The CMO for McDonald’s India's West & South regions outlines how the QSR is adapting to value-conscious yet upgrade-seeking consumers in a fragmented market.
True
restaurant
WATCH: Inside McDonald’s India's playbook
affordability
arvind rp
health
localisation
mcdonalds
qsr
restaurant
storytelling
value conscious
The role of personalised marketing in a changing restaurant landscape
hospitality
marketing
restaurant
As marketing budgets in the restaurant industry have increased—from roughly around 8% to as much as 20% of overall spending—Silver Beach Entertainment and Hospitality's partner notes that the focus has shifted from creativity alone to relevance.
Brand Health Check: will Haidilao's expansion pay off?
brand
brand health check
restaurant
China’s top hot pot brand is struggling with financial woes and more complaints during the pandemic, while rapidly opening more chain stores.
Red Lobster’s largest shareholder talks marketing shift, Asian expansion
restaurant
With new partners, Bangkok-based Thai Union eyes more targeted advertising as it aims to eventually quintuple the Asia footprint of the world’s largest seafood chain.
Tiger Beer's first retail space aims glocal
beer
restaurant
Changi Jewel’s Tiger Street Lab showcases the brand’s local roots to the world, says marketing director Faye Wee.
What's on a restaurant's marketing menu?
branding
cx
instagram
restaurant
Restaurants are facing stiffer competition in cities across Asia with customer bases that aren't easy to reach on just one platform or two. So what are modern marketing methods of getting diners in the door?
How sushi chain Akindo Sushiro reels in customers
case study
japan
restaurant
Behind the scenes of Japan's biggest conveyor-belt sushi chain and its empirical approach to marketing.
Neuschwansteiner: Beer named after castle courts exclusivity
branding
hong kong
marketing
restaurant
HONG KONG - Restaurant group Fook Lam Moon (福臨門) has brought Neuschwansteiner Edelmärzen into the Cantonese market via its own gourmet product division, Fook Lam Moon Fine Foods.
M&C Saatchi appointed to relaunch Yee Tung Heen restaurant
restaurant
HONG KONG - M&C Saatchi has been selected as the new ad agency for Yee Tung Heen restaurant, following a competitive pitch.
Ketan Desai steps up as associate VP & branch head at Grey Delhi
advertising
agency
grey
india
restaurant
NEW DELHI – Grey Group is promoted Ketan Desai as the associate vice-president and branch head of the Delhi office.
Manhattan Fish Market launches activation drive in Singapore
campaign
restaurant
SINGAPORE – The Manhattan Fish Market has launched an integrated marketing effort to promote its ‘Election Showdown’ interactive menu campaign.
Waggener Edstrom Worldwide wins Maxim's, 7-Eleven and Porterhouse in Hong Kong
pr
public relations
restaurant
retail
HONG KONG - Waggener Edstrom Worldwide (WE) has expanded its food and beverage (F&B) portfolio with three big project wins in Hong Kong. The new clients include Maxim’s, one of Hong Kong’s largest F&B groups; 7-Eleven, the world’s largest convenience store chain; and Porterhouse, a boutique Irish brewing company.