Full service agency Dentsu Marcom to manage Smart Class in India
MUMBAI – Dentsu’s full service arm Dentsu Marcom has been appointed to manage creative duties for Smart Class.
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Korea heartthrob stars in LG Optimus One 'Be an instant expert' campaign
LG Electronics is promoting its latest Optimus One handset with a global campaign featuring Korean actor Lee Min Ho in the Asia-Pacific version.
Amar Urhekar appointed president of McCann Healthcare Worldwide Japan
TOKYO - Amar Urhekar (pictured) has been promoted to representative director and president of McCann Healthcare Worldwide (MHWW) Japan.
KFC revives Colonel Sanders after a decade for Australian cricket
KFC Australia is bringing back the iconic Colonel Sanders for the first time in ten years to celebrate the cricket season in Australia.
Nirlep returns to ATL ads for Acilis cookware in India
Nirlep, a non-stick cookware brand in India, is promoting its Acilis product line for independent and adventurous women.
Smirnoff Vodka kicks off regional TVC ‘Purified’ with Manchester United
Leading vodka brand Smirnoff has embarked a on grand regional campaign, in partnership with Manchester United and creative agency JWT Sydney, titled ‘Purity’.
Xintiandi Style kicks off branding campaign in Shanghai
Xintiandi Style is the new fashion mall in Shanghai under the Shui On Land property development company. It has put M&C Saatchi in charge of a branding campaign for the upcoming festive season.
Sony Ericsson promotes A8i smartphone with makeover roadshow in China
Sony Ericsson China has kicked off a campaign to celebrate its first handset model based on the TD-SCDMA network in China.
Cannes Lions appoints first PR partner Hill & Knowlton
HONG KONG – Cannes Lions has appointed Hill & Knowlton (H&K) as its first public relations partner.
Killer Jeans India's ‘What’s your cut’ campaign
India’s popular denim brand Killer Jeans has started an edgy campaign titled ‘What’s your cut’ along with creative agency Grey Mumbai.
Par Uhlin steps up as MD at Eastwei MSL China
BEIJING – MSL Group’s Eastwei MSL has promoted Par Uhlin as its managing director in China, effective immediately.
Converse China starts documentary 'Ni' for skateboarding community
Converse, in partnership with Wieden+Kennedy (W+K) Shanghai, takes 'being cool' to another level in a new skateboard film titled ‘Ni’.
AliExpress grants Christmas wishes on Facebook in Australia
Alibaba’s AliExpress is starting a Christmas campaign with giveaways on Facebook.
Cascade Brewery promotes the goodness of Tasmanian beer
Cascade Brewery welcomes viewers to the ‘beer country’ with a campaign called ‘The feel’.
HTC launches website domination campaign in Hong Kong
HTC is launching an integrated online campaign through social media platforms with Pixel Media in Hong Kong.
Wayne Fan steps up as managing director at Wwwins Isobar Shanghai
SHANGHAI - Wwwins Isobar Shanghai has promoted Wayne Fan (pictured) from vice-president and head of account services to managing director.
Game Spot Asia launches for gaming fans in the region
SINGAPORE – Online content company CBS Interactive is bringing video gaming site Game Spot Asia to the region.
YTL gives Malaysian commuters a taste of its 'Yes' 4G service
YTL Communications continues to aggressively promote the 4G internet network with the KLIA (Kuala Lumpur International Airport) Express train station in Malaysia.
STW Group launches specialist research company Touchpoint
SYDNEY – Marketing content and communications services group STW Group has expanded into the specialist market research sector with the launch of Touchpoint Research Australia.
Asustek Computer appoints Trends as the communication agency for Republic of Gamers
BEIJING - Trends Communications Group, a Beijing-based communications agency, has been appointed for the entire portfolio of computer manufacturer brand Asustek Computer’s Republic of Gamers (ROG).
Vitasoy creates 'MomenTee' campaign on Facebook
Hong Kong ready-to-drink soymilk brand Vitasoy has launched an irresistible campaign titled the ‘MomenTee’ through social media and TVC.
