Tom Jones-Barlow

The 'cheap and above all' CPM trap is broken and costs marketing effectiveness

The 'cheap and above all' CPM trap is broken and costs marketing effectiveness

Born in print and carried into digital, CPM distorts strategy, skews investment decisions and holds back performance improvements, writes digital marketer Tom Jones-Barlow.

How to investigate a vendor’s sustainability claims

How to investigate a vendor’s sustainability claims

With consumers and watchdogs increasingly scrutinising greenwashing among corporates, how can brands keep their own sustainability partners in check? SeenThis' Tom Jones-Barlow has a few suggestions.