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agency

Henkel appoints WPP to global creative account

agency global media pitch global pitch By Bärbel Egli-Unckrich

Omnicom was the incumbent.

FCB India, Famous Innovations, McCann win big at the South Asia Agency of the Year awards

agency aoy havas leo McCann Worldgroup of the By Campaign India Team

Birthday boy Raj Kamble, Famous Innovations' founder, won both the ‘South Asia Agency Head of the Year’ and ‘South Asia Agency Growth Leader of the Year’ titles.

Mandarin Oriental Hotel Group picks global social account

agency mandarin oriental By Marianne Calnan

Social agency Ok Cool won the mandate following a four-way competitive pitch.

Why reframing the ad agency-client relationship can help creativity

agency client

The evolution of ‘the client’ from a straightforward descriptor — someone receiving services — to a phrase laced with frustration or negativity is easy to understand.

Mash names all-female executive team, shifts global HQ to Singapore

agency australia google in housing mash tash menonverheul By Rahat Kapur

EXCLUSIVE: Founder Tash Menon-Verheul steps into a board director and advisory role as the creative agency enters a new phase of growth across APAC.

UM launches Full Colour Media with a focus on brand-building and growth

agency full color media ipg mediabrands UM By Anup Oommen

Full Colour Media is underpinned by a body of custom research conducted with more than 10,000 brands and with 5 million data points, culminating in a ‘Brand Patterns’ proprietary model designed to grow and differentiate brands.

Agency holdcos face a new crossroads: reunite media and creative, or risk irrelevance

agency creative holdcos holding companies media By Iain Jacob

Iain Jacob predicted five years ago that buying tech and data, rather than renting it, would help agency “dinosaurs” modernize. Now, he says, merging media and creative will be a key differentiator in the AI era.

Three-quarters of brands eye agency payment overhaul, WFA study finds

agency wfa By Alessandra Scotto di Santolo

New WFA report finds brands want better alignment with business results and greater transparency.

Neverland set for global expansion with franchise model

ad agency marketing By Alessandra Scotto di Santolo

The set-up includes expansion plans in Asia Pacific, with rollout due in 2025.

How important are agency brands?

agency By Lucy Shelley

Campaign asks adland’s brand marketers on the value of individual ad shops.

40 Under 40 2024: Su Ling Chan, MBCS

40 under 40 advertising agency apac leadership malaysia marcomms media By Staff Reporters

Chan’s success reaches beyond the boardroom, blending the discipline of an athlete with the strategy of a leader to excel in every arena.

Ebiquity China report: International agency groups dominate, but local agencies are catching up

agency china ebiquity media By Minnie Wang

TOP OF THE CHARTS: The latest research from Ebiquity shows the Chinese advertising market is experiencing robust growth, with ad expenditure by key brands increasing 6.1% in 2023.

BlueFocus CEO: Half of digital marketing work and positions will be replaced by AI

agency ai artificial intelligence china esg gen ai By Minnie Wang

In an exclusive interview, Pan Fei, CEO of the largest Chinese marketing agency group, is unapologetic about using AI to replace human outsourcing, leading creative output, and eventually replacing human employees.

APAC media agency rankings: PHD surges ahead in Q1 new-biz league

agency apac media rankings media new business phd By Shawn Lim

PHD's performance was boosted by retaining SAIC Volkswagen. Meanwhile, Publicis Media benefited from GroupM's long-term clients leaving the agency in China.

Omnicom expands presence in India, opens new Centers of Excellence

agency india omnicom By Staff Reporters

The expansion comes as Omnicom announced a new entity in India in November 2023—Omnicom Advertising Services—to oversee the company’s creative agencies in the region, with Aditya Kanthy at the helm as CEO.

Bisleri India on the hunt for a new creative partner

agency creative deepika padukone ogilvy pitch By Preeti Hoon

The pitch is currently underway via the brand's Mumbai office.

As travel booms, here's how agencies can take flight by harnessing data

agency apac data marketing travel By Aleetza Senn

After surviving the throes of a pandemic and missing out on exploring the world, the APAC region's potential for travel advertising is only on the rise. But the details of successful marketing lie in the data and its ability to unlock customers' needs, opines Sparkline’s Aleetza Senn.

Global agency rankings: OMD Group regains media lead as Digitas closes in on creative rivals

agency digitas OMD By Glauk Mahmutaj

Shuffle among the top three spots in media league.

