Campbell has always been associated with ready-to-eat canned soup.
Y&R Hong Kong has developed a ‘Make a wish’ campaign running across television, print, digital and outdoor media to showcase different recipes using the wide range of soup products.
“We wanted to make people think about another way in which the soup could be used - as a quality ingredient for Chinese dishes – which will hopefully drive new sales for Campbell,” said Eric Choi, director of client service at Y&R Hong Kong.
As part of the campaign, website Campbellskitchen.com.hk has been revamped and linked to Facebook.
Heidi Nam, commercial director of Campbell Soup Asia, said the brand aims to bring fresh ideas to people and everyday meals.
Credits:
Project Make a wish
Client Campbell Soup Asia
Creative agency Y&R Hong Kong
Creative director Helen Chan
Art director Patrick Wong
Director of client service Eric Choi
Account servicing Ashley To
Production company GreenSpot
Film director Eric Hu
Exposure Television, print, outdoor, online
