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pitch

Singapore government awards $2.5 million in social media business
cheil indie pitch By Marielle Descalsota

The Ministry of Transport and SkillsFuture Singapore have awarded the contracts after competitive pitches.

Chinese pitches up in 2025 as brands eye efficiencies with contracting media budgets
ebiquity pitch By Staff Reporters

Publicis Media led China's media agency market in 2025 for the second consecutive year, with Omnicom and Dentsu also gaining as WPP Media records a net loss in Ebiquity China's latest analysis.

Under Armour appoints OMD as media AOR in APAC
apparel media aor OMD pitch under armour By Nikita Mishra

The $40 million APAC media win consolidates the agency's global partnership with Under Armour, adding to its existing remits in North America and the EMEA.

PHD wins Bunnings media mandate after competitive pitch
australia bunnings phd pitch By Nikita Mishra

PHD clinches Bunnings’ $50 million media account from Initiative in a fiercely contested multi-agency pitch.

Publicis Media wins back SAIC-GM media mandate in China
automotive BBDO china havas pitch Publicis saicgm spark foundry By Nikita Mishra

Publicis has reclaimed the US$146 million SAIC-GM account after a year-long break, marking a major comeback following a fiercely contested pitch.

Six agencies pitch for Emirates' $126 million global media account
emirates ipg media pitch By Shauna Lewis

IPG is the incumbent.

Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand
accenture song jaguar pitch rebrand By Lucy Shelley

Accenture Song is the incumbent on the account.

Australian agencies voice frustrations with pitch process: report
australia pitch trinity p3 By Ravi Balakrishnan

Australia-based agencies have highlighted some of the most frustrating aspects of canvassing for new business or defending existing clients in the latest edition of its State of the Pitch report from Trinity P3.

Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'
accenture song creative review dei edelman google pitch ruder finn vccp By Charlotte Rawlings

The decision follows Accenture’s choice to scrap its diversity goals.

Zenith wins Ugg media mandate in China
china pitch publicis groupe By Nikita Mishra

The agency will be responsible for the bootmaker's media planning and buying account in China.

Hoka One One picks OMD as media agency of record in China
media OMD omnicom omnicom media group pitch By Staff Reporters

OMD will take over Hoka’s media account from UM in China following a competitive pitch.

Volvo launches review of global $448 million media account
media review mindshare phd pitch wpp By Shauna Lewis

Mindshare has been the incumbent for 25 years.

Tourism Western Australia scouts for new marketing agency in SEA
advertising pitch tourism By Rahat Kapur

The selected agency (ies) will play a crucial role in executing campaigns, reporting marketing trends, and developing stakeholder partnerships to boost Western Australia's appeal as a holiday destination across Singapore, Malaysia, and Indonesia.

SIA retains PHD as media agency of record
omnicom phd pitch singapore airlines By Shawn Lim

EXCLUSIVE: After five years of working with PHD, Singapore's flag-carrier Singapore Airlines has retained the agency for media duties.

Ministry of Consumer Affairs seeks integrated social media agency
influencer marketing pitch public relations By Campaign India Team

The chosen agency will be responsible for all social media activities for the Bureau of Indian Standards, including influencer marketing and public relations.

Havas Worldwide retains Durex creative duties
creative agency india pitch By Preeti Hoon

As reported earlier by Campaign India, the pitch had several big-ticket agencies vying for the plum account alongside the incumbent.

Bisleri India on the hunt for a new creative partner
agency creative deepika padukone ogilvy pitch By Preeti Hoon

The pitch is currently underway via the brand's Mumbai office.

Amazon draws up shortlist of three for global media pitch
amazon media pitch By Beau Jackson

Amazon last reviewed its media account in 2017.

Reckitt Benckiser puts Durex creative duties up for pitch in India
creative pitch By Preeti Hoon

EXCLUSIVE: Havas has held the account since 2014.

Is KFC set to part with Ogilvy India?
advertising creative KFC ogilvy pitch By Preeti Hoon

EXCLUSIVE: First reported to be on the lookout for a new creative agency in February this year, Campaign now understands that KFC's pitch is well underway.

Listerine and Aveeno owner reviews global creative account
pitch By Imogen Watson

Kenvue was spun off from Johnson & Johnson last year.

Three New Year's resolutions for agencies and clients in the pitch room
pitch pitching rfp By Alison Weissbrot

From more alignment on pitches to exploring new business models, agency CEOs and marketing leaders share their resolutions for a better working relationship.

Singtel calls closed media pitch
groupm media OMD pitch publicis groupe singtel By Robert Sawatzky

OMD has been Singtel's media partner since 2018.