40 Under 40 2023: Aaron Zhang, Carat

40 under 40 advertising agency apac carat china leadership marcomms media By Staff Reporters

Aaron Zhang, renowned for his transformative leadership at Carat China, epitomises innovation in integrated client service.

40 Under 40 2023: Adrian Cheah, The Chariot Agency

40 under 40 advertising agency apac leadership marcomms media the By Staff Reporters

Adrian Cheah's love of gaming started his career and has since led him to co-founding his own agency, proving the game can still be won by bucking tradition.

IPG joins Partnership on AI to bang the drum on brand safety and human creativity

agency ai ipg news By Jessica Heygate

EXCLUSIVE: Holding company said its priorities as part of the tech-heavy coalition are mitigating bias in AI while ensuring brands are protected as more aspects of content creation become automated.

Agency culture benefits when leaders sweat the small stuff

agency culture By Nicola Merrifield

Seemingly minor actions, such as being courteous, can set the tone for an inclusive working environment, but sharing personal anecdotes may need more consideration

Empathy and culture: The keys to successful M&A

agency ma By Staff Writer

Spain-based LLYC has acquired U.S.-based BAM. This video, presented by Agency Futures, the consultancy that advised on and helped close the transaction, underscores the vital role that certain overlooked factors can play in all such unions.

3 lessons learned from 35 years at the same agency

agency By Allen Bosworth

Prioritize working for an organization that intentionally evolves without losing its identity.

Ebiquity: expect more reviews and pitches in China in 2023

agency china ebiquity media top of the charts By Minnie Wang

TOP OF THE CHARTS: Covid and related restrictions delayed many media account reviews in 2022, which is why the media consultancy expects a resurgence in 2023.

Solving agency challenges with an ERP system

agency By Heshan Lorenz-Daniel

With the ability to support reporting with data, APIs, and business intelligence tools, a great Enterprise Resource Planning solution can help agency teams work smarter, not harder.

Formulation, concentration and the three-headed llama

agency creative By Seth Epstein

How to solve the cultural gap between creative and production.

Where did all the agency juniors go?

agency trinity p3 By Darren Woolley

Over time, the proportion of agency staff on an account roster described as 'junior' has shrunk. Today, it is nearly non-existent.

Diverse vendors are struggling to break in with agencies

agency By Jessica Heygate

GSD&M plans vendor matchmaking event after research highlights persistent difficulties in accessing the industry and receiving feedback.

Agency-client communication sucks. Here’s how to change it.

agency client wpi By Staff Writer

Industry leaders chime in on the most important communications issue in advertising.

PR agencies shouldn’t be treated as vendors but as collaborators: Experts

agency client pr By Noel D'souza

Public relations agencies and clients share strategies to ensure that the work relationship within the ecosystem eliminates toxicity

Global agency rankings: Starcom rockets to first place as Mindshare wins July’s biggest account

agency new business rankings By Ben Bold

WPP’s Mindshare scooped new business from financial services brand Discover, worth $500m.

Women to Watch 2022: Tara Crosby, Twitch

agency singapore twitch women to watch By Staff Reporters

Overseeing Twitch’s highest-performing sales team in APAC, Crosby’s passion and ability to lead from the front has seen her smash targets and even outpace forecasts.

Women to Watch 2022: Sonali Malaviya, Essence

agency india women to watch By Staff Reporters

Malaviya is a fierce advocate of a people-first approach. And this has led to increasing retention rates, best-ever employee engagement scores, and relatedly, incredible business growth.

Women to Watch 2022: Shivani Maharaj, Wavemaker

agency australia wavemaker women to watch By Staff Reporters

Early on, Maharaj married her creative calling with passion. And the result is a stellar career marked by upward trajectory.

Women to Watch 2022: Ten Ma, GroupM

agency china groupm women to watch By Staff Reporters

A skillful negotiator, Ma helps media partners and clients reap the benefits of programmatic advertising while ensuring the safety of their brands.

How has the freedom of running an agency impacted you?

agency By Raahil Chopra

Campaign India catches up with agency heads who have previously worked with a network, to ask them about the change they saw in themselves after launching their ventures

UM launches Pakistan office

agency ipg ipg mediabrands pakistan UM By Staff Writer

The launch of an affiliate office in Pakistan solidifies UM’s presence in 14 APAC markets.

Documentary questions future of agency model

agency cannes lions By Ida Axling

CANNES LIONS: Kill Your Darlings follows creative director Anouk Jans as she questions whether the agency model is cracked and ponders her own future in the industry.

