CASE STUDY: IBM China's 'The proposal' viral receives over two million hits
IBM China brought out the romantic side in technology developers in a viral campaign for the 2009 Rational Software Conference.
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Cascade Brewery promotes the goodness of Tasmanian beer
Cascade Brewery welcomes viewers to the ‘beer country’ with a campaign called ‘The feel’.
Vitasoy creates 'MomenTee' campaign on Facebook
Hong Kong ready-to-drink soymilk brand Vitasoy has launched an irresistible campaign titled the ‘MomenTee’ through social media and TVC.
Creative Q&A: BBH creative lead Steve Elrick is in the hot seat
Steve Elrick, regional executive creative director at BBH Asia Pacific, tells an interesting story of how he got into advertising and the first ever ad... he appeared in.
Korea heartthrob stars in LG Optimus One 'Be an instant expert' campaign
LG Electronics is promoting its latest Optimus One handset with a global campaign featuring Korean actor Lee Min Ho in the Asia-Pacific version.
Amar Urhekar appointed president of McCann Healthcare Worldwide Japan
TOKYO - Amar Urhekar (pictured) has been promoted to representative director and president of McCann Healthcare Worldwide (MHWW) Japan.
KFC revives Colonel Sanders after a decade for Australian cricket
KFC Australia is bringing back the iconic Colonel Sanders for the first time in ten years to celebrate the cricket season in Australia.
Nirlep returns to ATL ads for Acilis cookware in India
Nirlep, a non-stick cookware brand in India, is promoting its Acilis product line for independent and adventurous women.
Full service agency Dentsu Marcom to manage Smart Class in India
MUMBAI – Dentsu’s full service arm Dentsu Marcom has been appointed to manage creative duties for Smart Class.
Sony Pictures gives away cash for DVD returns in Australia
Sony Pictures Home Entertainment (SPHE) in helping consumers get rid of unwanted DVDs with a 'The Great DVD Amnesty’ initiative featuring 80s action star Jean-Claude Van Damme.
Flok Singapore ties up with Australia's Spiral Media
SINGAPORE - Social digital start-up agency Flok in Singapore has secured investment and a long term partnership with Sydney-based Spiral Media.
Diamond Ogilvy Seoul appoints new chief creative officer
SEOUL - Diamond Ogilvy Group in Seoul has hired Byungho Jiang as its new chief creative officer, effecive immediately.
Draft FCB Hong Kong appointed as creative consultancy by Chow Tai Fook
HONG KONG – Chow Tai Fook Jewellery (CTF) is believed to have appointed Draft FCB Hong Kong as its advertising consultancy.
Michael Hill Jeweller launches global search for 'World’s best couple'
Michael Hill Jeweller (MHJ), a global specialty jewellery retailer, is putting a 22 carat diamond engagement ring up for grabs in its latest global online competition.
St George Bank keeps up with fast-living customers with new service in Australia
St George Bank helps its customers keep track of their bank balance with a new SMS alert service in Australia.
Wellcome supermarket launches TVC to promote loyalty programme in Hong Kong
Hong Kong supermarket brand Wellcome is bringing back a redemption program for Pyroflam cookware products with an above-the-line and in-store campaign by McCann Worldgroup Hong Kong.
Japan Dairy Council launches website to drive sales
The Japan Dairy Council has launched a new website to promote its dairy products.
Nike releases Liu Xiang interactive comic book
Nike Sportswear, along with creative agency Wieden + Kennedy (W+K) Shanghai, has created a Liu Xiang Interactive Comic Book online, which they say will show a different side to the Chinese athlete.
McDonald's M Selections gives Hong Kong people a taste of New York
McDonald’s Hong Kong debuts the second take of the M Selections line with the CBD (chicken bacon deluxe) in New York City style.
Korean cosmetics company Sulwhasoo fights poverty in China online
Premium Korean medical cosmetics brand Sulwhasoo has launched a charity campaign on social media to fund poverty-striken children and adults in mainland China.
Air France ramps up in-flight entertainment to promote new route
Air France celebrates the launch of its Paris to Tokyo route by inviting three French-language acts on board its aircraft A380.
