Tony Burgess-Webb, chief marketing officer at H&K, commented, “Creativity is fundamental to effective communications and Cannes Lions is the epi-centre for creativity in communications. This is a great honour.”
H&K has been an active participant at Cannes Lions over the past few years. The agency hosted PR seminars in 2010 themed ‘Improv Everywhere’, organised a spoof ‘VIP Party’ and ran video blog Cannes Eye.
In 2009, H&K also started Cannes Lion’s first ‘Tweet-up’ session with Twitter co-founder Biz Stone.
“Cannes Lions has evolved way beyond pure advertising and creative PR is key to what brands want. We are pleased to recognise this by making them our first ever official PR partner,” added Phil Thomas, Cannes Lion’s CEO.
Cannes Lions appoints first PR partner Hill & Knowlton
HONG KONG – Cannes Lions has appointed Hill & Knowlton (H&K) as its first public relations partner.
