WPP's COO discusses the company's Elevate28 transformation, why trust will become marketing's most valuable currency in the AI era, and why Cannes feels different without Piyush Pandey.
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Why McCann India CEO Dheeraj Sinha wants more people to experience Cannes
The Creative Strategy juror calls for 'mini-Cannes' events to take the festival's thinking beyond the Croisette.
WATCH: Inside McDonald’s India's playbook
The CMO for McDonald’s India's West & South regions outlines how the QSR is adapting to value-conscious yet upgrade-seeking consumers in a fragmented market.
Leo without the Burnett is still brimming with creative ambition
Following its global rebrand, Leo India is sharpening its focus on business-led creativity—balancing campaign delivery with a growing appetite for strategic mandates and international relevance.
Snap’s global AR creative lead on turning ads into invitations
With four out of five brands on Snap seeing strong results with AR ads, Resh Sidhu explains why augmented reality is becoming one of the most powerful tools in a marketer’s arsenal.