WPP India country manager CVL Srinivas to retire
The architect of WPP’s modern India business will retire in March 2026 after more than 30 years in the industry.
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FCB India, Famous Innovations, McCann win big at the South Asia Agency of the Year awards
Birthday boy Raj Kamble, Famous Innovations' founder, won both the ‘South Asia Agency Head of the Year’ and ‘South Asia Agency Growth Leader of the Year’ titles.
Agency of the Year 2025 winners: South Asia
See the complete winner list for the South Asia region in the 2025 Campaign Asia-Pacific Agency of the Year awards.
Parle tops India’s FMCG rankings for 13th consecutive year: report
Meanwhile, Britannia, Amul and regional players like Haldiram’s and Balaji up the competition.
India's media companies must label paid posts on social handles
The change from India's ad watchdog follows consumer complaints about misleading or undisclosed promotions, on platforms where editorial credibility is high.
Influencer content outperforms digital ads on lower- and mid-funnel metrics: Study
67% of Indians trust influencer recommendations over traditional advertisements, notes Kantar’s Influencer Playbook report.
Campaign Spotlight Indonesia 2025: When technology, consumers and culture collide
The Jakarta event brought together marketing leaders to discuss the future of the industry, from AI and DTC to consumer behavior and local brand strategies.
DoubleVerify invests in FirstPartyCapital
The company aims to support innovation in the global adtech ecosystem through this investment.
India's digital advertising industry to be $8.15 billion by end-2026: Study
Estimated to touch INR 59,200 crores (US $6.9 billion) this year, the country's digital advertising market is growing at 19.09%, according to a Dentsu report.
Musk’s X battles India in court while advertisers continue to play hardball
The social media platform challenged India’s content-blocking rules as advertisers still continue to adopt a wait-and-watch approach in the country and globally.
Spinny acquires Haymarket’s automotive titles in India
Haymarket Media India to focus on sustainable growth in its non-automotive portfolio.
Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing
As India’s ad market evolves, CCI's raids on global agencies and broadcasters raise concerns over price collusion, media buying, and market fairness.
Meta CMO to publish new book for marketers
Named one of the world’s most influential CMOs by Forbes in 2024, Meta CMO and VP of analytics Alex Schultz is set to release the book this October, exploring the new rules of marketing in the digital age.
WPP invests in Stability AI to drive brand storytelling
Stability AI’s models and workflows will be integrated with WPP’s AI-driven operating system WPP Open, transforming its visual content creation.
Women’s cricket searches rose by 103% in 2024: Kantar India study
Live music events including Coldplay, Taylor Swift, Vijay Antony, and Diljit Dosanjh concerts also saw a 43% increase, according to the report.
India's ad watchdog partners with gaming bodies to curb illegal betting ads
The ASCI will help to set up a monitoring cell to collaboratively spot and report offshore betting and gambling advertisements in India.
What India's streaming shakeup means as JioCinema and Disney+ Hotstar merge into JioHotstar
Despite its strengths, the new entity’s biggest challenge will be getting its pricing right in a highly cost-conscious market.
ASCI issues disclosure guidelines for LinkedIn influencers
As unlike other social media platforms, LinkedIn does not provide platform disclosure tools, ASCI advises influencers to display the permitted disclosure terms with their posts.
McCann, Famous Innovations lead the charge at South Asia’s Agency of the Year 2024 awards
Also imparting a memorable mark: FCB Kinnect, Havas Media India, OMD, and White Rivers Media with their impressive wins showcasing gold, glory, and game-changing creativity.
WPP strengthens Indian roots with new Chennai campus
This is the company’s third campus in the country, after Mumbai and Gurgaon, with plans to add similar facilities in Bangalore and Coimbatore over the coming years.
Googlies on Google: A curiosity-driven game for search
The campaign, conceputalised by Ogilvy India, aims to make the simple task of searching for information on Google into a curiosity-driven, interactive search experience.
Uber India’s Shroff duo campaign: Throwback vibes meet millennial swag
Fuel Content produced the ad films, while FCB India was the creative agency for the campaign.
Kaizzen goes global in a bid to redefine real-time communications worldwide
The integrated communications agency’s move to establish a global presence comes after its first international footprint in Dubai last year.
Rohit Ohri retires from FCB
Ohri spent eight years at the helm of FCB Group India before being elevated to FCB global partner, and worked closely with global CEO, Tyler Turnbull.
