Campaign Asia

CASE STUDY: IBM China's 'The proposal' viral receives over two million hits

IBM China brought out the romantic side in technology developers in a viral campaign for the 2009 Rational Software Conference.

DiGi's Malaysia Day says everyone is different but the same inside

DiGi celebrates Malaysia Day with a humorous online campaign saying everyone is different, but the same on the inside.

Johnnie Walker Black Label brings F1 glamour to Singapore

Johnnie Walker Black Label is launching a glamourous campaign in Singapore with one-off parties in Formula One style.

Claim your moment with Lee Jeans in China

Lee Jeans in China is driving brand awareness among young adults with an online campaign titled ‘Own the moment’.

Dentsu launches fourth independent agency MediaTech in India

MUMBAI - Dentsu MediaTech (MediaTech) has opened its doors as the fourth full service agency under the Dentsu India Group umbrella.

Maya Appliances' Preethi puts Vizeum India in charge of media

CHENNAI – Aegis Media’s media agency Vizeum has won the media duties for household appliances brand Preethi in India.

Watsons partners with Tribal DDB for ‘The ultimate beauty diary’ challenge

Personal care retail chain Watsons is on the look out for the next big beauty blogger in Hong Kong with a social media campaign titled ‘The ultimate beauty diary’ on Facebook.

Tequila Digital Shanghai hires digital veteran Scarlett Lok

SHANGHAI - Scarlett Lok (pictured) has been appointed by Tequila Digital in Shanghai as head of digital in reporting to Ian Thubron, group president at TBWA Greater China.

Chinese brands need to emphasis quality, not pricing : HK4As

HONG KONG – The Association of Accredited Advertising Agencies of Hong Kong (HK4As) has released a research report indicating 91 per cent of all respondents worldwide “believe Chinese brands are behind major international brands”.

Nike ‘bleeds blue’ in India for the start of cricket season

Nike is showing its support for the coming world cricket event in India with a ‘Bleed blue’ digital campaign by AKQA Shanghai.

Smirnoff seeks country with best nightlife in biggest global push to date

Smirnoff has invited 14 countries from around the world to compete for the best nightlife in ‘The Smirnoff nightlife exchange project’. According to mother company Diageo, this is the brand's biggest international push to date.

CNN creates user-generated campaign ‘CNN30: Were you there?’

CNN invites the world to shed a new light on the most iconic moments from the past 30 years with its user-generated campaign ‘CNN30: Were you there?’.

Wieden+Kennedy Delhi launches 'Motherland' magazine in India

NEW DELHI – Creative agency Wieden+Kennedy (W+K) Delhi has launched magazine title ‘Motherland’ taking a look at subcultures in India.

High growth in ad spend expected as China's online population continues to grow : Starcom

BEIJING – Online advertising spending in China is expected to reach US$6.4 billion by 2010, according to the Global Media Intelligence Report by Starcom MediaVest Group and eMarketer.

Type away to win Audi A1 goodies in Hong Kong on Facebook

Audi A1 has launched an online game via Facebook, marking its biggest digital marketing campaign on social media in Hong Kong.

APAC to surpass North America as biggest ad market in 2014 : SMG, eMarketer

ASIA-PACIFIC - Starcom MediaVest Group (SMG) and eMarketer has issued a report forecasting Asia-Pacific will surpass North America to become the world's biggest advertising market in 2014.

Creative Q&A: BBH creative lead Steve Elrick is in the hot seat

Steve Elrick, regional executive creative director at BBH Asia Pacific, tells an interesting story of how he got into advertising and the first ever ad... he appeared in.

Korea heartthrob stars in LG Optimus One 'Be an instant expert' campaign

LG Electronics is promoting its latest Optimus One handset with a global campaign featuring Korean actor Lee Min Ho in the Asia-Pacific version.

Amar Urhekar appointed president of McCann Healthcare Worldwide Japan

TOKYO - Amar Urhekar (pictured) has been promoted to representative director and president of McCann Healthcare Worldwide (MHWW) Japan.

KFC revives Colonel Sanders after a decade for Australian cricket

KFC Australia is bringing back the iconic Colonel Sanders for the first time in ten years to celebrate the cricket season in Australia.

Nirlep returns to ATL ads for Acilis cookware in India

Nirlep, a non-stick cookware brand in India, is promoting its Acilis product line for independent and adventurous women.

