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localisation

WATCH: Inside McDonald’s India's playbook
affordability arvind rp health localisation mcdonalds qsr restaurant storytelling value conscious

The CMO for McDonald’s India's West & South regions outlines how the QSR is adapting to value-conscious yet upgrade-seeking consumers in a fragmented market.

The Singleton invites Chinese consumers to ‘Reunite with True Richness’ under the supermoon
china localisation By Staff Writer

In its mission to create authentic localised experiences and foster an emotional connection with Chinese consumers, the heritage whisky brand has rolled out a Mid-Autumn campaign inspired by Fujian culture and the spirit of reunion.

Hennessy X.O pairs French Cognac and Chinese culture to winning effect in Luoyang
china localisation By Staff Writer

In its odyssey to capture the hearts and minds of China’s younger generation, the historic Cognac brand looks towards rejuvenation and localisation.

Marriott Bonvoy hits the mark in China with its creative and catchy marketing campaigns
hospitality hotels localisation marriott marriott international By Staff Writer

Localisation has proven to be a key factor to succeed in the Chinese market. In this article, we look at Marriott Bonvoy's success story behind its creative, catchy and localised marketing campaigns.

Dior's localisation strategy in China pays dividends
localisation By Chenyue Fu

Through its efforts to localise in China, the Christian Dior group recorded $21.6 billion in revenue during the first half of 2020, with 12% organic growth.

Plant-based milks aren't a thing in Hong Kong, so Oatly made up a Chinese character for them
localisation marketing By Jenny Chan 陳詠欣

The invented pictogram is not a brand name; the Swedish company intends it as a conceptual signifier for plant-based milks. And it already shows signs of catching on.

Tapping into a diverse Chinese market
localisation By Staff Writer

Brand Summit China roundtable reveals how to approach the world’s fastest-growing market and the new Chinese consumer.

A handbag by any other name is not the same in China, Hong Kong and Taiwan
localisation

A piece of text may translate perfectly from a dictionary perspective, but that’s not to say that the correct dialects have been used or that it’s keyword-rich enough for marketing.

Roundtable: Balancing global consistency and local relevance
localisation personalisation By Staff Reporters

As consumers in Asia-Pacific keep demanding personalised, authentic content even from the largest multinationals, a group of expert marketers, hosted by Williams Lea Tag, tackled the conundrum that is working efficiently and effectively at the global, regional and local levels within a brand.

PR agencies in Taiwan need to take stock of Taiwanese culture
localisation pr public relations taiwan By Kate Nicholson

Localisation has always been a key concern for global PR firms in Asia, which goes some way to explain the period of rapid acquisition of local agencies several years ago. In Taiwan, though, this is taken to a whole different level.