India’s festive shopping revolution: Short videos drive over 47% of consumer choices
A report by ShareChat and Moj found that these engaging clips have ingrained themselves into the daily routines of 81% of Indian consumers, especially those aged 25-44 years.
Reliance Industries gets go-ahead for $8.5 billion merger with Disney
Reliance and its affiliated entities will maintain control in the newly merged company, holding 63.16% of the stake, while Disney retains a 36.84% stake.
Zee and SPNI resolve merger disputes in amicable settlement
The merger between two of India's largest broadcasters was set to create a media entity valued at approximately $10 billion.
Cision launches media monitoring platform in APAC
This marks the company’s first full-service media monitoring venture in the market, after CisionOne’s launch in the UK and the US last year.
Dentsu launches business transformation practice in India
Narayan Devanathan will lead the Dentsu BX division, while continuing his existing role as the agency’s president and chief strategy officer for South Asia.
Low awareness among Indians about generations’ labels and their own cohort: Ipsos Generations Report 2024
One-size-fits-all may not work for brands and could lead to missing business opportunities.
How brands celebrated India’s 78th Independence Day
A round-up of ads from Indian brands including Tata Tea, Radico Khaitan, ITC, Ambuja Cements, MediBuddy, and Asian Paints.
Hakuhodo unveils martech data labs in India
The Tokyo-based agency has also appointed Shweta Sharma as CEO of Hakuhodo Data Labs India.
98% of top Indian apps use deceptive patterns: ASCI report
The survey uncovers the widespread use of dark patterns in popular Indian apps, highlighting concerns over user autonomy and ethical design practices.
Indian advertising doyen Bobby Sista passes away
Sista, whose career spanned decades in advertising and philanthropy, passed away on Saturday 27 July following a prolonged illness.
Criteo collaborates with Microsoft Advertising to drive retail media growth
The expanded relationship is intended to help address fragmentation in the fast-growing retail media landscape.
Dust, cook, listen, repeat: Audible enthralls listeners whilst juggling mundane chores
The online audiobook and podcast service’s first global ad contrasts the listener's surroundings with the worlds they can imagine, highlighting the immersive nature of audio storytelling.
53% of consumers distrust influencer content, says report
The iCubesWire survey of 1000 people added that there is still hope to reverse growing cynicism encircling influencers by prioritising their audiences’ interests and being honest and transparent.
65% of Indians will buy brands that stand for something they can identify with
This was one of the key findings that Kantar shared while launching the fourth edition of its ‘Creative Effectiveness Awards’ for India.
Indian consumers show greater appetite for personalised ads on streaming media services
A report by Moloco and YouGov found that 41% of Indian consumers have cancelled a subscription because of the ads experience.
HCLTech and IBM launch generative AI Centers of Excellence in India, UK, and US
Located in Noida, London, New Jersey, and Santa Clara, these centers aim to modernise legacy applications and drive continuous innovation using IBM’s WatsonX AI and data platform.
How high-quality digital ad inventory buys can slash carbon emissions
A new survey by DoubleVerify and Scope3 found that purchasing higher-quality media impressions reduced carbon emissions by almost 65,000 metric tons in 2023.
Cheil X's new visual identity dips into its Korean heritage
The independent full-service agency, part of the Cheil SWA group, operates two established offices in Gurgaon and Mumbai.
Generation AI: Can AI redefine friendships for the Indian youth?
From wingman to co-creator: a report by Cheil India reveals how AI is tackling loneliness and reshaping the modern social fabric.
Deloitte: Indian consumers shift to value-conscious purchases
Tailoring product assortments and marketing strategies to local preferences to bolster brand connections are highly valued.
Adland chiefs lead Cannes Lions fantasy jury experience
The Loudest Roar is a jury room simulation to help young talent develop their judging, teamwork and creative-thinking skills.
‘Vada Pav Girl’ and ‘Dolly Chai Wala’: Signalling the surge of India's regional social media stars
As audiences choose raw snatches of life from regional influencers over superficial content from influencers in urban pockets, a new medium for brand marketing has opened up.
Piyush Pandey to receive 2024 LIA Legend Award
He is the second person to get this award; former global CCO of Leo Burnett Worldwide Mark Tutssel bagged the debut trophy last year.
Bata's 'Try and Fly' campaign promises to take customers' feet on a European adventure
By simply trying on shoes from the brand's new 9 to 9 collection at Bata’s outlets in India, potential buyers have a chance to win a trip to various destinations.
Amazon launches 'Creator University' in India
The education programme and a series of 'Creator Connect' events aim to connect influencers with their peers and industry experts.
