Initiative to handle lion’s share of Bayer’s global media account
Initiative's split includes the US$226.4 million EMEA business.
Choose Campaign site
EssenceMediacom's UK boss on why media should sit at the top table with creative
Kate Rowlinson explains how, one year after the merger of Essence and MediaCom, the GroupM agency is ready to break through.
Big Brother is watching you: Audible stages 1984 takeover of The Guardian
George Orwell 'returns' to The Observer in new ad campaign.
Publicis organic growth jumps 5.3% in Q1
Groupe says growth driven by 'new business tailwinds' with a 'clear rebound in the tech sector'.
Radiocentre: 'BBC Radio could not be funded by advertising'
Industry body for commercial radio analyses the viability of wholly ad-funded BBC Radio.
Media agencies having to become more strategic to support brands: Report
Research shows most (56%) global CMOs are midway through organisational transformation.
GroupM gains new global growth and marketing team under Toby Jenner
Appointments follow a series of leadership changes at the group.
WPP appoints new global CEO of GroupM as Christian Juhl steps down
GroupM leadership shake-up to be effective from September this year.
TikTok ‘not interested’ in taking clients from agencies
But agencies should think of the platform as entertainment rather than just social media, says TikTok's global head of brand marketing.
UN calls on big tech to roll back programmatic ads to curb spread of misinformation
United Nations Secretary-General António Guterres urged tech giants to acknowledge the impact of their products and take action to combat disinformation and hate speech.
Media buying among 'first areas to go' with rise of AI, says MediaMonks co-founder
Wesley ter Haar likens media buyers to “early 2000s travel agents”.
Ocean Outdoor appoints chairman and group CEO
The new leadership team will be effective from 1 January 2025.
S4 Capital reports 'difficult year' as net revenue drops 4.5%
Sir Martin Sorrell cited 'challenging global macroeconomic conditions', recession fears and high interest rates.
X global agency lead leaves after 11 months
Christian Kimberley-Bowen is joining Pinterest.
MediaSense appoints global CEO to succeed Graham Brown
Brown moves to a new role after 15 years as CEO.
Campaign expands into Germany, Austria and Switzerland
Launch of Campaign Germany follows Canadian expansion earlier this year.
Chief people officer Lindsay Pattison to leave WPP
The global talent, transformation, client and media agency leader will leave in May.
Publicis Groupe expands in Latin America with influencer agency acquisition
The deal builds on a growing area for Publicis, which also acquired Influential last year.
IPG predicts 1-2% revenue drop for 2025
The holding company is eying savings of $250 million ahead of its merger with Omnicom.
Omnicom 'incredibly well prepared' for IPG merger; registers 5.2% growth in 2024
In Q4, Omnicom spent $14.6 million on 'acquisition transaction costs' related to its impending merger with IPG.
Amazon splits global media between GroupM and OMG after a decade with IPG
Account is estimated to be worth $5 billion.
EssenceMediacom X brand is axed and CEO departs in UK shake-up
UK agency to be absorbed after fewer than two years in operation.
'UK feels very strong overall': Arthur Sadoun on another forecast upgrade, 'black box media models' & more
Publicis chairman and CEO speaks to Campaign at Q3 results and says the group is "winning in China", highlighting the robust media and creative performance across Asia-Pacific in Q3 results.
Publicis upgrades global forecast as it reports 5.8% growth in Q3
Organic growth tracks above 5% for a third quarter.
Heineken extends global media relationship with Dentsu for two more years
Substantial planned media investments will be made in over 100 markets including Southeast Asia, South Korea, and India among others.
Financial Times initiates a global media review
EssenceMediacom X was the incumbent agency.
History of GroupM 2003-2025: The world's largest media investment arm
Campaign charts the WPP media arm's history amid ongoing change under global chief executive Brian Lesser.
Is a four-day working week viable for adland?
A small number of agencies have embraced the four-day working week, and while agency leaders seem to be up for it, there are a few hurdles to overcome before it can become a more general reality.
WPP reports 2.7% revenue decline in Q1 2025
China continues to slip, recording the steepest revenue dip among WPP's top five markets.
London-based independent the7stars bags global media account for Financial Times
The move marks the end of the FT's long-standing relationship with Essence (now EssenceMediacom)
Aldi appoints Publicis as global media agency
The win is understood to cover all the markets in which Aldi operates.
WPP Media unveils new UK leadership structure under Brian Lesser overhaul
Restructure includes job title changes for chief executives at Wavemaker, EssenceMediacom, T&P and Mindshare.
BBC assigns $401 million media planning and buying business
Broadcaster concludes media review after a six-month process.
WPP Media global growth strategist Shaun Frazao departs
The head of data and technology, global growth, exits the business after seven years.
New Omnicom set to outstrip WPP by UK media spend, regulator finds
UK watchdog has published the full text of its decision on the Omnicom/Interpublic Group merger.
McDonald’s UK CEO and former global CMO Alistair Macrow to step down
Macrow will leave the burger chain after nearly 20 years.
Mark Read calls WPP Media restructure ‘disruptive but necessary’
Read was speaking on the investor call on August 7 following WPP’s H1 financial results.
IPG cuts 2,400 jobs in first half of 2025 ahead of Omnicom takeover
Cuts come on top of last year's 4,100 headcount reduction.
M&S picks media agency in closed review
WPP Media agency Mindshare UK retains the account.
X retires ‘unnecessary’ ads hashtag to help eradicate spam
Ads on X will be processed by AI.
Mars to switch $1.7 billion media account out of WPP
Review concludes after an eight-month competitive process.
