Birthday boy Raj Kamble, Famous Innovations' founder, won both the ‘South Asia Agency Head of the Year’ and ‘South Asia Agency Growth Leader of the Year’ titles.
agency
Mandarin Oriental Hotel Group picks global social account
Social agency Ok Cool won the mandate following a four-way competitive pitch.
Mash names all-female executive team, shifts global HQ to Singapore
EXCLUSIVE: Founder Tash Menon-Verheul steps into a board director and advisory role as the creative agency enters a new phase of growth across APAC.
UM launches Full Colour Media with a focus on brand-building and growth
Full Colour Media is underpinned by a body of custom research conducted with more than 10,000 brands and with 5 million data points, culminating in a ‘Brand Patterns’ proprietary model designed to grow and differentiate brands.
Agency holdcos face a new crossroads: reunite media and creative, or risk irrelevance
Iain Jacob predicted five years ago that buying tech and data, rather than renting it, would help agency “dinosaurs” modernize. Now, he says, merging media and creative will be a key differentiator in the AI era.
Three-quarters of brands eye agency payment overhaul, WFA study finds
New WFA report finds brands want better alignment with business results and greater transparency.
Neverland set for global expansion with franchise model
The set-up includes expansion plans in Asia Pacific, with rollout due in 2025.
40 Under 40 2024: Su Ling Chan, MBCS
Chan’s success reaches beyond the boardroom, blending the discipline of an athlete with the strategy of a leader to excel in every arena.
Ebiquity China report: International agency groups dominate, but local agencies are catching up
TOP OF THE CHARTS: The latest research from Ebiquity shows the Chinese advertising market is experiencing robust growth, with ad expenditure by key brands increasing 6.1% in 2023.
BlueFocus CEO: Half of digital marketing work and positions will be replaced by AI
In an exclusive interview, Pan Fei, CEO of the largest Chinese marketing agency group, is unapologetic about using AI to replace human outsourcing, leading creative output, and eventually replacing human employees.
APAC media agency rankings: PHD surges ahead in Q1 new-biz league
PHD's performance was boosted by retaining SAIC Volkswagen. Meanwhile, Publicis Media benefited from GroupM's long-term clients leaving the agency in China.
Omnicom expands presence in India, opens new Centers of Excellence
The expansion comes as Omnicom announced a new entity in India in November 2023—Omnicom Advertising Services—to oversee the company’s creative agencies in the region, with Aditya Kanthy at the helm as CEO.
Bisleri India on the hunt for a new creative partner
The pitch is currently underway via the brand's Mumbai office.
As travel booms, here's how agencies can take flight by harnessing data
After surviving the throes of a pandemic and missing out on exploring the world, the APAC region's potential for travel advertising is only on the rise. But the details of successful marketing lie in the data and its ability to unlock customers' needs, opines Sparkline’s Aleetza Senn.
40 Under 40 2023: Aaron Zhang, Carat
Aaron Zhang, renowned for his transformative leadership at Carat China, epitomises innovation in integrated client service.
40 Under 40 2023: Adrian Cheah, The Chariot Agency
Adrian Cheah's love of gaming started his career and has since led him to co-founding his own agency, proving the game can still be won by bucking tradition.
IPG joins Partnership on AI to bang the drum on brand safety and human creativity
EXCLUSIVE: Holding company said its priorities as part of the tech-heavy coalition are mitigating bias in AI while ensuring brands are protected as more aspects of content creation become automated.