Campaign Asia

Profile: Maureen O'Crowley on marketing the Seoul Tourism Organisation

Maureen O’Crowley has built her passion for Korea into a career with the Seoul Tourism Organization.

TBWA Greater China hires Edmund Choe as co-president

SHANGHAI - TBWA Greater China has appointed Edmund Choe as co-president and head of creative.

Profile: Gyehyun Kwon, head of global marketing operations at Samsung

Gyehyun Kwon, tells Kate Nicholson how a desire to fulfill his public duty led him to Samsung’s door running the company’s global sponsorship of sporting events.

Pushkar Sane to leave Starcom MediaVest Group

SINGAPORE - Pushkar Sane, chief digital officer at Starcom MediaVest (SMV) for North and South Asia, is to leave the agency.

Agencies adapt to the new order of procurement

In the March issue of Campaign Asia-Pacific out today, Kate Nicholson reports procurement is no longer the necessary evil it once was; instead agencies have developed ways to make it work for both parties.

Thoughtful Media appoints global COO

SHANGHAI - Announcing its third senior management hire in China, Thoughtful Media Group (TMG) has appointed Frederic Dominioni as global chief operating officer, a function that will also include management of the company’s growing China business.

Publicis Bangkok hires creative director

BANGKOK - Kannadhee Dejkert has joined Publicis Bangkok as creative director, heading up the agency's expanded digital creative department.

Warc opens hub office in Asia

ASIA-PACIFIC - Warc, the global marketing intelligence service, has opened a new office in Singapore as part of its international expansion.

JWT Sydney hires joint ECD

SYDNEY - JWT Sydney has hired Mark Harricks as joint ECD from DDB Sydney to work alongside current ECD Angus Hennah.

Jaydeep Chaudhuri appointed managing partner at OMD International

ASIA-PACIFIC - OMD has appointed Jaydeep Chaudhuri as the managing partner for OMD International, OMD’s specialist unit that manages multi-national client assignments.

Chris Thomas named chairman of Proximity Worldwide

GLOBAL - Chris Thomas, chairman and CEO of BBDO Asia, has been named to the additional role of chairman of Proximity Worldwide, effective immediately.

Ogilvy hires brand strategy director in Sydney

SYDNEY - Ogilvy Sydney has appointed Gerry Cyron as its new brand strategy director.

Mercedes-Benz looks to consumers for innovation

SINGAPORE - Mercedes-Benz is celebrating its 125th anniversary this year with a 'First thoughts' contest to commemorate the invention of the first automobile and spur reinvention for the future.

Mercedes-Benz looks to consumers for innovation

SINGAPORE - Mercedes-Benz is celebrating its 125th anniversary this year with a 'First thoughts' contest to commemorate the invention of the first automobile and spur reinvention for the future.

Visa appoints new Asia-Pacific head of marketing

ASIA-PACIFIC - Visa has appointed Coca-Cola's David Fielding as its new head of Asia-Pacific country marketing, replacing Dee Dutta who left the company suddenly in September last year.

Facebook admits anti-Google PR campaign

GLOBAL - Facebook has admitted hiring top public relations firm Burson Marsteller to spread negative articles about Google in the US press.

Carat scoops Wanglaoji Herbal Tea planning business

SHANGHAI - Carat Media has won the planning business for Chinese herbal tea brand Wanglaoji's red can in China.

INSIGHT: The smartphone retailing revolution

Telecommunications technology is all set to turn retail on its head, as consumers in Asia catch up with the rest of the world and use their phones to shop.

Regional CEO Kevin Ramsey to quit Publicis

ASIA-PACIFIC - Publicis' regional CEO Kevin Ramsey and CEO for Thailand and Asia-Pacific director of business Mark Ingrouille have resigned from the agency.

MSL Group Asia makes regional appointments

ASIA-PACIFIC - MSL Group Asia, Publicis Groupe’s flagship speciality communications, PR and events network, today announced two regional senior appointments to support the network's growth plans in the region.

Asian agencies among World's Leading Agencies 2011 : Campaign UK

ASIA-PACIFIC - Asian agencies have featured highly in Campaign UK's list of the World's Leading Independent Agencies 2011.

DMG China named among World's Leading Agencies 2011 : Campaign UK

ASIA-PACIFIC - The Secret Little Agency (TSLA) has featured highly in Campaign UK's list of the World's Leading Independent Agencies 2011.

