Campaign Asia

Full service agency Dentsu Marcom to manage Smart Class in India

MUMBAI – Dentsu’s full service arm Dentsu Marcom has been appointed to manage creative duties for Smart Class.

Amar Urhekar appointed president of McCann Healthcare Worldwide Japan

TOKYO - Amar Urhekar (pictured) has been promoted to representative director and president of McCann Healthcare Worldwide (MHWW) Japan.

Korea heartthrob stars in LG Optimus One 'Be an instant expert' campaign

LG Electronics is promoting its latest Optimus One handset with a global campaign featuring Korean actor Lee Min Ho in the Asia-Pacific version.

Nirlep returns to ATL ads for Acilis cookware in India

Nirlep, a non-stick cookware brand in India, is promoting its Acilis product line for independent and adventurous women.

KFC revives Colonel Sanders after a decade for Australian cricket

KFC Australia is bringing back the iconic Colonel Sanders for the first time in ten years to celebrate the cricket season in Australia.

Killer Jeans India's ‘What’s your cut’ campaign

India’s popular denim brand Killer Jeans has started an edgy campaign titled ‘What’s your cut’ along with creative agency Grey Mumbai.

Sony Ericsson promotes A8i smartphone with makeover roadshow in China

Sony Ericsson China has kicked off a campaign to celebrate its first handset model based on the TD-SCDMA network in China.

Smirnoff Vodka kicks off regional TVC ‘Purified’ with Manchester United

Leading vodka brand Smirnoff has embarked a on grand regional campaign, in partnership with Manchester United and creative agency JWT Sydney, titled ‘Purity’.

Par Uhlin steps up as MD at Eastwei MSL China

BEIJING – MSL Group’s Eastwei MSL has promoted Par Uhlin as its managing director in China, effective immediately.

Cannes Lions appoints first PR partner Hill & Knowlton

HONG KONG – Cannes Lions has appointed Hill & Knowlton (H&K) as its first public relations partner.

Xintiandi Style kicks off branding campaign in Shanghai

Xintiandi Style is the new fashion mall in Shanghai under the Shui On Land property development company. It has put M&C Saatchi in charge of a branding campaign for the upcoming festive season.

Converse China starts documentary 'Ni' for skateboarding community

Converse, in partnership with Wieden+Kennedy (W+K) Shanghai, takes 'being cool' to another level in a new skateboard film titled ‘Ni’.

AliExpress grants Christmas wishes on Facebook in Australia

Alibaba’s AliExpress is starting a Christmas campaign with giveaways on Facebook.

Cascade Brewery promotes the goodness of Tasmanian beer

Cascade Brewery welcomes viewers to the ‘beer country’ with a campaign called ‘The feel’.

HTC launches website domination campaign in Hong Kong

HTC is launching an integrated online campaign through social media platforms with Pixel Media in Hong Kong.

Game Spot Asia launches for gaming fans in the region

SINGAPORE – Online content company CBS Interactive is bringing video gaming site Game Spot Asia to the region.

STW Group launches specialist research company Touchpoint

SYDNEY – Marketing content and communications services group STW Group has expanded into the specialist market research sector with the launch of Touchpoint Research Australia.

YTL gives Malaysian commuters a taste of its 'Yes' 4G service

YTL Communications continues to aggressively promote the 4G internet network with the KLIA (Kuala Lumpur International Airport) Express train station in Malaysia.

Wayne Fan steps up as managing director at Wwwins Isobar Shanghai

SHANGHAI - Wwwins Isobar Shanghai has promoted Wayne Fan (pictured) from vice-president and head of account services to managing director.

Asustek Computer appoints Trends as the communication agency for Republic of Gamers

BEIJING - Trends Communications Group, a Beijing-based communications agency, has been appointed for the entire portfolio of computer manufacturer brand Asustek Computer’s Republic of Gamers (ROG).

Vitasoy creates 'MomenTee' campaign on Facebook

Hong Kong ready-to-drink soymilk brand Vitasoy has launched an irresistible campaign titled the ‘MomenTee’ through social media and TVC.

SmarTone-Vodafone launches branding initiatives in Hong Kong

SmarTone-Vodafone is launching what it said to be the first ‘true’ branding campaign for a telecom service in Hong Kong around the theme of ‘Love the difference’.

Truslen Coffee Plus introduces three drinks with benefits in Thailand

Truslen health food and beverage has launched a humourous campaign to target women in Thailand.