Dentsu appoints agency to handle commercial rights

agency Dentsu By Evie Barrett

Entourage Sport & Entertainment will handle all commercial rights for Dentsu’s global inventory of events, including the Copa América.

How strong are your client-agency relationships?

agency marketer wpi By Staff Writer

Have your say for the chance to win a US$750 voucher of your choice.

APAC New Business League: February 2022 report

agency BBDO bbh havas media new business league r3 By Staff Reporters

Wunderman Thompson, MediaCom, BBH, Havas Media, BBDO and Dentsu X are among the agencies shifting positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.

Advertisers not feeling good about media talent pool

agency brand in housing top of the charts By Staff Reporters

TOP OF THE CHARTS: Advertisers are unsure about their talent meeting their current or future needs, and also more pessimistic than agencies about finding talent in the next year. Meanwhile, either agencies or advertisers may be deluding themselves about in-housing.

APAC New Business League: January 2022 report

agency new business league r3 By Staff Reporters

The race begins anew in R3's first tally of APAC new business for the year. Because the counts start from zero, the ranking includes some smaller agencies, such as Wondrlab, The Royals, Kinnect and Ryvalmedia.

APAC New Business League: December 2021 report

agency mindshare new business league ogilvy r3 By Staff Reporters

A come-from-behind finisher lands in second place to upset the creative-agency rankings in R3's final tally of 2021 APAC new business.

It's not agency culture, it's 'Kool-Aid'

agency culture work By Jon Williams

Culture has to flow from your people, not be imposed by the few from above.

How having a CRM in your agency toolbox helps drive business growth

agency By Staff Writer

At a recent webinar, executives from Sparro, M&C Saatchi, monday.com and Tangram revealed ways to streamline workflows, improve customer engagement, and drive business growth via CRM systems.

Where is it written that marketers must write better briefs?

agencies agency marketers pitches pitching By Darren Woolley

Clients think they write great briefs. Agencies disagree. Who's right? In search of an answer, the founder and CEO of pitch consultancy TrinityP3 compares the situation to other professions, such as architecture, the law and medicine.

A perfect brief is one sentence long

advertising agencies agency By Bob Hoffman

THE AD CONTRARIAN: There is perhaps no bigger waste of time, energy, and resources in the client-agency relationship than what is laughingly called "the briefing process".

How working for a performance agency made me a better strategist

advertising agency performance performance marketing planning strategy By Justine Guerrero

The regional strategy director at M&C Saatchi Performance discusses how taking an unusual career step has equipped her with more integrated skills.

Will the metaverse trigger a restructuring of brand and agency teams?

agency marketing workforce

The advertising industry can be slow to take advantage of new marketing opportunities due to legacy structures and relationships, as well as a lack of specialist talent/skills. Industry experts discuss how the metaverse could force some much-needed change.

Revealed: Bribery in advertising pitches is pervasive in APAC

advertising agency apac asia corruption media pitches By Matthew Miller

More than 85% of respondents to a Campaign Spot Survey agreed that bribery is a problem in agency pitches in APAC, and nearly 70% have personally seen it influence the outcome of a pitch.

The agency model is crumbling: here's what comes next

agencies agency By Richard Smoorenburg

In the past 15 months we’ve seen unprecedented change in the way brands engage with consumers digitally. As new channels and user behaviours continue to emerge, agencies will need to break free from antiquated models and strategies to remain relevant.

The people paradox for agencies: client satisfaction is up, staff happiness lags

agency client By James Shoreland

Initiative's UK CEO sees a worrying gap between client satisfaction and staff happiness.

APAC New Business League: July 2021 report

agency BBDO carat Dentsu new business league OMD r3 wavemaker By Staff Reporters

While the top of the creative ranking table remains unchanged, the media ranking has a new top dog in R3's latest tally of APAC new business. Zenith, Wavemaker, Dentsu, OMD, Havas Worldwide, Carat, BBDO and MediaCom are among the agencies shifting positions.

Online to offline: How India's adland is prepping for its ‘work from office’ comeback

adland advertising agency ipg publicis groupe wpp By Eularie Saldanha

Industry leaders elaborate on steps taken before welcoming employees back to the office

When advertisers hoard hot agencies

advertising agency client pitches By Darren Woolley

It's common practice for big brands to tie up the best and brightest agencies in exclusive contracts that effectively take them out of the market, according to the founder and CEO of consultant TrinityP3. Is this anti-competitive bullying, or just smart business?