Whybin TBWA Tequila expands creative with two new hires

SYDNEY - Whybin TBWA Tequila has announced today a further two new senior creative hires for the Sydney office; Asheen Naidu and Daryl Corps, who join the team as creative heads.

TBWA adds new talent in New Zealand

NEW ZEALAND - TBWA has appointed Anita Waugh and Natasja Barclay as group heads in Auckland.

Mediabrands promotes Daniel Simon to COO

ASIA-PACIFIC - Mediabrands has appointed Daniel Simon to COO of Asia at UM and Initiative.

L'Oreal regional media review rolls into Southeast Asia

SOUTHEAST ASIA - French cosmetics giant L'Oreal has launched a review of its media business in Indonesia and Malaysia as part of an ongoing regional review.

INSIGHT: Smaller brands find value in being different

Applying individual marketing philosophies and eschewing conventional norms is paying off for some brands in Asia.

Isobar makes key regional hires

ASIA-PACIFIC - Isobar Asia-Pacific has made a number of significant promotions to accelerate its global strategy in Asia.

Mediabrands restructures regional client services

ASIA-PACIFIC - Mediabrands has restructured its regional client services team with Clinton Simpson taking charge of account servicing, Natalie Pidgeon taking responsibility for strategy and Arun Kumar continuing as head of digital.

Profile: Nikon's Kimito Uemura on the brand's future

Kimito Uemura, Nikon HK general manager international marketing, concedes getting the Nikon message across can prove difficult.

INSIGHT: Global giants decide to call time on brands

Corporations in every sector are reviewing their product portfolios and divesting those brands which no longer fit.

R/GA Singapore appoints new creative lead

ASIA-PACIFIC - Digital agency R/GA has transferred Mark Kozlowski from New York to its Singapore office to serve as creative director for Asia-Pacific.

Creativeland extends partnership with Audi

MUMBAI - Creativeland Asia has won the creative mandate for the entire model portfolio of Audi India.

Starcom's Puneet Arora resurfaces at Maxus Asia-Pacific

SINGAPORE - Puneet Arora, former head of P&G planning team at Starcom MediaVest Guangzhou, has joined Maxus Asia-Pacific as regional management partner, based in Singapore.

Starcom's Puneet Arora resurfaces at Maxus Asia-Pacific

SINGAPORE - Puneet Arora, former head of P&G planning team at Starcom MediaVest Guangzhou, has joined Maxus Asia-Pacific as regional management partner, based in Singapore.

Mediabrands appoints APAC research and tools manager

ASIA-PACIFIC - Mediabrands has appointed Ashley Nin as research and tools manager for Asia-Pacific.

Oliver Pluquet steps down as Euro RSCG APAC head

ASIA-PACIFIC - Olivier Pluquet, CEO for Euro RSCG Asia-Pacific, will step down in June to take over a new role as heading luxury communications for parent company Havas.

OMD Australia scoops online dating site eHarmony

SYDNEY - OMD Australia has been appointed to the national media planning and buying account for online dating site eHarmony.

Whybin TBWA Group expands PR offering in Australia

SYDNEY - Whybin TBWA Group has launched Eleven PR Sydney, which the group is touting as a 'sexy consumer' PR agency.

VIDEO: DDB's van Motman on Greater China restructure

CHINA - President and CEO Dick van Motman says the significant changes made to DDB Greater China's management structure will allow the group to benefit from its own network and provide the best in class work for its clients.

Edelman China expands consumer marketing team

BEIJING - Edelman has expanded its China consumer marketing practice with two key hires and the promotion of another executive to a newly created national consumer brand role.

INSIGHT: Brands build market strategy on group buys

More and more consumers are playing the numbers game, joining forces to make purchases — with knock-on effects for marketers.

Text 100 hires regional digital strategist

SYDNEY - Text 100 Sydney has hired former Amnesia social media manager Karalee Evans as its senior director and digital strategist for Asia-Pacific.

TSLA named among World's Leading Agencies 2011 : Campaign UK

ASIA-PACIFIC - The Secret Little Agency (TSLA) has featured highly in Campaign UK's list of the World's Leading Independent Agencies 2011.

Omnicom triumphs at 2010 Agency of the Year Awards

SINGAPORE - Omnicom swept the board and took the grand prize of Parent Company of the Year at the Agency of the Year Awards, which took place at the St. Regis in Singapore last night. Here are the winners and the first of the photos from the event.