Quotient Ventures faces leadership overhaul; top executives exit
T. Gangadhar, Shriram Iyer, and Rajiv Chatterjee to depart by end of June; Joseph George assures continuity and commitment to excellence at Tilt and Vector Brand Solutions.
Robinhood and Dot Media collaborate to combat hunger in India
The campaign aims to leverage influencers and creators for humanitarian action to support the underprivileged.
Google Pay taps on trust in new campaign in India
Produced by Lowe Lintas, the campaign features Bollywood actress Kajol, and highlights the ease and security of the digital payment platform.
Ministry of Consumer Affairs seeks integrated social media agency
The chosen agency will be responsible for all social media activities for the Bureau of Indian Standards, including influencer marketing and public relations.
65% of men call for better menstrual education campaigns: Everteen survey
The brand also released a short Hindi film based on real events, highlighting the need for normalising conversations about periods with men.
The CMO's MO: Kia India's Shakti Upadhyay on thinking global, acting local
The head of marketing and PR discusses how the brand is embracing 'glocalisation', explains their ongoing commitment to the belief that content reigns supreme, and shares his vision for transforming Kia India into a provider of sustainable mobility solutions.
Sirona tackles menstrual taboos with #TheBloodyConversation campaign
The campaign urges open and unfiltered dialogue on menstruation by dismantling the stigma surrounding periods, particularly among men.
Mahesh Babu keeps it humble in latest Denver ad
The celebrated actor has been associated with the deodorant brand since 2019.
Bosch partners with Amnet and Samsung for weather-activated campaign
The initiative harnesses weather API and CTV to boost awareness of Bosch's new machines, with impressive results in Mumbai.
Healthcare and offshore betting ads emerge as most violative in ASCI’s Annual Complaints report
With 85% of objectionable ads coming from digital media, the report also found that online safety continues to be a concern.
Vinita Bhatia appointed editor of Campaign India
Bhatia will lead the publication's daily coverage and manage its team of journalists in the market.
Whisper unveils new phase of #KeepGirlsInSchool to tackle early menstruation awareness
The latest poignant film seeks to normalise periods as healthy changes, empowering young girls to reshape their narratives around puberty.
Hindustan Unilever announces leadership changes, appoints new executive director
The changes come as HUL reported a 6% decline in standalone net profit for the fiscal fourth quarter.
Times of India launches 'My City, My Art' challenge for World Art Day
Participants are encouraged to unleash their creativity by reimagining their cities through artistic expression.
Goafest unveils 'age of adaptability' theme for 2024
A chameleon has been selected as the 2024 event mascot, symbolising the industry's need to continuously evolve in response to changing environments.
Havas Worldwide India bolsters creative team
Arjun Jetly, Neharika Awal, Ajitesh Verma, and Monish Gupta all step into roles as executive creative directors.
Goafest 2024 and ABBY Awards to be held in Mumbai amid election season
The much-anticipated Goafest will now take place at the Westin Powai in Mumbai from May 29 to 31.
Leo Burnett Mumbai shakes up leadership to drive new growth initiatives
The creative shop has appointed three new roles: Abhimanyu Khedkar and Neetika Aggarwal as managing partners, and Saurabh Dahiya as head of strategy.
Stereotypical ads missing out on India’s diverse consumer base: New report
The report by Kantar, ASCI and the UN Stereotype Alliance also found that less than 1% of ads in the country showcased members of the LGBTQIA+ community, while modern women continue to be underrepresented.
Times Power of Print throws down the gauntlet to ad agencies
The work calls for entries for campaigns that will get more voters to the booths.
FCB India appoints Ashima Mehra as CEO
Mehra has over 18 years of experience and was most recently at Leo Burnett India.
BBC splits its India operations
Following a series of tax raids in 2023 and shifting regulations, the BBC announced it's dividing its operations in India this week, as it seeks to meet the country's foreign investment rules.
Over 70% of brands are investing in influencer marketing in India, says new EY report
The report also finds that 77% of brands surveyed feel confident in their agencies' ability to execute influencer marketing campaigns effectively.
Over 70% of brands are investing in influencer marketing in India: EY
The report also finds that 77% of brands surveyed feel confident in their agencies' ability to execute influencer marketing campaigns effectively.
Lee Cooper's new campaign celebrates persistence over perfection
Adopting the motto "So what?" the campaign geared towards Gen Z encourages a more lighthearted approach to life.