Leo Burnett celebrates national day with 'Gandhiji Font' in India
Leo Burnett Mumbai celebrates India's 141st anniversary with a ‘Gandhiji Font’ to commemorate the father of the nation, Mahatma Gandhi.
SCA Tissue introduces Tempo Kids for independent children in Hong Kong
Leading Hong Kong tissue brand Tempo has launched a new product line for independent children.
Singapore launches online challenge with a 'Listerine bloggers dare’
The ‘Listerine bloggers dare’ challenges Singaporean's knowledge of oral care.
Pfizer points to the 'elephant in the room' to promote Viagra in Australia
McCann Worldgroup Sydney has created a TVC titled ‘Elephant in the room’ to encourage men to freely discuss an awkward problem with their doctor.
MS&L Group acquires 20:20 Media, 2020 Social in India
NEW DELHI – Publicis Groupe has announced a majority stake acquisition in Indian communications and technology public relations agencies 20:20 Media and 2020 Social.
Malaysian brand Old Town White Coffee aims to break into the Hong Kong market
Old Town White Coffee (OTWC) partners with Leo Burnett and sets out to change the perception of instant coffee in Hong Kong.
Nissan X-Trail appeals to thrill seekers with new campaign in Australia
Nissan has launched an integrated campaign for its X-Trail model in partnership with creative agency Whybin TBWA Tequila Melbourne in Australia.
Sony Pictures Television introduces local production of ‘The Dr. Oz Show’ in China
ZHEJIANG - Sony Pictures Television (SPT) has adapted the popular US talk show ‘The Dr. Oz Show’ for mainland viewers with a local production titled ‘Health is most important’.
Levi's marks Denizen launch with social media project Denizen10
HONG KONG – Following the launch of Levi's made-for-Asia apparel brand Denizen in Shanghai this week, a group of ten bloggers has been recruited to represent the brand's target audience.
iPhone 4 warms hearts with FaceTime ads in Japan
Apple Japan has launched its own version of two television commercials titled ‘Wedding dress’ and ‘Dad’s birthday’ for the iPhone 4 FaceTime video call function.
The NZ Lotteries tells touching tale of 'lucky dog' Wilson in new TVC
DDB New Zealand has developed a brand campaign for New Zealand Lotteries' Powerball tickets titled ‘Lucky dog’.
Media Contacts appoints Jason Kwong as GM in Hong Kong
HONG KONG - Jason Kwong (pictured) has joined digital agency Media Contacts as general manager in Hong Kong, reporting to Havas Media Greater China CEO Thomas Wong.
NSEC, OpenRice.com celebrate arrival of 10 millionth Norwegian Salmon in China
The Norwegian Seafood Export Council (NSEC) is celebrating the anticipated arrival of the 10 millionth Norwegian Salmon in China in an online partnership with Hong Kong food and restaurant review website OpenRice.com.
Schick, JWT Sydney celebrate inner confidence with real women in Australia
Schick is partnering with JWT Sydney to celebrate inner confidence by using real women in a campaign to promote its Schick Quattro for Women Trim Style razor and bikini trimmer.
McDonald’s unveils world gourmet menu in Hong Kong with M Selections
McDonald’s is stepping up its menu with the theme ‘world gourmet favourites’ to promote its M Selections product line.
Hong Kong Jockey Club moves media business to OMD
HONG KONG - The Hong Kong Jockey Club (HKJC) is tipped to have moved its media business from incumbent Mindshare to OMD.
TBWA Vietnam announces new address through viral video
TBWA Vietnam puts a different spin on announcing their office move in a viral video centered around managing director George Nguyen.
Parenting website Little Steps launches in Hong Kong
HONG KONG - Shea Stanley and Amie Hibbard have co-founded Little Steps in Hong Kong, a free informative website and email newsletter devoted to parents.
McDonald’s looks for happiness among white collars in China
McDonald’s has partnered with Chinese actress and director Xu Jinglei in an online campaign targeting China's white collar workers.
Levi's launches online fitting service for women
The ‘Digital fitting experience’ programme is the latest addition to the global launch of Levi’s Curve ID for women.
Google pays tribute to John Lennon with animated Doodle
Google is celebrating John Lennon’s 70th birthday across the search platform and YouTube.