APAC New Business League: June 2021 report

agency BBDO carat Dentsu digitas grey havas initiative mccann new business league OMD r3 UM By Staff Reporters

The top four agencies hold their spots on both the creative and media tables in R3's latest tally of APAC new business. Beyond that, BBDO, Carat, Dentsu, OMD, Digitas, Initiative, Havas, UM, Grey and McCann all shift positions.

Indie creative shop Across The Pond expands into China

agency china independents By Staff Reporters

The agency, which has offices in London, San Francisco and Singapore, has hired Li Wei as Shanghai-based MD for Greater China.

Agencies in 'recruitment crisis' as most corporate comms pros favour in-house

agency communications pr trends By John Harrington

Seven in 10 corporate comms professionals say in-house is likely to be their next destination if they move job, with just 11 per cent preferring an agency role, new research suggests.

APAC New Business League: April 2021 report

agency new business league r3 By Staff Reporters

Almost everyone on the media ranking moves down one notch due to a huge holding-company win, while the creative table sees five multi-notch moves, in R3's latest tally of APAC new business.

Adlanders work long hours because clients don't pay their agencies enough

agency work work life balance By Tim Lindsay

The D&AD chairman places the blame for adland's long-hours culture at the door of marketers.

10 things agencies can do to end long hours

agency work work life balance By Kate Magee

The long hours culture is created by things that are both in and out of an agency’s control. Here are some suggestions of what they can change.

APAC New Business League: March 2021 report

agency new business league r3 By Staff Reporters

Leo Burnett, VMLY&R, Dentsu, Thinkerbell, Carat, Havas Media, Spark Foundry and Dentsu X are among the agencies shifting multiple positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.

In-housing is here to stay and growing

advertising agency inhousing marketing By Gideon Spanier

As digital communications have become more central to the way that companies do business since the pandemic, it makes sense for brands to invest in their own capabilities – whether external agencies like it or not.

How agencies are increasingly profiting from missing people

agency costs By Darren Woolley

Agency retainer models fail to incentivise a reduction in staff churn with consequences for both employees and advertisers, says one industry consultant.

Urgent need for better pitch practice to protect agency staff's mental health

agency mental health pitching By Kate Magee

Agencies' poor practice on pitching is causing unnecessary pressure for staff, finds UK pitch consultancy survey

Facebook and Google hunt for APAC agency heads

agency facebook google

Neil Stewart and Joanna Flint are both departing their roles heading up the agency units within Facebook and Google respectively.

In-house or external agency? How about neither?

advertising agency inhousing marketing By Melanie Sweet

An embedded-partnership mindset offers the best of both worlds, according to a MediaMonks marketing-strategy leader.

India's Wondrlab announces new remuneration for clients with ‘Possible’ win

account win advertising agency By Campaign India Team

Agency will reinvest a fixed portion of its fee back into the client’s business.

The often-hidden costs of in-house agencies

advertising agency inhousing marketing By Darren Woolley

The founder and CEO of marketing consultancy TrinityP3 uses a side-by-side comparison to dig into the costs you might not have considered.

How brands should deal with backlash

advertising agencies agency bbh brand brands campaign creative design fcb india landor marketing media open strategy By Eularie Saldanha

Campaign India investigates what brands and agencies can do to maintain a healthy balance between ethical representation and standing their ground

Agency Report Cards 2020: We grade 39 APAC agency networks

agencies agency agency report cards apac evaluation By Staff Reporters

Campaign Asia-Pacific presents its 18th annual evaluation of APAC agency networks, based on their 2020 business performance, innovation, creative output, awards, staff development, diversity and leadership.

Addressing agency burnout

agency wfh By Marco Scognamiglio

As most of us continue to work from home, agency leaders must focus on our people, the global CEO of Rapp explains.

When a bullying client caused our team to suffer, we chose to walk away

agency client By Kelly Allison

It’s time for agencies to put their people first and foster an inclusive work culture.

LEO Digital Network: How do agencies work collaboratively with brands to navigate the new normal?

agency digital By Staff Writer

LEO Digital Network’s consumer-centric, data-enabled and content-targeted strategy is allowing it to thrive amid the economic fallout from Covid. The agency posted nearly 900% year-on-year growth in the first three quarters of 2020. We chat with their CEO, Dalton Zheng.