Carlsberg shortlists three agencies for global media account
Carlsberg initiative pitch review By Shauna Lewis

IPG's Initiative was appointed in 2017, replacing OMD.

Pitch process wastes time, money, and impacts mental health: report
mental health pitch pitching By Ben Bold

MediaSense interviewed directors and C-suite ad professionals across the globe.

Suntory Beverage & Food Asia Pacific consolidates media with OMD
OMD omg pitch By Robert Sawatzky

For the first time, Suntory's non-alcoholic beverage and supplement division has awarded full media planning and buying to a single agency in eight APAC markets.

PHD Indonesia wins Vivo’s media duties
phd pitch review vivo By Gunjan Prasad

The OMG media agency unseated the local incumbent and three other challengers to win the pitch.

Mindshare retains Nike media account in China
china mindshare nike pitch review By Robert Sawatzky

Defending its longstanding relationship in China was key for Mindshare after Nike awarded many global markets earlier this year to Initiative, including some duties in Asia.

Sun Life calls for media agency pitch
media pitch sun life By Shawn Lim

The financial company is looking for a regional media agency to cover media planning services for its six markets in Asia.

UK study finds majority are ‘disenfranchised’ with pitching
pitch pitching rfp By Charlotte Rawlings

The Future of the Pitch 2022 survey was conducted by Creativebrief.

Resetting the pitch process and bringing the soul back to adland
pitch wfh work life balance By Lucy Taylor

On their second lockdown anniversary, MullenLowe Group UK’s Lucy Taylor explains how the pandemic has presented a much-needed opportunity to reset the pitch process and bring some soul back to the industry.

Ebiquity names new Southeast Asia MD
ebiquity media pitch By Staff Reporters

Sanny Manduapessy moves to Singapore from Ebiquity Australia

L'Oreal awards performance-agency ecommerce remits for four Southeast Asian markets
groupm loreal pitch Publicis wavemaker By Robert Sawatzky

Publicis Media agencies win Singapore, Malaysia and Thailand, while GroupM, led by Wavemaker, retains Indonesia.

'Is pitching broken?' is the wrong question
new business pitch pitching trinityp3 By Jeremy Taylor

Pitching is currently flawed, and it doesn't appear to be improving. The industry should focus on avoiding beauty parades and crude cost-cutting measures to find a more sustainable approach.

WPP's MediaCom and Essence team up to retain hold on Mars global media
mars media pitch wpp By Ben Bold

Appointment extends Mars' WPP relationship to include Essence.

Norwegian Cruise Line sets sail with Digitas as global media AOR
digitas pitch By Alison Weissbrot

Digitas will handle the cruise line’s media business in the U.S., Europe, Australia, Asia Pacific, Latin America and Brazil.

Physician, heal thyself
advertising creative pitch By Laurence Green

Creative agencies are suffering from a malaise of single-digit margins, ‘at best’. So the time has come to take a dose of the medicine they so readily prescribe to clients.

$3.3 billion Unilever media pitch wraps, WPP retains largest remit
media pitch unilever wpp By Alison Weissbrot

The incumbent retained the account in major markets.

Havas wins global brand and creative AOR for real estate firm JLL
havas new business pitch By Alison Weissbrot

The remit covers the Americas, EMEA and APAC.

Gucci owner Kering Group kicks off global media review
media pitch review By Alison Weissbrot

The French luxury giant, which also owns brands including Yves Saint Laurent and Balenciaga, is currently with Zenith.

WPP pulls out of defence of Facebook global media account
media pitch wpp By Simon Gwynn

Mindshare has worked on the brand's account since 2014.

Singapore EDB calls far-reaching media pitch
media pitch singapore By Matthew Miller

The statutory body issues a call for a partner to handle all aspects of its media duties from a Singapore hub that will direct several key international markets.

Chanel invites agencies to pitch in global media beauty parade
Chanel media pitch By Gideon Spanier

WPP created a specialist shop for the client in 2013.

Bayer kicks off $800 million global media review
bayer media pitch review By Alison Weissbrot

WPP’s Mediacom held a majority of the account, along with PHD in certain markets.

A word to brand procurement chiefs: you get what you pay for
pitch procurement By Charlie Carpenter

Clients have the potential to create a virtuous circle when they invest properly in their agency partners.

Philips wraps global review, picks Omnicom for creative, media and comms
media omnicom pitch review By Alison Weissbrot

One holding company wins creative, media and comms as the global health technology company consolidates its $300 million integrated account.

72andsunny lands United Airlines global creative account
airlines creative pitch By Alison Weissbrot

The airline put its creative account up for review in February.

Philips drops incumbent Dentsu from global agency review
carat Dentsu media pitch review By Alison Weissbrot

Carat retained the domestic appliances business, which was sold to PE firm Hillhouse Capital in March.