CLP launches digital call for Earth Heroes to combat global warming
Leading electricity provider CLP is pushing for awareness of the problem of global warming through a digital campaign titled ‘You could be an Earth Hero’.
DKNY Jeans, Iris launch global digital campaign 'Room 303 - Unlock the secrets'
Fashion brand DKNY Jeans has launched its widely anticipated suspenseful global digital campaign ‘Room 303 - Unlock the secrets’.
VIDEO: Time Out founder Tony Elliott on growing the title in Asia
HONG KONG – Founder of The Time Out Group Limited Tony Elliott sat down for a video interview with Campaign during a recent visit to Hong Kong, and spoke of his plans to grow the publication ‘Time Out’ in Asia.
Denizen tipped to hand digital projects to FlipScript in China
SHANGHAI - FlipScript Interactive, a Shanghai based interactive agency, has reportedly won several digital projects for the denim and apparel brand Denizen in China.
Goral Ajmera appointed as senior art director at Grey Mumbai
MUMBAI – Grey India has appointed Goral Ajmera (pictured) as the senior creative director of art at its Mumbai office.
Jaime Prieto to oversee international Colgate-Palmolive account at Y&R
HONG KONG – Current CEO at Y&R Hong Kong Jaime Prieto (pictured) has added an extension to his role as the international managing director for the Colgate-Palmolive account, overseeing Asia, India, Eurasia, Africa/Middle East and Australia.
Jaime Prieto to oversee international Colgate-Palmolive account at Y&R
HONG KONG – Current CEO at Y&R Hong Kong Jaime Prieto (pictured) has added an extension to his role as the international managing director for the Colgate-Palmolive account, overseeing Asia, India, Eurasia, Africa/Middle East and Australia.
VivaKi's The Pool aims to raise China's online ad standards
News that the VivaKi Nerve Centre in China has set up a research programme - The Pool - to look at advertising standards for online video content, has been met with applause.
Nike | Just Do It - I Can Change Sport | Taiwan
Nike has launched an extension to 'Just do it' titled 'I can change sport' in the first branding campaign for the sportswear company in Taiwan in six years.
Hill & Knowlton appoints Marcus Warner as MD of Australia
SYDNEY - Marcus Warner (pictured) has been appointed as managing director at Hill & Knowlton in Australia.
IBM launches social networking site My developerWorks in Chinese
BEIJING – IBM is launching a Chinese-language version of the My developerWorks, a professional social networking service (SNS) for software developers and the information technology industry.
Public relations agency Text 100 wins Expedia India
NEW DELHI – Global online travel portal Expedia has chosen Text 100 as its public relations agency in India.
Bayer Australia’s Advocate are making parasites run from tough cats and dogs
Bayer Australia is promoting its Advocate, an all-in-one parasite protection for pets, with the help of a few tough animals.
Galinco makes chocolate chip cookies special for everyone with 'Chips Delight' campaign
Grand Alphatech Corporation (Galinco), one of the Philippines’ emerging F&B companies, has released an ad titled ‘Chips Delight’ to launch its wide selection of cookies.
McDonald's Hong Kong hunts for Dim Jack to promote new McNugget sauces
McDonald’s Hong Kong has brought back ‘Dim Jack’, a McNugget’s sauce burglar, with a fully integrated campaign focusing on social media to promote a new series of sauces for chicken nuggets.
GT Land Plaza appoints Publicis Guangzhou for one-year contract
GUANGZHOU – Publicis Guangzhou has been appointed to a one-year contract for the GT Land Plaza’s creative project HOPSCA, following a competitive pitch.
Mountain Dew launches new slogan 'What a kick' in Greater China
PepsiCo's Mountain Dew in Greater China has repackaged and launched a branding campaign with the slogan ‘What a kick’ to present the brand's new uncompromising attitude.
Profile: STB's Ken Low says 'YourSingapore' is aleady bearing fruit
Ken Low, assistant chief executive, marketing group, Singapore Tourism Board, says STB's new 'YourSingapore' campaign is already proving to be successful as travellers adapt the city-state to suit their wishes.
