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cmo conversations

Lloyds chief marketer: Scrapping agency models, AI experiments and banks promoting a 'better future'
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Suresh Balaji talks tech experiments and details how he is ripping up the rule book when it comes to agency partnerships.

Zoom is still in the room: Global CMO Kim Storin's plans to 'disrupt itself' and make APAC its growth engine
cmo conversations kim storin the cmos mo zoom By Nikita Mishra

Zoom is trading its 'just meetings' tag for an AI-backed, enterprise-ready identity—hoping to stay as essential in hybrid life as it was in lockdown.

The challenge of 2026 will be an authenticity deficit, says Colgate marketer Samir Singh
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The CMO's MO: There’s a lot of AI noise, but the brands that will truly win will be the ones putting real human moments front and centre, says Singh, Colgate-Palmolive’s EVP of marketing, APAC.

The challenge of 2026 will be an authenticity deficit, says Colgate marketer Samir Singh
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The CMO's MO: There’s a lot of AI noise, but the brands that will truly win will be the ones putting real human moments front and centre, says Singh, Colgate-Palmolive’s EVP of marketing, APAC.

Why HSBC is betting on simplicity to stand out in its first-ever global corporate banking campaign
cib cib marketing cmo conversations editors picks hsbc nicole german thelongview By Nikita Mishra

EXCLUSIVE: HSBC CMO Nicole German on the thinking behind the bank’s first global CIB campaign—live in 20 markets.

Can a bank sell 'balance'? Inside Standard Chartered’s first wellness play with CMO Haymans Fung
cmo conversations Dentsu haymans fung standard chartered By Coral Cripps

In a new three-episode, long-form video series, StanChart urges clients to look after more than just their financial health and well-being.

CMO Cindy Lin on why McDonald’s Taiwan is using Kung Fu to protect its fries
cindy lin cmo conversations leos taiwan mcdonalds mcdonalds taiwan By Nikita Mishra

McDonald’s Taiwan spent months training kung fu masters and cast for a 3-minute-16-second film—all to sell fries. CMO Cindy Lin and creative partner Leo talk exclusively to Campaign.

The Candid CMO: Why Cheryl Goh doesn’t play it safe at Grab
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Grab’s founding CMO, Cheryl Goh, looks back on 13 years of building the brand, pushing past consensus, hiring people better than her, and why purpose still drives everything she does.

The CMO's MO: Unilever's global marketing VP for personal care on balancing the weight of brand history with the need for change
cmo conversations gaurav datta the cmos mo By Staff Reporters

To ensure the legacy brands under his charge do not turn into relics, Gaurav Datta is embracing social media, data analytics, and generative AI, alongside brand propositions that have delivered for decades.

'We need to disrupt ourselves before we’re disrupted': Zespri's marketing lead
cmo conversations kokhwee ng the cmos mo zespri By Nikita Mishra

The CMO's MO: As Zespri’s global marketing lead, KokHwee Ng talks about how the brand is balancing record growth, sustainability, and emotional storytelling to win in a crowded market.

Vidio’s CMO Teguh Wicaksono on staying 'punk' and breaking corporate norms
cmo conversations vidio By Aulia Masna

A former journalist who became the marketing leader of a 100+-person team at Vidio reveals the secrets to authentic leadership, office politics, and balancing creativity with corporate demands.

Beyond IWD: Marico’s CMO on why gender conversations can’t be a one-day affair
cmo conversations dei diversity gender representation iwd 2025 Marico representation matters somasree awasthi By Nikita Mishra

The gender gap in leadership isn’t about a lack of talent but rather about workplace biases, flawed hiring practices and rigid expectations. Marico’s Somasree Awasthi talks to Campaign on what needs to change and why companies can’t afford to wait.

The anti-trend trend: How Starbucks aspires to use 'simplicity' to face rivals
cmo conversations samuel fung starbucks the cmos mo thecmosmo By Nikita Mishra

THE CMO'S MO: Inspired by Apple, Starbucks Asia's marketing head, Samuel Fung, is blending tradition and innovation with a back-to-basics approach to build loyalty in a competitive market.