Win Optimus One with 'LG Android Army' Facebook game in Hong Kong

LG has started a Facebook game in Hong Kong for its Optimus One mobile model.

Campbell Soup, Y&R start 'Make a wish' campaign in Hong Kong

Campbell Soup Asia has started a new campaign to repositioning itself as a vital ingredient in the preparation of meals.

Bharat Petroleum Corporation appoints Scarecrow to its retail business in India

MUMBAI – Independent creative agency Scarecrow Communications has won the launch duties for Bharat Petroleum Corporation's (BPCL) new retail initiative, India’s largest petroleum company.

Profero wins digital duties for Media Markt's China entry

SHANGHAI - Media Markt, Europe's largest consumer electronics retailer, has appointed Profero as its digital agency in China.

CNN starts augmented reality programme online today

ASIA-PACIFIC – CNN has created an augmented reality (AR) experience as part of a global marketing campaign for its prime time evening news in Asia-Pacific.

WWF places giant shark fin in cinemas to drive awareness

WWF, in partnership with Leo Burnett Hong Kong, is aggressively advocating against the consumption of shark fins with an interesting ad using lightboxes in cinemas.

Tiger Beer airs last work from Saatchi & Saatchi

Saatchi & Saatchi Malaysia is rolling out its last creative work for Tiger Beer, titled ‘Ingredients’.

Centaline Property Agency points to fate for new branding TVC in Hong Kong

One of the largest property agencies in Hong Kong, Centaline Property Agency, has launched a thematic campaign based on the concept of 'fate'.

MTR launches TVC for route between Lok Ma Chau, Shenzhen

Hong Kong's MTR has launched a cross boundary promotion for its Lok Ma Chau - Shenzhen route, connecting locals with one of Hong Kong's favourite shopping destinations.

Transport Certification Australia appoints Grey Melbourne

MELBOURNE – Transport Certification Australia (TCA) has handed its creative duties to Grey Melbourne after a pitch.

Weber Shandwick hires Jon Wade as regional head of digital communications practice

HONG KONG - Jon Wade (pictured) has joined Weber Shandwick in a newly created role as head of digital communications practice for Asia-Pacific, effective January 2011.

Mini hands creative business to Arachnid in Malaysia

KUALA LUMPUR – Arachnid, a marketing and digital agency based in Malaysia, has been awarded AOR for BMW's Mini in Malaysia following a four-way pitch.

Test drive Samsung's Galaxy Tab on a taxi ride in Seoul

Samsung’s Galaxy Tab is campaigning widely in Seoul through a brand new interactive online push titled ‘Tab Taxi’.

Draft FCB Hong Kong appointed as creative consultancy by Chow Tai Fook

HONG KONG – Chow Tai Fook Jewellery (CTF) is believed to have appointed Draft FCB Hong Kong as its advertising consultancy.

Flok Singapore ties up with Australia's Spiral Media

SINGAPORE - Social digital start-up agency Flok in Singapore has secured investment and a long term partnership with Sydney-based Spiral Media.

Mercedes-Benz launch A-Class in China with 'Are you ready?' campaign

German car brand Mercedes-Benz is launching the A-Class model in China. ‘Are you ready?’ is a project that looks at the willpower of six men and women, including a film director, a music lover, a baker and an extreme sports biker, to achieve their dreams.

Diamond Ogilvy Seoul appoints new chief creative officer

SEOUL - Diamond Ogilvy Group in Seoul has hired Byungho Jiang as its new chief creative officer, effecive immediately.

Wen-Wei Wang steps up as GM of About.com China

BEIJING - About.com China has promoted Wen-Wei Wang (pictured) as the general manager, replacing Matt Roberts, effective 1 January 2011.

Japanese ointment brand Oronine gives credit to hardworking women

Otsuka Pharmaceutical’s Oronine, a household medical ointment brand, has launched a branding campaign in Japan giving credit to all the hardworking women (and their hands) out there.

Tata International launches footwear brand Tashi in India

Indian multinational conglomerate Tata International, predominately known for its teleco services, is venturing into the footwear sector with the opening of its Tashi retail brand.

Google Mobile creates animated character Mobaco for Japan

Google Mobile, in partnership with creative agency Wieden+Kennedy (W+K) Tokyo, has created a cute and bubbly female character Mobaco to lead its latest campaign in Japan.