SmarTone-Vodafone launches branding initiatives in Hong Kong
SmarTone-Vodafone is launching what it said to be the first ‘true’ branding campaign for a telecom service in Hong Kong around the theme of ‘Love the difference’.
Truslen Coffee Plus introduces three drinks with benefits in Thailand
Truslen health food and beverage has launched a humourous campaign to target women in Thailand.
Campbell Soup, Y&R start 'Make a wish' campaign in Hong Kong
Campbell Soup Asia has started a new campaign to repositioning itself as a vital ingredient in the preparation of meals.
Bharat Petroleum Corporation appoints Scarecrow to its retail business in India
MUMBAI – Independent creative agency Scarecrow Communications has won the launch duties for Bharat Petroleum Corporation's (BPCL) new retail initiative, India’s largest petroleum company.
Profero wins digital duties for Media Markt's China entry
SHANGHAI - Media Markt, Europe's largest consumer electronics retailer, has appointed Profero as its digital agency in China.
Win Optimus One with 'LG Android Army' Facebook game in Hong Kong
LG has started a Facebook game in Hong Kong for its Optimus One mobile model.
CNN starts augmented reality programme online today
ASIA-PACIFIC – CNN has created an augmented reality (AR) experience as part of a global marketing campaign for its prime time evening news in Asia-Pacific.
WWF places giant shark fin in cinemas to drive awareness
WWF, in partnership with Leo Burnett Hong Kong, is aggressively advocating against the consumption of shark fins with an interesting ad using lightboxes in cinemas.
Tiger Beer airs last work from Saatchi & Saatchi
Saatchi & Saatchi Malaysia is rolling out its last creative work for Tiger Beer, titled ‘Ingredients’.
Transport Certification Australia appoints Grey Melbourne
MELBOURNE – Transport Certification Australia (TCA) has handed its creative duties to Grey Melbourne after a pitch.
MTR launches TVC for route between Lok Ma Chau, Shenzhen
Hong Kong's MTR has launched a cross boundary promotion for its Lok Ma Chau - Shenzhen route, connecting locals with one of Hong Kong's favourite shopping destinations.
Centaline Property Agency points to fate for new branding TVC in Hong Kong
One of the largest property agencies in Hong Kong, Centaline Property Agency, has launched a thematic campaign based on the concept of 'fate'.
Weber Shandwick hires Jon Wade as regional head of digital communications practice
HONG KONG - Jon Wade (pictured) has joined Weber Shandwick in a newly created role as head of digital communications practice for Asia-Pacific, effective January 2011.
Mini hands creative business to Arachnid in Malaysia
KUALA LUMPUR – Arachnid, a marketing and digital agency based in Malaysia, has been awarded AOR for BMW's Mini in Malaysia following a four-way pitch.
Test drive Samsung's Galaxy Tab on a taxi ride in Seoul
Samsung’s Galaxy Tab is campaigning widely in Seoul through a brand new interactive online push titled ‘Tab Taxi’.
Mercedes-Benz launch A-Class in China with 'Are you ready?' campaign
German car brand Mercedes-Benz is launching the A-Class model in China. ‘Are you ready?’ is a project that looks at the willpower of six men and women, including a film director, a music lover, a baker and an extreme sports biker, to achieve their dreams.
Flok Singapore ties up with Australia's Spiral Media
SINGAPORE - Social digital start-up agency Flok in Singapore has secured investment and a long term partnership with Sydney-based Spiral Media.
Diamond Ogilvy Seoul appoints new chief creative officer
SEOUL - Diamond Ogilvy Group in Seoul has hired Byungho Jiang as its new chief creative officer, effecive immediately.
Draft FCB Hong Kong appointed as creative consultancy by Chow Tai Fook
HONG KONG – Chow Tai Fook Jewellery (CTF) is believed to have appointed Draft FCB Hong Kong as its advertising consultancy.
Japanese ointment brand Oronine gives credit to hardworking women
Otsuka Pharmaceutical’s Oronine, a household medical ointment brand, has launched a branding campaign in Japan giving credit to all the hardworking women (and their hands) out there.
Tata International launches footwear brand Tashi in India
Indian multinational conglomerate Tata International, predominately known for its teleco services, is venturing into the footwear sector with the opening of its Tashi retail brand.