BBDO/Proximity promotes Intan Mokhnar to general manager in Singapore
SINGAPORE - BBDO/Proximity Singapore promoted Intan Mokhnar (pictured) to the general manager position in overseeing all agency accounts.
Former Ogilvy & Mather veteran Kaiser Kuo joins Baidu
BEIJING - Kaiser Kuo (pictured), former group director of digital strategy at Ogilvy & Mather China, has resurfaced at Baidu as director of international media relations.
Leo Burnett delivers Cannes Lions 2010 with David on Demand
Leo Burnett Worldwide takes those missing out on the action at Cannes Lions 2010 to the heart of the event with an experiential campaign titled ‘David on Demand’.
Sony Ericsson brings augmented reality World Cup game to Hong Kong
Sony Ericsson has released an interactive 3D augmented reality (AR) game for the 2010 FIFA World Cup online and in one of the busiest subway stations in Hong Kong.
McDonald's | Make your cheeseburger count | Philippines
McDonald's Philippines is giving cheeseburgers a whole new meaning with a 'Make your cheeseburger count' campaign to tie with local charity programs, Bright Minds Read (BMR) and Ronald McDonald House Charities (RMHC).
Bank of East Asia | Extending your reach | Hong Kong
Bank of East Asia (BEA), the third largest bank in Hong Kong, has created an emotional connection with consumers in a branding campaign called 'Extending your reach'.
Bank of East Asia | Extending your reach | Hong Kong
Bank of East Asia (BEA), the third largest bank in Hong Kong, has created an emotional connection with consumers in a branding campaign called 'Extending your reach'.
McDonald's | Make your cheeseburger count | Philippines
McDonald's Philippines is giving cheeseburgers a whole new meaning with a 'Make your cheeseburger count' campaign to tie with local charity programs, Bright Minds Read (BMR) and Ronald McDonald House Charities (RMHC).
Top 10 2010 FIFA World Cup advertising campaigns
In celebration of the 19th FIFA World Cup kicking off in South Africa on 11 June, we look at the Top 10 campaigns from some of the biggest global brands as they compete to be the best and most memorable this football season.
Volkswagen | Marco Polo | Australia
Volkswagen (VW) Polo is starting a viral campaign across four cities in Australia over the next three weeks with the help of a mystery man named Marco Polo on Facebook.
MasterCard | Augmented reality outdoor campaign | Singapore
Until 25 July, people in Singapore can experience an outdoor augmented reality campaign from MasterCard at the Heeren bus stop on Orchard Road.
Siemens | 3D air condensation washer dryer campaign | China
Siemens Home Appliances is introducing a new washer-dryer with 3D air-condensation technology in China with a seductive and sneaky ad featuring runaway clothing.
Siemens | 3D air condensation washer dryer campaign | China
Siemens Home Appliances is introducing a new washer-dryer with 3D air-condensation technology in China with a seductive and sneaky ad featuring runaway clothing.
DBS | I am, we are | Singapore
DBS' Altitude American Express card taps Euro RSCG and MPG to promote the tangible benefits of earning mileage faster in Singapore.
DBS | I am, we are | Singapore
DBS' Altitude American Express card taps Euro RSCG and MPG to promote the tangible benefits of earning mileage faster in Singapore.
eBay | Super Hot Deals | India
eBay India has begun an integrated campaign themed 'Scorching hot deals' by Piyush Raghani and production company Old School Films.
PrimeCredit | Wholeheartedly | Hong Kong
PrimeCredit has toned down its usual humorous brand image to take a more serious look at mortgage offerings with its 'Wholeheartedly' campaign in Hong Kong.
MasterCard | Augmented reality outdoor campaign | Singapore
Until 25 July, people in Singapore can experience an outdoor augmented reality campaign from MasterCard at the Heeren bus stop on Orchard Road.
Nike | Write the future: Markus Tulio Tanaka | Japan
Nike Japan has launched a global 'Write the future' campaign for the FIFA World Cup 2010 starring iconic Brazilian-Japanese footballer Marcus Tulio Tanaka.
UK Trade & Investment | Your Business Tomorrow | Global
UK Trade & Investment, a UK-based international business development organisation, has launched an online challenge asking people to predict 'the next business breakthrough'.