Smirnoff Vodka kicks off regional TVC ‘Purified’ with Manchester United

Leading vodka brand Smirnoff has embarked a on grand regional campaign, in partnership with Manchester United and creative agency JWT Sydney, titled ‘Purity’.

Xintiandi Style kicks off branding campaign in Shanghai

Xintiandi Style is the new fashion mall in Shanghai under the Shui On Land property development company. It has put M&C Saatchi in charge of a branding campaign for the upcoming festive season.

Sony Ericsson promotes A8i smartphone with makeover roadshow in China

Sony Ericsson China has kicked off a campaign to celebrate its first handset model based on the TD-SCDMA network in China.

Cannes Lions appoints first PR partner Hill & Knowlton

HONG KONG – Cannes Lions has appointed Hill & Knowlton (H&K) as its first public relations partner.

Converse China starts documentary 'Ni' for skateboarding community

Converse, in partnership with Wieden+Kennedy (W+K) Shanghai, takes 'being cool' to another level in a new skateboard film titled ‘Ni’.

Killer Jeans India's ‘What’s your cut’ campaign

India’s popular denim brand Killer Jeans has started an edgy campaign titled ‘What’s your cut’ along with creative agency Grey Mumbai.

Par Uhlin steps up as MD at Eastwei MSL China

BEIJING – MSL Group’s Eastwei MSL has promoted Par Uhlin as its managing director in China, effective immediately.

AliExpress grants Christmas wishes on Facebook in Australia

Alibaba’s AliExpress is starting a Christmas campaign with giveaways on Facebook.

HTC launches website domination campaign in Hong Kong

HTC is launching an integrated online campaign through social media platforms with Pixel Media in Hong Kong.

Wayne Fan steps up as managing director at Wwwins Isobar Shanghai

SHANGHAI - Wwwins Isobar Shanghai has promoted Wayne Fan (pictured) from vice-president and head of account services to managing director.

Game Spot Asia launches for gaming fans in the region

SINGAPORE – Online content company CBS Interactive is bringing video gaming site Game Spot Asia to the region.

MTR Hong Kong started Innovate Festival 2010 to unveil new advertising model

Hong Kong subway system MTR has launched a series of advertising in various stations simultaneously to showcase creative outdoor displays.

NBA China Games partners with Tudou, QQ to build awareness

The National Basketball Association (NBA) has called a multi-channel campaign to select two fans to participate in the NBA China Games 2010.

Ebay launches Fasion Look Book for quick style matches in the US

Online e-commerce giant Ebay has debuted its shoppable and shareable style gallery ‘eBay Fasion Look Book’.

Tiger Gate Entertainment boosts regional management with addition of Alexis Kwong, Sorel Roget

HONG KONG - Tiger Gate Entertainment (TGE) has appointed Alexis Kwong as VP of sales and marketing and Sorel Roget as senior manager of sales and marketing, based at the Hong Kong headquarters and working on a regional level.

Full-service agency Dentsu Communications open second office in Bangalore

MUMBAI - Dentsu Communications, a full-service advertising arm of Dentsu India, has confirmed it is opening a second office in Bangalore.

Aegis Media Asia-Pacific appoints Sean O’Brien as regional CCO

SINGAPORE - Sean O’Brien (pictured) has been appointed as the regional chief client officer at Aegis Media Asia-Pacific to develop new business in reporting to Nick Waters, Asia-Pacific CEO.

Ketchum puts Mark Bainbridge in charge as GM in Shanghai

HONG KONG - Mark Bainbridge (pictured) is joining Ketchum Shanghai as general manager, bringing 16 years of communications experience to his new role at the public relations agency.

Dylan Harrison returns to DDB to replace Matt Eastwood in Sydney

SYDNEY - Dylan Harrison (pictured) has joined DDB Sydney as executive creative director to replace Matt Eastwood following his relocation to DDB New York.

Independent Australian horror film Redd Inc calls for user-generated content

Horror movie fans now have the chance to get their work featured in an Australian production titled ‘Redd Inc’.

Down jacket fashion brand Jossy Jo airs campaign with actress Shu Qi

China’s high-end fashion brand Jossy Jo is airing a cute yet sexy TV commercial with actress Shu Qi for its latest down jackets fashion line in preparation for Winter.

Aktiv Digital scoops exclusive sales rights for Geeknet in the region

REGIONAL - Pan-regional online media sales company Aktiv Digital has been appointed as the exclusive sales partner for Geeknet in Southeast Asia and Greater China.