Subway taps new agencies across five Asia markets
media phd pitch By Robert Sawatzky

PHD will replace MediaCom and Mindshare for media duties in Singapore, Malaysia and Taiwan, as new agencies win integrated pitches in China and South Korea.

Dyson launches global media review
media pitch By Omar Oakes

MediaSense is assisting the vacuum cleaner brand known for ditching bags.

Time to end 'business as usual' media reviews
media pitch review By Omar Oakes

Is the end finally nigh for procurement-led reviews that set out to get more for less from media agencies?

Coca-Cola eyes more efficiency after 35% adspend plunge in 2020
cocacola pitch review By Gideon Spanier

Drinks giant is beginning global agency review.

Slack hands global media AOR to Mediahub
media mediahub pitch By Alison Weissbrot

The workplace messaging app, recently acquired by Salesforce, spent more than half of its fiscal Q3 revenue on sales and marketing.

Why 2021 will be a year to watch for pitches globally
forecast new business pitch pitching r3 By Jeremy Lee

CAMPAIGN MEMBER EXCLUSIVE: Expect a surge of pitching in Asia-Pacific, says R3, with more integrated pitches in EMEA and more indies at the table in the US.

Electrolux selects OMG as AOR in APAC and MEA
electrolux media mindshare omg omnicom pitch By Matthew Miller

The agency is creating a bespoke unit to service the account, worth an estimated US$60 million in annual billings, across 18 markets.

Does Coke's pitch of its entire global agency roster smell of desperation?
agencies cocacola creative media pitch By Darren Woolley

The company certainly ruined a lot of holiday seasons for incumbent and hopeful agencies alike. But what is the move actually meant to accomplish? TrinityP3's founder and CEO considers the possibilities, and the risks.

Nutella spreads search for global creative agency
ferrero pitch review By Maisie McCabe

Italian chocolate group Ferrero is looking for an agency to work on its Nutella spread brand.

Kraft Heinz retains Starcom for $700m US media account
media review pitch starcom By Gurjit Degun

US is biggest part of global business.

Questions to ask and answer when an agency loses a pitch
pitch By Darren Woolley

Remarkably few agencies get useful feedback after losing a pitch. Try asking these followup questions.

Kraft Heinz shortlists four agencies in global media review
agency carat media omg phd pitch publicis groupe starcom wpp By Gideon Spanier

Industry pitch activity remains 'healthy', despite Covid-19, analysts say.

Three Malaysian PR directors detained over US$21 million corruption allegations
malaysia mc saatchi pitch By Surekha Ragavan

The agency directors are being investigated for allegedly bribing their way into a RM90 million advertising contract with Tourism Malaysia.

Mini picks Anomaly to drive integrated approach
creative pitch By Emmet McGonagle

Agency takes over from Jung von Matt and KKLD.

MediaCom wins Duracell global media account
media pitch starcom By Gideon Spanier

Starcom was incumbent but did not take part in pitch.

Love in the time of the pitch process
love pitch rfp By Katie Keating

RFP: Possibly the worst introduction for a blind date a person could imagine.

PHD India wins global pitch for Royal Enfield
india media phd pitch By Staff Reporters

The motorcycle maker hands its planning and buying duties to the OMG agency across several Europe and APAC markets.

OMD adds to APAC Beiersdorf media duties with South Asia wins
media OMD pitch By Robert Sawatzky

After defending its full media mandate in India, OMD has now added Bangladesh to its remit.

Should agencies do more together to stand up to unreasonable client demands?
beer media media review pitch By Sara Spary

AB InBev is reported to be running cost-cutting 'auction' for global media review.

Dentsu X bags the media business of Reckitt Benckiser in India
media pitch By Campaign India Team

The account was won post a multi-agency pitch where IPG Mediabrands was the incumbent.

AB InBev demands 'punishing payment terms' in upcoming global media review
beer media media review pitch By Lindsay Stein

"I would not be surprised if some major media agency groups got together and agreed to reject this brief."

Get ready for a Mediapalooza of account reviews in 2020
media review pitch By David Indo

Expect a surge in major media pitches next year as big brands are demanding change.

Grueling pitch conditions to stay until marketers shift disrespectful power dynamic
ip pitch pitches pitching procurement By Nancy Hill

The fact of the matter is the clients hold all the cards. They always have, says the CEO of Media Sherpas.

MullenLowe Group wins global Bayer ad business
bayer mullenlowe pitch By Simon Gwynn

Team led by MullenLowe UK beat Omnicom in pitch.

