Amid Hilton's ambitious growth plans and a fresh campaign with Bollywood star Deepika Padukone, Campaign sits down with Hilton’s VP of marketing and loyalty to chat about the challenges of marketing a myriad of hotel brands to Asia's diverse audiences.
hotels
Hilton readies ‘connected story’ in latest Asia expansion push
The CMO's MO: Alice Au thinks the marketing funnel has "fundamentally changed"
Hospitality is a fiercely competitive industry and marketer Alice Au of Wharf Hotels believes the race for market leadership will be set by the speed of digital transformation and customer engagement.
TSLA bags regional Marriott Bonvoy win
The independent firm will be tasked to deliver creative duties for Marriott’s loyalty programme in APAC, with first work to be released in the coming quarter.
Marriott Bonvoy hits the mark in China with its creative and catchy marketing campaigns
Localisation has proven to be a key factor to succeed in the Chinese market. In this article, we look at Marriott Bonvoy's success story behind its creative, catchy and localised marketing campaigns.
Marriott International staggers global campaign release in APAC
How Marriott's regional CMO is adjusting campaign rollout plans to coincide with the reality of uneven post-pandemic revival.
Travel marketing under COVID-19: Is there any point?
We speak to travel marketers in the region about their approach during this period of no-travel and whether or not it's valuable to continue marketing.
Hotels shouldn’t be how we define them today: Sonia Cheng
A shift in travel trends is indicated by the rise of social clubs and co-working spaces.
Sands Cotai Central to get 'British-themed' makeover
The Londoner Macau will join the ranks of The Venetian and The Parisian as 'must-see' integrated resorts in the area.
Half of attendees not booking through room block: report
Why are conference attendees shying away from booking through conference organisers?
This hotel in Bangkok reduced their F&B costs by going organic
A lesson that making sustainable choices could help your bottom line.
Bali welcomes Kempinski property
For meetings facing the beach, the pillar-less grand ballroom can host up to 900 delegates.
Millennium Hotels & Resorts launches corporate booking tool
The new product will enable SMEs to manage their travel and bookings on a single dashboard.
Business as usual for Grand Hyatt Singapore after fire
Meeting clients were given the option to postpone or cancel appointments at Mezza9, but other schedules weren’t heavily affected.
New Rosewood openings in Hong Kong and Bangkok
Rosewood Hong Kong will be opening on 17 March, ahead of its Thai counterpart on 31 March.
Accor launches new lifestyle brand
Tribe currently has a property in Perth which features facilities such as a co-working space.
New Hilton brand will cater to meetings and events
The line of hotels will focus on tech, facilities, and services with the business traveller in mind.