This campaign follows the launch of the Japanese version of the campaign in August, centered around the smartphone’s Face Time video capability.
The first two adverts see a couple in a long distance relationship communicating in sign-language and a happy father connecting with his family.
The third ‘First meal’ commercial is a touching story of a Korean tradition which sees a newly married daughter sit down for her first meal for her new family. She is able to show her mother proudly through the iPhone 4 Face Time video function.
Credits:
Project Sign Language, Dad’s Birthday, First Meal
Client Apple
Creative agency TBWA\Media Arts Lab
CCO & ECDs Duncan Milner, Eric Grunbaum, Scott Trattner
Art directors Niraj Zaveri, Jin Soo Kim
Copywriters David Young, Jaeho Kim
Agency producers Bryan Barker, Manuel Reta, Travis Roever
Production company Epoch Films
Director Jeff Preiss
DOP Kris Kachikis
Editorial company Nomad Editing Company
Editors Stu Silverman, Jenny Mogen
Post-production Company 3
Artist Brian Robinson
Exposure Television
