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client

Why reframing the ad agency-client relationship can help creativity

agency client

The evolution of ‘the client’ from a straightforward descriptor — someone receiving services — to a phrase laced with frustration or negativity is easy to understand.

Agency-client communication sucks. Here’s how to change it.

agency client wpi By Staff Writer

Industry leaders chime in on the most important communications issue in advertising.

PR agencies shouldn’t be treated as vendors but as collaborators: Experts

agency client pr By Noel D'souza

Public relations agencies and clients share strategies to ensure that the work relationship within the ecosystem eliminates toxicity

The people paradox for agencies: client satisfaction is up, staff happiness lags

agency client By James Shoreland

Initiative's UK CEO sees a worrying gap between client satisfaction and staff happiness.

When advertisers hoard hot agencies

advertising agency client pitches By Darren Woolley

It's common practice for big brands to tie up the best and brightest agencies in exclusive contracts that effectively take them out of the market, according to the founder and CEO of consultant TrinityP3. Is this anti-competitive bullying, or just smart business?

When a bullying client caused our team to suffer, we chose to walk away

agency client By Kelly Allison

It’s time for agencies to put their people first and foster an inclusive work culture.

Wavemaker nabs MediaCom's Alastair Bannerman to be global client president

client wavemaker By Ben Bold

He will work with Anna Hickey and Alex Altman.

Long-term agency partnership is better than short-term fling

agency client By Stuart Pocock

Companies can see the advantages of long-term agency relationships but they often behave in a way that makes this hard to deliver, according to the founder of Observatory International.

Modern dating in adland

agency client By Tim West

The industry seems to have gone the way of modern dating apps, with little interaction, one night stands and no eye for long-term relationships. Can that be remedied?

Essence names global chief client officer

client global By Staff Reporters

Kyoko Matsushita takes on new role.

Lexus marketer: In-housing boosts creativity through 'corridor conversations'

agency client inhousing marketing By Daniel Farey-Jones

Brand communications manager Emma Lane says she is sold on in-housing after two years.

Trust is the key factor for growth: Essence APAC CEO

agencies apac ceo client By Faaez Samadi

Kyoko Matsushita explains how her agency is focused on solving long-term challenges, which ultimately leads to stronger relationships with clients.

The rise of in-housing: Is it really cheaper, faster, better?

agency client inhousing By Gideon Spanier

Is in-housing a more efficient alternative to traditional shops, or is it having a detrimental effect on creativity? Campaign talks to Simon Martin, founder of in-housing agency Oliver.

In-housing: What Unilever has learned from U-Studio

agency client inhousing unilever By Keith Weed

The outgoing Unilever CMO talks about his company's experience with in-house digital agency U-Studio, and its partner in the effort, in-housing agency Oliver.

Seeking pastures new? All you need to know about moving client-side

advertising agency brand client marketing salary work life balance By David Blecken

Brand roles are often fêted as the ideal escape from the long hours, low pay and minimal influence that agency life can involve. But moving can be hard—and new roles are not always what they're cracked up to be.

Indonesia: Social upheaval demands nimble agencies

agency client Dentsu indonesia social media By Gunjan Prasad

Shubhabrata Sarkar (Shubho), recently appointed as CEO of Dentsu Indonesia, discusses the collaborative, idea-oriented culture required to serve clients in a market undergoing massive social change.

The future of the industry isn’t data, it’s relationships

agencies agency client By Mark Hadfield

True client-agency partnerships deliver disproportionately large awards, but aren't easy to build or maintain. Mark Hadfield of Iris Worldwide shares some fundamental principles.

How many grown-ups can your agency put in the room?

advertising agency asia client pitch pitching By Charles Wigley

Advertising is a young person's game, but things have gone too far, writes BBH's Charles Wigley.

Too much 'complexity' and 'crap' hinders agency-brand relationships: P&G CMO

agency client pg By I-Hsien Sherwood

At 4A's Transformation, Marc Pritchard offered a sweeping plan to change how agencies and clients interact.

Secrets to a steady (client-agency) relationship

agency brand client love By Robert Sawatzky

What makes some client-agency relationships healthier than others? We invited them to share their feelings.

The top 5 ways you are killing your new business pitch

client pitch By Heather Thomas

A veteran new business executive on the biggest mistake agencies make in the pitch process—and what they should do instead.

Life is a series of pitches till you die

agency client pitch By Craig Davis

As you’re pitching your way through life, the most important thing to remember is stay true to yourself.

Show me your shi**iest work

advertising agency client By Charles Wigley

It's a question more clients should ask, and agencies should be prepared to answer. Because perhaps your lowliest work says more about you than your highlight reel.

Emperors wanted

agency client By Charles Wigley

What's wrong with a little dictatorial rule now and then? A single, absolute authority might be just what your ad agency really needs.

Passion vs. process: The big client divide?

agency client By Charles Wigley

Which kind of client company are you, Aston Martin, or British Leyland?

Who will lead the way to agency collaboration?

agency asia client collaboration marketing By Josh Gallagher

Media agencies are in pole position to lead efforts toward increased collaboration, writes Josh Gallagher of Havas Media.

The demise and rise of the industry, part two

agency client cmo marketing By John Zeigler

Is marketing on the cusp of its full potential?

10 easy ways to lose a pitch

advertising agency client pitch By Lubna Khan

Winning is hard. Losing is easy. Here's how to do it!

Why procurement 2.0 is better business

agency client media procurement By Jeff Estok

There has been a quiet evolution taking place in the marketing procurement landscape. More and more companies are getting onto the 'Procurement 2.0' bandwagon. And the best thing about it is that everyone wins.

Y&R Beijing appoints Jeff Leong as client services director

china client director By Staff

BEIJING - Charles Sampson, chief executive officer Y&R China, has announced the appointment of Jeff Leong as client services director Y&R Beijing.

DigitalMediaWorks takeaways: 'Go digital or die', break silos, socialise China

client digital media By Jenny Chan

BEIJING - Although DigitalMediaWorks, which took place here yesterday, is an educational event for younger professionals, the day generated takeaways valuable for even the most jaded media veteran.

IN PHOTOS: DigitalMediaWorks 2013 in Beijing

age client digital media By Staff Writer

2013's first installment of Campaign China's biannual digital workshop drew more than 40 young delegates yesterday in Beijing. During the full-day course, participants rolled up their sleeves to develop a hands-on media solution to a real-life brief from client Anheuser-Busch InBev. Jean Lin, APAC CEO of Isobar, hosted the event, together with four speakers and five mentors, as well as representatives from sponsors Tencent, HDTMedia and FTChinese.com.