It is understood that the incumbent agency in India Saatchi & Saatchi and Renault's global creative agency-of-record Publicis will participate in the review, as well as Law and Kenneth and Contract (JWT).
There have reportedly already been two rounds of pitching and a result is expected imminently.
Renault India has aggressive plans to expand its business in India to keep up with five planned new model launches over the next three years and 300 new dealerships across the country. The company recently announced that the Fluence and Koleos will hit the roads in 2011.
Early this year, Renault ran a global brand campaign to support its shift to a sustainability-based marketing strategy.
The French car manufacturer unveiled its Zero Emission sub-brand, which comprises four electric cars, due to be rolled out in 2011.
A fresh global strapline, ‘Drive the change', backed the plans to reposition Renault as an ‘innovative, people-friendly company', pioneering sustainable mobility.
