Earlier this month, the Chinese milk tea brand's Nasdaq debut boosted its valuation to US$5.95 billion.
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eugene lee
Former McDonald's marketer Eugene Lee joins Chagee as APAC CMO
chagee
cmo appointment
eugene lee
tea
Eugene Lee steps down as McDonald's global CMO after 15 years
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mcdonalds
The international CMO at McDonald's announced his exit via LinkedIn; he looks ahead to new challenges and spending time with family.
McDonald's taps Yum Brands veteran for Asia CMO role
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mcdonalds
Angelina Villanueva is taking over as the role, replacing Brenda Kou. Kou departed the company in May 2024 after less than a year in the role.
Asia-Pacific Power List 2023: Eugene Lee, McDonald's
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Lee’s rise to the top of the golden arches has been nothing short of remarkable. With a keen eye for innovative marketing, the newly promoted International CMO is a force to be reckoned with.
Eugene Lee promoted to McDonald’s International CMO
eugene lee
mcdonalds
Effective immediately, under the new role, Lee will oversee the international developmental licensed (IDL) market segment in all global regions outside of the US.
'If you don't get it, don't get into it': McDonald's Asia CMO on targeting gamers
esports
eugene lee
gaming
mcdonalds
GAME CHANGERS 2022: Emerging sectors like gaming are increasingly complicated as they evolve, and brand adoption can be tricky. Eugene Lee explains how the brand is prioritising these new channels and methods while aligning with its business objectives.
McDonald's Asia CMO on his first-ever global World Cup campaign and more
eugene lee
mcdonalds
Eugene Lee opens up in a wide-ranging interview about its upcoming 2022 FIFA campaign, leveraging creativity, the metaverse, their menu and his own marketing role.
Asia-Pacific Power List 2022: Eugene Lee, McDonald’s
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mcdonalds
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One of the youngest in top leadership at McDonald’s, Lee continues to enjoy a quick rise through the ranks at the fast-food giant.
Eugene Lee promoted to Asia CMO at McDonald’s
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mcdonalds
The seasoned marketer goes from strength to strength at the fast-food company.
Asia-Pacific Power List 2021: Eugene Lee, McDonald's
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Lee is a bright, young talent in the marketing world, one that delivers success by way of clear communications and hyper-localisation.
BTS campaign in Asia has been ‘phenomenal’: McDonald’s Asia marketer
bts
eugene lee
fast food
mcdonalds
Regional marketing director Eugene Lee on the challenges of scaling and localising a mammoth global campaign.
Asia-Pacific Power List 2020: Eugene Lee, McDonald’s
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Lee leads many hyperlocal campaigns in Malaysia including one that reached legendary status for the brand's fried chicken. The campaign still serves as a case study for many marketers.
Singapore Airlines appoints marcomms head
eugene lee
singapore airlines
SINGAPORE – Singapore Airlines has appointed Mabel Lee as head of marketing communications.