Earlier this month, the Chinese milk tea brand's Nasdaq debut boosted its valuation to US$5.95 billion.
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chagee
Former McDonald's marketer Eugene Lee joins Chagee as APAC CMO
chagee
cmo appointment
eugene lee
tea
How Chinese brands are leveraging sports marketing to go global
alibaba
chagee
sports
sports marketing
Chinese brands such as HeyTea, Chagee, and Tecno are joining Alibaba in targeted sponsorships and creative collaborations abroad.