Wen-Wei Wang steps up as GM of About.com China
BEIJING - About.com China has promoted Wen-Wei Wang (pictured) as the general manager, replacing Matt Roberts, effective 1 January 2011.
Google Mobile creates animated character Mobaco for Japan
Google Mobile, in partnership with creative agency Wieden+Kennedy (W+K) Tokyo, has created a cute and bubbly female character Mobaco to lead its latest campaign in Japan.
M&C Saatchi scoops creative duties for Chinese snack brand AMing
SHANGHAI – Shanghai Sanming Foodstuff Company, a domestic traditional snack food enterprise, has handed the creative duties for its major brand AMing to M&C Saatchi.
Puma's 'Happy hunting' online game starts in China, Hong Kong
Puma has launched the Hong Kong and China versions of its regional ‘Happy hunting’ integrated campaign with emphasis on viral and interactive elements.
BoroPlus starts branding campaign in India for the Winter
Emami’s BoroPlus, India’s largest multi-purpose antiseptic cream has started its latest ‘Boroplus Ka Safed Teeka’ branding campaign.
Healthcare specialist Tonic Life Communications opens office in Singapore
SINGAPORE - Carrying forward its Asia-Pacific expansion, Tonic Life Communications has opened its second office in Singapore after Hong Kong.
WKCDialogues adds meaning to West Kowloon Cultural District
Hong Kong Ambassadors of Design has kick started an online initiative called ‘West Kowloon Cultural Dialogues’ (WKCDialogues) to encourage conversations and recommendations for the government’s development of the West Kowloon Cultural District (WKCD).
Domino's Pizza Japan celebrates 25 years with outrageous pay packet
Working part-time in a pizza shop will never get as good as the 2.5 million Yen (US$30,000) per hour Domino’s Pizza in Japan is offering as part of a celebratory campaign for its 25th anniversary.
Talking babies speak for Celcom Malaysia's new 1+5 Plan
Celcom Malaysia, in partnership with M&C Saatchi, gives new born babies a voice in the latest commercial for its 1+5 Plan promotion.
Sony Pictures gives away cash for DVD returns in Australia
Sony Pictures Home Entertainment (SPHE) in helping consumers get rid of unwanted DVDs with a 'The Great DVD Amnesty’ initiative featuring 80s action star Jean-Claude Van Damme.
7-Eleven, Isobar creates first-ever AR outdoor campaign in Taiwan
Leading convenience retail brand 7-Eleven is launching an augmented reality (AR) outdoor campaign in Taiwan's popular shopping and eating district Ximending.
Hong Kong retailer Initial builds an 'unusual experience' online
Hong Kong fashion brand Initial is aggressive expanding in Greater China and revamping its website to revolve around the company’s theme ‘the unusual experience’.
Wieden+Kennedy unveils Shanghai city guide app
Wieden+Kennedy Shanghai offers advice on how to enjoy the best parts of Shanghai through a new iPhone app.
Air Asia X to launch global campaign for economy class flatbed service
Leading long-haul budget carrier Air Asia X has charged Publicis Malaysia to launch a global integrated campaign for its premium flatbed service across 128 countries.
Ballantine's leaves an impression with new campaign in China
Scotch whisky Ballantine’s, under Pernod Ricard, has released a new above-the-line campaign titled ‘Leave an impression’.
Samsung Anycall introduces four star-studded branded short films in China
Samsung Anycall is progressively airing four branded thriller films online in partnership with major portals Sina, Ku6, Tudou, Youku, QiYi and RenRen in China.
CASE STUDY: IBM China's 'The proposal' viral receives over two million hits
IBM China brought out the romantic side in technology developers in a viral campaign for the 2009 Rational Software Conference.
JWT launches interactive campaign for Pop Mie's new packaging
Instant noodle brand Pop Mie is relaunching with new, hip packaging to appeal to young people in Indonesia.
Fuji Film launches star-studded TVC for its Instax camera in Korea
Fuji Films Korea is bringing back polariod-style photos with a star-studded on-and offline campaign for its Instax brand.