Creative agency shake-up at WPP: Grey to move into Ogilvy Group
Grey will split from AKQA as part of the move.
WPP Media appoints first global client presidents since rebrand
Caroline Foster Kenny and Stephanie Prager are the new global client presidents.
GroupM tells staff about redundancies as restructure hits UK
Employees being informed this week about roles at risk of redundancy.
Martin Sorrell says WPP may be 'too far gone' for Rose to turn around
The founder and former CEO of WPP weighs in on CEO appointment.
Nick Lawson lands new role after leaving EssenceMediacom
The former global chief executive of EssenceMediacom appointed as the chairman of the UK's I-media effective immediately.
AKQA co-founder Tom Bedecarré dies, aged 69
'Silicon Valley’s favourite ad man' is honoured by friends and colleagues.
LinkedIn picks network for $97 million global media account
The appointment follows a closed process across several global markets.
WPP defers some pay reviews to 2026
It is understood the deferral affects all WPP networks.
Love, Actually: Aldi unwraps a 24-carrot Christmas proposal for 2025
Kevin the Carrot returns for Aldi’s Christmas ad… and this time, he’s serving up a 24-carrot love story.
Omnicom closes Interpublic acquisition for final purchase price of $9 billion
Acquisition creates largest holdco based on revenues for the first nine months of 2025.
Former WPP boss Mark Read announces next move
Read announced his departure from WPP in June.
Global adspend to grow by 4.6% to $753 billion in 2024: Dentsu
As a proportion of GDP, Japan's adspend leads the world.
Havas expands in B2B marketing with new acquisition
Ledger Bennett has been in B2B marketing for close to 40 years.
Starcom scores Ubisoft global media account
Campaign understands the global account covers Australia and 17 countries in Europe, including the UK.
OMD UK expands leadership team following OMG shake-up
Three appointments at OMD UK follow the promotion of Vicky Fox and Christian Byron to OMG roles.
Häagen-Dazs creative returns to BBH after nearly 30 years
The account moves from Forsman & Bodenfors, which has held it since 2019.
Havas acquires social media agency
The acquisition is the second Havas has announced this year.
Havas posts 4.4% organic growth for 2023
Results include global income for Havas Media, Havas Creative and Havas Health & You.
UK competition regulator: 'Google cannot proceed with cookie deprecation until concerns resolved'
The UK's Competition and Markets Authority says Google must act to address concerns around market dominance.
Karen Blackett to leave WPP after 29 years
Karen Blackett has played a pivotal role in WPP's history.
Brands 'wasting $73 billion of ad spend on unsuitable digital ads' during festive period
The average global percentage of waste is 61%.
Group M to shift agencies to country-level profit and loss model from 2024
Global CEO Christian Juhl confirmed the move this week.
PHD co-founder Jonathan Durden reveals new role
Joins AR-focused ad agency in non-exec position.
Dentsu appoints global chief strategy officer for media
Hamish Kinniburgh is responsible for raising the strategic output of Carat, iProspect and Denstu X.
General Mills returns global media account to UM
Mindshare has been the incumbent media agency for the multibillion-dollar food manufacturer since 2015. UM last held the media account in 2011.
Eric Chia hired as Digitas’ first ECD of design
Chia joins after short spell at Dentsu Creative.
Hula Hoops and McCoy’s owner awards $110 million global media account to PHD
Intersnack Group's global media account switches agency.
EU clears Omnicom-IPG $26 billion mega merger
Omnicom passes final regulatory hurdle in acquisition of Interpublic Group.
WPP’s Mark Read on the new-biz pipeline, rebuilding in-office culture and not 'surrendering’ AKQA
CEO asserts that more time in-office will make WPP a 'stronger company in five years' time'.
Frances Ralston-Good leaves EssenceMediacom
The global chief operating officer's departure comes amid an ongoing restructure at GroupM.
Do the latest holding company results signify a shift towards media first?
Industry leaders weigh in on what Dentsu, Omnicom, Publicis Groupe and Interpublic Group results mean for media.
Zurich picks single agency for global media account
Results are in for the winner-takes-all pitch.
Publicis’ growth accelerates in Q2 driven by strength in both creative and media
No sign of macroeconomic impact as "we haven't seen any change from Q1 to Q2", CEO Arthur Sadoun says.
PHD raids EssenceMediacom for new global chief operating officer
Group M veteran to join competitor group in October.
EssenceMediacom's Nick Lawson to leave after 33 years
He will depart at the end of the year.
Brainlabs adds GroupM and Gravity Media alumnus to global leadership team
Previously, Seamer worked for GroupM in leadership roles across the APAC region, including a term of more than two years as CEO of MediaCom Australia and New Zealand.
UM appoints first chief performance officer
New role has been created to help clients with digital transformation.
Amazon draws up shortlist of three for global media pitch
Amazon last reviewed its media account in 2017.
Will AI power a reboot of full-service agencies?
In a year where major agency groups are ramping up their AI efforts, the convergence of media and creative holds the key to dismantling silos.
GroupM retains Allianz global media business
A host of Group M agencies will manage the account across different markets, including the UK.
Meta promotes Nick Baughan to global head of agencies
Baughan has been at Meta since 2019.
WPP set to drop GroupM brand in media shake-up
WPP media arm to change name as part of ongoing restructure.
New Dentsu CEO to prioritise 'flatter structure', speed and improving holdco brand
Dentsu's corporate shake-up and appointment of a new chief executive follows record $2 billion annual loss.
Heineken holds review to 'streamline' global creative and media
Campaign understands the media and production review is being run together, and creative is being run separately.