IndiGo Airlines | On Time | India
IndiGo Airlines, a private domestic value airline in India, is building its 2010 marketing campaign backed by Wieden + Kennedy (W+K) Delhi around being the flight that is always on time.
PrimeCredit | Wholeheartedly | Hong Kong
PrimeCredit has toned down its usual humorous brand image to take a more serious look at mortgage offerings with its 'Wholeheartedly' campaign in Hong Kong.
Kit Kat | Desk Jockey | Australia
Nestle's Kit Kat is airing 80 hours of live video content this week for its 'The desk jockey' campaign created to interact with viewers.
Alcoholics Anonymous | Alcohol Just Not Fun Anymore | Australia
Alcoholics Anonymous (AA), a worldwide mutual aid movement, is seeking to generate more awareness within the Australian community with a print and radio driven project.
Celcom | World Cup Blue vs the Rest | Malaysia
Celcom, the longest standing Malaysian telecoms provider, is launching 'Celcom Football Campaign 2010' in the spirit of the upcoming FIFA World Cup.
Celcom | World Cup Blue vs the Rest | Malaysia
Celcom, the longest standing Malaysian telecoms provider, is launching 'Celcom Football Campaign 2010' in the spirit of the upcoming FIFA World Cup.
General Electric | Kids | China
General Electric (GE) is launching a corporate campaign today in China titled 'Kids' to drive awareness of their range of healthcare and energy-efficient technologies.
General Electric | Kids | China
General Electric (GE) is launching a corporate campaign today in China titled 'Kids' to drive awareness of their range of healthcare and energy-efficient technologies.
Maurice Lacroix | CEO Dialog with Martin Bachmann | Global
Maurice Lacroix, a Swiss watchmaker, is refreshing the luxury brand's image with a down-to-earth campaign via Facebook titled 'CEO Dialog with Martin Bachmann'.
Visa | FIFA World Cup Go Fans | Global
Visa has launched a Visa Match Planner for the 2010 FIFA World Cup game for people to share and keep track of their friends' viewing schedules through Facebook.
Yellow Pages | Hidden Pizza Restaurant | Australia
Long-standing directory brand Yellow Pages has created a hidden pizza restaurant to prove the effectiveness of advertising in the directory.
Creative Q&A: Grey Japan's Masayoshi Soeda loves surprises
Masayoshi Soeda, executive creative director at Grey Group Japan, on who he considers to be a creative genius and where he goes to be inspired.
K-gold launches integrated campaign aimed at young Chinese women
The World Gold Council (WGC) is bringing an integrated campaign for its K-gold brand to China, encouraging young women to mix gold with fashion.
Creative Q&A: Grey Japan's Masayoshi Soeda loves surprises
Masayoshi Soeda, executive creative director at Grey Group Japan, on who he considers to be a creative genius and where he goes to be inspired.
Hanmer MS&L India bolsters senior management with three new hires
MUMBAI - Hanmer MS&L India, part of public relations agency MS&L Group, has appointed three senior executives including Sanjay Sharma, Parveez Modak and Hemant Kenkre (pictured).
Google compromises to avoid total shut down in China
BEIJING - Google has announced it will stop auto-redirecting Google.cn users to its uncensored Google.com.hk domain in exchange for the renewal of its Internet Content Provider (ICP) license in China.
Morocco Tourism Board aim to attract more Chinese to Casablanca with new campaign
Qatar Airways and the Morocco Tourism Board has together launched an online lucky draw to attract travellers in Greater China to Casablanca.
Alibaba launches two new shopping platforms
HANGZHOU – Alibaba Group’s online shopping and socialising platform Taobao has partnered with Wasu Media Internet to launch an interactive television shopping platform and a digital portal.
MasterCard India launches 'Escape' based on priceless concept
MasterCard has launched an integrated campaign across key Indian markets based on the 'priceless’ platform titled ‘Escape’.
IKEA grand opens in MegaBox Hong Kong with 'Love where you live' project
Home products retailer IKEA has opened a new store at MegaBox in Kowloon Bay, Hong Kong with a ‘Love where you live’ project to celebrate the launch.