Starcom hires global product director

SYDNEY - Starcom MediaVest Group has appointed strategy director Emma Montgomery to the newly created role of global product director based out of its Sydney office.

Ogilvy PR's Pulse wins Grace Group, Legacy Australia

SYDNEY - Ogilvy PR’s consumer practice, Pulse Communications, has won the PR business for removal company Grace Group and leading national charity Legacy Australia, after recent competitive pitches.

OgilvyOne appoints regional ECD

ASIA-PACIFIC – OgilvyOne has appointed AKQA's group creative director John Jakubowsk as its regional ECD.

Ogilvy wins big in SEA at 2010 Agency of the Year Awards

SINGAPORE - Agency Head of the Year, Creative Agency of the Year and Digital Agency of the Year for the Southeast Asia region all went to Ogilvy in Singapore at the 2010 Agency of the Year Awards held in the Lion City last night.

Omnicom dominates in Greater China at 2010 Agency of the Year Awards

SINGAPORE - Omnicom Group agencies DDB China Group, PHD and Tribal DDB, all based in Shanghai, each walked away with Agency of the Year for the Greater China region in their respective categories at the 2010 Agency of the Year Awards held in Singapore last night.

Profile: Shumone Chatterjee, VP marketing for APAC at Levi's

Shumone Chatterjee, Levi's new VP for marketing in Asia-Pacific on how people watching has enabled his to move the brand forward.

Spikes Academy winners announced

SINGAPORE – A team consisting of Marcus Lim from Singapore, Sammy Ma from Hong Kong and Khushboo Harma from India have won the top prize for the campaign they developed during the Spikes Academy at Spikes Asia 2010.

Industry reactions to Campaign Asia-Pacific launch

SINGAPORE – Haymarket Media unveiled the launch issue of Campaign Asia-Pacific to a star-studded industry audience last night at the Mandarin Oriental Singapore. Campaign Asia-Pacific caught up with some of the industry’s leading figures at the launch party to gage their reactions to the new-look magazine.

Jonathan Sanchez quits Edelman PR

SINGAPORE - Jonathan Sanchez, brand marketing director at Edelman Asia-Pacific, has quit the agency.

PHD scoops US$60m National Australia Bank media account

SYDNEY – PHD has won the media planning account for National Australia Bank (NAB). ZenithOptimedia is the incumbent media agency on the account.

Online travel agent Zuji appoints UM Sydney

SYDNEY - Asia-Pacific online travel agency Zuji has appointed UM Sydney in preparation for the brand’s 2011 activities.

Saatchi Bangkok staff face redundancy as P&G business moves to Singapore

BANGKOK – Saatchi & Saatchi's Bangkok office faces a major staff overhaul as its biggest client Procter & Gamble (P&G) prepares to begin its transfer to the agency's Singapore office.

Waggener Edstrom Worldwide wins Maxim's, 7-Eleven and Porterhouse in Hong Kong

HONG KONG - Waggener Edstrom Worldwide (WE) has expanded its food and beverage (F&B) portfolio with three big project wins in Hong Kong. The new clients include Maxim’s, one of Hong Kong’s largest F&B groups; 7-Eleven, the world’s largest convenience store chain; and Porterhouse, a boutique Irish brewing company.

Profile: Microsoft's Yu Sasamoto builds experience into products

Yu Sasamoto devises his own cluster marketing to spread the Microsoft brand across the region. Sasamoto is the consumer and online marketing officer of Greater Asia-Pacific at Microsoft based in Singapore.

Profile: Microsoft's Yu Sasamoto builds experience into products

Yu Sasamoto devises his own cluster marketing to spread the Microsoft brand across the region. Sasamoto is the consumer and online marketing officer of Greater Asia-Pacific at Microsoft based in Singapore.

Profile: Microsoft's Yu Sasamoto builds experience into products

Yu Sasamoto devises his own cluster marketing to spread the Microsoft brand across the region. Sasamoto is the consumer and online marketing officer of Greater Asia-Pacific at Microsoft based in Singapore.

BEHIND THE SCENES with Shangri-La's 'It's in our nature' campaign

HONG KONG - Brendan Inns, vice-president of brand communications at Shangri La Hotel & Resorts, and Adam O'Conor, managing director at Ogilvy & Mather Advertising, tell Media the story behind Shangri-La's new global brand campaign 'It's in our nature'.

Edelman's Alan VanderMolen takes on a global role