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client

Why reframing the ad agency-client relationship can help creativity
agency client

The evolution of ‘the client’ from a straightforward descriptor — someone receiving services — to a phrase laced with frustration or negativity is easy to understand.

Agency-client communication sucks. Here’s how to change it.
agency client wpi By Staff Writer

Industry leaders chime in on the most important communications issue in advertising.

PR agencies shouldn’t be treated as vendors but as collaborators: Experts
agency client pr By Noel D'souza

Public relations agencies and clients share strategies to ensure that the work relationship within the ecosystem eliminates toxicity

The people paradox for agencies: client satisfaction is up, staff happiness lags
agency client By James Shoreland

Initiative's UK CEO sees a worrying gap between client satisfaction and staff happiness.

When advertisers hoard hot agencies
advertising agency client pitches By Darren Woolley

It's common practice for big brands to tie up the best and brightest agencies in exclusive contracts that effectively take them out of the market, according to the founder and CEO of consultant TrinityP3. Is this anti-competitive bullying, or just smart business?

When a bullying client caused our team to suffer, we chose to walk away
agency client By Kelly Allison

It’s time for agencies to put their people first and foster an inclusive work culture.

Wavemaker nabs MediaCom's Alastair Bannerman to be global client president
client wavemaker By Ben Bold

He will work with Anna Hickey and Alex Altman.

Long-term agency partnership is better than short-term fling
agency client By Stuart Pocock

Companies can see the advantages of long-term agency relationships but they often behave in a way that makes this hard to deliver, according to the founder of Observatory International.

Modern dating in adland
agency client By Tim West

The industry seems to have gone the way of modern dating apps, with little interaction, one night stands and no eye for long-term relationships. Can that be remedied?

Essence names global chief client officer
client global By Staff Reporters

Kyoko Matsushita takes on new role.

Lexus marketer: In-housing boosts creativity through 'corridor conversations'
agency client inhousing marketing By Daniel Farey-Jones

Brand communications manager Emma Lane says she is sold on in-housing after two years.

Trust is the key factor for growth: Essence APAC CEO
agencies apac ceo client By Faaez Samadi

Kyoko Matsushita explains how her agency is focused on solving long-term challenges, which ultimately leads to stronger relationships with clients.

The rise of in-housing: Is it really cheaper, faster, better?
agency client inhousing By Gideon Spanier

Is in-housing a more efficient alternative to traditional shops, or is it having a detrimental effect on creativity? Campaign talks to Simon Martin, founder of in-housing agency Oliver.

In-housing: What Unilever has learned from U-Studio
agency client inhousing unilever By Keith Weed

The outgoing Unilever CMO talks about his company's experience with in-house digital agency U-Studio, and its partner in the effort, in-housing agency Oliver.

Seeking pastures new? All you need to know about moving client-side
advertising agency brand client marketing salary work life balance By David Blecken

Brand roles are often fêted as the ideal escape from the long hours, low pay and minimal influence that agency life can involve. But moving can be hard—and new roles are not always what they're cracked up to be.

Indonesia: Social upheaval demands nimble agencies
agency client Dentsu indonesia By Gunjan Prasad

Shubhabrata Sarkar (Shubho), recently appointed as CEO of Dentsu Indonesia, discusses the collaborative, idea-oriented culture required to serve clients in a market undergoing massive social change.

The future of the industry isn’t data, it’s relationships
agencies agency client By Mark Hadfield

True client-agency partnerships deliver disproportionately large awards, but aren't easy to build or maintain. Mark Hadfield of Iris Worldwide shares some fundamental principles.

How many grown-ups can your agency put in the room?
advertising agency asia client pitch pitching By Charles Wigley

Advertising is a young person's game, but things have gone too far, writes BBH's Charles Wigley.

Too much 'complexity' and 'crap' hinders agency-brand relationships: P&G CMO
agency client pg By I-Hsien Sherwood

At 4A's Transformation, Marc Pritchard offered a sweeping plan to change how agencies and clients interact.

Secrets to a steady (client-agency) relationship
agency brand client love By Robert Sawatzky

What makes some client-agency relationships healthier than others? We invited them to share their feelings.