (HKT) and Poad Group has launched a tram shelter advertising creative contest looking for a brand-new Hong Kong.
GLOBAL - National Geographic Channel (NGC) and the official partner of the FIFA World Cup 2010 Hyundai are coming together to launch a branding campaign on Facebook called ‘African adventurer’.
Microsoft has broken a US$80 million global campaign tiled ‘Make it great’ for the anticipated launch of Office 2010.
Sony Entertainment Television is bringing back India’s favourite game show ‘Kaun Banega Crorepati’ (Who wants to be a millionaire) with a television campaign by Leo Burnett Mumbai.
REGIONAL – ‘Travel’ tops the list as the most desired keyword by advertisers in Hong Kong, Taiwan, South Korea, Singapore and India during the first half of 2010, according to Yahoo's most recent search report.
World Wide Fund for Nature (WWF) Singapore has developed a Singapore Seafood Guide to encourage consumption of sustainable seafood as part of its efforts to preserve the marine ecosystem.
Japanese technology and services company Hitachi has partnered with Tudou for an environmental campaign petitioning against global warming.
ASIA-PACIFIC - Tribal DDB has appointed Rob de Pinto (pictured) to the newly created role of chief technologist for Asia-Pacific.
Mandarin Oriental Hotels has extended its multi-million dollar global print campaign by adding three new fans.
Lipton Milk Tea is guaranteeing consumers a 'feel good' experience courtesy of its latest 'Hug' campaign in Hong Kong.
Lipton Milk Tea is guaranteeing consumers a 'feel good' experience courtesy of its latest 'Hug' campaign in Hong Kong.
The Hong Kong Government’s Narcotics Division (ND) has launched a campaign to increase awareness of the negative consequences of substance abuse among its young victims.
TBWA Singapore creative Chung Khim Chong (KC) on what it takes to impress him and who he considers to be a creative genius.
Victor Manggunio, group creative director at Leo Burnett and executive creative director at Arc in Hong Kong, on his guilty pleasure and making people squirm.
Sports apparel brand Billabong is serving up a global online competition titled ‘I surf because’, asking people to share what the sport means to them.
TOKYO – MRM Worldwide Japan has appointed Lance Shields (pictured) to a newly created digital marketing director role to lead digital planning, social media and search.
HONG KONG – Microsoft Advertising has developed a tool to test the Digital Quotient (DQ) among people, especially those that consider themselves to be digital pioneers.
HONG KONG – Google’s Zeitgeist has revealed the most searched keywords in the first half of the year for Hong Kong and Taiwan, with 'FIFA' and 'World Cup' taking the top spots.
SYDNEY - Matt Eastwood (pictured), national executive creative director and deputy chairman of DDB Australia, is moving to the agency's New York office as chief creative officer.
HONG KONG – Jewellery maker Chow Tai Fook has confirmed that it is looking for an advertising consultancy in Hong Kong.
TOKYO – Yahoo Japan made a jaw dropping announcement on Tuesday when it revealed plans to adopt Google’s search engine technology.
Jamal Hamidi, associate creative director and head of copy at Tribal DDB Hong Kong, on collecting guitars and his contribution to world peace.
The Hong Kong-based Chow Tai Fook, a jewellery retail brand with a history of more than 80 years, has launched an identity project for the debut of its prestigious collection Yun Yi.
Jamal Hamidi, associate creative director and head of copy at Tribal DDB Hong Kong, on collecting guitars and his contribution to world peace.
REGIONAL – Consumers in Hong Kong, Singapore and New Zealand finally got their hands on Apple's iPad on Friday, which sold out in a matter of minutes.
TOKYO - Merck Serono Japan, the Japanese arm of global pharmaceuticals company Merck, has appointed Hill & Knowlton (H&K) as its public relations agency-of-record.
PepsiCo China calls on another epic war, but this time with a modern twist to the Chinese folklore ‘Journey to the west’ to cool down the summer heat.
Nutritional soy bar brand SoyJoy has revamped their website to appeal to female office workers seeking a break in Singapore.
BEIJING – Monster Cable, a consumer audio and video cable brand in the US, has launched electronics and lifestyle products brand Yao Monster with Houston Rockets basketball star Yao Ming.
BEIJING – Despite rapid growth and increasing interest from global agencies and advertisers, China's online advertising system is still lacking transparency.
HONG KONG – MPG has appointed Deryk Tang (pictured) as managing director for its Hong Kong operation, effective in mid August 2010.
