Puma's latest campaign titled 'Happy hunting' for its Autumn/ Winter collection, inspired by fashion trends in 1987, is launching across Asia, complete with endorsements from celebrities in Greater China.
The localised digital campaign, lead by Ogilvy Hong Kong and Zenith Optimedia, lands in Hong Kong and China this week, aiming to engage young people in the market with a bizarre yet entertaining experience.
Fans can register on Puma.com.hk in Hong Kong and Puma.com.cn in China, to play the online game for the chance to win Puma merchandise. The idea is to avoid the masked security men. The games coincide with the campaign theme of models being hunted for their clothes.
‘Happy hunting’ is also launched in Singapore, Malaysia, Korea and Taiwan.
Credits:
Project Happy Hunting
Client Puma Asia-Pacific
Creative agency Ogilvy Hong Kong
Executive creative director Simon Handford
Creative director Paul Lim
Account servicing Matthew Leem, Jessica Lau, Paul Lam
Photographer & director Zach Gold
Stylist Julie Ragolia
Media agency ZenithOptimedia
Production company Bloc Productions
Exposure Print, outdoor, online