M&C Saatchi scoops creative duties for Chinese snack brand AMing

SHANGHAI – Shanghai Sanming Foodstuff Company, a domestic traditional snack food enterprise, has handed the creative duties for its major brand AMing to M&C Saatchi.

BoroPlus starts branding campaign in India for the Winter

Emami’s BoroPlus, India’s largest multi-purpose antiseptic cream has started its latest ‘Boroplus Ka Safed Teeka’ branding campaign.

Puma's 'Happy hunting' online game starts in China, Hong Kong

Puma has launched the Hong Kong and China versions of its regional ‘Happy hunting’ integrated campaign with emphasis on viral and interactive elements.

WKCDialogues adds meaning to West Kowloon Cultural District

Hong Kong Ambassadors of Design has kick started an online initiative called ‘West Kowloon Cultural Dialogues’ (WKCDialogues) to encourage conversations and recommendations for the government’s development of the West Kowloon Cultural District (WKCD).

Healthcare specialist Tonic Life Communications opens office in Singapore

SINGAPORE - Carrying forward its Asia-Pacific expansion, Tonic Life Communications has opened its second office in Singapore after Hong Kong.

Domino's Pizza Japan celebrates 25 years with outrageous pay packet

Working part-time in a pizza shop will never get as good as the 2.5 million Yen (US$30,000) per hour Domino’s Pizza in Japan is offering as part of a celebratory campaign for its 25th anniversary.

Wieden+Kennedy unveils Shanghai city guide app

Wieden+Kennedy Shanghai offers advice on how to enjoy the best parts of Shanghai through a new iPhone app.

Samsung Anycall introduces four star-studded branded short films in China

Samsung Anycall is progressively airing four branded thriller films online in partnership with major portals Sina, Ku6, Tudou, Youku, QiYi and RenRen in China.

Air Asia X to launch global campaign for economy class flatbed service

Leading long-haul budget carrier Air Asia X has charged Publicis Malaysia to launch a global integrated campaign for its premium flatbed service across 128 countries.

Sony Pictures gives away cash for DVD returns in Australia

Sony Pictures Home Entertainment (SPHE) in helping consumers get rid of unwanted DVDs with a 'The Great DVD Amnesty’ initiative featuring 80s action star Jean-Claude Van Damme.

CASE STUDY: IBM China's 'The proposal' viral receives over two million hits

IBM China brought out the romantic side in technology developers in a viral campaign for the 2009 Rational Software Conference.

7-Eleven, Isobar creates first-ever AR outdoor campaign in Taiwan

Leading convenience retail brand 7-Eleven is launching an augmented reality (AR) outdoor campaign in Taiwan's popular shopping and eating district Ximending.

Hong Kong retailer Initial builds an 'unusual experience' online

Hong Kong fashion brand Initial is aggressive expanding in Greater China and revamping its website to revolve around the company’s theme ‘the unusual experience’.

Ballantine's leaves an impression with new campaign in China

Scotch whisky Ballantine’s, under Pernod Ricard, has released a new above-the-line campaign titled ‘Leave an impression’.

Talking babies speak for Celcom Malaysia's new 1+5 Plan

Celcom Malaysia, in partnership with M&C Saatchi, gives new born babies a voice in the latest commercial for its 1+5 Plan promotion.

JWT launches interactive campaign for Pop Mie's new packaging

Instant noodle brand Pop Mie is relaunching with new, hip packaging to appeal to young people in Indonesia.

Fuji Film launches star-studded TVC for its Instax camera in Korea

Fuji Films Korea is bringing back polariod-style photos with a star-studded on-and offline campaign for its Instax brand.

The Hoffman Agency announces series of senior promotions across Asia

HONG KONG – Public relations company The Hoffman Agency (HA) has announced a series of management promotions in Asia with Shingo Nomura stepping up as VP of North Asia, Dong Chen as general manager of China and Mayda Jutahkiti as GM for Singapore.

Chinese grocery market sector is highly fragmented : CTR, Kantar Worldpanel

SHANGHAI - CTR Market Research, in partnership with Kantar Worldpanel, has found that the Chinese grocery market sector is highly fragmented, and modern trade (hypermarkets and supermarkets) only accounts for 46 per cent of market share in the FMCG sector.

Grey Hong Kong scoops AOR for Starworld Hotel Macau

Jane Leung