Marketers uncertain about ROI from martech tools: Report
The report also finds that while spend on martech is growing, brands are still looking for partner support to help guide budget allocations.
Brands capture the vibe and vibrancy of Holi to engage with consumers
Check out Campaign India's roundup of Holi campaigns that focus on the exuberant spirit of the festival to find resonance with their audiences
Kohli, Dhoni and Ronaldo among India's favourite sportsmen: Ormax report
The report also found that nearly 48% of the population—678 million people—are sports enthusiasts in India.
Havas Media Network India forms strategic partnership with KlugKlug
The collaboration promises to deliver innovative, data-driven solutions for brands across India and globally.
Ad:tech Forum 2024: Unpacking influencer marketing in an ever-evolving landscape
Over the course of the two days panels deciphered the evolution of influencer marketing into a well-established vertical in marketers' media mix, why brands are increasingly engaging with macro and micro content creators, and how to enhance efficiency within a dynamic environment.
Tarun Jha exits Havas Creative India after 12 months as CEO
The former head of marketing for Skoda who joined Havas Creative India in March 2023 is now leaving 'to pursue new interests'.
Vineeta Singh on why 'Sugar Cosmetics is not just a beauty brand, it's a catalyst for change within the industry'
As a part of our extended International Women's Day coverage, Sugar Cosmetics' Vineeta Singh shares snippets of her entrepreneurial journey to date, as well as insights on why championing women's entrepreneurship and inclusivity in the beauty industry matters
FICCI-EY Report 2024: Indian media and entertainment sector grows by 8% in 2023, crosses $27.9 billion
The latest iteration of the annual report launched at FICCI Frames 2024 also revealed 70% of growth stemmed from new media comprising digital and online gaming—while TV witnessed a marginal decline of 2%
Celebrity-endorsed ads continue to grow in India: TAM AdEx report
The latest TAM AdEx report reveals that Akshay Kumar maintains his position as the most visible celebrity in TV advertisements, with Amitabh Bachchan leading as the celebrity endorsing the highest number of brands
Dentsu appoints new president and chief strategy officer for South Asia
Narayan Devanathan who rejoined Dentsu in June 2023 after he vacated his role as the Group's chief client officer in August 2022, now takes on a new regional remit.
Gatorade advocates for more play areas in urban spaces
From vacant parking lots to deserted streets, Gatorade and Leo Burnett are revolutionising urban environments into vibrant play zones in India.
Puma bats for women's cricket, urges increase in viewership
Watch the film featuring Faye D’Souza, Kareena Kapoor Khan, Masaba Gupta, MC Mary Kom and Vineeta Singh
Dentsu bags Popeyes India's creative mandate
Account won post a multi-agency pitch
Disney merges media business with Reliance in $8.5 billion joint venture
The partnership will involve the integration of Viacom18's media operations into Star India through a court-approved scheme of arrangement.
Skechers teams up with Mumbai Indians
Signs on as an official kit partner for WPL and IPL
Heeru Dingra to exit Dentsu India
She was chief business officer at Dentsu Creative India
The Body Shop India unaffected by UK restructuring, affirms CEO Shriti Malhotra
The statement highlights that the job cuts and certain store closures in the UK market will not affect the Indian franchise market
Entries now open for Campaign India's Film Crest Awards 2024
The awards will recognise ad and corporate films created, first aired or released between March 2023 and February 2024.
Sara Ali Khan's spicy comebacks with Kurkure defy gender norms in new campaign
The film conceptualised by Leo Burnett takes a stance against conformity, aiming to inspire individuals to liberate themselves from the pressures of a set culture.
Puma and Delhi Capitals team up for WPL and IPL
The sports brand signed a multi-year deal as the official kit partner for Delhi Capitals, aiming to further its footprint in the cricketing landscape.
A porn star and a Bollywood superstar team up for men's sexual health campaign
A new parody-style campaign in India is giving male performance enhancers the attention it deserves.
Swati Bhattacharya to exit FCB
Was creative chairperson
FICCI appoints Arjun Nohwar as co-chair of the media and entertainment board
Nohwar is the general manager for India and South Asia at Warner Bros. Discovery.
Dentsu Creative India to handle multiple Sony channels
The account was won following a multi-agency pitch and will be serviced out of the agency's Mumbai office.
How brands celebrated India's 75th Republic Day
Watch distinct campaigns that celebrate the spirit of national pride.
Ad volumes on TV dipped by 4% in 2023 compared to 2022: TAM report
May 2023 had the highest share of ad volumes.