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the cmos mo

Creating at scale: Canva's CMO on why mastering basics is the right strategy for growth
canva the cmos mo

The CMO's MO: As generative AI transforms how people design, Canva's greatest challenge is keeping creativity human and meaningful. Zach Kitschke talks to Campaign about the values that propelled its rise into an indispensable resource.

Zoom is still in the room: Global CMO Kim Storin's plans to 'disrupt itself' and make APAC its growth engine
cmo conversations kim storin the cmos mo zoom By Nikita Mishra

Zoom is trading its 'just meetings' tag for an AI-backed, enterprise-ready identity—hoping to stay as essential in hybrid life as it was in lockdown.

The challenge of 2026 will be an authenticity deficit, says Colgate marketer Samir Singh
cmo conversations samir singh the cmos mo cmo conversations samir singh the cmos mo

The CMO's MO: There’s a lot of AI noise, but the brands that will truly win will be the ones putting real human moments front and centre, says Singh, Colgate-Palmolive’s EVP of marketing, APAC.

The challenge of 2026 will be an authenticity deficit, says Colgate marketer Samir Singh
cmo conversations samir singh the cmos mo cmo conversations samir singh the cmos mo

The CMO's MO: There’s a lot of AI noise, but the brands that will truly win will be the ones putting real human moments front and centre, says Singh, Colgate-Palmolive’s EVP of marketing, APAC.

The CMO's MO: Unilever's global marketing VP for personal care on balancing the weight of brand history with the need for change
cmo conversations gaurav datta the cmos mo By Staff Reporters

To ensure the legacy brands under his charge do not turn into relics, Gaurav Datta is embracing social media, data analytics, and generative AI, alongside brand propositions that have delivered for decades.

'We need to disrupt ourselves before we’re disrupted': Zespri's marketing lead
cmo conversations kokhwee ng the cmos mo zespri By Nikita Mishra

The CMO's MO: As Zespri’s global marketing lead, KokHwee Ng talks about how the brand is balancing record growth, sustainability, and emotional storytelling to win in a crowded market.

L'Oréal Indonesia's CMO on merging efficacy with authenticity
beauty cmo interviews fabian prasetya loreal loreal indonesia the cmos mo By Staff Reporters

The CMO's MO: Fabian Prasetya on how the beauty company aims to build a brand that resonates with the values of a new generation, why sustainability is a USP, and consumer personalisation via beauty tech.

The anti-trend trend: How Starbucks aspires to use 'simplicity' to face rivals
cmo conversations samuel fung starbucks the cmos mo thecmosmo By Nikita Mishra

THE CMO'S MO: Inspired by Apple, Starbucks Asia's marketing head, Samuel Fung, is blending tradition and innovation with a back-to-basics approach to build loyalty in a competitive market.

'I'm dreaming of AI that reads our thoughts': Ant Group CMO
alipay ant group cmo interviews the cmos mo thecmosmo By Nikita Mishra

Ray Chen Liang, CMO of Ant Group, gets candid about the risk of being ‘cheap’ by calculating every marketing dollar, the game-changing value of AI for small businesses, and brands he admires from afar.

The CMO's MO: Agoda's global CMO on why the future of travel is hyper-local
agoda cmo interviews matteo frigerio the cmos mo thecmosmo By Nikita Mishra

Say goodbye to generic travel ads. Agoda's Matteo Frigerio, talks about using AI to craft personalised video ads that speak your language, whisper your dreams, and ignite your wanderlust. Much like a pocket-sized AI travel agent.

The CMO's MO: Hyatt's APAC marketer on the power of prioritisation
cmo interviews hospitality tammy ng the cmos mo thecmosmo By Nikita Mishra

"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve Jobs and James Dyson are guiding her approach to personalising guest experiences.

The CMO's MO: How Nissan's Mikimasa Hamamatsu fuels brand transformation with innovation and passion
automotive japan nissan the cmos mo thecmosmo By Staff Reporters

An avid skier, the Nissan marketer is always seeking ways to rev up the company's competitive edge, ensuring it stands out in a cluttered market.

The CMO's MO: Techcombank's marketer brings the marathon mindset to banking
financial services techcombank the cmos mo thecmosmo vietnam By Nikita Mishra

Thai Minh Diem Tu, marketer of one of Vietnam's biggest private banks, talks about how her passion for running mirrors her approach to marketing, and why human touch remains irreplaceable in the age of AI.

The CMO's MO: HSBC's Cheuk Shum on why he's going 'all in on AI'
banking cheuk shum financial services hsbc the cmos mo thecmosmo By Nikita Mishra

"Let's be honest, lots of brands, especially in banking, are tiptoeing around AI. But we say, why wait?", says marketer Shum in this wide-ranging interview with Campaign.

The CMO's MO: Alice Au thinks the marketing funnel has "fundamentally changed"
alice au hospitality hotels the cmos mo thecmosmo wharf hotels By Nikita Mishra

Hospitality is a fiercely competitive industry and marketer Alice Au of Wharf Hotels believes the race for market leadership will be set by the speed of digital transformation and customer engagement.

The CMO's MO: Southern Cross' Regan Savage on proving the value of health insurance to consumers
the cmos mo thecmosmo By Staff Reporters

Amidst the rise of the cost of living in New Zealand, the Southern Cross Health Insurance CMO is investing in member benefits and improving digital experiences for its consumers.

