The CMO's MO: Tea is the world's second most-consumed beverage. Eugene Lee on the social-first, experience-led playbook behind one of the most ambitious brand-building bets in the F&B sector.
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chagee
No TVC, no YouTube ads, millions sold: APAC CMO Eugene Lee on turning Chagee into a cultural phenomenon
chagee
cmo conversations
eugene lee
the cmos mo
Former McDonald's marketer Eugene Lee joins Chagee as APAC CMO
chagee
cmo appointment
eugene lee
tea
Earlier this month, the Chinese milk tea brand's Nasdaq debut boosted its valuation to US$5.95 billion.
How Chinese brands are leveraging sports marketing to go global
alibaba
chagee
sports
sports marketing
Chinese brands such as HeyTea, Chagee, and Tecno are joining Alibaba in targeted sponsorships and creative collaborations abroad.