Chinese grocery market sector is highly fragmented : CTR, Kantar Worldpanel
SHANGHAI - CTR Market Research, in partnership with Kantar Worldpanel, has found that the Chinese grocery market sector is highly fragmented, and modern trade (hypermarkets and supermarkets) only accounts for 46 per cent of market share in the FMCG sector.
The Hoffman Agency announces series of senior promotions across Asia
HONG KONG – Public relations company The Hoffman Agency (HA) has announced a series of management promotions in Asia with Shingo Nomura stepping up as VP of North Asia, Dong Chen as general manager of China and Mayda Jutahkiti as GM for Singapore.
Grey Hong Kong scoops AOR for Starworld Hotel Macau
HONG KONG – Grey has confirmed winning Starworld Hotel as agency-of-record for its branding and advertising businesses.
Publicis Hong Kong promotes Mark Birman to ECD role
HONG KONG - Mark Birman (pictured) has been promoted at Publicis Hong Kong as executive creative director, replacing David Szabo.
Royal Enfield Thunderbird inspires Indian men to leave home and find love
Royal Enfield has tasked Wieden+Kennedy Delhi to inspire men in India to leave home and take charge of their independence to attract the attention of the fairer sex.
Nike launches global campaign 'Rise' starring LeBron James
Nike is going global with its latest 'Rise' campaign featuring the NBA’s MVP LeBron James at its centre.
Tom Moult takes on executive chairman role at Ogilvy & Mather Australia
SYDNEY - Tom Moult (pictured) has been appointed as executive chairman of Ogilvy & Mather Australia, effective in January 2011.
GE turns photos, videos into wind energy, clean water and solar power with digital initiative
General Electric (GE) is inspiring people to share photos and ‘Tag your green’ to donate water, energy and power with a digital campaign.
Arla Foods hands creative duties to M&C Saatchi Shanghai in China
SHANGHAI – M&C Saatchi Shanghai has won the creative business for Arla Foods in China, with an aim to build brand communication strategies for its infant milk formula in the mainland.
Chevron starts global campaign titled 'We agree'
California-based energy giant Chevron’s new global branding campaign titled ‘We agree’ highlights the common ground Chevron shares with people around the world on key energy issues.
Samir Chonkar returns to Everest Brand Solutions as ECD in Mumbai
MUMBAI – Integrated communications agency Everest Brand Solutions (EBS) has hired Samir Chonkar (pictured) as executive creative director in India.
CASE STUDY: Sneaker Freaker magazine 'stalks' 100,000 people in Japan
Independent footware specialist magazine Sneaker Freaker has created a 'Sneaker stalker campaign' with Ogilvy & Mather to increase brand awareness in fashionable Japan.
Coffee, wine, beer and cheese at Starbucks?
GLOBAL – Starbucks has launched a testing stage for serving local wines, beer and cheese after almost 40 years of serving coffee.
Pizza Hut Hong Kong goes mobile with iPhone and iPad ordering app
Pizza Hut Hong Kong has created its first mobile iPhone and iPad app for delivery and takeaway orders.
Michael Hill Jeweller launches global search for 'World’s best couple'
Michael Hill Jeweller (MHJ), a global specialty jewellery retailer, is putting a 22 carat diamond engagement ring up for grabs in its latest global online competition.
St George Bank keeps up with fast-living customers with new service in Australia
St George Bank helps its customers keep track of their bank balance with a new SMS alert service in Australia.
Wellcome supermarket launches TVC to promote loyalty programme in Hong Kong
Hong Kong supermarket brand Wellcome is bringing back a redemption program for Pyroflam cookware products with an above-the-line and in-store campaign by McCann Worldgroup Hong Kong.
Indian Gen Y's brand purchasing behaviour highly reliant on peers : Edelman
MUMBAI – India's Millennial generation (Gen Y's) are among the world's most loyal brand consumers, taking third place behind the US and Italy in Edelman’s 8095 Global Study.
China's Gen Y ranks fourth globally for brand loyalty : Edelman
BEIJING – China is the fourth most loyal group of Millennials in the world, following closely to US, Italy and India, according to a latest Edelman report.
