The CMO's MO: Tea is the world's second most-consumed beverage. Eugene Lee on the social-first, experience-led playbook behind one of the most ambitious brand-building bets in the F&B sector.
True
the cmos mo
No TVC, no YouTube ads, millions sold: APAC CMO Eugene Lee on turning Chagee into a cultural phenomenon
chagee
cmo conversations
eugene lee
the cmos mo
Creating at scale: Canva's CMO on why mastering basics is the right strategy for growth
canva
the cmos mo
The CMO's MO: As generative AI transforms how people design, Canva's greatest challenge is keeping creativity human and meaningful. Zach Kitschke talks to Campaign about the values that propelled its rise into an indispensable resource.
Zoom is still in the room: Global CMO Kim Storin's plans to 'disrupt itself' and make APAC its growth engine
cmo conversations
kim storin
the cmos mo
zoom
Zoom is trading its 'just meetings' tag for an AI-backed, enterprise-ready identity—hoping to stay as essential in hybrid life as it was in lockdown.
The challenge of 2026 will be an authenticity deficit, says Colgate marketer Samir Singh
cmo conversations
samir singh
the cmos mo
cmo conversations
samir singh
the cmos mo
The CMO's MO: There’s a lot of AI noise, but the brands that will truly win will be the ones putting real human moments front and centre, says Singh, Colgate-Palmolive’s EVP of marketing, APAC.
The challenge of 2026 will be an authenticity deficit, says Colgate marketer Samir Singh
cmo conversations
samir singh
the cmos mo
cmo conversations
samir singh
the cmos mo
The CMO's MO: There’s a lot of AI noise, but the brands that will truly win will be the ones putting real human moments front and centre, says Singh, Colgate-Palmolive’s EVP of marketing, APAC.
The CMO's MO: Unilever's global marketing VP for personal care on balancing the weight of brand history with the need for change
cmo conversations
gaurav datta
the cmos mo
To ensure the legacy brands under his charge do not turn into relics, Gaurav Datta is embracing social media, data analytics, and generative AI, alongside brand propositions that have delivered for decades.
'We need to disrupt ourselves before we’re disrupted': Zespri's marketing lead
cmo conversations
kokhwee ng
the cmos mo
zespri
The CMO's MO: As Zespri’s global marketing lead, KokHwee Ng talks about how the brand is balancing record growth, sustainability, and emotional storytelling to win in a crowded market.
L'Oréal Indonesia's CMO on merging efficacy with authenticity
beauty
cmo interviews
fabian prasetya
loreal
loreal indonesia
the cmos mo
The CMO's MO: Fabian Prasetya on how the beauty company aims to build a brand that resonates with the values of a new generation, why sustainability is a USP, and consumer personalisation via beauty tech.
The anti-trend trend: How Starbucks aspires to use 'simplicity' to face rivals
cmo conversations
samuel fung
starbucks
the cmos mo
thecmosmo
THE CMO'S MO: Inspired by Apple, Starbucks Asia's marketing head, Samuel Fung, is blending tradition and innovation with a back-to-basics approach to build loyalty in a competitive market.
'I'm dreaming of AI that reads our thoughts': Ant Group CMO
alipay
ant group
cmo interviews
the cmos mo
thecmosmo
Ray Chen Liang, CMO of Ant Group, gets candid about the risk of being ‘cheap’ by calculating every marketing dollar, the game-changing value of AI for small businesses, and brands he admires from afar.
The CMO's MO: Agoda's global CMO on why the future of travel is hyper-local
agoda
cmo interviews
matteo frigerio
the cmos mo
thecmosmo
Say goodbye to generic travel ads. Agoda's Matteo Frigerio, talks about using AI to craft personalised video ads that speak your language, whisper your dreams, and ignite your wanderlust. Much like a pocket-sized AI travel agent.
The CMO's MO: Hyatt's APAC marketer on the power of prioritisation
cmo interviews
hospitality
tammy ng
the cmos mo
thecmosmo
"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve Jobs and James Dyson are guiding her approach to personalising guest experiences.
The CMO's MO: How Nissan's Mikimasa Hamamatsu fuels brand transformation with innovation and passion
automotive
japan
nissan
the cmos mo
thecmosmo
An avid skier, the Nissan marketer is always seeking ways to rev up the company's competitive edge, ensuring it stands out in a cluttered market.
The CMO's MO: Techcombank's marketer brings the marathon mindset to banking
financial services
techcombank
the cmos mo
thecmosmo
vietnam
Thai Minh Diem Tu, marketer of one of Vietnam's biggest private banks, talks about how her passion for running mirrors her approach to marketing, and why human touch remains irreplaceable in the age of AI.
The CMO's MO: HSBC's Cheuk Shum on why he's going 'all in on AI'
banking
cheuk shum
financial services
hsbc
the cmos mo
thecmosmo
"Let's be honest, lots of brands, especially in banking, are tiptoeing around AI. But we say, why wait?", says marketer Shum in this wide-ranging interview with Campaign.
The CMO's MO: Alice Au thinks the marketing funnel has "fundamentally changed"
alice au
hospitality
hotels
the cmos mo
thecmosmo
wharf hotels
Hospitality is a fiercely competitive industry and marketer Alice Au of Wharf Hotels believes the race for market leadership will be set by the speed of digital transformation and customer engagement.
The CMO's MO: Southern Cross' Regan Savage on proving the value of health insurance to consumers
the cmos mo
thecmosmo
Amidst the rise of the cost of living in New Zealand, the Southern Cross Health Insurance CMO is investing in member benefits and improving digital experiences for its consumers.
The CMO's MO: Zalora's Achint Setia on the nexus of marketing, growth and profit
achint setia
ecommerce
fashion
the cmos mo
thecmosmo
zalora
Marketers are duelling titans—as CMOs and CGOs—and they have an intertwined role in working towards growth and long-term brand building, according to Zalora's chief revenue and marketing officer.
The CMO's MO: From AI integration to environmental advocacy, Rakuten's CMO on tech-driven change
rakuten
the cmos mo
thecmosmo
Rakuten's CMO is efficiency in action, with her speed strategy in consuming YouTube as unique as her leadership and innovations.
The CMO's MO: 'You cannot take loyalty for granted' says Unilever International's Nitin Agarwal
the cmos mo
thecmosmo
Amidst heightened consumer polarisation, where traditional discount strategies are losing their edge, Unilever International’s CMO Nitin Agarwal has a plan for growth. The key? A dynamic, impact-driven approach that boldly challenges the status quo.