The CMO's MO: Zalora's Achint Setia on the nexus of marketing, growth and profit
achint setia ecommerce fashion the cmos mo thecmosmo zalora By Nikita Mishra

Marketers are duelling titans—as CMOs and CGOs—and they have an intertwined role in working towards growth and long-term brand building, according to Zalora's chief revenue and marketing officer.

The CMO's MO: From AI integration to environmental advocacy, Rakuten's CMO on tech-driven change
rakuten the cmos mo thecmosmo By Nikita Mishra

Rakuten's CMO is efficiency in action, with her speed strategy in consuming YouTube as unique as her leadership and innovations.

The CMO's MO: 'You cannot take loyalty for granted' says Unilever International's Nitin Agarwal
the cmos mo thecmosmo By Nikita Mishra

Amidst heightened consumer polarisation, where traditional discount strategies are losing their edge, Unilever International’s CMO Nitin Agarwal has a plan for growth. The key? A dynamic, impact-driven approach that boldly challenges the status quo.

The secrets of a sticky brand: 3M’s CMO on her MO in challenging times
the cmos mo thecmosmo By Nikita Mishra

Despite market turmoil and organisational changes, 3M outpaced expectations to post strong quarterly results with over $8 billion in sales. Chitkala Nishandar, the APAC marketing director, reveals how the legacy brand adapts to the changing needs of Gen Z consumers.

The CMO's MO: Loretta Lee on putting the fizz back in Asahi's sales
loretta lee the cmos mo thecmosmo By Nikita Mishra

Innovation, growth and the premiumisation of beer—these are just some of the hot topics on Asahi's marketing director for Asia, Loretta Lee's mind.

The CMO's MO: Robin Liu on Miniso's unique culture of 'co-creating joy with customers'
miniso robin liu the cmos mo thecmosmo By Nikita Mishra

As Chinese lifestyle retailer Miniso marks its 10th anniversary and 5,700 stores worldwide, CMO Robin Liu takes a page from Lego's marketing playbook to craft a customer-centric brand that stands the test of time.

The CMO's MO: Cigna Healthcare's Larisa Beckhouse on why AI's clinical trials continue
ai healthcare marketing the cmos mo thecmosmo By Staff Reporters

With healthcare under the microscope in a post-pandemic world, marketers face new pressures to evolve and innovate. But with data and diligence it's all possible, shares Cigna Healthcare's APAC CMO.

The CMO's MO: Gaurav Kathpalia on the evolution of Amazon Prime
amazon the cmos mo thecmosmo By Shawn Lim

An avid mountaineer, Amazon's marketing lead for Singapore is looking at new ways to engage consumers who are increasingly integrating online with offline during their shopping journeys.

The CMO's MO: Vineet Sharma on Budweiser's 15-year party in India
budweiser the cmos mo thecmosmo By Nikita Mishra

Growth, gigs and goals aside, AB InBev's marketing lead for South Asia advocates for better diversity and inclusion in the alcohol-beverage sector at a time when the BudLight fiasco is far from over.

The CMO's MO: Through the clouds and into silver linings with Bo Sun
the cmos mo thecmosmo By Staff Reporters

CMOs who can't adapt and be flexible will be left behind, and other insights on navigating the post-pandemic travel landscape with Trip.com's marketing leader Bo Sun.

The CMO's MO: Astrud Burgess' disruptive and innovative work at ANZ Bank
astrud burgess the cmos mo thecmosmo By Nikita Mishra

Astrud Burgess on why she's committed to innovation, heritage and supporting women in sport.

The CMO's MO: HP's Siew Ting Foo's Da Vinci-inspired marketing strategies
siew ting foo the cmos mo By Nikita Mishra

Thriving in 2023 with the metaverse, AI, agility and artistry, Siew Ting Foo's marketing story goes beyond metrics and KPIs.

The CMO's MO: Abdul Sani's superheroic marketing quest at RHB Bank
rhb bank the cmos mo By Nikita Mishra

He could've been a commercial captain, but ended up as a CMO. Get to know this Malaysian marketing genius' data-driven and CX-obsessed journey.

The CMO's MO: From marketing to magic, Manulife's Melissa Henson looks up to Disney for inspiration
manulife the cmos mo thecmosmo By Nikita Mishra

One of the Philippines' most prominent marketers, Henson reminisces about her all-time favourite brand campaign that instantly went viral and why.

The CMO's MO: Income's Dhiren Amin on brand culture, sustainability and stand-up comedy
dhiren amin income insurance the cmos mo thecmosmo By Staff Reporters

All for the metaverse, "commercially accountable and people-focused," Income's Dhiren Amin is a full-time marketer with a side specialty of stand-up comedy and hosting Bollywood trivia nights.

The CMO's MO: Marriott's Bart Buiring on marketing, metaverse and opening two hotels a week
marriott international the cmos mo thecmosmo By Nikita Mishra

“Take care of your associates and they will take care of the customers, who will come back time and again,”—a Marriott veteran of 23 years, Buiring's work philosophy sets their brand culture apart.

The CMO's MO: Spotify's Jan-Paul Jeffrey on brand opportunities, challenges and boxing
spotify the cmos mo thecmosmo By Nikita Mishra

"Metaverse is where the next customers will come from," Spotify's SEA head of marketing believes in having fun whilst creating cultural moments and brand power.

9 questions with accomplished APAC CMOs in Campaign's latest series
cmo interviews the cmos mo thecmosmo By Staff Reporters

Conversations with the region's most dynamic CMOs, but with a difference.