Japan Dairy Council launches website to drive sales
The Japan Dairy Council has launched a new website to promote its dairy products.
Epsilon launches results of its 2010 Consumer Experience Marketing Study
ASIA-PACIFIC – More than half of Asian consumers say they are not satisfied with the marketing communications they receive from brands and would not purchase the same brand again, according to Epsilon's h Consumer Experience Marketing Study (CEM).
Epsilon: Friends and families are main driver on purchasing decision in Hong Kong
HONG KONG - Hong Kong consumers still rely heavily on the original social media – friends and family - according to the Epsilon Consumer Experience Marketing Study 2010.
Chivas hires Euro RSCG to global digital business
GLOBAL - James Slack, global brand director of Chivas Regal has announced the appointment of Euro RSCG London to its global digital business.
YouTube Symphony Orchestra calls auditions for online collaboration
YouTube is reviving its global musical event YouTube Symphony Orchestra (YTSO), the world’s first online collaborative orchestra.
Diamond Ogilvy wins US$2.7 million creative account of TunTun English in Seoul
SEOUL - Diamond Ogilvy Seoul has been chosen as the creative agency for TunTun English’s 2011 new marketing communications campaign said to be worth US$2.7 million.
Nike releases Liu Xiang interactive comic book
Nike Sportswear, along with creative agency Wieden + Kennedy (W+K) Shanghai, has created a Liu Xiang Interactive Comic Book online, which they say will show a different side to the Chinese athlete.
iPad campaigns in Australia, New Zealand and Japan with two TVCs
TBWA\Media Arts Lab has released its latest ads for Apple, this time for the iPad in Australia, New Zealand and Japan.
Amway China appoints &C for digital duties after a tender
GUANGZHOU – Digital agency &C has taken the ‘precise digital duties’ of Amway in China, according to an announcement on the direct sales company’s official tendering website.
MSN and About.com launch co-branded portal
BEIJING – Lifestyle content portal About.com has partnered with MSN in China to debut a co-branded platform at msn.abang.com.
Q&A: UM China's Simon Woodward is in the hot seat
Simon Woodward, CEO of UM China is in the hot seat this week and confesses he's most like to hang out with Bob Marley.
Alibaba Group gets into search with the launch of Etao.com
BEIJING – Asia's largest e-commerce player Alibaba Group is pursuing a share of China's lucrative search business by launching its own search engine Etao.com, with Microsoft's support.
Former XM ECD David Brown joins Iris Singapore as head of digital
SINGAPORE – XM Asia ECD David Brown (pictured) has resurfaced at Iris as head of digital, reporting to managing director Craig Mapleston.
McDonald's M Selections gives Hong Kong people a taste of New York
McDonald’s Hong Kong debuts the second take of the M Selections line with the CBD (chicken bacon deluxe) in New York City style.
CLP launches digital call for Earth Heroes to combat global warming
Leading electricity provider CLP is pushing for awareness of the problem of global warming through a digital campaign titled ‘You could be an Earth Hero’.
Google pays tribute to John Lennon with animated Doodle
Google is celebrating John Lennon’s 70th birthday across the search platform and YouTube.
Sanofi-Aventis' Cenovis hires Hill & Knowlton Sydney to APAC business
SYDNEY – France-based pharmaceutical Sanofi-Aventis Consumer Healthcare has tasked Hill & Knowlton (H&K) as the regional public relations agency for its vitamin and supplement sub-brand Cenovis after a pitch.
Korean cosmetics company Sulwhasoo fights poverty in China online
Premium Korean medical cosmetics brand Sulwhasoo has launched a charity campaign on social media to fund poverty-striken children and adults in mainland China.
Korean cosmetics company Sulwhasoo fights poverty in China online
Premium Korean medical cosmetics brand Sulwhasoo has launched a charity campaign on social media to fund poverty-striken children and adults in mainland China.
VIDEO: Rush Sports Marketing & Investment's Tom Potter
HONG KONG - Tom Potter, CEO of start-up sports marketing and investment agency Rush, chats to Campaign about the launch of the company and sports marketing opportunities in Asia.