7-Eleven Hong Kong releases augmented reality mobile app

Convenience store brand 7-Eleven Hong Kong has introduced its first iPhone app with augmented reality (AR) features to help fans collect Paddington Bears.

Japanese fashion designer Jun Takahashi creates limited editon for Coke Zero

Coca-Cola Zero has collaborated with Japanese fashion designer Jun Takahashi to create limited edition ‘Zero makes noise’.

G2 acquires DPI to offer shopper marketing solutions in Greater China

BEIJING – G2, the brand activation arm of Grey Group, has taken a majority stake in shopper marketing and design solutions company DPI to integrate operations in Greater China.

XM Asia-Pacific's Paul Soon on his mission to reduce paid media online

HONG KONG – In a recent interview with Campaign, regional director of XM Asia-Pacific Paul Soon explains why he thinks paying for media is not a sustainable business model for clients in the long run.

Q&A: Actor Naphat E. Thongchai is in the hot seat

Naphat E. Thongchai, the actor starring in Publicis Hong Kong's Tempo box facial advertisement, on his current state of mind and the tattoo on his chest.

Grand Sun Headphones puts DDB Guoan Beijing in charge of creative

BEJING – Shenzhen-based Grand Sun Headphones has handed its creative business to DDB Guoan in Beijing, without a pitch.

AdChina launches Mobile Ad Network in China

SHANGHAI – AdChina has launches its AdChina Mobile Ad Network to integrate wireless application protocol (WAP) websites and mobile apps.

WWF's Singapore Seafood Guide promotes sustainable eating in Singapore

World Wide Fund for Nature (WWF) Singapore has developed a Singapore Seafood Guide to encourage consumption of sustainable seafood as part of its efforts to preserve the marine ecosystem.

Hitachi, Tudou takes action against global warming with WWF donations

Japanese technology and services company Hitachi has partnered with Tudou for an environmental campaign petitioning against global warming.

Google launches Instant search feature saving 3.5 billion seconds a day

HONG KONG – Google has released a new search feature called Google Instant that will enable search results to start popping up while the user is still typing.

Tribal DDB appoints Rob de Pinto as chief technologist for Asia-Pacific

ASIA-PACIFIC - Tribal DDB has appointed Rob de Pinto (pictured) to the newly created role of chief technologist for Asia-Pacific.

Creative Q&A: TBWA's Eddie Azadi is in the hot seat

Eddie Azadi, creative at TBWA Singapore, on his four guilty pleasures and his drinkable favourite word.

Levi's Curve ID brings fitting revolution to Hong Kong

The global launch of Levi's Curve ID line arrives in Hong Kong with a localised campaign for young, fashion-savvy women who struggle to find the perfect fit for their shape.

D&AD appoints interactive designer Simon Sankarayya as president

GLOBAL - Simon ‘Sanky’ Sankarayya (pictured) has been appointed as president of D&AD, a non-profit organisation that represents global design, advertising and creative communities.

TBWA Mumbai takes BagZone and LaVie in India

MUMBAI – TBWA India has won luggage retail chain BagZone’s creative business, after a multi-agency pitch.

Dah Sing Bank Hong Kong promotes personal loans with Express Money angels

Dah Sing Bank (DSB) has recruited a team of ‘Angels’ for its Express Money personal loans service in Hong Kong.

Online payment system PPS lets Hong Kong users cut 'bills' with integrated campaign

PPS has released an integrated campaign titled ‘Bills off easily with PPS’ to remain top of mind as a means of payment in Hong Kong.

UPS loves logistics in its latest international campaign

UPS has launched an international campaign across China, the UK, the US and Mexico with a brand new theme, ‘We ♥ logistics’, to promote transportation and supply chain solutions.

Guinness Singapore offers trip to Mount Everest with ‘Guinness adventures’

Irish beer brand Guinness is starting a two-month long ‘Guinness adventures’ in Singapore to let the public compete for a once-in-a-lifetime trip for three to Mount Everest.

China ad spend predicted to jump 16 per cent in 2010 : GroupM China

SHANGHAI – GroupM China forecasts advertising spend in China will grow 16 per cent this year to Rmb 306 billion (US$45 billion).

Condé Nast Digital enters exclusive online sales deal with Mezzomedia

HONG KONG – Hong Kong-based media servicing company Mezzomedia has been appointed as the exclusive ad sales representatives in Asia, India and Australia for Condé Nast Digital.