REGIONAL – Consumers in Hong Kong, Singapore and New Zealand finally got their hands on Apple's iPad on Friday, which sold out in a matter of minutes.
BEIJING – Despite rapid growth and increasing interest from global agencies and advertisers, China's online advertising system is still lacking transparency.
Nutritional soy bar brand SoyJoy has revamped their website to appeal to female office workers seeking a break in Singapore.
HONG KONG - Tiger Gate Entertainment (TGE), pay-TV channel owners and television programs distributor, has appointed Jef Lim (pictured) as head of programming and production, based in Hong Kong.
MasterCard Australia measures time in millimeters to ensure every precious moment is well spent with its latest ‘Tap & go’ television ad for the PayPass service.
MANILA – BBC.com has appointed media sales house Aktiv Digital as its exclusive sales partner for the Philippines market.
HONG KONG – Hong Kong Disneyland (HKDL) is believed to have shortlisted Mindshare and Starcom for its media review reported in June.
ChiMei LCD, Taiwan’s largest television manufacturer, has released a thematic television commercial titled ‘Make a wish’ as the latest installment in its long-running branding campaign ‘Luxurious happiness’.
HONG KONG – Hong Kong Jockey Club (HKJC) has chosen Ren Publishing, a local boutique publishing house, to publish a monthly membership magazine titled Badges.
NEW DELHI - Amit Shankar (pictured) has joined Grey Delhi as executive creative director and creative head.
Following the three-year long Hewlett-Packard ‘My computer, my stage’ campaign, a 98-minute feature film is soon to be aired on 28 August across cinemas in China to celebrate the finale.
Indonesian wild elephants demonstrate just how big Kayaking Jumbo Peanuts are.
The petite hatchback model Honda Jazz has launched a digital campaign in Australia to demonstrate the size of its interior with the help of a new character and Facebook.
SINGAPORE – Microsoft Advertising has developed a tool to test the Digital Quotient (DQ) among people, especially those that consider themselves to be digital pioneers.
SHANGHAI – Public relations agency Hill & Knowlton (H&K) China and the Shanghai Public Relations Association (SPRA) have together established a scholarship programme to encourage the next generation of PR talent in the country.
Jewellery brand Cartier in China has launched a ‘How far would you go for love’ digital campaign.
Jewellery brand Cartier in China has launched a ‘How far would you go for love’ digital campaign.
ASIA-PACIFIC – The much anticipated iPhone 4 is officially out on the market and available for fans in Hong Kong and Singapore.
ASIA-PACIFIC – The much anticipated iPhone 4 is officially out on the market and available for fans in Hong Kong and Singapore.
ASIA-PACIFIC – The much anticipated iPhone 4 is officially out on the market and available for fans in Hong Kong and Singapore.
SHANGHAI – Pernod Richard gives the whisky brand Chivas Regal’s below-the-line business to Saatchi & Saatchi in China.
SINGAPORE - Levi Strauss has hired Dattatreya Gupta as senior manager of digital marketing for Asia-Pacific and South Africa.
L’Oréal Paris has launched a microsite to educate female professionals on hair care solutions.
KUALA LUMPUR - MOL Global has announced a strategic partnership with Facebook on a new payment model for virtual goods, online games and applications in Asia.
Chivas Brothers, the premium Scotch whiskey brand under Pernod Ricard, is launching a global consumer campaign on 1 July, to advocate the value of æagingÆ.
HONG KONG - Hong Kong Internet Registration Corporation (HKIRC) has announced the lack of online retail platforms and secure payment measures under the .hk domain.
GLOBAL – Twitter has launched an internally managed e-commerce account called @earlybird to tweet offers from selected advertisers.
HONG KONG - Fox International Channels (FIC) is partnering with Asia Television Limited (aTV) to air a half-hour segment of Baby TV every weekday in Hong Kong.
HONG KONG – John Stauffer has joined Ogilvy Public Relations Hong Kong as the new regional strategy director.
Digital staff have the pick of posts as a global shortage means that agencies are scrambling to hire them.
Nike has launched an extension to 'Just do it' titled 'I can change sport' in the first branding campaign for the sportswear company in Taiwan in six years.
Nike has launched an extension to 'Just do it' titled 'I can change sport' in the first branding campaign for the sportswear company in Taiwan in six years.
LG Electronics is giving the public a sweet surprise with its global campaign launching in Hong Kong on 15 May for the LG Mini GB880 model.
Insurance services company Bupa Asia and its ad agency Metta Communications join forces to prove the brand has 'no fear' since its launch in 1947.