72andSunny Amsterdam wins Audi global creative pitch
72andSunny creative pitch By Lindsay Stein

The agency will launch the brand's campaign in early 2020.

Insurance giant AXA hands majority of $161M global media account to WPP
pitch By Oliver McAteer

Publicis picks up slice of media, including Hong Kong, and retains creative following a ten-year relationship.

Imperial Tobacco reviews global ad account
pitch review By Gurjit Degun

Brands include Davidoff, JPS and Parker & Simpson.

Saatchi & Saatchi Melbourne wins Visit Victoria business
marketing pitch tourism travel By Staff Reporters

Destination marketer bids farewell to Clemenger BBDO.

Emirates reviews global media account
emirates media new business pitch By Gurjit Degun

Havas is expected to repitch.

Brown-Forman launches brand-wide review of global creative AORs including Jack Daniel's
creative pitch review rfp By Oliver McAteer

"We are at a pivotal moment in time as we seek to deliver the next generation of growth for our brands," said Mark McCallum.

Deliveroo calls global creative pitch
deliveroo pitch uber By Simon Gwynn

Food-delivery platform has previously worked with Wieden & Kennedy and Red Brick Road.

Mini calls global ad pitch
advertising pitch By Gurjit Degun

BMW-owned brand is seeking an agency to work across the whole brand, including merchandise.

BBH set to defend Ikea creative duties in Southeast Asia
bbh pitch By Staff Reporters

Home furnishings giant invites creative agencies to pitch.

Electronic Arts splits with Starcom, and shortlists agencies for global media
media pitch starcom By Gurjit Degun

ID Comms is assisting with the process.

LG Electronics calling global media pitch
havas media pitch review By Robert Sawatzky

Incumbent Havas Media declines to participate.

Airbnb puts global media account up for review
media pitch By Lindsay Stein

The brand has been sending the RFP out to agencies, Campaign US has learned.

Tourism Australia seeks PR agency for China
china pitch pr public relations Tourism Australia By Staff Reporters

A tender calls for a wide range of PR services under a 24-month term.

Bukalapak hires PHD Indonesia
Dentsu indonesia phd pitch By Faaez Samadi

Agency will oversee offline media remit for e-commerce platform.

4As Malaysia again condemns 'disturbing' pitch behaviour
agencies malaysia pitch rfp By Faaez Samadi

The association issued another statement following ongoing reports of brands trying to stake claims over agency pitch ideas.

Ikea seeks agency for new global PR account
pitch pr By John Harrington

The retailer is sounding out agencies for a new global corporate and consumer PR brief.

PlayStation starts global creative-agency search
creative pitch sony By Lindsay Stein

Six-year incumbent BBH is not participating in the review.

Nightmare pitch video is all too realistic
pitch procurement By Ad Nut

An imagined post-pitch press conference, based on real-life examples, is perhaps too painful to laugh at.

Puma appoints Havas Media to global remit
havas media media pitch puma By Staff Reporters

AOR appointment for media buying and planning follows a review conducted by ID Comms.

Telkomsel calls multi-agency pitch
agency content creative digital indonesia jakarta pitch review By Faaez Samadi

Telco looking to strengthen creative, digital and brand strategy with three new agencies.

Budweiser seeks agency partner for global football platform
budweiser football pitch By Lindsay Stein

The AB InBev brand has invited agencies to compete for the business, Campaign has learned.

FWD names DDB as lead regional agency for brand and creative strategy
DDB pitch By Matthew Miller

The result follows a multi-market pitch.

OMD, Starcom go head-to-head for McDonald's global markets
agency mcdonalds media OMD pitch Publicis starcom By Lindsay Stein

The two agencies are competing for the media accounts in markets including China and Australia.

Mars consolidates global media planning and buying into MediaCom
mars pitch By Alex Brownsell

The entire global business, including buying for the US and China, is worth $1.8 billion globally and kicks in starting in January.

Creative pitches driving APAC new business: R3
apac asia china creative media pitch r3 report review study top of the charts By Staff Reporters

TOP OF THE CHARTS: Data from the first half of 2018 shows a drop in media new business revenue and growing spending in China.

Lenovo seeks agency support for seven-figure China PR brief
pitch pr review By Steve Barrett

The winning firm will help the Chinese multinational tech giant overcome recent reputational challenges.

Malaysia pitch controversy: Client association head says unfair practices “not a rampant issue”
cola ip malaysia pitch By Faaez Samadi

The head of Malaysia's advertisers’ association responds to accusations from the 4As about unethical pitch practices.

4As Malaysia slams brands over 'unethical' pitch practices
malaysia pitch rfp By Faaez Samadi

Agency association takes stand against claims of clients demanding ownership of agency pitch ideas.