Cascade Brewery promotes the goodness of Tasmanian beer

Cascade Brewery welcomes viewers to the ‘beer country’ with a campaign called ‘The feel’.

Vitasoy creates 'MomenTee' campaign on Facebook

Hong Kong ready-to-drink soymilk brand Vitasoy has launched an irresistible campaign titled the ‘MomenTee’ through social media and TVC.

Google Mobile creates animated character Mobaco for Japan

Google Mobile, in partnership with creative agency Wieden+Kennedy (W+K) Tokyo, has created a cute and bubbly female character Mobaco to lead its latest campaign in Japan.

BoroPlus starts branding campaign in India for the Winter

Emami’s BoroPlus, India’s largest multi-purpose antiseptic cream has started its latest ‘Boroplus Ka Safed Teeka’ branding campaign.

Top 10 2010 FIFA World Cup advertising campaigns

In celebration of the 19th FIFA World Cup kicking off in South Africa on 11 June, we look at the Top 10 campaigns from some of the biggest global brands as they compete to be the best and most memorable this football season.

Top 10 TV ads over the past 10 years

This month we want to give a special mention to some of the best television commercials produced over the past 10 years. Here are the Grand Prix film category winners from the Cannes Lions International Advertising Festival from 2001 to 2009.

Healthcare specialist Tonic Life Communications opens office in Singapore

SINGAPORE - Carrying forward its Asia-Pacific expansion, Tonic Life Communications has opened its second office in Singapore after Hong Kong.

WKCDialogues adds meaning to West Kowloon Cultural District

Hong Kong Ambassadors of Design has kick started an online initiative called ‘West Kowloon Cultural Dialogues’ (WKCDialogues) to encourage conversations and recommendations for the government’s development of the West Kowloon Cultural District (WKCD).

Domino's Pizza Japan celebrates 25 years with outrageous pay packet

Working part-time in a pizza shop will never get as good as the 2.5 million Yen (US$30,000) per hour Domino’s Pizza in Japan is offering as part of a celebratory campaign for its 25th anniversary.

Samsung Anycall introduces four star-studded branded short films in China

Samsung Anycall is progressively airing four branded thriller films online in partnership with major portals Sina, Ku6, Tudou, Youku, QiYi and RenRen in China.

7-Eleven, Isobar creates first-ever AR outdoor campaign in Taiwan

Leading convenience retail brand 7-Eleven is launching an augmented reality (AR) outdoor campaign in Taiwan's popular shopping and eating district Ximending.

Hong Kong retailer Initial builds an 'unusual experience' online

Hong Kong fashion brand Initial is aggressive expanding in Greater China and revamping its website to revolve around the company’s theme ‘the unusual experience’.

Wieden+Kennedy unveils Shanghai city guide app

Wieden+Kennedy Shanghai offers advice on how to enjoy the best parts of Shanghai through a new iPhone app.

Tiger Beer airs last work from Saatchi & Saatchi

Saatchi & Saatchi Malaysia is rolling out its last creative work for Tiger Beer, titled ‘Ingredients’.

Transport Certification Australia appoints Grey Melbourne

MELBOURNE – Transport Certification Australia (TCA) has handed its creative duties to Grey Melbourne after a pitch.

MTR launches TVC for route between Lok Ma Chau, Shenzhen

Hong Kong's MTR has launched a cross boundary promotion for its Lok Ma Chau - Shenzhen route, connecting locals with one of Hong Kong's favourite shopping destinations.

Centaline Property Agency points to fate for new branding TVC in Hong Kong

One of the largest property agencies in Hong Kong, Centaline Property Agency, has launched a thematic campaign based on the concept of 'fate'.

Mini hands creative business to Arachnid in Malaysia

KUALA LUMPUR – Arachnid, a marketing and digital agency based in Malaysia, has been awarded AOR for BMW's Mini in Malaysia following a four-way pitch.

Test drive Samsung's Galaxy Tab on a taxi ride in Seoul

Samsung’s Galaxy Tab is campaigning widely in Seoul through a brand new interactive online push titled ‘Tab Taxi’.

Mercedes-Benz launch A-Class in China with 'Are you ready?' campaign

German car brand Mercedes-Benz is launching the A-Class model in China. ‘Are you ready?’ is a project that looks at the willpower of six men and women, including a film director, a music lover, a baker and an extreme sports biker, to achieve their dreams.

Sony Pictures gives away cash for DVD returns in Australia

Jane Leung