It is understood pitches for the cosmetic giant's Indonesian media business took place last week and a RFP has been sent out for the Malaysian market. Vietnam is believed to be the next market up for review.
The pitch is part of a regional media review that saw Maxus clinch agency-of record in Thailand in January and in India last July. In Australia, L'Oreal reportedly reappointed IPG's Universal McCann (UM) to its US$50 million consolidated media buying and planning account, following a review initiated in August.
Mindshare won the business in China last October after a pitch against Optimedia.
The brand currently works with Mindshare in Hong Kong where the agency kept hold of the account following a statutory review and pitch against UM, Zenith Optimedia and Carat at the end of 2009. Universal McCann was also reappointed to the business following a review in Japan during June in 2009.
The news follows the appointment of former GroupM CEO Stephanie Bell as head of media for L'Oreal in Thailand.
